A Marketing Copywriter is a professional who specializes in creating persuasive and compelling written content for marketing purposes. They play a crucial role in shaping a brand's voice, engaging target audiences, and driving sales through effective communication. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Marketing Copywriters.

Get market insights and compare skills for other jobs here.

Main Responsibilities of a Marketing Copywriter

The following list describes the typical responsibilities of a Marketing Copywriter:

Adapt

• Adapt and tailor copy for different target demographics.

• Adapt the style, tone, and voice for different campaigns and audiences.

Adopt

Adopt the brand style, tone, and voice for different campaigns and audiences.

Analyze

• Analyze and optimize copy based on performance metrics.

• Analyze trends and reviews relevant data.

Apply

Apply SEO best practices and research to optimize content.

Assist with

• Assist in the development of advertising concepts by understanding audience and platform delivery.

• Assist with events and other marketing activities, as.

• Assist with events and other marketing activities, as assigned.

• Assist with general content creation including weekly blogging.

• Assist with other tasks assigned.

• Assist with the migration of SunLife from an old website to a new online platform.

• Assist with the production of high-quality materials in an editorial capacity.

Audit

Audit and edit existing content web and marketing content.

Build

Build and implement content strategies that will positively impact different audiences and verticals.

Champion

• Champion advisor- and client.

• Champion the value of consistent messaging, and create a connected experience across all channels.

Check

• Check calendar to make sure it makes sense.

• Check out this video, and be sure to follow us on our Life at ApplyBoard Instagram.

Collaborate with

• Collaborate with a designer in a creative review of each email.

• Collaborate with brand president to develop teaching concepts and tools.

• Collaborate with CEO to determine needs of end users.

• Collaborate with cross-functional teams to align messaging across channels.

• Collaborate with designers to ensure copy and visuals align.

• Collaborate with internal and external partners.

• Collaborate with marketing teams to develop effective marketing strategies.

• Collaborate with sales teams to develop effective sales support materials.

• Collaborate with subject matter experts to create industry-specific content.

• Collaborate with thought leaders and team membersto determine needs of end users.

Collect

• Collect feedback, testimonials, case studies, and real-world results from our users.

• Collect quantitative and qualitative data from marketing campaigns.

Compose

Compose smart, adapative copy for paid social campaigns.

Conceive

Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines.

Conduct

• Conduct A/B testing to optimize copy and messaging.

• Conduct high-quality research and interviews.

• Conduct keyword research for search engine optimization (SEO) purposes.

• Conduct market research to identify customer needs and preferences.

• Conduct regular research and competitor analysis to bring in new insights.

Contribute to

• Contribute and create social media content, as required.

• Contribute to (and adhere to) a social media policy guide and editorial style guide.

• Contribute to an editorial calendar that drives blog and social.

• Contribute to content brainstorming sessions within Marketing and cross-functional teams.

• Contribute to outreach and syndication efforts to boost our.

Craft

• Craft compelling email campaigns and newsletters.

• Craft scripts for compelling online videos.

Create

• Create and update marketing promo emails.

• Create attention-grabbing headlines and taglines.

• Create captivating content for social media platforms.

• Create compelling storytelling narratives for brand communication.

• Create dynamic copy that gets people talking and engages.

• Create effective, compelling content for our blog, website, and across other platforms.

• Create marketing content to support the release of new B2B products / services.

• Create microcopy across the consumer journey and ecommerce flow.

• Create persuasive sales presentations and materials.

• Create presentations and speaking notes alongside.

• Create presentations and speaking notes alongside senior members of Charitable Impact's team.

Develop

• Develop a content strategy aligned with short-term and long-term marketing goals.

• Develop and maintain a clear and consistent brand voice.

• Develop and maintain a consistent brand voice and tone.

• Develop and maintain brand guidelines for consistent messaging.

• Develop content strategy aligned with Marketing strategy and Brand vision.

• Develop, implement, and evolve SEO strategies across content.

• Develop scripts for video and audio advertisements.

Document

Document and provides proofs with marked corrections to be revised and reviewed.

Edit

• Edit and present options back to CEO and core team.

• Edit and present options back to team.

• Edit and proofread Marketing Team content.

• Edit and proof work to ensure high editorial standards are met across all content outputs.

• Edit and refine marketing copy for multiple platforms - in traditional and non-traditional channels.

Engage

Engage and influence audiences through your words and creativity.

Ensure

• Ensure all copies meet the brand guidelines and attributes.

• Ensure compliance with law (e.g. copyright and data protection).

• Ensure copy is delivered on deadline and in accordance with the brief criteria.

• Ensure that said copy is error-free and never boring (see rule 2).

• Ensure the tone, voice, and sentiment of the brand is carried through all communication.

Facilitate

Facilitate content brainstorming sessions within Marketing and cross-functionally.

Follow

Follow tone of voice and copy brand guidelines of our clients.

Generate

Generate creative ideas for marketing campaigns and promotions.

Help

• Help build and maintain VFS brand voice and tone.

• Help distribute marketing materials.

• Help organize marketing events.

• Help us define this exciting new role within our rapidly growing company.

Highlight

Highlight the unique selling points and benefits of the ISAAC solution based on the target audience.

Identify

Identify customer needs and gaps in our content and recommend new topics or ideas.

Interpret

Interpret and create digital briefs to fulfill project requirements.

Keep

Keep an eye out for holidays, awareness days, and social.

Liaise with

Liaise with faculty, staff, and alumni on an ongoing basis.

Maintain

• Maintain awareness of the latest developments in film, TV, video games, design, and digital media.

• Maintain editorial calendar for team (6 people).

• Maintain files and records so they remain updated and easily accessible.

• Maintain focus under pressure / deadlines.

Make

• Make a difference in the lives of thousands of students as they explore educational opportunities.

• Make suggestions where icons and graphics could complement your copy.

Manage

• Manage and coordinate outside agencies, i.e. design / production houses.

• Manage and update company database and customer relationship management systems (CRM).

• Manage approval process for advisor website content.

Meet

Meet with key team members regularly to fine-tune communication plans.

Monitor

• Monitor analytics and recommend enhancements to improve our results.

• Monitor and respond to customer feedback and inquiries.

Outline

Outline key features, benefits, use cases and differentiators for each product.

Participate in

• Participate in marketing strategy with the Business Development Team.

• Participate in the development of marketing and communications team strategies and tactics.

Perform

• Perform market analysis and research on competition.

• Perform SEO research and contribute to other efforts to boost our audience growth.

Plan

• Plan, develop and write copy across multiple platforms (landing pages, blog, product descriptions).

• Plan, implement and track a marketing budget.

Prepare

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

• Prepare monthly reports on key metrics.

• Prepare promotional presentations.

• Prepare website content using best practice user experience and SEO optimization techniques.

Produce

• Produce compelling and persuasive marketing copy for a variety of audiences.

• Produce marketing, event and sales enablement content for multiple audiences.

Proofread

• Proofread and edit content, as required.

• Proofread and edit content created by the marketing, research, and product teams.

• Proofread and edit copy to ensure accuracy and consistency.

• Proofread and fact-check copy from a wide variety of sources with 100% accuracy.

• Proofread copy and review page layouts with a keen attention to detail.

Propose

Propose new ideas and concepts for social media.

Provide

Provide writing support to all Marketing team members and VFS senior management.

Raise

Raise expectations of yourself and others.

Report

• Report directly to the Creative Director.

• Report on the performance of content and campaigns, and provide analytics to other team members.

• Report on the performance of content and outreach, and provide analytics to other team members.

• Report on VFS events, alumni successes, student experiences, etc..

Request

Request for accommodation due to a disability can be made at any stage of the recruitment process.

Research

• Research, analyze data, draw conclusions, and write compelling content based on raw data.

• Research and develop marketing language.

• Research and understand target audiences to create tailored messaging.

• Research the market to compare and create content that is both innovative and original.

Review

Review core messages and target audiences.

Seek

• Seek and identify development opportunities in industries, and market chances of investment.

• Seek to standardize voice and message across devices, platforms, and screens.

Source

Source images and other content.

Stay on to of

• Stay on top of trends in marketing, fintech, and the charitable sector to inform content.

• Stay on top of trends in the fintech and charitable sector in order to inform content.

• Stay updated on industry trends and competitor activities.

• Stay up-to-date with best practices in copywriting and marketing.

Support

• Support advisor onboarding to website.

• Support a market-driven and industry-leading brand strategy.

• Support marketing and communications strategists with refining and editing web content.

• Support social media team when required.

• Support the marketing team in daily administrative tasks.

• Support the Marketing Team with the timely creation of vital communications as required.

Track

Track work through a detailed spreadsheet.

Transform

Transform complex concepts into easily understood and digestible copy.

Turn

• Turn data into actionable insights.

• Turn technical information into simple, compelling messaging & content.

Understand

• Understand and apply the principles of SEO to maximize the impact of our web properties.

• Understand digital writing practices including the use of keywords / SEO in your writing.

• Understand that SEO and dev go-hand-in-hand.

• Understand the challenges ISAAC clients face, the solution's sales cycle, and industry terminology.

• Understand the competitive landscape—be an expert on our competition and how they are positioned.

Update

• Update content calendars as need and strategize on seasonal campaigns.

• Update emails as they are put in Comms doc — . (.

• Update tools so that they always represent the latest advances in ISAAC solution features.

Use

Use SEO principles to maximize copy's reach.

Work with

• Work closely with stakeholders on press releases, radio and podcast ad copy, and video bios.

• Work closely with the Charitable Impact team to create.

• Work closely with the compliance team to produce content in line with regulatory and legal standards.

• Work for a Global giant in the Insurance field.

• Work independently and manage simultaneous projects with many moving parts.

• Work proactively on content, while keeping others.

• Work with advisors to personalize.

• Work with CEO and key staff to develop brand promise.

• Work with creative to develop original, imaginative concepts based on strategic briefs.

• Work with key staff to develop brand promise.

• Work with multiple external specialized copy freelancers, assigning tasks and drafting briefs.

• Work with our UX design group to create content for our software interfaces / apps.

• Work with outside vendors to manage content development projects.

• Work with team members to create marketing promo calendar.

Write

• Write a clear, attractive copy with a distinct voice.

• Write and edit new resources for aspiring restaurant owners.

• Write clear and concise product descriptions and promotional materials.

• Write compelling landing pages and call-to-action (CTA) copy.

• Write copy for a wide range of media, including social, web, print, radio, and video.

• Write, edit, and review content for the internal staff newsletter, ApplyBuzz.

• Write email copy for multiple exciting brands, all with distinct voices and values.

• Write engaging and persuasive copy for various marketing channels.

• Write engaging blog posts and articles.

• Write engaging copy for email capture using software such as Justuno.

• Write engaging email copy for latest VFS initiatives, offers, and updates.

• Write for a variety of media, including targeted email, web, social, video.

• Write impactful press releases and media communications.

• Write in multiple styles and for multiple formats as required by client style and prospect personas.

• Write new emails as new bonuses and / or new events are added.

• Write on unfamiliar topics as needed.

• Write on unfamiliar topics as needed, but excited to dive into the unknown.

• Write search engine optimized (SEO) copy across different areas of the business.

• Write social media copy for client campaigns.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Marketing Copywriter:

1. Exceptional writing and grammar skills.

2. Proficiency in crafting persuasive and engaging copy.

3. Knowledge of various writing styles and tones.

4. Familiarity with marketing principles and strategies.

5. Understanding of SEO techniques and keyword research.

6. Proficiency in using content management systems (CMS).

7. Knowledge of digital marketing tools and analytics platforms.

8. Ability to conduct market research and analyze customer data.

9. Proficiency in using social media management platforms.

10. Understanding of email marketing and automation tools.

11. Knowledge of A/B testing methodologies.

12. Familiarity with search engine marketing (SEM) and pay-per-click (PPC) advertising.

13. Proficiency in using project management tools.

14. Knowledge of graphic design principles and software.

15. Basic HTML and CSS coding skills.

16. Familiarity with customer relationship management (CRM) systems.

17. Proficiency in using data analytics tools.

18. Knowledge of video editing and production tools.

19. Understanding of user experience (UX) design principles.

20. Proficiency in using collaboration and communication tools.

Most In-demand Soft Skills

The following list describes the most required soft skills of a Marketing Copywriter:

1. Creativity and the ability to generate innovative ideas.

2. Excellent communication and interpersonal skills.

3. Strong attention to detail and accuracy.

4. Time management and the ability to meet deadlines.

5. Adaptability and willingness to embrace change.

6. Problem-solving and critical thinking abilities.

7. Collaboration and teamwork skills.

8. Self-motivation and the ability to work independently.

9. Active listening and the ability to incorporate feedback.

10. Emotional intelligence and empathy in understanding target audiences.

Conclusion

In conclusion, Marketing Copywriters play a vital role in shaping a brand's messaging and driving marketing efforts. They are responsible for creating persuasive and engaging copy across various channels and require a combination of technical skills, such as exceptional writing abilities and knowledge of marketing tools, as well as soft skills like creativity and effective communication.