Main Responsibilities and Required Skills for Social Media Strategist

A Social Media Strategist is responsible for developing and implementing social media strategies and recommendations. They monitor user engagement, report and track progress, and suggest content optimization. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Social Media Strategists.

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Main Responsibilities of Social Media Strategist

The following list describes the typical responsibilities of a Social Media Strategist:

Adhere to

Adhere to rules and regulations.

Administer

Administer all company social media accounts ensuring up-to-date content.

Analyze

Analyze and report on social media campaign performance to the marketing stakeholders.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Analyze content opportunities and recommend strategies, interactions or approaches.
Analyze Trends to keep themselves informed and aware of all the latest developments in the industry.

Assign

Assign blog posts to writers.
Assign creative and creative edits to editorial designer.

Assist with

Assist in new business initiatives, such as research and ideation.
Assist with any potential additional marketing projects as they arise.
Assist with influencer marketing.
Assist with paid social marketing campaign alongside marketing manager.

Build

Build and maintain the company's content distribution network by way of social media channels.
Build relationships and partner with key industry contacts.
Build relationships with influencers including industry professionals and journalists.
Build social communities and support the company's reputation management strategies.
Build social media audits to identify key opportunities clients can leverage.

Collaborate

Collaborate across mediums and related departments, including Product, Sales, and Brand.
Collaborate and support other members of the distribution team.
Collaborate with internal teams to define and develop content vision and strategy.
Collaborate with Marketing, Sales and Product Development teams.
Collaborate with multiple stakeholders from various teams and global regions.
Collaborate with the design team for creative needs and ensure brand consistency across channels.

Communicate

Communicate and run our affiliate program and outreach to social media influencers.
Communicate clearly with internal teams on project objectives and deliverables.
Communicate with industry professionals via social media to create a strong network.

Complete

Complete understanding of all social channels (LinkedIn, Twitter, Facebook, Instagram, YouTube).

Conduct

Conduct daily social listening and monitoring of the brand and competition.
Conduct keyword and SEO research to understand customers 'needs.
Conduct keyword research including cataloguing and indexing target keyword phrases.
Conduct market and competitive landscape audits.

Connect

Connect and engage with fans and followers across all social networks.
Connect with social media influencers in our industry and pinpoint new media opportunities.

Coordinate

Coordinate with marketing and design teams to illustrate articles.

Create

Create and maintain company's blog.
Create and manage a social media production schedule.
Create content calendars with copywriters and graphic designers.
Create Effective Marketing Campaigns.
Create engaging content incl copy, image, voice and video content for all social media accounts.
Create images that reflect our shows theme.
Create inspirations, captivating content that is on brand and drives traffic to website.
Create posts on Facebook, Instagram, Twitter, and share stories daily.
Create simple visual and animated assets for sharing, and oversee creation of more complex assets.

Curate

Curate and edit content for content amplification and syndication.
Curate ideas for memes, enforce community standards, drive fan engagement.

Define

Define most important social media KPIs.

Design

Design and analyze hypothesis-based experiments.
Design social media strategies and paid social media plans to achieve marketing targets.
Design social media strategies to achieve marketing targets.

Develop

Develop and implement solutions.
Develop and oversee the execution of social and digital test-and-learn opportunities.
Develop and own our online review strategy including monitoring and reporting on feedback.
Develop and pitch paid and non-paid social media strategies.
Develop creative ideas and campaigns that engage target audiences and drive web traffic.
Develop, implement and manage our social media strategy.
Develop, implement, and manage social media strategies and recommendations.
Develop meaningful metrics to track the success of our content.
Develop, reconcile, and forecast marketing budgets.
Develop social media content in support of our client's goals.
Develop social media strategy and tactics aligned to overall corporate marketing goals.

Draft

Draft social media content calendars for B2B & B2C with oversight from marketing manager.

Drive

Drive awareness and consideration of the organization's brand, products and services.

Embrace

Embrace new and innovative ways to tell stories on social.

Employ

Employ social media tools and technology to scale our social media channels globally.

Engage with

Engage with existing online communities where our target audience is active.
Engage with the community and manage daily conversations on the feed.

Ensure

Ensure a consistently superior creative product.
Ensure our company web presence is aligned with our marketing strategies.
Ensure SEO and keyword optimization is done on all content created.
Ensure social media best practices are adhered internally and externally.
Ensure we have a strong and positive voice in social media on our most important issues.

Establish

Establish relationships and present social media recommendations internally.

Execute

Execute multiple projects and ensure content tasks are completed in a timely manner.
Execute social strategies on our Facebook, Twitter, Tiktok and Instagram accounts.

Experiment

Experiment with various organic and paid acquisition channels.

Follow

Follow industry news and experiment with emerging tools and techniques.
Follow industry-related news and generate ideas around trending topics.

Gather

Gather and interpret metrics for creators and partners across platforms and properties.

Generate

Generate campaign ideas and execute social advertising to reach target audiences and drive leads.
Generate content for those accounts.

Handle

Handle incoming customer support and sales requests and directs them to the appropriate channel.

Help

Help create additional content on a monthly basis.
Help develop, implement and manage our social media strategy.
Help execute organic social media engagement strategy.
Help gather information for monthly reports or any ongoing reports.
Help measure the success of every social media campaign.

Identify

Identify and manage social media agency to support global social media presence and growth.
Identify behavioural and technical issues, patterns, and trends in the community.
Identify gaps in our content and recommend new topics.
Identify opportunities, trends and features in the social media space.
Identify social content collaboration and takeover opportunities with partners.

Implement

Implement prospect cultivation and stewardship projects with excellence.

Increase

Increase the reach, engagement, and community of 20+ Facebook pages for a diverse brand portfolio.

Inform

Inform content creation deliverables backed by content & digital strategies.

Keep

Keep our brand voice consistent and clear across social media channels.
Keep abreast of trends / award winning work to push team to deliver innovative thinking.

Lead

Lead client meetings, be it weekly, monthly, quarterly, report-specific, etc..
Lead day-to-day operations and participate in strategic initiatives.
Lead on digital engagement for the Spring and Annual Meetings.
Lead strategic planning and execution of social communications.

Liaise with

Liaise with writers and designers to ensure content is informative and appealing.

Maintain

Maintain the company's blog.

Make

Make sure the website performs at optimal capacity.

Manage

Manage agency and / or partner relationships.
Manage and oversee social media content.
Manage and oversee the existing and open new social media accounts.
Manage, create and publish original, high quality content.
Manage, create and publish original, high-quality content.
Manage Middle Seat's social media accounts.
Manage monthly budget for boosted / promoted posts and ad content on Instagram.
Manage our editorial calendar to ensure timely publication.
Manage partner relationships around social campaigns.
Manage project resource allocation in collaboration with business groups.
Manage promotional and marketing calendars.
Manage social media campaigns and day-to-day activities.

Measure

Measure the success of clients' social media efforts by identifying KPIs.
Measure the success of every social media campaign.

Moderate

Moderate page community including responding to comments.

Monitor

Monitor and engage with users daily through Sprout Social.
Monitor and modify those strategies based on audience insights.
Monitor SEO and user engagement and be able to suggest content optimization.
Monitor SEO and user engagement and suggest content optimization.
Monitor the results of digital marketing efforts and report any successes or shortcomings.
Monitor the social media networks for customer service opportunities and handle accordingly.
Monitor trends in social media tools, applications, design, strategy, and analytics.
Monitor web traffic and engagement (e.g. conversions and bounce rates).

Oversee

Oversee creators of engaging and relevant non-link content to post daily on all pages.
Oversee the work program and mentor staff / consultants working on corporate social media as needed.

Own

Own the Social Media strategy.

Participate

Participate in internal brainstorming sessions and client discovery sessions, as needed.

Perform

Perform research on current benchmark trends and audience preferences.

Plan

Plan and execute monthly social media editorial calendar.
Plan and execute paid social campaigns, especially around launches.
Plan, oversee, and execute these efforts to hook new customers and increase product or service sales.

Prepare

Prepare weekly and monthly reports on web traffic and ROI.

Process

Process approvals and security checks with ITS and OIS.

Produce

Produce external social packages on strategic initiatives for other organizations, partners.

Proofread

Proofread and edit written pieces before publication.

Provide

Provide analytics and insights derived from our social media management tool.
Provide as-needed risk and issue management reporting, and timely responses to unfolding issues.
Provide coaching and guidance to team members.
Provide constructive feedback.
Provide regular feedback on this evolving relationship and manage information flow.
Provide regular reports on performance, knows when to recommend a shift in strategy.

Receive

Receive internal and client feedback, evaluate and recommend refinements and help resolve issue.

Recruit

Recruit and hire the right support.

Report

Report and track progress to share social media performance data with managers.
Report back using data to gather social learnings and share among a wider team.

Research

Research and understand client's offerings and brand voice.
Research, strategize, and create content calendars.

Respond to

Respond to all incoming comment / messages on social media for B2B and B2C.

Review

Review and update published content as needed.

Schedule

Schedule all social media content via Sprout Social.
Schedule social media posts.

Set

Set specific objectives and report regularly on KPIs from on-platform insights.

Share key metrics internally.
Share packages to Web Editors and upload assets and messages to Hootsuite.

Stay up to date with

Stay abreast of the latest trends and implement any relevant insight into client strategies.
Stay up to date with latest social media best practices and technologies.
Stay up to date with new digital technologies and social media best practices.
Stay up to date with the latest standards, changes, and trends in copy, SEO, and visual design.

Support

Support senior management's social media strategy.
Support with content creation including photography, graphics design and video editing.

Track

Track and analyze SEO in order to provide effective solutions for content optimization.
Track and provide reports regarding social media impact and growth.

Train

Train internal teams to integrate and maintain a cohesive social media strategy.

Translate

Translate page level data into actionable insights to help content teams succeed.

Understand

Understand what makes social content engaging and genuinely useful.

Use

Use real time analytics to own the daily posting schedule of links on pages.
Use social media marketing tools such as HootSuite.
Use social media marketing tools such as Sprout Social for reporting.

Utilize

Utilize internal proprietary data to increase client ROI.
Utilize social media to fundraise and build lists for clients.

Work with

Work alongside marketing manager to create social media strategy that aligns with the brand.
Work and train junior team members through reporting practices and overall strategic tasks.
Work closely with the Legal and Customer Service departments as necessary.
Work on multiple projects and creates thought leadership content around the marketing category.
Work well as a team as well as independently.
Work with copywriters and designers to ensure content is informative and appealing.
Work with language editors to help implement campaigns in corporate languages.
Work with the social media manager to establish our brand's online identity.

Write

Write, edit and post blogs, executive byline articles, e-books and related content.
Write for, monitor, and analyze multiple social channels.
Write thoughtful, creative and authentic tweets and posts with on-brand language.
Write with precision, clarity, and authenticity.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Social Media Strategist:

Most In-demand Soft Skills

The following list describes the most required soft skills of a Social Media Strategist:

Written and oral communication skills
Multi-task
Attention to detail
Organizational capacity
Organized
Creative
Interpersonal skills
Analytical ability
Confident
Problem-solving attitude
Team player
Collaborative
Executing tasks independently
Interacting with peers and senior executives at partner companies
Time-management