Main Responsibilities and Required Skills for Growth Marketing Manager
An Growth Marketing Manager is responsible for developing and executing growth marketing strategy. They create, manage and optimize marketing campaigns and analyze campaigns performance. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Growth Marketing Managers.
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Main Responsibilities of Growth Marketing Manager
The following list describes the typical responsibilities of a Growth Marketing Manager:
Adopt
Adopt a continual ‘test and learn' approach to all growth campaign activities.
Advance
Advance our lifecycle marketing strategy and map existing and ideal donor journeys.
Analyze
Analyze campaign performance, identify trends, and create opportunities for improvement.
Analyze clients data to uncover new insights and find ways to optimize for optimal performance.
Analyze data to monitor revenue performance and uncover areas for improvement.
Analyze performance and understand the details and effectiveness of each campaign.
Anticipate
Anticipate trends and keep your finger on the pulse on digital marketing innovation.
Assist in / Assist with
Assist in organizing and marketing different events.
Assist with global branding initiatives.
Assist with identifying content and speakers for events and programs.
Automate
Automate campaigns to potential targets through various touchpoints (emails, Linkedin...).
Build
Build a consistent feedback loop and continuously improve and optimize lead hand-off processes.
Build a framework to measure future success.
Build content for user engagement and user growth.
Build conversion-driving landing pages.
Build lifecycle marketing campaigns that seek to motivate our customers to transfer again with Xe.
Build out robust reporting infrastructures for regular stakeholder analysis and review.
Build the B2B marketing strategy together with the head of commercials.
Campaign
Campaign management and execution across digital channels both paid and owned.
Collaborate with
Collaborate cross-functionally to enable and advance our targeting & retargeting capabilities.
Collaborate with Amazon channel manager on Amazon ad strategy.
Communicate
Communicate and share best practices.
Communicate progress and activities with the client and internal team.
Communicate technical information clearly and effectively to non-technical audiences.
Compare
Compare and negotiate rates, ad space and airtime.
Conduct
Conduct ongoing A / B testing to optimize and increase the effectiveness of Growth Marketing efforts.
Conduct user research and segmentation analysis.
Consider
Consider new, creative approaches to have an impact on core metrics.
Correct
Correct and accurate tracking of all activity from paid channels.
Create
Create ads, microsites, landing pages using a consistent brand voice.
Create and manage project plans for various marketing and training activities.
Create and optimized a seamless funnel from awareness, to signup, to activation.
Create, manage and experiment with content and lead-gen campaigns.
Create, manage and experiment with new user acquisition campaigns.
Create, manage and optimise campaigns within Google Ads, Facebook etc..
Create partnerships with candidate and company-facing communities, products, and events.
Create targeted Prospect Nurturing programs.
Customize
Customize messaging to target businesses based on personas and behavioral data.
Design
Design and conduct creative thoughtful experiments and marketing campaigns to drive growth metrics.
Design and execute tests and experiments to optimize the donor experience.
Design and manage the lead follow-up process for all campaigns and track program performance.
Determine
Determine audience targeting and messaging to drive new leads and nurture existing leads.
Develop
Develop an acquisition strategy specifically for Subscriptions.
Develop and execute strategies to drive new traffic to the site and manage funnel optimization.
Develop and manage the digital campaign budgets.
Develop and scale new marketing channels quickly and efficiently.
Develop and successfully execute Alter's growth marketing strategy.
Develop campaign flows in our marketing automation software and continuously test and optimize.
Develop data and insight strategy to add key personas and contacts within accounts.
Develop, execute, and scale growth strategies across existing and new channels.
Develop, maintain, and execute a quarterly demand generation plan.
Develop member acquisition strategies via on and off-app engagements.
Develop strategies to effectively branch out to and test new communication channels.
Develop tools and resources for sales teams to use.
Direct
Direct, plan, coordinate, execute, and iterate on marketing campaigns.
Direct response copywriting for digital media and brand marketing experience.
Drive
Drive creative asset ideation, testing roadmaps, and optimization.
Drive customer retention through a strategic approach to customer touchpoints and message cadence.
Drive inbound and outbound strategy for B2B SMB acquisition.
Drive our users to build awareness of our transactional services through referrals.
Drive successful use of Adobe Advertising platform portfolios, objectives, and simulations.
Ensure
Ensure DTC funnels are fed by running and tuning always-on demand generation campaigns.
Ensure that campaigns maintain high quality, and meet brand messaging and creative guidelines.
Ensure that customer acquisition is optimized at all touchpoints.
Establish
Establish and manage CRM campaigns to engage and convert users.
Establish a voice and tone for Alter and tweak it depending on the social platform.
Execute
Execute, test, and optimize multi-channel acquisition campaigns.
Experiment
Experiment with new channels to continually evaluate additional opportunities for growth.
Experiment with new marketing strategies (video, podcasts, etc).
Explore
Explore partnership avenues to reach additional user bases.
Find
Find new data-driven ways for us to drive growth and improve our user's experience.
Focus on
Focus on growing active users and maximizing ROI.
Foster
Foster key relationships with media partners, publishers and traffic sources.
Generate
Generate internal reporting for all major metrics.
Get
Get your hands dirty and execute.
Grow
Grow the Quirk community online and encourage participation, feedback, and discussion from users.
Grow the website traffic and enable digital growth.
Help
Help administer email marketing pre- and post-conversion.
Help create organic marketing and PR opportunities / buzz for Alter and its mission.
Help develop audience strategy (remarketing, upsell, etc).
Help maintain data integrity as well as the accuracy and consistency of our CRM system.
Help manage and grow our organic search visibility.
Identify
Identify and prioritise growth opportunities.
Identify areas of opportunity and growth, such as landing page optimisation.
Identify new opportunities for growth.
Identify new opportunities for the Business Units and lead with advanced methodologies.
Identify optimization opportunities, implement testing, and adjust programs to maximize value.
Identify the latest digital technologies and current digital trends affecting the industry.
Identify trends and insights, and optimized spend and performance based on the insights.
Implement
Implement a growth marketing strategy to generate leads and optimize conversion rates.
Implement a healthy channel mix including organic, referral and paid strategies.
Implement a strong culture of A / B testing and scaling where impact is both optimized and maximized.
Implement hacks in order to automate or simplify the generation of listings of potential targets.
Implement SEO-driven tests to drive a larger number of high-quality leads into our funnel.
Implement solid data gathering and analysis tools.
Improve
Improve GlobalGiving's donor retention rate and build a robust network of monthly givers.
Improve ongoing lead generation campaign performance.
Improve user activation and retention through lifecycle marketing via.
Increase
Increase conversion rates across the funnel from paid channels.
Informal
Informal meeting with people from the team.
Kickstart
Kickstart user research for key product lines (qualitative and quantitative).
Launch
Launch, test and refine online and offline channels to grow revenue.
Lead
Lead eCRM strategy, including lead nurture, lifecycle communication and segmentation campaigns.
Lead email and in-product strategy, calendaring, execution and measurement.
Lead forecasting, measuring, analyzing, and reporting on the impact of demand creation activities.
Lead paid marketing campaigns based on user cohorts that are driven by data.
Lead self-serve launches – internal and external communication.
Lead the creation of affiliate marketing and referral programs.
Lead the decision making for why, when, how and where to allocate our paid advertising budget.
Leverage
Leverage analytics data to provide insights into optimizing CPA efficiency and revenue improvement.
Leverage data to increase the productivity of our acquisition efforts.
Leverage Jobs to Be Done interviewing and data to help influence marketing programs.
Leverage these insights in the design of customer journeys and campaigns.
Leverage user research and behavioral data to help inform new campaigns and experiments.
Maintain
Maintain and enforce the company brand standards.
Maintain contacts in Hubspot CRM.
Make
Make capital allocation decisions with partial, incomplete information.
Make strategic and data-backed business recommendations for segments under analysis.
Make sure to include a PDF of your current resume along with a cover letter.
Manage
Manage agency and contractor relationships, expectations, and budgets.
Manage all marketing promotions, including briefing, execution, reporting and reconciliation.
Manage and optimise all paid-marketing channels.
Manage and optimize performance of paid marketing campaigns - Google, Facebook, Bing.
Manage cross-channel data-driven automated triggered lifecycle and ad hoc email campaigns end-to-end.
Manage email operations including coding, testing and deployment activities.
Manage marketing operations and automation for your growth marketing programs.
Manage ongoing optimization of campaigns by designing and executing AB tests, especially with emails.
Manage, optimize, and report content performance and engagement.
Manage the Paid Digital annual budget.
Manage the relationship with our Salesforce and Digital Agencies.
Manage tracking and reporting for your campaigns.
Manage weekly spend data for referral programs on overall marketing budgets.
Maximize
Maximize and report on ROAS.
Measure
Measure, analyze, and report campaign performance and provide weekly reports on performance.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Measure efforts to ensure that programs are delivering against targets and within budget.
Measure, monitor and continuously improve campaign performance through testing and optimisation.
Meet
Meet or exceed monthly MQL targets.
Monitor
Monitor and manage budgets and spend efficiency across growth marketing channels.
Monitor, track, and optimize channel / campaign performance.
Optimize
Optimize product / brand positioning and messaging.
Optimize strategies for ad copy, platforms and targeting, using data to back every decision.
Optimize our conversion funnel, including driving and executing the on-site testing strategy.
Optimize plans and budgets according to the best media mix.
Oversee
Oversee member(s) of customer acquisition team.
Own
Own and develop the welcome email automation flow.
Own and drive all digital marketing initiatives to achieve aggressive growth goals.
Own and execute media plans and targeting, spend targets, bidding strategy and messaging strategy.
Own digital experiments and analytics within ZenLab >.
Own performance reporting for the multi-brand retail store.
Own positioning and messaging for the brand.
Perform
Perform daily bid management and optimization.
Perform SEO keywords research and generate SEO landing pages to target relevant keywords.
Plan
Plan, build, deploy, and optimize new and / or existing media campaigns.
Plan, manage and maintain growth marketing campaigns.
Prioritize
Prioritize acquisition opportunities and work to identify new ones.
Prioritize constant improvement by testing data-driven hypotheses across all channels.
Project
Project Manage the development of these assets with both internal staff and third-party resources.
Promote
Promote and create lead generation activities, such as webinars.
Provide
Provide actionable insights and recommendations for future improvements.
Provide budget recommendations and forecasts for the Senior Managers.
Provide growth marketing thought leadership across multiple sales channels.
Provide updates to teams on performance and make recommendations as necessary.
Read
Read data and communicate it in layman's terms to team members across multiple departments.
Recommend
Recommend ways to drive increased efficiency in our marketing spend.
Refine
Refine our schedule to align with client launches, key awareness days etc..
Report
Report should also include how many leads converted to registrations.
Research
Research and analyze market trends and competitors.
Review
Review and maintain efficient marketing operations.
Run
Run 10 A / B tests per quarter improving key conversion rates (visit >.
Run marketing campaigns and other growth initiatives start to finish.
Seek
Seek to analyse, scale, and replicate successes.
Set
Set and implement social media and communication campaigns to engage a developer audience.
Setup
Setup and manage email marketing campaigns to engage our developer audience.
Setup and optimise the right data infrastructure and drive cost-effective and data-driven growth.
Share
Share strategic and creative learnings with the rest of the company.
Strategise
Strategise and deliver your own digital marketing strategy.
Study
Study data to identify valuable segments and designs campaigns to effectively target these groups.
Support
Support forecasting of sign-ups, trials, and revenue in partnership with other key stakeholders.
Support in the advancement and growth of the overall Thnks brand.
Take
Take a strategic approach to leading and optimizing channels to meet ROI and LTV goals.
Take the lead on all paid search and paid social activity.
Take the lead on our email and lifecycle marketing campaigns to drive continued customer engagement.
Test
Test and develop new targeting and messaging strategies.
Test and establish new channels through which to deliver leads including direct mail.
Test and optimize activities for other channels such as print, direct mail, email, out-of home, etc..
Track
Track and analyze results to show program effectiveness and continually refine for optimal ROI.
Track and interpret analytics to improve our marketing efforts.
Track and manage growth experiments to drive new revenue growth opportunities.
Track demand ROI and influence the allocation of marketing spend based on past performance.
Track, measure and report on growth experiment findings.
Track record in customer education via webinars / online courses.
Track record of lead generation campaign delivery.
Translate
Translate business goals into accurate delivery requirements through analytics.
Turn
Turn client ideas and business objectives into actionable marketing campaigns.
Uncover
Uncover creative and nontraditional methods of growing our customer base.
Understand
Understand customer journey and identify opportunities to increase conversion and repeat rates.
Understand funnels, ecosystems, and member behaviors to identify opportunities for growth.
Understand mobile app acquisition marketing.
Understand multi-touch marketing and retargeting.
Work with
Work across different teams and regions.
Work area may have fluorescent lighting and air conditioning.
Work closely with the entire commercial team to ensure all activities are aligned.
Work cross-functionally with design, product, and engineering to meet ambitious growth targets.
Work on eliminating drop offs.
Work smart, manage your time well and focus on the projects that deliver results.
Work with internal teams where necessary to help bring impactful growth ideas to life.
Work with product and marketing teams to develop go-to-market strategies.
Work with the Head of Acquisition to set out high level growth strategies including new VOD channel.
Write
Write creative and effective email messaging that aligns with our brand voice.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Growth Marketing Manager:
Facebook
Email Marketing
Analytics
Business
Marketo
PPC
A / B Testing
SEM
CRM
Email
Performance Marketing
Reporting
Attribution
Instagram
Growth
Linkedin
Mailchimp
SAAS
Salesforce
Social Media
B2C
Demand Generation
Facebook Ads
Measurement
Paid Social
Pardot
HTML
Marketing Automation
Most In-demand Soft Skills
The following list describes the most required soft skills of a Growth Marketing Manager:
Written and oral communication skills
Analytical ability
Attention to detail
Organizational capacity
Self-starter
Problem-solving attitude
Organized
Interpersonal skills
Creative
Collaborative
Curious
Entrepreneurial mindset
Presentation
Resourceful
Strategic thinker
Critical thinker
Detail-oriented
Time-management
Innovative
Quantitative
Team player
Flexible
Take initiative
Energetic
Highly analytical
Results-oriented
Structured thinker
Adaptable to changes
Commitment
Eager to learn
