Main Responsibilities and Required Skills for E-Commerce Manager

An E-Commerce Manager is a professional who supervises and executes e-commerce related activities. They develop e-commerce and digital campaigns and implement new growth strategies to boost customer acquisition and retention. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for E-Commerce Managers.

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Main Responsibilities of E-Commerce Manager

The following list describes the typical responsibilities of an E-Commerce Manager:

Adhere to

Adhere to corporate health and safety policy requirements that contribute to a safe work place.

Align

Align forecast assumption with marketing, safety stock assumptions with supply chains.

Analyze

Analyze and compare SEO (Search Engine Optimization) health against other competitor successes.
Analyze and manage web data (tracking, behaviour etc.).
Analyze and report on all department expenses monthly.
Analyze and share out weekly brand performance insights with the broader office and regional teams.
Analyze KPIs and metrics to identify trends, generate sales growth and maximize conversion.
Analyze traffic and user behaviours to gather insights for improving conversion rate.
Analyze web traffic metrics.

Assist in

Assist and manage the execution of the brand editorial calendar.
Assist in development of the annual Marketing Plan and pricing strategy.
Assist in product development and direct and evaluate the marketing strategies of establishments.
Assist with keywords optimizations strategies for other platforms.

Build

Build and implement the overall site objectives, strategies and plans.
Build and maintain relationships with web marketing alliances.
Build productive relationship and manage E-Commerce players.
Build test hypotheses for eCommerce changes across multiple online customer journeys.

Champion

Champion store features improvements and prioritise the backlog of new feature updates.

Communicate

Communicate clearly and effectively with team members and Executive Management.
Communicate on a regular basis with Sales team and internal stakeholders.

Conduct

Conduct in-depth keyword research and identify keywords to drive the most valuable traffic.

Coordinate

Coordinate marketing support and execution of assets with warehouse, marketing, and / or web agency.

Create

Create and implement content on a regular basis.
Create and maintain all product listings on the websites including images and product descriptions.
Create and manage loyalty program.
Create and run PPC and social media campaigns.
Create effective ranking strategies.
Create Shopify flows for automated site behavior based on inventory changes.
Create viral growth through referral marketing and other growth hacking techniques.

Debug

Debug pages and fix broken links or images.

Decide

Decide on inventory placement based upon insights and data analysis.

Define

Define long term online strategy.
Define strategies for market-driven growth.

Deliver

Deliver engaging content on a regular basis and inspire team members.

Design

Design and Execute Roadmaps.
Design content marketing strategies and set short-term goals.

Develop

Develop A / B and multivariate CRO testing strategies and timing of test and rollout.
Develop and maintain connection with e-commerce platforms, distributors and suppliers.
Develop a viable and sustainable platform for all direct to consumer efforts.
Develop benchmarks and KPI's to improve effectiveness of weekly, monthly, annual reporting.
Develop, create and manage the reporting system for online business and activities.
Develop e-commerce marketing campaigns to drive awareness and consumer acceptance in the marketplace.
Develop editorial calendar, delegate tasks and ensure deadlines are met.
Develop landing pages, links and backlinks to support marketing initiatives.
Develop mobile responsive landing pages as needed.
Develop NPD commercial policy and get internal approval based on SOP.
Develop original and innovative content and strategies to improve SEO and increase brand awareness.
Develop social media, Facebook, Twitter, Blogs and ensure that they are current and effective.

Direct

Direct the strategic vision for the store.

Draft

Draft, negotiate and manage contracts, orders and invoices.

Edit

Edit, proofread and improve content.

Elevate

Elevate the client experience and position Taiga as a world-class retailer online.

Engage

Engage our customer throughout the customer journey, with considered marketing at all stages.

Ensure

Ensure all Content Creator assets are consistently used across paid media and site.
Ensure an elevated and optimized journey throughout our website.
Ensure buy-in from Local Affiliates.
Ensure innovative and user-friendly customer-facing features for e-commerce platforms.
Ensure its well-function, secure and user friendly.
Ensure products are set-up in appropriate categories with correct images, titles and descriptions.
Ensure strong brand integration with base marketing initiatives.
Ensure that all markdowns / specials have been identified.
Ensure that our website is fully optimised for global expansion.

Establish

Establish innovative ideas to help drive sales and traffic to our sites.
Establish product-level financial, operational, customer, and consumer goals / targets.

Evaluate

Evaluate emerging technologies.
Evaluate performance and makes recommendations for future.

Execute

Execute ecommerce related activities as specified by the Director of Digital Marketing & ecommerce.
Execute offers and develops the customer experience strategy.
Execute sales and marketing plans for online sales.

Experiment

Experiment and implement new growth strategies to boost customer acquisition and retention.

Facilitate

Facilitate execution of digital strategy and marketing plans through training.

Focus on

Focus on increasing customer participation rates.

Handle

Handle multiple projects simultaneously within established time constraints.
Handle planning and execution of the assigned e-Retailers platform and social commerce.

Help

Help clients understand consumer journey to purchase and role of different ad channels and formats.
Help us make a difference working in our Marketing team as an E-Commerce manager.

Hire

Hire, train and develop new e-commerce staff.

Identify

Identify and share best practice across the local market counterparts as well as across the area.
Identify business requirements, explore / evaluate new and current solution to serve business needs.
Identify, implement and measure new growth tactics and marketing methods.
Identify opportunities to grow revenue and market share.

Increase

Increase Company Social Networking presence.

Initiate

Initiate market research studies.

Keep

Keep abreast with industry and market trends and best practices.
Keep the website up to date with new products and product descriptions.
Keep track of sales data and react quickly to address any market opportunity / threats.
Keep track of website's traffic statistics and search engine rankings.
Keep up to date with Web technology, introducing additional functionality to enhance the site.
Keep up with trends and developments in Payments, FinTech and e-commerce.

Lead

Lead as digital / e-commerce guide within Marketing team developing a test & learn agenda.
Lead development, integration, optimization & enhancement.
Lead the development and on-going enhancement.
Lead Web creative team to develop special shop concepts / ideas, page layouts, navigation.

Maintain

Maintain all content publishing to site including tagging, sequencing, monitoring and maintenance.
Maintain optimal level of customer service at all times and ensure simplicity in the service.

Make

Make data driven decisions to prioritise which new store items should be prioritised.

Manage

Manage accounts for HubSpot, Google Analytics, Site Core, Price Spider and Salsify.
Manage and liaise with 3rd party vendors and agencies.
Manage and upload content on our blog.
Manage a weekly scheduled meeting to review e-commerce updates.
Manage back-end operation.
Manage digital content partnerships with 3rd party media providers in conjunction with Marketing.
Manage internal marketing & sales requests for digital assets.
Manage lead generation campaigns through various digital marketing channels.
Manage online brand and product campaigns to raise brand awareness.
Manage product / sample stock for customer compensation.
Manage Return of Investment (ROI) of social media investment.
Manage the Amazon Business and Plan.
Manage the development of appropriate eCommerce and digital campaigns.
Manage the e-commerce warehouse, ensuring that orders are sent and delivery timelines are met.
Manage the site content and product "go-live” schedule.

Negotiate

Negotiate customer terms & fees for new e-retailers.

Optimize

Optimize content considering SEO and Google Analytics.
Optimize content to improve the customer experience and path to purchase.

Oversee

Oversee daily operation efficiency and provide actionable operation suggestions (e-commerce SFE).
Oversee the social media strategy for the company & Social Media Calendar Building / Execution.

Own

Own assortment pricing and monitoring, and coordinate with inventory management as needed.
Own e-commerce revenue goals and budget.

Participate in

Participate in the development of the Area Business Strategy.

Plan

Plan advertising campaigns, including deciding on media channels.
Plan and control budget and expenditures.
Plan promotional campaigns such as contests or giveaways.

Prepare

Prepare and drive the successful launch of new LEGO themes.
Prepare reports and analyze conversion numbers.

Prioritize

Prioritize and manage campaigns and projects based on timeline, resources, and budget.

Produce

Produce sales reports and recommendations to senior management.

Provide

Provide accountability for client recommendations and prioritisations.
Provide effective project management of multiple projects.
Provide input to market-level strategic roadmap (sales & budget forecasting).
Provide thought leadership and perspective for adoption where appropriate.
Provide weekly, quarterly and annual forecasts on business sales performance.

Put in place

Put in place an effective system to track sales, share and operational costs through E Commerce.

Receive

Receive customer feedback and generate ideas to increase customer engagement.

Recommend

Recommend strategies for next year based upon findings.

Remove

Remove products off the site if they are out of stock.

Research

Research and forecast future sales and performance trends.

Respect

Respect deadlines and targets through working closely with the development and quality teams.

Secure

Secure appropriate marketing investment and manage those budgets accordingly.

Set up

Set up E-commerce media strategy.

Share content through various channels, ensuring a strong web presence.
Share initiatives, best practices and results.

Spot

Spot growth opportunities within the e-commerce channel and integrate this in the current plan.

Stay current on

Stay current on new developments and feature roll-outs from Shopify Plus.
Stay up to date with the latest technology and best practices.

Supervise

Supervise all activities and product development.

Support

Support eCom manager to operate overall eCom channels.
Support growth strategy and alignment for E-Commerce accounts and branded sites.
Support to integrate specific e-commerce systems.

Take

Take ownership of projects and use common sense to make the right decisions.

Test

Test methods strategically, producing a set hypothesis, metrics to test and report quantitatively.

Track

Track and analyze each program effectiveness and ROI.
Track omni-channel and pure play assortment and monitor site changes.
Track promotional activities and spend, provide actional insights and ongoing improvements.
Track sales growth, share growth and branded site KPIs.

Train

Train and mentor e-commerce employees for long term success.

Understand

Understand how to accelerate growth by creating scalable marketing programs through automation.

Undertake

Undertake content marketing initiatives to achieve business targets.

Update

Update price list and discount per given template.

Use

Use heat maps and runs A / B tests on site for increased conversions.

Work

Work and partner with social media agency to deliver social media assets, campaign and monitor.
Work closely with the Marketing Manager to promote suitable items through our marketing channels.
Work closely with the publishing team to identify item naming conventions.
Work closely with the retention team to monitor and drive customer churn and retention improvements.
Work closely with web development and technical teams.
Work from home and work in a sanitized facility.
Work with agency and in-house marketing team to develop world-class web platform.
Work with the creative and technical teams to establish strategy for implementation and operations.
Work with the Marketing team to turn winning test experiences into permanent enhancements.

Write

Write online copy and product descriptions that reflect our brand values and tone of voice.

Most In-demand Hard Skills

The following list describes the most required technical skills of an E-Commerce Manager:

Most In-demand Soft Skills

The following list describes the most required soft skills of an E-Commerce Manager:

Written and oral communication skills
Analytical ability
Attention to detail
Problem-solving attitude
Organized
Results-oriented
Self-motivated
Interpersonal skills
Can-do attitude
Adaptable to changes
Ambiguity
Leadership
Agile team player
Eager to learn and values continued self-development
Extremely organized
Highly commercial
Highly data driven and analytical
Negotiation
Patient
Positive attitude