Main Responsibilities and Required Skills for an Insurance Sales Representative

An Insurance Sales Representative is a professional who plays a crucial role in the insurance industry. They are responsible for selling insurance policies to individuals and businesses, providing them with financial protection and peace of mind. In this blog post, we will describe the primary responsibilities and the most in-demand hard and soft skills for Insurance Sales Representatives.

Get market insights and compare skills for other jobs here.

Main Responsibilities of an Insurance Sales Representative

The following list describes the typical responsibilities of an Insurance Sales Representative:

Achieve

Achieve agreed upon sales targets and outcomes within schedule.
Achieve sales goals through leads and referrals.
Achieve set goals for customer service, sales, quality and productivity with guidance.

Adhere to

Adhere to ethical and legal standards in insurance sales.

Analyze

Analyze the territory / market's potential, track sales and status reports.

Answer

Answer incoming phone calls on the first ring.

Ask

Ask each client for referrals and explain our referral program.
Ask each customer for referrals and explain our referral program.

Assist

Assist and collaborate with other engineers on the team to meet team goals.
Assist clients in completing insurance applications and forms.
Assist in planning, measuring and implementation of sales goals for the office.
Assist with marketing campaigns and promotional activities.

Attend

Attend industry events and conferences to expand the client base.
Attend training programs and workshops to enhance sales skills.

Build

Build and maintain a HIPAA compliant infrastructure.
Build and maintain strong relationships with clients and policyholders.

Check

Check insurance claims to solidify trust and safeguard reputation.

Collaborate with

Collaborate with insurance underwriters to assess risk factors.

Collect

Collect information from clients on their risk profiles in order to offer them the proper solution.

Complete

Complete Evidence of Insurance requests.

Conduct

Conduct market research to identify sales opportunities.

Consider

Consider becoming an agency owner or a member of an agency team.

Contact

Contact potential clients and create rapport by networking, cold calling, using referrals etc.

Coordinate

Coordinate sales effort with team members and other departments.
Coordinate with the agent to aid in determining proper coverage.

Create

Create a climate of trust conducive to the sale of a home or auto insurance policy.
Create and maintain activities, opportunities, tasks and events on SalesForce.
Create forms of admission of customer finances.
Create quotes for clients.
Create relationships from a cold start.

Cross-sell

Cross-sell or upsell additional insurance products to existing clients.
Cross sell products associated with insurance coverage.
Cross-sell / up-sell products to existing customers.

Customize

Customize insurance packages to meet individual client needs.

Design

Design retirement projections.

Develop

Develop agency relationship with existing clients.
Develop and implement sales strategies to increase revenue.
Develop a steady flow of new business opportunities for various insurance coverages.
Develop insurance quotes, makes sales presentations, and closes sales.
Develop insurance quotes, manage sales pipeline, and close sales.
Develop leads through an active marketing strategy, of calling and networking.
Develop new Financial Service opportunities with both existing and new clients.
Develop new Financial Services opportunities.
Develop solutions that make the best use of the AWS Cloud platform and Analytics Services.

Educate

Educate clients on auto, home and renter's insurance.

Ensure

Ensure a positive customer experience.
Ensure appropriate forms, medical examinations and other policy requirements are completed.
Ensure that all quotes, procedures and practices are compliant with Farmers expectations.

Establish

Establish and maintain relationships with customers, hospitals and physicians.
Establish and retain clientele in order to grow your sales territory.
Establish client insurance coverage, calculate premiums and establish method of payment.
Establish client relationships and follow up with clients, as needed.
Establish client relationships and provide exceptional and extraordinary service.
Establish, develop and maintain positive business and customer relationships.
Establish networks from multiple sources.
Establish personalized telephone contact with the client.

Evangelize

Evangelize AWS Services and Analytics Solutions that benefit customers.

Expedite

Expedite the resolution of customer problems and complaints to maximize satisfaction.

Explain

Explain policy features, benefits, and exclusions to clients.

Follow

Follow engineering standards and practices to deliver well-tested and well-architected code.
Follow through and exceed current and prospective client expectations.
Follow up on referrals and leads generated by marketing efforts.
Follow up with clients to provide ongoing customer support.

Fulfill

Fulfill all company-established policy obligations.

Grow

Grow sales revenue by utilizing phone, email and potential client lists.
Grow sales revenue by utilizing phone, email, and potential client lists.

Handle

Handle insurance claims and assist clients throughout the process.

Help

Help debug production issues across services.
Help protect customers by offering insurance and financial products that will meet their needs.

Identify

Identify and assess potential institutional, business and individual client markets.
Identify and make recommendations for additional products / services that benefit the client.
Identify and prospect potential clients for insurance products.
Identify cross-selling opportunities during retention calls.
Identify gaps in our customers' insurance and make recommendations.

Implement

Implement on-site solutions, while ensuring satisfaction with Identiv systems.

Increase

Increase productivity of existing advisors who have done limited insurance business with Sun Life.

Learn

Learn the insurance world of personal and & the business industry.

Listen

Listen to clients' needs and recommend suitable insurance coverage.

Maintain

Maintain accurate records of client interactions and transactions.
Maintain a high level of product knowledge and expertise.
Maintain a positive and self-motivated attitude.
Maintain a strong work ethic with a total commitment to success each and every day.
Maintain client relationships with follow up phone calls.
Maintain confidentiality with discretion and integrity with both internal and external information.
Maintain knowledge of new products.
Maintain knowledge of new products and initiatives.
Maintain knowledge of our current and future product shelf as developed.
Maintain phone time or sales quotas as determined by management.

Make

Make commission on what you sell.

Meet

Meet / Exceeds new business production goals and objectives as established by management.
Meet new business production goals and objectives as established.
Meet or exceed sales targets and performance metrics.
Meet the production requirements and goals assigned by the agency.
Meet the production requirements and goals assigned by the agent or agency manager.

Obtain

Obtain new users for company products and services.

Operate

Operate as a team and / or independently while demonstrating flexibility to changing requirements.

Perform

Perform cost-benefit and needs analysis of potential customers to meet their needs.
Perform other duties as assigned.

Prepare

Prepare and bind quotes (personal line auto and home) through our carriers.
Prepare and submit required documentation for policy issuance.
Prepare sales reports and analyze sales data.

Process

Process customer policy change requests.

Promote

Promote and recommend Sun Life product illustrations and sales strategies.

Provide

Provide a policy that will meet the customers needs and satisfaction.
Provide clients with advice on risk management and coverage options.
Provide customer service to key agents.
Provide exceptional customer service.
Provide prompt, accurate, and friendly client support.
Provide prompt, accurate, and friendly customer service.
Provide quotes and prepare insurance proposals.
Provide underwriting for new accounts.

Reach

Reach out to leads through cold calling, emails, and networking.

Resolve

Resolve client complaints and concerns in a professional manner.

Respond to

Respond to all inquiries, cancellation requests, and sales requests within a specified time frame.
Respond to customer inquiries and sell personal lines insurance policies.
Respond to inquiries about Sun Life's individual life and health products and processes.

Retain

Retain continuous awareness of transactions, sales and terms and keep relative records.

Return

Return all phone messages promptly.

Review

Review insurance applications and processes accounts.
Review policy documents with clients and address their questions.
Review renewal business and conduct appropriate follow up based on degree of change.

Secure

Secure all Trailing Documents from customers.

Sell

Sell and Solicit Farmers Products.
Sell automobile, fire, health, life, property, marine, aircraft and other types of insurance.
Sell Farmers policies and build your client base.

Set

Set schedules majority of shifts are 31-45 hours / week with other opportunities available.

Share training and education knowledge and expertise with team members.

Solicit

Solicit for new business via telephone, networking, and other lead sources.
Solicit, sell, and negotiate Auto, Home, Life, Business, Specialty Insurance policies.

Stay updated with

Stay updated with industry trends and changes in insurance regulations.

Support

Support and provide advanced technical support to the systems and sales engineers in the field.
Support can include responding to inquiries.
Support company to help formulate a strategy for the adoption of AWS tools in any vertical.

Take

Take premium payments from customers.

Treat

Treat each customer contact as a cross and up-sell opportunity including financial products.
Treat each customer contact as a cross-sell and up-sell opportunity including financial products.

Understand

Understand networks and how to integrate them into our products.

Use

Use a customer-focused, needs-based review process to educate customers about insurance options.
Use customer relationship management (CRM) software to track leads and sales.
Use daily phone contact with advisors and insurance specialists to build relationships.

Utilize

Utilize Ticketing system to create and Document all customer-facing issues.

Walk

Walk into a revenue stream from day one.

Work

Work closely with insurance carriers and agencies.
Work independently and with mentoring / coaching.
Work on evenings and weekends might occasionally be needed.
Work on special projects or programs as directed.
Work with advisors in competitive situations to provide the support needed to win the sale.
Work with existing and potential customers to deeply understand their business and technical needs.
Work with the agent to establish and meet marketing goals.

Most In-demand Hard Skills

The following list describes the most required technical skills of an Insurance Sales Representative:

Proficiency in insurance product knowledge and coverage options.
Knowledge of insurance regulations and compliance requirements.
Competence in using customer relationship management (CRM) software.
Understanding of risk assessment and underwriting principles.
Familiarity with insurance policy language and terminology.
Competence in conducting insurance needs analysis for clients.
Knowledge of sales and negotiation techniques.
Understanding of insurance claim processes and procedures.
Competence in using insurance quoting and proposal tools.
Knowledge of insurance industry trends and market dynamics.
Understanding of insurance pricing and premium calculations.
Competence in using productivity tools like Microsoft Office.
Knowledge of insurance data analysis and sales forecasting.
Understanding of different insurance product lines (e.g., life, auto, health).
Competence in managing and prioritizing sales leads.
Knowledge of customer service and relationship management.
Understanding of insurance contract terms and conditions.
Competence in analyzing insurance risks for clients.
Knowledge of insurance marketing and lead generation strategies.
Understanding of insurance agency operations and workflows.

Most In-demand Soft Skills

The following list describes the most required soft skills of an Insurance Sales Representative

Excellent communication and interpersonal skills.
Strong sales and persuasion abilities.
Effective problem-solving and critical thinking skills.
Adaptability and resilience in a competitive sales environment.
Active listening and empathetic understanding of client needs.
Collaboration and teamwork for working with underwriters and agencies.
Time management and organizational skills for managing client relationships.
Strong work ethic and goal-oriented mindset.
Positive attitude and motivation to achieve sales targets.
Effective presentation and public speaking skills.

Conclusion

Insurance Sales Representatives play a crucial role in providing individuals and businesses with essential financial protection through insurance products. By possessing a combination of technical expertise, practical skills, and personal qualities, these professionals can excel in the competitive insurance market and build lasting relationships with clients based on trust and reliability.