An Influencer Manager is a professional who oversees and manages influencer marketing campaigns to drive brand awareness, engagement, and conversions through partnerships with influential individuals on social media platforms and other online channels. They are responsible for developing and implementing influencer strategies, identifying suitable influencers, and building long-term relationships with them. In this blog post, we will explore the primary responsibilities and the most in-demand hard and soft skills for Influencer Managers.

Get market insights and compare skills for other jobs here.

Main Responsibilities of an Influencer Manager

The following list describes the typical responsibilities of an Influencer Manager:

Analyze

• Analyze campaign data to measure the effectiveness and ROI of influencer efforts.

• Analyze video performance by providing detailed comment coding and sentiment analysis.

Assist with

• Assist creating campaign reports detailing the success of influencer activity.

• Assist with any photoshoot and content creation management and strategy.

Attend

Attend relevant events for networking and business purposes.

Build

Build and manage relationships with talent agencies and influencer networks.

Capture

Capture and track organic influencer content and report monthly on brands status and learnings.

Cast

Cast non-influencer contributors for videos and manage their work.

Collaborate with

• Collaborate with cross-functional teams, including marketing and creative, for campaign alignment.

• Collaborate with influencers on product launches, events, and promotions.

• Collaborate with legal and compliance teams to draft and review influencer contracts.

Conduct

• Conduct A/B testing and experiment with different influencer strategies to optimize results.

• Conduct competitor analysis to identify opportunities and areas for improvement.

• Conduct risk assessment and address any potential issues related to influencer partnerships.

Coordinate

Coordinate payments of all influencer collaborations in a timely manner.

Create

• Create and execute a social media strategy for our three brands.

• Create campaign briefs outlining key objectives, guidelines, and expectations for influencers.

Cultivate

Cultivate and maintain relationships with influencers, fostering long-term partnerships.

Decide

Decide on, set and manage KPIs to measure the campaign's success.

Design

Design and implement a social media strategy for Tik Tok account to align with business goals.

Develop

• Develop and execute influencer marketing strategies aligned with brand objectives.

• Develop and execute influencer marketing strategies and creative campaigns.

• Develop and maintain a database of potential and current influencers for future campaigns.

• Develop and maintain relationships with brands and creators for content inside the KK platform.

• Develop and manage campaign budgets.

• Develop and manage influencer marketing budgets for different campaigns.

• Develop content ideas and write and curate great content in line with the Zapp brand.

• Develop influencer marketing guidelines and best practices for the organization.

• Develop innovative, creative and unique approaches to influencer marketing.

• Develop strategic influencer & partnership plans that will excel the brand to No 1 in Earned media.

Direct

Direct the content and social video creation.

Ensure

• Ensure influencer campaigns adhere to budget and timeline constraints.

• Ensure influencer content complies with brand guidelines and FTC regulations.

• Ensure the brand messages are delivered and well-articulated through social media outlets.

Evaluate

Evaluate influencer proposals and pitches for campaign suitability and alignment.

Handle

Handle influencer relations and serve as the primary point of contact for communication.

Help

• Help create and translate briefs, contracts and guidelines for the influencers.

• Help identify relevant influencers for the project.

Identify

• Identify and build relationships with prominent influencers and thought leaders.

• Identify and research potential influencers suitable for the target audience and brand niche.

• Identify relevant news stories and video trends in Lebanon.

Implement

Implement referral and affiliate programs with influencers to drive conversions.

Keep

Keep up-to-date on emerging trends, technologies and influencers.

Lead

Lead the way and work on developing and refining the influencer program.

Maintain

Maintain a direct relationship with the social media platform' representatives.

Manage

• Manage and execute Luxy Hair's global influencer partner strategy.

• Manage and motivate team members and agencies to deliver plans.

• Manage gifting and promotional budget and allowances.

• Manage influencer and PR mailers and always on seeding alongside the PR Co-ordinator.

• Manage influencers and ensure they meet deadlines.

• Manage the build and maintenance of the Killing Kittens influencer and media database.

• Manage the social media and influencer budget and focus on maximising the ROI.

Measure

Measure and report on influencer campaign performance to stakeholders and management.

Mentor

Mentor and guide junior members of the influencer marketing team.

Monitor

• Monitor and track influencer campaign performance using relevant metrics and analytics.

• Monitor social media trends and user behaviors to identify potential influencers.

Negotiate

Negotiate collaboration terms, including compensation, deliverables, and contract agreements.

Optimize

Optimize influencer strategies based on data insights and audience feedback.

Oversee

Oversee influencer content creation process, ensuring brand alignment and quality.

Provide

• Provide administrative and other miscellaneous support for the team.

• Provide influencers with necessary assets, resources, and tools for content creation.

Reach

Reach out to 100 new leads per week in assigned territory.

Receive

Receive similar job offers.

Report

Report to upper management on a weekly basis.

Represent

Represent Organifi at industry trade shows, conferences, seminars, and events, as needed.

Research

Research relevant industry experts, competitors, target audience and users.

Review

• Review and assess national and global potential of new content.

• Review texts, videos, images, and other media to ensure complete accuracy.

Set-up

Set-up phone calls to vet potential influencers prior to adding them as an ambassador.

Stay updated on

• Stay updated on emerging social media platforms and new influencer trends.

• Stay up-to-date with influencer marketing trends, industry best practices, and new platforms.

Strategize

Strategize and execute programs to grow following and engage audience.

Translate

Translate and transcribe videos from Arabic into English.

Troubleshoot

Troubleshoot and problem-solve on the ground in Lebanon.

Work

• Work closely with the designer and copywriter on content creation.

• Work with the influencers to shape their ideas.

Most In-demand Hard Skills

The following list describes the most required technical skills of an Influencer Manager:

1. Proficiency in social media platforms and influencer marketing tools.

2. Data analysis and interpretation for measuring campaign success.

3. Knowledge of influencer marketing analytics and tracking platforms.

4. Competence in digital marketing and content marketing strategies.

5. Familiarity with audience demographics and psychographics.

6. Understanding of influencer marketing regulations and guidelines.

7. Project management skills for overseeing multiple campaigns.

8. Knowledge of SEO (Search Engine Optimization) and content optimization.

9. Competence in negotiating and contract management.

10. Understanding of social media algorithms and engagement metrics.

11. Competence in market research and competitor analysis.

12. Knowledge of influencer marketing trends and industry benchmarks.

13. Understanding of influencer marketing ROI and attribution modeling.

14. Competence in influencer campaign performance measurement.

15. Knowledge of influencer marketing platforms and databases.

16. Understanding of influencer marketing budgeting and resource allocation.

17. Competence in influencer selection and vetting processes.

18. Knowledge of content creation and editing tools.

19. Understanding of influencer marketing campaign tracking and reporting.

20. Competence in influencer outreach and relationship management.

Most In-demand Soft Skills

The following list describes the most required soft skills of an Influencer Manager:

1. Excellent communication and negotiation skills for building relationships with influencers.

2. Creativity and innovative thinking to design compelling influencer campaigns.

3. Strong project management and organizational abilities for coordinating multiple campaigns.

4. Leadership and team management skills to oversee cross-functional teams.

5. Collaboration and teamwork for working effectively with influencers and internal teams.

6. Analytical and data-driven mindset for interpreting campaign metrics and insights.

7. Adaptability and flexibility to navigate evolving social media landscapes.

8. Problem-solving and decision-making abilities for addressing campaign challenges.

9. Time management and prioritization skills for meeting campaign deadlines.

10. Resilience and composure under pressure during campaign execution.

Conclusion

Influencer Managers play a crucial role in leveraging the power of social media influencers to amplify brand reach and engagement. With a combination of technical expertise and essential soft skills, these professionals can successfully execute influencer marketing campaigns, drive brand growth, and foster authentic relationships with influencers.