Main Responsibilities and Required Skills for an Appointment Coordinator

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An Appointment Coordinator is a professional who plays a crucial role in managing appointments and schedules within an organization. They are responsible for ensuring efficient and organized appointment booking processes, maintaining accurate records, and providing excellent customer service. In this blog post, we will explore the primary responsibilities and the most in-demand hard and soft skills for Appointment Coordinators, highlighting the key qualities required to excel in this role.

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Main Responsibilities of an Appointment Coordinator

The following list describes the typical responsibilities of an Appointment Coordinator:

Acknowledge

Acknowledge, smile & greet patients upon arrival / dismissal.

Address

Address patients questions and concerns with care.

Advise

  • Advise customers of recommended services and outstanding service campaigns or recalls.

  • Advise customers of recommended services as per the maintenance schedule.

  • Advise customers on status of vehicle to communicate high customer care standards.

Answer

  • Answer all customer inquiries, provide quotes on services required.

  • Answer all incoming phone calls for the Service Department.

  • Answer all technical repair work and price-related questions for customers.

  • Answer and respond office telephone line with professionalism.

  • Answer any customer's inquiries and issues and provide additional service if necessary.

  • Answer any incoming telephone calls promptly and courteously.

  • Answer calls and any questions customers might have in setting up appointments.

  • Answer general automotive and service inquiries.

  • Answer inbound calls, emails and web leads to schedule service appointments.

  • Answer Inbound calls with customer inquiries / appointment dates and times.

  • Answer incoming calls regarding service inquiries and accurately schedules appointments.

  • Answer the service telephones when the Service Advisors are busy.

Arrange

  • Arrange alternative transportation for Customer when required (Shuttle or Car rental).

  • Arrange re-call appointments with customers.

Ask

  • Ask the customer qualifying questions to uncover needs and directs calls appropriately.

  • Ask the Customer questions to uncover vehicle needs and directs calls appropriately.

Assist in

  • Assist customers with requests for repair.

  • Assist in generating reports or data analysis related to appointment activities.

  • Assist in-person customer overflow on Service Advisor desk as required.

  • Assist Reception with incoming dealership phone calls.

  • Assist Service Advisors with customer follow-ups and messages.

Attend

  • Attend all department meetings.

  • Attend meetings and training as required.

  • Attend team meetings and training sessions to enhance skills and knowledge.

Book

  • Book appointments by calling, emailing or using customer portal.

  • Book service and maintenance appointments.

  • Book service appointments as per the dealership's appointment process.

Build

Build strong relationships with our guests to ensure trust and loyalty.

Call

  • Call prospects and start up conversations with decision makers.

  • Call customers to confirm service appointments and reschedule missed appointments.

Check

Check frontline Dealership Service Appointment Calendar and properly schedule appointments.

Close

Close all internal repair orders promptly and route to Billing Clerk for processing.

Collaborate

  • Collaborate with marketing or sales teams to promote services and generate appointments.

  • Collaborate with service providers or departments to ensure seamless appointment execution.

Collect

  • Collect customer payments via phone call or in person interactions.

  • Collect retail charges from the customer in cash, check or authorized charge account.

Communicate with

  • Communicate any additional maintenance requirements to customers.

  • Communicate with new and existing customers to discuss current sales and promotions.

  • Communicate with Service Advisors and Warranty Administrator to ensure accurate customer information.

  • Communicate with the Team Leader any potential customers issues or problems.

Complete

  • Complete both Service and Parts Department cash from the previous day.

  • Complete closing of work order.

  • Complete detailed notes in appointment sections after each appointment.

  • Complete necessary certification tests.

Conduct

  • Conduct inbound and outbound calls to accurately schedule service appointments.

  • Conduct inbound / outbound calls and provide follow-up phone calls.

Confirm

  • Confirm and update customer information.

  • Confirm and update customer information within Destination and Mazda Canada databases.

  • Confirm and update customer information within Destination and Toyota Canada databases.

  • Confirm appointments and reschedule missed appointments.

  • Confirm appointments and send reminders to individuals involved.

  • Confirm upcoming appointments by telephone.

Connect

Connect with customers over phone and secure appointments.

Contact

  • Contact customers daily to confirm upcoming appointments.

  • Contact customers regarding marketing initiatives.

  • Contact customers regarding outstanding recall campaigns on their vehicles.

  • Contact customers to confirm the Service appointments.

  • Contact customers who are due for maintenance to book appointments.

  • Contact the customer by telephone for work order approval if unauthorized at time of initial meeting.

Coordinate

  • Coordinate email and telephone marketing efforts.

  • Coordinate with other team members to schedule meetings and ensure availability.

Cover

Cover Receptionist break, when required.

Create

  • Create / close work orders, when necessary.

  • Create, modifies, and cancels service reservations via phone, email and text.

Distribute

Distribute repair orders to technical colleagues in accordance with department policy.

Ensure

Ensure that service consultants receive messages promptly.

Enter

Enter information in the Appointment Log when an appointment is scheduled.

Escalate

Escalate any appointments unable to be booked to Order Fulfillment team.

Execute

Execute and distribute reports.

Explain

  • Explain all completed work and take payment.

  • Explain service invoice to customers.

  • Explain the details of the work order to reassure customers of work completed.

Follow

  • Follow all company and manufacturer policies, directives and procedures.

  • Follow communication procedures, guidelines and policies.

  • Follow the policies and procedures of the department and Eagle Ridge GM.

Follow-up

  • Follow-up as necessary to ensure a prompt resolution.

  • Follow-up on no shows / cancellation of appointments.

  • Follow-up on work in progress of each repair order during the day.

  • Follow-up with carriers for missed appointments or appointment changes.

  • Follow-up with clients to gather feedback and address any concerns or issues.

  • Follow-up with customers and book appointments for special ordered parts.

  • Follow-up with customers to confirm satisfaction.

  • Follow-up with customers who are overdue for service.

  • Follow-up with customers who miss scheduled appointments.

Gather

Gather accurate customer information to create a database for continual follow-up and retention.

Greet

  • Greet all customers promptly.

  • Greet all customers promptly or, if unavailable, acknowledge their presence.

  • Greet customers and guide them to sales staff at appointment times.

Handle

Handle all of the service departments inbound and outbound phone calls.

Identify

  • Identify and assess clients' needs to achieve satisfaction.

  • Identify and escalate priority issues.

Indicate

Indicate on repair order the exact repair instructions and main reason(s) for service call.

Inform

  • Inform customers of maintenance required for vehicle.

  • Inform customers of outstanding Recall / warranty notices.

Input

Input and maintain vehicle / customer information in the computer system.

Interact with

Interact with customers via phone, chat, text, and email.

Keep

  • Keep abreast of organizational policies and procedures related to appointments.

  • Keep abreast of relevant changes in automobiles and dealership products.

Learn

Learn pertinent dealership processes.

Log

Log customer information and manage database.

Maintain

  • Maintain an average goal of 100 Outbound calls daily.

  • Maintain and update customer and vehicle database.

  • Maintain an up-to-date Special Order Parts list and contact customers when their parts have arrived.

  • Maintain a pleasant telephone manner and assist customers as required.

  • Maintain a professional reception area / office.

  • Maintain awareness of factory-recommended maintenance schedules.

  • Maintain communication with technical colleagues regarding job status changes.

  • Maintain confidentiality and handle sensitive information with discretion.

  • Maintain organized records of appointments, including client details and preferences.

Make

Make confirmation calls and follow-up on previous appointments.

Manage

  • Manage Advisor appointments & Shop appointment time.

  • Manage and maintain appointment calendars, ensuring accuracy and timeliness.

  • Manage waitlists and prioritize appointments based on urgency and availability.

Monitor

  • Monitor and adjust schedules to accommodate changes and cancellations.

  • Monitor incoming e-mail appointments and book as necessary.

Notify

  • Notify customers immediately if additional work is required.

  • Notify customers of work completed and charges prior to customer pickup.

Offer

  • Offer and arrange alternative transport for customers (Rental vehicle or shuttle) , if necessary.

  • Offer appropriate services and repairs to satisfy customer requirements or concerns.

Order

Order required parts for customers.

Perform

  • Perform all outbound campaigns as periodically assigned by the Team Leader.

  • Perform any other duties as required.

  • Perform follow-up calls to customers to ensure satisfaction and maintain a positive relationship.

  • Perform inbound / outbound calls to schedule service appointments for customers.

  • Perform marketing call campaigns as required and act as a backup to Greeters as required.

  • Perform other duties as assigned.

  • Perform other related duties as assigned.

  • Perform outbound calls to schedule service appointments for customers.

  • Perform service follow up calls to clients to ensure satisfaction.

  • Perform well with frequent interruptions and / or distractions.

Prepare

  • Prepare and distribute relevant documentation or materials for appointments.

  • Prepare and send out new patient referral thank-you letters and broken appointment letters.

Present

  • Present and explain the maintenance menu to every service customer where suitable.

  • Present financial agreements to patients at the start of treatment.

  • Present New Patients in our morning huddle so the team can best serve them.

Prompt

Prompt responses to internet inquiries with courtesy, accuracy and professionalism.

Provide

  • Provide accurate, valid and complete information by using the proper resources.

  • Provide administrative support in completing all tasks assigned in a timely manner.

  • Provide customers with the proper change and / or receipt.

  • Provide estimates for labour and parts.

  • Provide excellent customer service to referral partners and clients.

  • Provide exceptional customer service by addressing inquiries and resolving conflicts.

  • Provide prompt and precise service to all customers.

  • Provide reporting to dealership management.

  • Provide the ability to consistently manage multiple tasks and deadlines simultaneously.

  • Provide world-class customer service.

Receive

Receive comprehensive benefits such as health care, dental and a health spending account.

Record

  • Record all customer comments and forward to service manager as required.

  • Record necessary customer feedback, concerns, or complaints and forward to management as required.

Remind

Remind customers for their service due.

Report

  • Report all and any customer complaints to Service Manager.

  • Report any customer complaints to service manager immediately for appropriate follow-up.

Re-schedule

Re-schedule or cancel appointments as per direction provided.

Resolve

Resolve customer complaints courteously and promptly, or refer to Service Manager.

Respond to

  • Respond to appointment inquiries and provide necessary information to clients.

  • Respond to customer inquiries online via email.

  • Respond to customer needs and assist Service Advisor in communicating vehicle problem(s).

  • Respond to email inquiries quickly and efficiently.

Review

Review the special order parts files, and then call the customers once parts have arrived.

Schedule

  • Schedule and confirm appointments.

  • Schedule and coordinate appointments for clients, customers, or employees.

  • Schedule appointments via email / phone / text.

  • Schedule, cancel and reschedule patient appointments as needed.

  • Schedule customer shuttles / courtesy cars as needed.

  • Schedule new service appointments.

  • Schedule patient appointments for hygiene and emergencies.

  • Schedule patients for efficient use of doctor and staff time.

  • Schedule Service appointments.

Seek

Seek new business opportunities through conversations with customers.

Sign

Sign off on finished work and inform customer that vehicle is ready for pick up.

Stay updated on

Stay updated with industry trends and best practices in appointment management.

Study

  • Study new & used vehicle inventory on a weekly basis.

  • Study product and services to continually enhance ability to assist customers.

Support

Support cashier function, when necessary.

Take

  • Take note of all customer comments and feedback and forward to the Service Manager.

  • Take the extra mile to engage clients.

Track

  • Track and log inquiries to help measure and improve appointment ratios.

  • Track Appointments and have Sales Managers informed to visits at all times.

Update

  • Update customer information on file.

  • Update customer records and information.

  • Update customers on vehicle status and notify them promptly when their vehicle is ready.

  • Update LGE TMS with accurate appointment information to provide visibility to all the teams.

  • Update the CRM with information regarding all verbal communication with customers.

Utilize

  • Utilize appointment management software or tools to streamline the scheduling process.

  • Utilize dealership call scripts for all inbound and outbound sales calls.

Verify

  • Verify all repair orders to ensure completion prior to customer delivery.

  • Verify and update health information and insurance information for patients.

Work with

Work closely with the dealership to provide customer assistance when possible.

Most In-demand Hard Skills

The following list describes the most required technical skills of an Appointment Coordinator:

  1. Proficiency in appointment scheduling software or tools.

  2. Knowledge of calendar management systems.

  3. Familiarity with customer relationship management (CRM) software.

  4. Basic understanding of database management and record-keeping.

  5. Ability to generate and analyze reports using spreadsheet software.

  6. Competence in email management and correspondence.

  7. Understanding of data security and privacy regulations.

  8. Basic troubleshooting skills for technical issues related to appointment management tools.

  9. Proficiency in using office productivity software (e.g., Microsoft Office suite).

  10. Ability to adapt to new technology and software advancements.

  11. Knowledge of telecommunication systems for appointment confirmations and reminders.

  12. Basic understanding of online scheduling platforms and applications.

Most In-demand Soft Skills

The following list describes the most required soft skills of an Appointment Coordinator:

  1. Excellent verbal and written communication skills.

  2. Strong interpersonal skills and ability to build rapport with clients.

  3. Exceptional organizational and time management abilities.

  4. Detail-oriented with a focus on accuracy.

  5. Ability to multitask and prioritize tasks effectively.

  6. Active listening skills to understand client needs and preferences.

  7. Problem-solving and decision-making skills to handle appointment conflicts.

  8. Empathy and patience when dealing with clients' concerns or complaints.

  9. Teamwork and collaboration to coordinate appointments with various stakeholders.

  10. Professionalism and customer service orientation.

Conclusion

Appointment Coordinators play a vital role in ensuring smooth and efficient appointment scheduling processes. By possessing a combination of technical skills such as proficiency in appointment management software, calendar systems, and database management, along with essential soft skills like excellent communication, organizational abilities, and customer service orientation, Appointment Coordinators can excel in their role.

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