Main Responsibilities and Required Skills for Community Manager

A community manager helps to create and maintain online communities. They also may help to manage a forum or other online space. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Community Managers.

Get market insights and compare skills for other jobs here.

Main Responsibilities of Community Manager

The following list describes the typical responsibilities of a Community Manager:

Adhere to

Adhere to company fundamentals and team values, ethics, and standards.

Advise

Advise clients on advertising or sales promotion strategies.

Advocate

Advocate you will drive product adoption and community growth.

Analyse

Analyse and report on social media and campaign success.
Analyze data / metrics and create reports to provide feedback on the needs of the community.
Analyze, prepare, and manage the operational budget of the community.

Answer

Answer incoming calls, respond to care inquiries and involve care management team as required.
Answer phone calls, messages, and emails promptly.
Answer product and brand questions.

Assess

Assess and select a community tool based on our needs and project manage the implementation of it.

Assist in

Assist CM in administrative duties as required.
Assist Community Manager in lease enforcement through proper notice practices as needed.
Assist Community Manager with the day to day operations, as needed.
Assist creating weekly / monthly GM events plan and executing them during the live-service.
Assist Director of Member Services in crafting engaging content on our community platform.
Assist the manager in supervising, training, and developing and growing a team.
Assist the Resident Services Manager with collection of delinquent rents.
Assist user to arrange meeting room if necessary.
Assist with drafting and posting various community notices.
Assist with site inspection within the assigned building portfolio.
Assist with t planning and implementation of corporate events.
Assist with User Groups events and webinars.

Assure

Assure appropriate music is played during meals and in common areas.

Attend

Attend a minimum of four board meetings per month along with assigned Community Managers.
Attend and assist with all coordination of resident functions.
Attend monthly financial catch up meeting.
Attend, participate and report in weekly community meetings.
Attend team and client meetings.

Audit

Audit and maintain business listings and location directories across the web.

Author

Author and annually revise the brand's social engagement strategy.

Build

Build a community through engagement & interaction.
Build and engage an online community.
Build and execute social media strategy.
Build a strong community of adventurous gravel, bikepacking, road and MTB cyclists.
Build Community Champion program to recognize and build community leaders.
Build leadership capabilities of direct reports.
Build relationships with customers, industry professionals and journalists.
Build relationships with customers, potential customers.
Build relationships with those in the community.

Build

Build strong relationships with like minded open-source community enthusiasts.
Build strong resident relations and provide excellent customer service.

Call

Call or visit competitive properties to update market survey on a monthly basis.

Change

Change voice mail and apply out-of-office email greeting when out of the office.

Collaborate

Collaborate positively in a team environment for the benefit of the company's goals.
Collaborate with product SMEs to produce, edit, rewrite, and post content.

Collate

Collate and share feedback and insights gained from social media management of the client's channels.

Communicate

Communicate and coordinate efforts with our publishing partners.
Communicate and engage daily with our online communities through our official Social Media platforms.
Communicate to community about the process.

Complete

Complete a daily inspection of the property and market-ready units.
Complete and submits reports, forms and other paperwork as required.
Complete final account statements in accordance with company policy.
Complete incident reports and forwards to Property Supervisor within 24 hours.
Complete month-end and year-end reporting as required.
Complete other tasks as assigned.
Complete weekly community management reports and gather / check reports from CMs in your Pod.
Complete weekly payroll and reporting requirements (as applicable).

Conceive

Conceive and execute ongoing membership acquisition and retention strategies.

Conduct

Conduct annual suite inspections.
Conduct fire and disaster drills as required by Company policy.
Conduct floor walk regularly and communicate with users during the floor walk.
Conduct public opinion and attitude surveys.
Conduct service follow-up with resident when work is completed.
Conduct social engagement with private community groups.
Conduct tours for prospective members.
Conduct wardrobes checking irregularly.

Confirm

Confirm work is on schedule, done per contract, advise Board of compliance issues.

Continue to

Continue to refine and define our clients' social media marketing process.

Contribute

Contribute to improvements in internal processes and procedures as our team grows and matures.

Coordinate with

Coordinate and support ecosystem events to recruit and connect Inception members.
Coordinate reservations of elevators for move ins and move outs.
Coordinate special events in support of client.
Coordinate with legal as needed.
Coordinate with Marketing / Communications teams to ensure brand consistency.
Coordinate with team leaders to forecast hiring needs and goals.

Create

Create an autonomous, engaging, and rewarding environment where you will be valued.
Create and adapt content for social channels.
Create and maintain a positive Community environment including resident activities.
Create and record appropriate written communication between all parties.
Create a social media schedule, with dates / times and frequency of online engagement.
Create content and publish articles on our blog.
Create engaging copy, original content, and creative briefs for the community team.
Create Marketing Pieces to promote events through social media, e-blasts, and print.

Curate

Curate a robust offering of meaningful programming for Center members and visitors.

Curate unique and worth-while activations in public and private event space.

Define

Define and implement social media and communication campaigns that align with marketing strategies.

Deliver

Deliver a range of community initiatives designed to develop connections between users.

Design

Design and deploy community management features (i.e. FAQs, tips & tricks, Products Guide).
Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
Design research recommendations through the use of insights resources and proprietary tools.

Develop

Develop and execute social media campaigns that contribute to larger marketing goals.
Develop and implement policies and carry out tasks assigned by the Board of Directors and AAM.
Develop and sustain a high-quality well motivated team.
Develop an editorial calendar.
Develop an ongoing strategic engagement plan to ensure continuous community engagement.
Develop content and work on updating and creating property's website.
Develop content based on audience segmentation.
Develop content that moves guests through the funnel – awareness, consideration, conversion.
Develop creative and engaging social media contents for the client.
Develop facility safety / emergency plans.
Develop, implement and evaluate communication strategies and programs.
Develop plans, capture footage and provide directions to artists as needed to capture content.
Develop professional working relationships with co-workers, managers, vendors, and office staff.
Develop topics / themes & engaging content that resonate with the community.
Develop yearly marketing plan and utilize marketing strategies & systems.

Devise

Devise community guidelines and measures against unwanted behavior.

Dispute

Dispute resolution / rules enforcement.

Distill

Distill feedback and reports into actionable concepts.

Distribute

Distribute and assist with production of e-newsletters and monitor subscribers to all brands.
Distribute / replace keys, track duplicate issuance, collect fees.

Document

Document Best Practices and establish standardized results for Community Management.
Document lease violations and coordinate evictions.

Drive

Drive all recruitment efforts and see to the effective onboarding and training of new team members.
Drive engagement and active use of Adobe products.
Drive the delivery of creative content (text, image and video).

Engage with

Engage with social followers by responding to all comments and messages.
Engage with the community on forums, livestreams, audio podcasts and forward-facing events.
Engage with the local community by attending relevant events they are hosting.
Engage with the online community and respond to comments and requests.

Ensure

Ensure adherence to all maintenance requirements of Eden Housing.
Ensure all AMC policies and procedures are upheld and infractions are properly reported.
Ensure all delinquency is managed according to best practices / company standards.
Ensure all purchases are completed within budget and are processed in a timely manner.
Ensure all safety precautions are followed while performing the work.
Ensure a pleasant move-in / out experience for our residents.
Ensure a smooth pathway for campus engagements for various projects of CodeChef.
Ensure Board of Directors is aware of legal actions involving the Association.
Ensure compliance with all Federal, State and local laws.
Ensure compliance with and manages schedule of all required inspections and licenses.
Ensure compliance with statutory regulations on fire, health and safety standards.
Ensure escalation procedures and incident reporting procedures are implemented and in place.
Ensure expiry of contracts are well-monitored and re-procurement is initiated if needed.
Ensure financial processes are followed at all times.
Ensure high staff morale, trust and work ethics.
Ensure lease files are complete and filed properly.
Ensure light cleaning is conducted to entire coworking center.
Ensure maintenance of office and kitchen supplies, document scanning, photocopying, etc..
Ensure our Facebook communities remain a safe and open space for our students to learn and connect.
Ensure proper maintenance and storage of property files and records.
Ensure quality and efficiency of work.
Ensure signages are constantly being updated.
Ensure staff interacts professionally and respectfully with all residents and with each other.
Ensure that guidelines and etiquette are followed.
Ensure that property operations are compliant with all applicable regulatory requirements.
Ensure the Community has the highest and greatest curb appeal within the budget constraints.
Ensure the Community operates within the budget.
Ensure the goals and needs of the property, company and its customers are consistently met.
Ensure the laptop details are scanned and check for Govt.
Ensure training of front office / GRE staff as per relevant training calendars.

Establish

Establish and maintain relationships with key contacts within the influencer and creator space.
Establish distribution networks to market the training program.
Establish a schedule for personnel to be available for emergency maintenance.

Explain

Explain these policies to members, as necessary.

Find

Find and develop strategic partnerships and earn media mentions.
Find creative ways to use the training program to build the Evolving Web brand.

Form

Form new partnerships with Universities, Bootcamps, Schools etc. and grow existing ones.

Foster

Foster conversations with consumers and fans across social platforms.
Foster student-to-student collaboration, progress sharing, and support.

Fulfill

Fulfill all company Connect compliance expectations throughout the year.

Gather

Gather as many data points as possible.
Gather insights that will inform Social and wider strategy.

Generate

Generate community content.
Generate employee schedules in e-time and audit missed punches.

Greet

Greet guest and colleagues with a smile and maintain a friendly facial expression.
Greet visitors in timely manner.

Grow

Grow social media channels by curating, editing, posting, and engaging on The Capital's accounts.

Handle

Handle and resolve resident / customer service issues in a timely and professional manner.
Handle day-to-day community moderation.
Handle emergency repairs in common area promptly, i.e. pool pump / heater issues.
Handle resident, vendor and prospective resident walk-ins.

Help

Help develop and execute ever-changing hashtag strategies.
Help manage and execute a community content strategy.
Help new and existing instructors setup and optimize their profiles.
Help plan and run community events throughout the year.
Help respond to training leads and trainee questions.

Hire

Hire, train and evaluate all office and maintenance staff.

Host

Host and work with our video editor to produce short video interviews and topical segments.

Identify

Identify and foster strategic community partnerships.
Identify and react in meaningful conversations to insert brand & increase reach.
Identify deficiencies and provide recommendations and action plans in order to improve the property.
Identify, drive and track relevant metrics of success.
Identify marketing and partnership opportunities to bring our product to new communities.
Identify trends in community engagement and suggest optimizations to improve campaign performance.

Initial

Initial set up of new associations in Connect.

Initiate

Initiate and implement policies / procedures to maintain resident communications.

Inspire

Inspire the community and create evangelists for the company's products.

Interact with

Interact with industry leaders, influencers and enthusiasts to increase online engagement.
Interact with our users to solve their problems using our products.

Interview

Interview, select, and recommend, hire, train and schedule assigned staff.

Issue

Issue appropriate notices (i.e. late payments, evictions, NSF checks).
Issue notices, schedules vacancies, prepares, and monitors turnover forms.

Keep

Keep a track of these queries and report them on to Customer Support and the wider organisation.
Keep stakeholders updated on upcoming activities for review, negotiation, and approval.
Keep up to date with current trends across social media and gaming.
Keep up-to-date with new technological trends and products.
Keep website up to date, prepare / send eBlasts.

Lead

Lead a dialogue with Powder users.
Lead all copywriting across client social media channels for a competitive first-person shooter game.
Lead the team in establishing creative marketing strategies to increase traffic.

Learn

Learn and ensure compliance with all company, local, state and federal safety rules.

Liaise with

Liaise between student mentors, students, and the company.
Liaise with Development and Sales departments.
Liaise with media, individuals, and organizations.
Liaise with product and game economy on free coins awarded & community activity.
Liaise with Product & CRM teams on events to complement and not clash with their activities.

Maintain

Maintain accurate records in Yardi.
Maintain a daily phone log and daily things-to-do log.
Maintain adequate coverage on all shifts.
Maintain all necessary records of financial transactions including monthly reporting.
Maintain and coordinates the gates for assigned communities.
Maintain and update prospect records in our CMS, HubSpot, to ensure accurate reports.
Maintain appropriate paperwork, files and records.
Maintain brand identity throughout programming and coordination.
Maintain cleanliness and ensure everything is in find working order.
Maintain communication and control through all phases of the journey.
Maintain customer community calendar to record all upcoming promotions.
Maintain harmonious employee / employer relations.
Maintain observation of all company policies and procedures.
Maintain open communication and provide timely action updates to the Board and residents.
Maintain positive resident relations attitude.
Maintain the database during spring to facilitate a smooth process.

Make

Make recommendations to enhance social initiatives based on social trends and shifts.
Make recommendations to the owners about new features or perks that will entice members.

Manage

Manage all aspects of building and scheduling a social post within Sprout social.
Manage and maintain the company social channels and be responsible for creating content.
Manage and oversee contributions from Community Members and Ada teams.
Manage event related queries.
Manage gaming communities on various channels, including Reddit, Discord and forums.
Manage local content production and photoshoots.
Manage relationships with health experts and content creators.
Manage staff in the performance of their day-to-day responsibilities.
Manage the content social media calendar for the UK and input into global plans.
Manage the day-to-day office operations to keep the SF office running smoothly.
Manage the property social media pages.
Manage the resources and assets of the property, including staff, buildings, and other assets.
Manage / track amount collected for temporary badges.
Manage UGC, curating the correct content on our website and social platforms.

Maximize

Maximize Community occupancy and leased home income.
Maximize customer retention and revenue.

Measure

Measure and report on campaign and social metrics, analyze insights and drive data-driven actions.

Meet

Meet specific objectives and report on ROI.

Model

Model excellent customer service towards all customers.

Moderate

Moderate follower comments and respond promptly.

Monitor

Monitor and address resident violations as required.
Monitor and Analyze web traffic and relevant community metrics using KPIs.
Monitor and report on feedback, reviews and UGC.
Monitor and report on platform growth monthly.
Monitor closing of POs and WOs in Yardi.
Monitor community feedback and share internally with relative departments.
Monitor Customer Service issues and elevate to the brand team.
Monitor key performance indicators and create reports.
Monitor SEO and web traffic metrics.
Monitor service contract performance.
Monitor trends to capitalize on real-time opportunities for organic content.

Motivate

Motivate and develop site staff, managing performance to expectations and established standards.

Negotiate

Negotiate contracts with area vendors for best prices and services.
Negotiate, persuade, and modify opinion to reach the goals / objectives of the organization.

Obtain

Obtain and summarize proposals on various projects for Community Managers.
Obtain appropriate documentation and completes certifications.

Operate

Operate a computer and other office productivity machinery.
Operate the front office computer system in order to assist front office attendants.

Organise

Organise and manage events to boost brand awareness.

Oversee

Oversee and provide regular reporting on channel and content performance.
Oversee Community Dashboard development using existing cloud-based software.
Oversee content creation (internal and external partners) and manage the content calendar.
Oversee day-to-day maintenance operations.
Oversee events, including catering, event check-in, and clean-up.
Oversee occupancy and resident satisfaction at the community.
Oversee rent collection striving for zero arrears each month and track frequent delinquency.
Oversee the AP process in accordance with Associa home office processes and procedures.
Oversee the creation of videos with our production team and partner agencies.
Oversee the execution of the 'Insurtech Week', making sure the right people are at the right events.

Own

Own the Instagram growth and monitoring success.

Participate

Participate fully as a member of the team and contribute to a positive work environment.
Participate in Emergency Evacuation procedures including crisis management and business continuity.
Participate in special projects, as needed.

Perform

Perform any additional duties assigned by Community Manager or Property Supervisor.
Perform evictions, and landlord liens as required on delinquent rents.
Perform other duties as assigned by the site lead or client.
Perform other duties as assigned which relate to the success of the community and the brand.
Perform other related duties.
Perform other related duties as assigned.

Plan

Plan and manage all contracts to ensure that they are professionally delivered at the right costs.
Plan and organize a diverse set of in-person events, both on- and off-site.
Plan, budget, advertise, execute and attend Association events.
Plan optimization and growth experiments in your sleep.

Prepare

Prepare and conduct a wide range of presentations as needed.
Prepare Board packages according to established time frames.
Prepare, copy, and distribute meeting packet- including emails, applications.
Prepare detailed financial models and forecasts.
Prepare key partnership opportunities.
Prepare marketing reports by collecting, analysing and summarising data.
Prepare materials for organizing and participating in meetings of the community.
Prepares deposit and transmits to bank.
Prepare, send any election-related materials-e.g.
Prepare / serve legal notices and follow up on balances due.
Prepare variance report on a monthly basis.

Process

Process all event accounts receivable checks and other financial reporting in a timely manner.
Process all evictions and proceed through the judicial system in accordance with company policy.
Process and manage violations and close them out regularly.
Process all security deposit move-out reports.
Process incoming Ballots by alphabetizing and logging them on membership list.
Process resident move-out activities, per established guidelines.

Produce

Produce engaging text, image and video content for social media and professional accounts.
Produce Management reports and prepare agendas for Board Meetings.
Produce requested reports for board packets in a clean, orderly, and professional fashion.

Promote

Promote our products and services to new and existing customers.
Promotes harmonious relations among residents, staff, vendors, and persons of the larger community.
Promote staff harmony through support, effective leadership and positive example.

Provide

Provide back assistance as needed to the business center.
Provide coverage for the executive administrative assistant when out of the office.
Provide demo environments and light user training.
Provide detailed move-in information to incoming residents.
Provide direction and support to staff.
Provide engaging text and image content with Facebook and Twitter.
Provide engaging text, image and video content for all social media accounts.
Provide engaging text, image, and video content for Hydrant social media accounts.
Provide financial support with a wide range of functions.
Provide guidance and advice to the board and to the community association on policy issues.
Provide leadership and direction and assist in the investigation and resolution of issues that arise.
Provide leadership in planning future growth.
Provide monthly feedback and social strategy to internal team.
Provide monthly feedback and social strategy to the internal team.
Provide oversight, copy editing, and review to ensure content goals are met.
Provide proactive & knowledgeable solutions to our users during these events.
Provide prompt response to guest / clients request (no longer than 24 hours).
Provide regular support and resolve queries (Emails and Calls).
Provide strategic input on campaign concepts and creative execution.
Provide written reports and quality data as required.

Qualify

Qualify potential residents by determining their needs and eligibility, and more.

Receive

Receive, review, confirm job done and approve invoices.
Receive training as needed for job-related topics.

Recommend

Recommend and manage the budget for the functional area of responsibility.

Report

Report on overall community engagement and activity on a regular basis.
Report timely market information, Competitor research and SWOT Analysis.

Resolve

Resolve resident issues or delegates them to staff members to resolve.

Respond

Respond and handle common area concerns timely (dead rodents) reported by owners.
Respond to comments and tenant queries in a timely manner.
Respond to community member inquiries and issues.
Respond to our customer base using both Facebook & Instagram.

Review

Review all notices to vacate to determine the cause of the move-out.
Review, analyze, and present monthly management / financial reports to appropriate parties.
Review and distribute assigned CM's In and Out Box / File daily.
Review / approves applications.
Review completed and outstanding work orders on a daily basis.
Review monthly property reports.
Review our Facebook communities to ensure guidelines are followed.
Review the signage regularly and keep enhancing the signage setting if.
Review the utilization rate of the meeting room regularly.

Run

Run organic social media marketing campaigns to increase engagement.
Run tests, monitor and report on results, and refine strategy accordingly.

Scan

Scan and uploads board packets, annual meeting packets and minutes for all communities.

Schedule

Schedule and document maintenance and repairs on building equipment.

Secure

Secure bike storage room and a subsidy to encourage active transportation (during the summer).

Send

Send pre and post-training emails and other communications.

Set

Set and maintain a brand tone across all communications within the customer service space.
Set KPIs and ensure execution and delivery of these engagement programs on time and on budget.

Share blog content and company news across social channels.
Share valuable tips and advice for student violinists.

Solicit

Solicit tenant feedback through periodic short-form surveys.

Stay current with

Stay current with technology and trends in social media, design tools, and applications.
Stay current on knowledge of local events and cultural attractions.

Stay up to date

Stay up to date on social media trends and best practices.
Stay up to date with all applicable laws.

Strategize

Strategize and execute a community plan leveraging all roles and channels in community.

Submit

Submit invoices in a timely manner and review invoices / checks for accuracy.

Suggest

Suggest and prepare posts / visuals / polls engaging the Facebook group members.

Summarize

Summarize key metrics, best practices, areas for improvement, and next steps.

Supervise

Supervise safety and risk management functions including coordinating monthly safety meetings.
Supervise all on-site staff, including hiring, training, supervision, and corrective measures.

Track

Track our online community activity daily.
Track owner responses and schedule Board hearing if necessary.
Track, analyze, and report on performance of our social content.

Train

Train and develop employees to ensure team meets their full potential.
Train staff in proper phone etiquette.
Train, supervise, and coach site staff at property.

Understand

Understand and manage strategic, reputational, operational, credit and regulatory compliance risk.
Understand current trends within the community and provide the team with insights.
Understand marketing initiatives and strategies, applying social-first approach.
Understand and comply with property (ies) program specific guidelines.
Understand intimately the value of and ‘art and commerce' on social and how to balance both.

Update

Update / email weekly reports to the main office.
Update online advertising.
Update resident information and coordinates resident access to community websites.

Use

Use communities to obtain feedback for the broader business units.
Use data and reporting tools to measure outcomes and drive continuous improvements.
Use Iterable to write, design, and A / B test a weekly email to Trala students.
Use judgment to escalate and alert reporting team and management of emerging trends and topics.
Use ‘OOV' invstr admin tool to segment and target groups of users or individuals in app.
Use PO system and update daily.

Work with

Work closely (assist) with company lawyer for the entire community.
Work closely with open-source volunteers and the Rust community across many different channels.
Work cross functionally with product managers and digital marketing to share customer insights.
Work on driving engagement, reach, and follower growth.
Work to create an atmosphere of positive communication among and with residents and staff.
Work with Chair on the monthly report to the Board, suggested bulletin changes or addition.
Work with external writers, as required, to support overflow copywriting needs.
Work with leaders to build out communities of their own.
Work with Marketing to develop PR and marketing strategies for release.
Work with our Influencer agency to approve content, influencers and report on KPIs.
Work with our UX / UI Designers to uphold brand consistency across all platforms.
Work with social media influencers to further amplify Axonify's stories.
Work with the People & Culture Team on social media strategies for the studio.
Work with the team to develop and implement a strategic content plan for the online community.

Write

Write and publish content on social platforms and online forums.
Write reports and summarize actionable items based on player and game research.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Community Manager:

Marketing
Social Media
Instagram
Community Management
Facebook
Twitter
MS Excel
Customer Service
Photoshop
Property Management
Youtube
Linkedin
MS Word
Communications
Yardi
Powerpoint
Social Media Management
MS Office
Sales
Project Management
Outlook
Business
Indesign
Marketing Digital

Most In-demand Soft Skills

The following list describes the most required soft skills of a Community Manager:

Written and oral communication skills
Organizational capacity
Attention to detail
Interpersonal skills
Self-starter
Time-management
Problem-solving attitude
Creative
Flexible
Organized
Leadership
Multi-task
Team player
Analytical ability
Self-motivated
Initiative
Work independently with little direction
Professionalism
Listening
Planning