Main Responsibilities and Required Skills for Insights Manager
An Insights Manager is a professional who uses statistical and analytical techniques to generate insights and analytics to identify growth opportunity areas for a business. They structure large data sets to find usable information, analyze complex customer and market research studies, and translate insights into actionable activities. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Insights Managers.
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Main Responsibilities of Insights Manager
The following list describes the typical responsibilities of an Insights Manager:
Acquire
Acquire and summarize market research data for pitches.
Analyze
Analyze, summarize and present intricate data in approachable ways.
Anticipate
Anticipate business and research needs.
Apply
Apply the full suite of tools available against business issues.
Assess
Assess e-commerce retailer platforms to provide strategic.
Build
Build and drive Category Line Reviews leveraging shopper.
Build metrics and reporting to support performance measurement.
Build out foundational customer insights and scalable infrastructure.
Build visualizations from analytics / insights work.
Coach
Coach chain team on data access and application.
Collaborate
Collaborate with CCMs and Category Lead to provide shopper insights leveraging.
Collaborate with customers, KOLs and agencies creating content.
Collaborate with team members to collect and analyze data.
Collect
Collect, organize and analyze competitive intelligence.
Communicate
Communicate, influence and drive the category insights.
Communicate opportunities, learnings and recommendations.
Consolidate
Consolidate and expand data culture (mainly panel) and usage within Bel Marketing and Sales team.
Contribute to
Contribute to our revenue growth by identifying, researching and contacting potential leads.
Create
Create ad-hoc reports based on the prioritization process.
Create and update regular reporting based on a variety of data sources.
Create clear reports that tell compelling stories about our content and brands.
Create learning and development opportunities for team.
Create reports for internal teams and / or external clients.
Create reports with strategic suggestions and recommendations for improvements.
Create templates for marketers to use for forecasting.
Define
Define project tasks and resource requirements with the Project Leader and team.
Design
Design and assist with the execution of qualitative and quantitative research programs.
Design and evaluates open source and vendor tools for data lineage.
Develop
Develop and manage aligned learning plan for the brands.
Develop and share research frameworks and best practices across the organization.
Develop customer category plans collaboratively with the retailer and distributors.
Develop data strategies and roadmaps to propel client marketing activities forward.
Develop presentations for key meetings with executives.
Develop questionnaires, sample and data analysis plans, screeners, discussion guides, and reporting.
Develop standardized reports that will describe a fully integrated insights story.
Develop strategic plans to meet retail partners' needs.
Dissect
Dissect market and retailer data to provide insights.
Embed
Embed reporting and review processes into the organization.
Empower
Empower teams of smart creatives - Hire the best and get out of the way.
Ensure
Ensure the integrity and correct interpretation of all CMI information.
Establish
Establish KPI's to measure the effectiveness of business decisions.
Establish omni-channel profitable strategies.
Evaluate
Evaluate Abbott brands performance against market trends, market growth and market share performance.
Facilitate
Facilitate in the definition of project goals, objectives, scope, milestones and deliverables.
Help
Help the business understand their clients.
Help us decide who the primary customer is (users versus distributors).
Help us search out fresh ideas.
Identify
Identify actions to tap into identified Growth opportunities for the existing business.
Identify and synthesize insights that inform key business and product decisions.
Identify, evaluate, and manage relationships with best-in-class insights vendors.
Identify, implement and manage organizational indicators of business- or customer-information needs.
Identify new customer opportunities.
Identify operational improvements and work with multi-functional groups to inspire change.
Identify operational improvements and work with multi-functional teams to inspire change.
Identify, share, and align on shopper specific category opportunities.
Identify the growth drivers of the business.
Incorporate
Incorporate consumer / shopper insights and behavior into analysis and insights.
Influence
Influence and drive total haircare and color strategy for Core Food Accounts and help.
Keep
Keep reporting simple and informative.
Keep the organization in touch with needs, influences and behavior across core consumer segments.
Lead
Lead and grow the product team.
Lead a training and support program for sales technology.
Lead competitor / market intelligence and insight.
Lead customer thinking and execution on category placement and presence strategies.
Lead day-to-day project management and budget management.
Lead initiatives that require cross functional collaborations to solve complex business problems.
Lead primary consumer insights for specified regions and lend support nationally when appropriate.
Lead the design of robust data collection, processing and analysis.
Lead the development of consumer, shopper and category research initiatives from design to execution.
Lead the gathering of insights through appropriate market research methodology.
Lead the implementation of new global digital channels in line with country needs.
Lead the Management of both detailed backlog (in Jira) and high level inceptions and planning.
Leverage
Leverage a mix of vendors and primary research to always keep pulse on consumer desires.
Leverage category insights and selling stories for the account team.
Leverage in-house research tools to conduct quick, iterative research.
Leverage insights and analytics to identify growth opportunity areas for the business.
Link
Link insights and information to translate into actionable activities.
Look
Look to meet company financial objectives by generating significant customer value.
Maintain
Maintain and improve upon existing quality control standards.
Manage
Manage and serve as the knowledge center around the KPIs of the company.
Manage and track delivery of data spend within agreed budget.
Manage Customer Insights content and data.
Manage data quality and ensure actionable uses organization-wide.
Manage documentation and process definition of all areas in the analytics team's purview.
Manage external research vendors.
Manage program risks dependencies and project timelines to ensure on time & on-budget delivery.
Manage relationships with external agencies and internal partners.
Merge
Merge quantitative and qualitative insights into cohesive story to drive marketing strategy.
Monitor
Monitor active campaign results in order to highlight successes that support with upsells.
Monitor available data sources to ensure data availability, integrity, and utility.
Operate
Operate with a bias for action - Challenge the status quo by continuously innovating and improving.
Own
Own all Field Technology, resulting in accurate loading and reporting.
Participate
Participate in Agile teams for the development and execution of brand strategies.
Participate in learning & development programs at a cross-category level and beyond.
Perform
Perform customer segmentation analytics.
Pilot
Pilot and promote new shopper insights capabilities within the FC Business Unit.
Plan
Plan, design, execute and analyze more complex customer and market research studies.
Plan, prioritize, and manage research projects within established budgets and deadlines.
Prepare
Prepare back-test presentation where relevant to support business case for testing methodology.
Prioritize
Prioritize research resources to impact critical business issues and decisions.
Process
Process and analyse data captured across services to produce insight that aid key decisions.
Produce
Produce insights on categories consumer groups to develop a strategy plan.
Produce Target Scouting work and potential target analysis.
Propose
Propose enhancements to audit and streamline strategy development, reporting and analysis processes.
Provide
Provide ad hoc reports.
Provide analysis and associated recommendations to teams.
Provide coaching and mentorship to team.
Provide detailed research and insights to develop customer and competitive understanding.
Provide external lens in terms of competitive analysis / benchmarking.
Provide strategic insights for Business Outreach, AFC, and Direct Message programs in Korea.
Provide weekly snapshot of business performance.
Query
Query and transform data residing in large unstructured databases for analysis purposes.
Review
Review data from prospect client results to help build strategies.
Search
Search for, share and adopt ideas and best practices in and outside the company and industry.
Seek
Seek, create and identify new business opportunities that build total category consumption.
Stay up to date on
Stay up to date on the latest industry trends, tools, and information.
Stay up to date with the latest technology, techniques and methods.
Structure
Structure large data sets to find usable information.
Support
Support an environment of candor.
Support data integration and change management programs in the Expert performance measurement space.
Support Performance Focus.
Support Sales strategy team to provide insights on shopper trends.
Support set up of a centralized approach for research and insights.
Support strategic work on Prestige Asia expansion.
Support Strategy and business growth.
Support the team in creating new thought leadership and product development.
Support with survey building to help inform answers and results.
Synthesize
Synthesize multiple data sources, both primary and secondary, to drive strategic recommendations.
Synthesize research findings into actionable plans to support relevant cross-functional goals.
Take
Take risks, fail fast, and learn from past failures.
Teach
Teach the Territory Managers on training on the new web page solutions.
Translate
Translate a strategy plan into actionable insights for customers.
Uncover
Uncover compelling insights for new markets and verticals to drive new business development.
Understand
Understand & generates actionable insights from eComm data.
Understand tools and techniques to merchandise and market at retail.
Undertake
Undertake range reviews, category projects and store trials.
Undertake regular Insight audits to assess any key gaps and pinpoint cost / benefit to the business.
Use
Use customer data and research to develop and continually refine customer segments and personas.
Use statistical and analytical techniques to generate insights.
Utilize
Utilize multi source information in a fast-moving environment.
Work
Work closely with a team of frontend and backend engineers, product managers, and analysts.
Work closely with Engineering and IT teams to drive data instrumentation and ingestion to Hadoop.
Work collaboratively with account team(s) and COE on sales call approach and plans.
Work with Area MI to champion brand health and equity fundamentals, tracking performance vs.
Work with a team of analysts and other associates to process information.
Work with executives and other business leaders to identify opportunities for improvement.
Work with Industry Teams, LoS Leadership to evaluate demand and determine adjustments to revenue.
Work with Managers on end of campaign reporting and data visualization.
Work with Operations to ensure measurement capabilities are in place prior to campaign execution.
Write
Write unit / integration tests and documents work.
Most In-demand Hard Skills
The following list describes the most required technical skills of an Insights Manager:
Analytics
Analysis
Business
Sales Support
Economics
Category Management
Data Analysis
Most In-demand Soft Skills
The following list describes the most required soft skills of an Insights Manager:
Written and oral communication skills
Analytical ability
Problem-solving attitude
Interpersonal skills
Attention to detail
Organizational capacity
Self-starter
Creative
Work with minimum supervision
Team player
Collaborative
Assessment
Detail-oriented
Eager to learn
Energetic
Help guide decision making
Multi-task
Passion for technology
Presentation
Teamwork
