Main Responsibilities and Required Skills for Marketing Lead
A Marketing Lead is a professional responsible for generating new business leads and increasing sales through various marketing strategies. They develop and implement marketing campaigns, engage with leads through email marketing, social media, and other channels, and convert them into paying customers. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Marketing Leads.
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Main Responsibilities of Marketing Lead
The following list describes the typical responsibilities of a Marketing Lead:
Analyze
Analyze and design the experience to drive action towards acquisition and retention.
Analyze and predict cohorts by channel, behavior, and geography.
Analyze website traffic data and other marketing data.
Assist in
Assist in the review of property operating expense reconciliations and budgets.
Attend
Attend calls and meetings with client media partners.
Avoid
Avoid scheduling conflicts.
Brainstorm
Brainstorm new and creative growth strategies through digital marketing.
Build
Build a data-driven growth function by implementing effective measurement and feedback cycles.
Build and execute a new product launch process (internally and externally).
Build best practices to be shared with the broader organization.
Build capability and enthusiasm.
Build and drive awareness, increase demand and convert leads into sales.
Build relationships with media outlets for future press coverage.
Coach
Coach to develop foundational marketing and biz management skill.
Collaborate with
Collaborate closely with business development to support lead generation activities.
Collaborate with cross functional partners and stakeholders.
Collaborate with internal teams to create landing pages and optimize user experience.
Collaborate with the data team to perform customer segmentation.
Conduct
Conduct competitive research to identify our strong and weak points.
Conduct end to end analysis of all product launches, competitor analysis minimising risk of failure.
Contribute to
Contribute to annual strategic and tactical operating plans.
Contribute to keyword research efforts.
Contribute to reimbursement strategy and tactics.
Contribute to the mid / long term product strategy and distribution strategy.
Coordinate with
Coordinate customer service support as and when required.
Coordinate with and respond to advertisers.
Craft
Craft and optimize through the complete digital marketing experience for company.
Craft sales pitch to pique potential partners / customers attention.
Create
Create and continuously improve messaging that is clear, compelling, differentiated and targeted.
Create and continuously improve our clear, compelling, differentiated and targeted messaging.
Create and omni-channel marketing programs (e.g. nurture campaigns, product launch campaigns).
Create effective and exciting content-driven campaigns (SEO, social, etc.).
Create product-related white papers, webinars, and blogs.
Create qualitative and quantitative growth models for discovery and growth projections.
Create targeted, compelling value propositions and marketing-driven sales campaigns.
Define
Define goals and KPIs, evaluate performance and adjust based on responses.
Define key personas to improve targeting, messaging and conversion.
Design
Design and coordinate promotional campaigns within our user base.
Develop
Develop and execute a clear digital strategy encompassing brand, content and community marketing.
Develop and implement strategies to drive product awareness and demand.
Develop and manage a world-class product marketing team.
Develop and manage journalist relationships across national, regional, trade and business press.
Develop and support implementation of global employee experience marketing and communication plan.
Develop and execute a regional lung cancer scientific leader and regional analytics plan.
Develop strategic scenarios and financials supported by clear assumptions.
Develop tailored strategies for key sales channels and customers within assigned region.
Drive
Drive go-to-market tactics, and be the leader for new product or feature launches.
Drive representation of the offer marketing plan within the overall marketing plan.
Enhance
Enhance the Brand experience.
Ensure
Ensure brand consistency throughout all digital marketing activities.
Ensure emails are thoroughly tested and correctly targeted prior to scheduling.
Ensure that these are validated through customer insights and market research.
Establish
Establish a voice and tone for Alter and tweak it depending on the social platform.
Establish KPIs and SLA's through metrics management systems to optimize offerings.
Establish strong internal network with corporate and regional digital colleagues.
Evaluate
Evaluate and execute opportunities for impulse product, promotion & offering.
Evaluate new data sources and / or participate in the evaluation of new data sources.
Execute
Execute campaigns across multiple markets, sectors and regions.
Generate
Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy.
Identify
Identify A / B testing opportunities, execute and optimize against your results.
Identify advertising campaigns and opportunities.
Identify critical conversion points and drop-off points and optimize user funnels.
Implement
Implement the brand positioning and align all messaging and tactics to it.
Improve
Improve website organic ranking by implementing various SEO tactics.
Inspire
Inspire - Inspire others, creates vision and strategy, energizes others.
Lead
Lead development of the US strategy for our product s Pediatric opportunity.
Lead key stakeholders and content team members through the quarterly development of content planning.
Lead market research and drive for marketing insights with impact.
Lead our strategies in SEO, remarketing, customer journeys, link building, social media, etc..
Lead programs to measure client satisfaction annually and develop action plans for results.
Lead the media briefing and investment process for pure play and omnichannel.
Lead the team to drive digital marketing and in-store activation.
Lead to lead strategy and support on the execution of campaigns for an exciting portfolio of clients.
Make
Make recommendations from insight to drive best practice and revenue growth.
Manage
Manage a growing team of full-time and / or part-time writers, marketers, and analysts.
Manage a library of up-to-date customer success stories, including shared customers.
Manage and improve online content considering SEO and Google Analytics.
Manage and maintain brand assets (Websites, Social profiles) while exploring new digital tools.
Manage a small team (Digital Marketer, Brand Marketer, and Marketing Graphic Designer) and keep.
Manage branch order process in support of monthly promotions.
Manage email and in-product strategy, calendaring, execution and measurement.
Manage impulse / consumable products offering (tools and impulse items).
Manage local agencies & brand ambassador program.
Manage marketing budget and stay ahead of growth hacker trends.
Manage marketing integration process and integration team(s) associated with each integration.
Manage NA agency partnerships with website, SEO / SEM, ABM platforms and media buying tools.
Manage national / local advisory groups and treatment guidelines / consensus statements.
Manage packaging across portfolio to enhance sales opportunities and drive efficiencies for AM.
Manage Paid Social Media Strategies.
Manage project deliverables and campaign execution.
Manage projects via Workfront or other systems.
Manage social media presence and tackle social selling initiative.
Manage the implementation of brand guidelines by executing existing standards.
Manage third party content providers and freelance writers.
Manage vendor relationships, contracts and service providers.
Measure
Measure and report performance of all \campaigns, and assess against goals (ROI and KPIs).
Monitor
Monitor business and make tangible contributions to enable / accelerate local business success.
Monitor competition and provide thought leadership to make the company stand out in the crowd.
Monitor industry trends and competitor activities.
Monitor performance and meet targets on a monthly, quarterly and annual basis.
Monitor risk management plans and execute mitigation strategies as needed.
Motivate
Motivate direct report and multi-functional team to deliver exceptional results.
Operate
Operate as the strategic interlock connecting the brand to each offering.
Oversee
Oversee and lead key work streams within the global marketing team.
Oversee our social media channels, as well as digital and email marketing.
Own
Own end to end campaigns for the north of England.
Own the creation and execution of the acquisition marketing strategy.
Perform
Perform ad hoc marketing administrative tasks as needed.
Plan
Plan and run our first and subsequent Gatekeeper customer events.
Plan, deploy, and optimize paid acquisition campaigns with multi-million dollar spend.
Plan, execute and measure experiments and conversion tests.
Plan, execute, and measure marketing experiments and conversion tests.
Plan, support and implement CPC promotional programs.
Present
Present a fact-based case - employs meaningful data and concrete examples.
Process
Process Workflow Optimization.
Provide
Provide expert analytical chemistry expertise as needed for support.
Provide input into forecasting including key data-driven assumptions.
Provide thought leadership and perspective for adoption where appropriate.
Provide thought leadership on attribution and channel incrementality for your channels.
Recommend
Recommend the optimal channel mix to reach targeted HCP customers.
Report
Report program results and future priorities with leadership.
Research
Research in life science is facing an unprecedented crisis.
Review
Review and report on the success of campaigns.
Run
Run cross-channel digital campaigns and create cross platform content.
Run events and campaign logistics.
Seek
Seek out and share strong client lead opportunities to be pursued by the business.
Set
Set targets and manage, monitor and measure effectiveness of product and innovation initiatives.
Set up
Set up a data-driven feedback loop so that opportunities can be capitalised on.
Set up measurement metrics that allow for test and learn approaches to marketing tactics.
Share
Share insights with the CA business to inform and support sales and marketing activities.
Stay in line with
Stay in line with customer needs and market trends.
Support
Support and drive relevant cross team projects efforts across other marketing teams and engineering.
Support business growth by articulating the value proposition for new products.
Support development of Analyst & Press / Communications plans.
Support, improve, and optimize our sales marketing materials.
Track
Track KPIs and report on the performance of email marketing weekly, monthly, and year over year.
Track and measure the impact / ROI of all marketing activities.
Translate
Translate Cluster marketing strategy to business level.
Translate product features and capabilities into benefits / value for the user.
Understand
Understand compliance of GDPR and CSPAM.
Understand current customers' profiles.
Understand ecosystem and potential partners.
Understand target buyer needs, market trends and the competitive landscape.
Understand the content at a meaningful level to partner with channel and product managers.
Use
Use diplomacy and persuasiveness to guide stakeholders in supporting the most effective strategy.
View
View things holistically and see how email fits into the bigger picture.
Work with
Work across multiple project deadlines.
Work closely with Marketing and Medical teams.
Work closely with the founders and senior leadership team on deciding Weezy's strategy.
Work effectively in project management systems to ensure streamlined communication and efficiency.
Work with customers to develop insights, testimonials and case studies.
Work with Global Campaign team to deliver audience-centric messaging and content for campaigns.
Work with vendors on strategic planning of new product launches and promotional plans.
Write
Write content and repost blog posts to relevant sites.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Marketing Lead:
Business
Product Marketing
Social Media
B2B
Communications
Email Marketing
SEM
Digital
B2B Marketing
Marketing Automation
Instagram
Messaging
Salesforce
Most In-demand Soft Skills
The following list describes the most required soft skills of a Marketing Lead:
Written and oral communication skills
Leadership
Analytical ability
Organizational capacity
Interpersonal skills
Problem-solving attitude
Attention to detail
Creative
Team player
Collaborative
Self-starter
Entrepreneurial mindset
Presentation
Influencing
Negotiation
