A Brokerage Marketing Coordinator is a professional who plays a vital role in supporting marketing activities within a brokerage firm. They are responsible for implementing marketing strategies, coordinating promotional efforts, and supporting the overall branding and communication initiatives of the brokerage. In this blog post, we will explore the primary responsibilities and the most in-demand hard and soft skills for Brokerage Marketing Coordinators.

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Main Responsibilities of a Brokerage Marketing Coordinator

The following list describes the typical responsibilities of a Brokerage Marketing Coordinator:

Assemble

• Assemble final lease documents.

• Assemble proposal matrix / summary packages for clients review.

Assist in

• Assist and participate in planning as needed for industry functions or client events and open houses.

• Assist / coordinate content creation with marketing team.

• Assist in organizing and attending networking events, trade shows, and client meetings.

• Assist in the development and execution of advertising strategies across various channels.

• Assist in the development and execution of targeted email marketing campaigns.

• Assist in the development and implementation of branding guidelines and standards.

• Assist in the onboarding of brokers as well as some property transition and disposition tasks.

• Assist in the preparation of client presentations and proposals.

• Assist team with preparing and updating client-specific reports.

• Assist third party consultants / vendor requests from clients.

• Assist with creating new original content / posts.

• Assist with financial analysis.

• Assist with LinkedIn account management.

• Assist with mail outs (invitations, holiday cards, thank you cards, etc.).

• Assist with marketing and follow up to brokers and direct prospects.

• Assist with onboarding new employees (setting up parking, building access, etc.).

• Assist with Operations and Facilities support as needed.

• Assist with preparation abstract of final lease.

• Assist with special events (client events, holiday events, team days, etc.).

• Assist with team participation in various Cushman & Wakefield groups.

• Assist with the coordination and scheduling of office / building maintenance activities.

• Assist with the development and creation of new business initiatives and strategies.

• Assist with updating and maintain leasing status reports.

Attend

Attend select client meetings.

Check

Check coding and deposits.

Collaborate with

• Collaborate with external vendors and agencies to execute marketing projects.

• Collaborate with Project Coordinators on overflow of projects.

• Collaborate with the marketing team to brainstorm and develop creative marketing strategies.

• Collaborate with the sales team to create marketing collateral that supports their efforts.

Compare

Compare lease language against details of final term sheet.

Conduct

• Conduct competitor analysis to identify market opportunities and stay ahead of industry trends.

• Conduct market analysis to identify growth opportunities and target markets.

• Conduct market research to identify target audiences and industry trends.

• Conduct new prospect research.

• Conduct regular market research to stay informed about industry developments and competitor activities.

• Conduct research on organizations and individuals.

Contact

Contact internal and external resources for information.

Coordinate

• Coordinate and attend meetings - record, type and distribute minutes asneeded.

• Coordinate Cushman & Wakefield departments as needed (accounting, research, etc.).

• Coordinate email marketing campaigns and manage the customer database.

• Coordinate photography and videography for property listings and marketing campaigns.

• Coordinate presentations and client deliverables.

• Coordinate the daily conference room schedule.

• Coordinate the design and production of signage and promotional materials for property listings.

• Coordinate the production of marketing materials, including brochures, presentations, and online content.

• Coordinate with building brokers.

• Coordinate with legal team on behalf of broker.

• Coordinate with third party marketing firms and other consultants.

Create

• Create and maintain filing system and efficient information retrieval system.

• Create and manage new and recurring searches to generate follow up & new prospects.

• Create financial analysis summary charts to present with proposal max / summary packages.

• Create maps of presented buildings / spaces.

• Create mass email campaigns via Eloqua, CRM, CoStar, etc..

• Create team CRM reports on prospecting and client communication.

Develop

Develop and execute marketing campaigns to promote brokerage services.

Enable

Enable brokers to focus on revenue generating tasks by efficiently handling operations of team.

Ensure

Ensure brand consistency across all marketing materials and communications.

Enter

Enter new prospects & updates on prospect communications.

Facilitate

• Facilitate communication between clients and other consultants / vendors.

• Facilitate invoice creation.

Generate

Generate lists and reports to support follow up.

Greet

• Greet clients and set up lunches, conference rooms, technology, etc. in advance of meetings.

• Greet / host / provide front desk support for guests, visitors and employees.

Help

Help prepare analysis request summaries to be sent to analyst.

Leverage

• Leverage new materials to maximum number of relevant clients and prospects.

• Leverage / share materials prepared for other clients as relevant.

Maintain

• Maintain all landlord agency listing expiration dates and submit renewal letters when appropriate.

• Maintain and track client contracts.

• Maintain the brokerage website, ensuring it is up-to-date and user-friendly.

Make

Make travel arrangements and detailed travel itineraries.

Manage

• Manage all listings on brokerage listing services including CoStar and Loopnet.

• Manage and maintain the brokerage's digital marketing platforms, such as the website and social media accounts.

• Manage and participate as needed for industry functions or client events.

• Manage client database, key lease dates, market updates, respond to requests.

• Manage process of distribution, list updates (Eloqua and Broker lists) and activity reporting.

• Manage social media platforms and create engaging content to enhance brand visibility.

• Manage tasks and follow up timing.

• Manage team lists / databases, special projects, reports, collaboration with other departments.

• Manage the workflow and approval process.

• Manage, update and post transactions to financial software system, Dealio.

Modify

Modify space survey into tour book.

Monitor

• Monitor and analyze marketing metrics to assess campaign effectiveness.

• Monitor and manage online reviews and ratings for the brokerage.

• Monitor and respond to inquiries and feedback received through marketing channels.

Obtain

Obtain basic building information from CoStar and other databases.

Order

Order, maintain and organize all kitchen and office supplies.

Participate in

Participate in regular coordinator and business unit meetings.

Perform

Perform clerical duties to include photocopying, mailing and faxing documents.

Prepare

• Prepare and distribute marketing materials / packages.

• Prepare initial draft based on previously completed documents and broker input.

• Prepare presentation in Powerpoint or similar using templates.

• Prepare select simple / form presentations and documents.

• Prepare site search / space survey presentations.

Process

• Process and submit proposals.

• Process deal file paperwork, gather and label required documents, obtain necessary approvals.

• Process deals and responsible for invoicing and follow up on payments.

Produce

Produce status reports, as needed.

Provide

• Provide administrative support to the marketing team, including budget tracking and expense management.

• Provide business development support, research & organize / manage CRM.

• Provide commission calculations.

• Provide contact information through Zoom Info and other sources.

• Provide marketing support for new product or service launches.

• Provide meeting summaries.

• Provide previously sent documents.

• Provide redline / compare docs between various versions.

Respond to

Respond to certain client requests.

Review

Review select periodicals regularly for relevant articles / potential new leads.

Signage

Signage Order and Installation, including coordination of signage vendors.

Stay updated on

Stay updated on industry best practices and emerging marketing trends.

Support

• Support lead generation efforts through targeted marketing initiatives.

• Support the creation and distribution of internal communications to keep the team informed.

• Support the development and maintenance of a CRM system to track leads and customer interactions.

• Support the market team in the preparation of flyers, brochures and email distributions.

Track

• Track and process broker expense reports.

• Track attendees / send reminders.

• Track client engagement through database / CRM.

• Track commission agreements.

• Track list of broker recommended architects, engineers, project managers and other consultants.

• Track project timelines and ensure timely completion.

• Track team active deals / pipeline.

Update

• Update and maintain broker professional profiles and other team marketing related material as needed.

• Update client on follow up timelines.

• Update phone lists, photo organization charts, and seating plans.

Work with

• Work with appropriate contact to maintain intranet / extranet sites for client and property purposes.

• Work with finance on deadlines and broker / owner confirmations).

Most In-demand Hard Skills

The following list describes the most required technical skills of a Brokerage Marketing Coordinator:

1. Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and analytics tools.

2. Knowledge of digital marketing channels and strategies, including social media, content marketing, and SEO.

3. Familiarity with graphic design software and the ability to create visually appealing marketing materials.

4. Experience in market research and data analysis to drive marketing decisions.

5. Proficiency in Microsoft Office suite, particularly PowerPoint and Excel.

6. Understanding of branding principles and the ability to maintain brand consistency.

7. Knowledge of advertising platforms, such as Google Ads and Facebook Ads.

8. Familiarity with website management and content management systems (CMS).

9. Ability to create and analyze marketing reports and metrics.

10. Understanding of lead generation strategies and tactics.

Most In-demand Soft Skills

The following list describes the most required soft skills of a Brokerage Marketing Coordinator:

1. Strong communication skills, both written and verbal.

2. Excellent organizational and project management abilities.

3. Creative thinking and problem-solving skills.

4. Attention to detail and a commitment to delivering high-quality work.

5. Ability to work effectively in a team and collaborate with diverse stakeholders.

6. Adaptability and flexibility to navigate changing priorities and demands.

7. Strong interpersonal skills and the ability to build and maintain professional relationships.

8. Time management skills to effectively prioritize tasks and meet deadlines.

9. Analytical mindset and the ability to interpret data and make informed marketing decisions.

10. A proactive and self-motivated attitude, with the ability to work independently.

Conclusion

A Brokerage Marketing Coordinator plays a crucial role in supporting marketing efforts within a brokerage firm. Their responsibilities range from executing marketing campaigns and coordinating promotional activities to managing digital platforms and analyzing marketing metrics. To excel in this role, individuals need a combination of hard skills such as proficiency in marketing software and digital channels, as well as soft skills like strong communication, organizational abilities, and creativity. By possessing the right skills and fulfilling their responsibilities effectively, Brokerage Marketing Coordinators contribute to the success and growth of the brokerage firm.