Main Responsibilities and Required Skills for Social Media Coordinator

A Social Media Coordinator is responsible for developing, implementing, and managing social media strategic plan. They manage day-to-day operations of social media, create social content and maintain paid ad campaigns. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Social Media Coordinators.

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Main Responsibilities of Social Media Coordinator

The following list describes the typical responsibilities of a Social Media Coordinator:

Add

Add more organic follower to Facebook page and Instagram.

Analyze

Analyze and translate data into insightful recommendations.
Analyze data from social media platforms to identify and address areas for improvement.

Assist in

Assist as needed in measuring and influencing web traffic and SEO.
Assist customer service with technical product and recipe questions.
Assist in planning and executing marketing campaigns.
Assist in the administration of photography and videography shoots.
Assist in the creation and editing of written, video, and photo content.
Assist in the development and management of social media marketing and influencer marketing strategy.
Assist Marketing Director in communication with French partners.
Assist with answering phones and helping customers pleasantly.
Assist with appointment scheduling and booking for sales representatives.
Assist with a variety of administrative tasks to support our senior leader.
Assist with communication projects as required for marketing and social media.
Assist with creating graphics and short-form video content for team social channels.
Assist with crisis and negative news communications.
Assist with general office duties.

Attend

Attend events and produce live social media content.
Attend weekly staff meetings.

Build

Build and manage a publishing calendar across platforms.
Build and strengthen relationships with internal staff and departments.
Build appealing and engaging visual assets for posts & stories.
Build relationships with influencers, shoppers, and sellers to help create.

Capture

Capture and edit video and photos for all social media platforms.

Collaborate with

Collaborate with Board Committees for social media campaigns.
Collaborate with creative team members to create innovative social media campaigns.
Collaborate with marketing team to create a social media calendar.
Collaborate with our marketing team on campaigns and messaging.

Communicate

Communicate with followers, respond to queries promptly and monitor client reviews.

Contact

Contact and manage relations with social media sponsors and brand ambassadors.

Contribute to

Contribute and drive the strategic vision and direction of social media.
Contribute content to email marketing campaigns.

Coordinate

Coordinate and attend company events to capture content and post on social media platforms.

Create

Create and draft concepts for promotions and campaigns.
Create and update posting schedules.
Create asset requests and following up on deliveries.
Create consistent, meaningful content stories on all social media channels.
Create content for all social handles.
Create detailed calendar of Ad themes, events, holidays, and campaign timelines.
Create, develop, and implement content for website using WordPress platform.
Create direct message campaigns.
Create dynamic written, graphic, and video content.
Create engaging content that is disseminated across various channels.
Create, manage and oversee social media content creation and distribution.
Create monthly reports on media coverage and analytics.
Create online ads for search and social platforms.
Create PPC campaigns using Google Ads to generate business leads and create campaign reporting.
Create social content, including photography, graphics, and short-form video.
Create social media posts on a monthly basis for us and our clients.
Create social media promotional plans and manage a content calendar.
Create, test and launch conversion assets with proper tracking to assist in generating leads.

Curate

Curate the look and feel of our social media accounts.

Design

Design and implement a social media strategy to align with ministry goals.
Design posts to sustain readers' curiosity and create buzz around new and existing.

Develop

Develop a digital editorial calendar and ensure deadlines are met.
Develop and curate engaging content for social media platforms.
Develop and implement organizational system for digital files.
Develop and manage relationships and communications with both key internal and external stakeholders.
Develop and present marketing strategies to internal and external clients.
Develop cutting edge layouts and designs for visual marketing materials.
Develop, implement, and manage our social media strategy.
Develop optimal posting schedule, considering traffic and customer engagement metrics.
Develop promotional materials including marketing collateral and print copies.
Develop strategically relevant creative solutions.

Draft

Draft letters, memos and other communications when needed.

Edit

Edit materials according to specific market or product manager requirements.

Engage

Engage and support our audience through comments, DMs and captions.

Ensure

Ensure all content is on-brand and consistent in terms of style, quality, and tone.
Ensure all content is on brand with the correct tone of voice to create personality at all times.
Ensure all social media information compliance with all federal and provincial legislation.
Ensure brand consistency across all platforms.
Ensure brand standards guide is followed for all flagship brands.
Ensure consistent online messaging and relevancy across digital platforms.
Ensure maximum effectiveness by staying up-to-date changes to social platforms.
Ensure our social media accounts' layouts are branded and consistent.
Ensure positive customer engagement and increase brand positivity.
Ensure social media is constantly current and relevant.
Ensure that all marketing efforts are in line with brand guidelines.
Ensure that the Customer Care Team stays 100% caught-up on customer comments.
Ensure work is within budget and on time at the highest quality.

Evaluate

Evaluate emerging technologies.

Execute

Execute results-driven social media strategies for multiple clients.
Execute work to deliver timely, accurate, and efficient service.

Facilitate

Facilitate media partner trade fulfillment and be the point of contact for bloggers.
Facilitate online conversations and respond to inquiries from our customers.
Facilitate online conversations with our audience and respond to queries in a timely manner.

Flag

Flag high priority messages for Harness Communications team / Protect the Sacred team.

Follow

Follow the social media editorial calendar.

Gather

Gather and edit content submitted by various departments.

Grow

Grow our clients social media account through key KPI's.

Handle

Handle requests and queries appropriately.

Help

Help create and maintain corporate blog.
Help support, create, and develop new content strands.

Identify

Identify and adapt to changing audience behaviour and social media algorithms to enhance performance.
Identify and report on community trends to advise on potential opportunities or risks.
Identify relevant German events.

Interact with

Interact regularly on Social Media.
Interact with users and respond to social media messages, inquiries, and comments.

Keep

Keep a track of posts & campaigns and maintain this information in an excel sheet on a daily basis.
Keep the track of SEO and web traffic.

Lead

Lead social community management and monitoring efforts of all social channels.

Leverage

Leverage creative assets to develop engaging text, image, and video content.
Leverage insights to plan and produce additional content.

Liaise with

Liaise daily with our team of Ambassadors by responding to and resharing their content.
Liaise with marketing team to approve blogs, content, calendars, etc..

Like

Like to work collaboratively as part of a team and as a self-starter who can work independently.

Maintain

Maintain a high level of organization.
Maintain a strong work ethic with a total commitment to success each and every day.
Maintain calendar of relevant industry events, opportunities, editorial lists and awards.
Maintain corporate event calendar for internal communication needs.
Maintain editorial calendar for digital marketing.
Maintain our social media platforms.
Maintain paid ad campaigns for social media platforms.
Maintain the brand's online presence through online engagement and social listening.
Maintain unified and authentic brand voice across different social media channels.

Manage

Manage and maintain the website request inbox - respond to email communications.
Manage and oversee social media accounts and content.
Manage day-to-day operations of social media (IG, Facebook, Twitter, Youtube).
Manage, maintain, and grow our e-commerce store.
Manage your time spent daily on strategies for increasing online customer traffic.

Monitor

Monitor and analyze platforms for performance and community engagement.
Monitor and conduct testing, editing and quality checking of website content to ensure consistency.
Monitor and respond to community feedback to help grow fan bases.
Monitor and track ad performance.
Monitor Facebook subgroups moderated by Members.
Monitor real-time community conversation and sentiment to inform brand response and engagement.
Monitor SEO and user engagement and suggest content optimizations.
Monitor social media channels for industry trends.
Monitor social media daily.
Monitor social media feeds, ensuring cohesive visual brand, writing style and voice.
Monitor social media trends, develop recommendations and identify new opportunities for content.
Monitor users for spam activity and abusive behavior.

Optimize

Optimize social media work flows using marketing tools such as Later, Canva etc.

Oversee

Oversee social media account layouts.

Participate in

Participate in developing and implementing the social media strategic plan.
Participate in other projects and activities as appropriate and assigned.
Participate in various Customer Care committees and projects.
Participate in weekly staff meeting and regular Communications meetings.
Participate with the territorial team in promoting loyalty and observance of Orders and Regulation.

Perform

Perform other related duties and responsibilities as required or assigned.

Plan

Plan and execute web, SEO / SEM, social media and display advertising campaign.

Post

Post and monitor sponsored ads.
Post content on our social networks in line with the marketing strategy.

Prepare

Prepare and proof-read a wide-range of deliverables, documents and ad copies.

Produce

Produce content for both print and web, including brochures and PowerPoint presentations.
Produce creative materials such as signage, posters, handouts, and various other marketing.

Provide

Provide high quality and accurate photographs of custom shade appointments.
Provide monthly statistics to Executive Director, including traffic driven to Heartache2Hope website.
Provide recommendations for social media content.
Provide reports that describe the success of each campaign.
Provide studies and analytics on social media performance.
Provide support in the operational side.
Provide support to the marketing team.
Provide thought leadership and perspective for adoption where appropriate.

Publish

Publish a regular stream of content.

Pull

Pull and analyze platforms reporting and analytics.

Reach out

Reach out and build relationships with influencers, editors, writers and bloggers.

Report

Report on online reviews and feedback from customers and fans.
Report on online reviews, messages and any feedback from users and followers.
Report on social media KPIs.
Report on trends in the social media landscape to help guide our vision and strategy.

Research

Research and assist in proactive outreach to launch new partnership opportunities.
Research current social media trends and collaborating with internal and external partners.
Research current trends and audience preferences in order to create relevant content.
Research industry trends and pitch new ideas and designs.

Reshare

Reshare / share news and digital media stories on social media platforms.

Respond to

Respond to customer posts on social media posts.

Schedule

Schedule and publish daily content on Instagram and Instagram Story.
Schedule automation of posts on social media platforms.
Schedule automation of posts on various social media platforms.

Screen

Screen and direct phone calls and distribute / answer email correspondence.

Set-up

Set-up and optimize targeted paid campaigns on social media platforms.

Source

Source information and design email newsletters for Harness Community.
Source new lead opportunities through inbound lead follow-up and outbound cold calls.

Stay up-to-date with

Stay abreast of the latest social media best practices, technologies, platforms, and trends.
Stay current with social media best practices, strategies, industry standards and regulations.
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
Stay up to date with latest social media best practices, technologies, and trends.
Stay up to date with the latest social media and Digital Marketing best practices and tech.
Stay up to date with the latest social media best practices and technologies.Suggest
Suggest new ways to attract prospective customers, like promotions and competitions.
Suggest new ways to optimise the social channels and work with the marketing team to plan.

Support

Support and facilitate development and implementation of the department's marketing plan.
Support marketing team by creating content, copywriting, and sourcing digital assets.
Support resources for Women's Ministries and College for Officer Training (CFOT) seminars.
Support Sr. Social Media Manager in execution of all marketing projects.
Support the development of social media strategies.
Support the International Headquarters Bible Studies and themes.

Teach

Teach and Train small and large groups.

Track

Track and measure results.
Track and report digital analytics for communications outreach including website and social media.

Train

Train coworkers to use social media in a cohesive and beneficial way.

Understand

Understand social media KPIs.
Understand the marketing strategies and objectives of assigned clients.

Update

Update and maintain SEO and monitor google analytics and reviews.
Update and maintain website descriptions of products.
Update daily tasks in departments project management software.

Use

Use analytics to measure growth in "followers” and engagement.
Use every opportunity to reiterate our 'Food with Integrity' mission.
Use Sprout to schedule, monitor and report on client social media accounts.

Work with

Work collaboratively across the organization to ensure social media needs are being met.
Work well within a close, small team.
Work with copywriters and designers to ensure content is informative and appealing.
Work with exhibitors and Marketing Director on radio promotion prizing.
Work with Marketing Manager to craft creative storylines for all projects.
Work with other departments to promote brand consistency.

Write

Write, edit, and publish blog posts and other short form content for marketing purposes.
Write SEO-friendly content.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Social Media Coordinator:

Most In-demand Soft Skills

The following list describes the most required soft skills of a Social Media Coordinator:

Written and oral communication skills
Multi-task
Attention to detail
Organizational capacity
Time-management
Interpersonal skills
Creative
Problem-solving attitude
Analytical ability
Organized
Detail-oriented
Team player
Self-motivated
Work independently with little direction
Proactive
Self-starter
Flexible
Critical thinker