Main Responsibilities and Required Skills for an Ads Manager
An Ads Manager is a professional who plays a crucial role in planning, executing, and optimizing advertising campaigns across various platforms. They possess a deep understanding of digital marketing strategies and leverage their expertise to drive brand awareness, increase customer engagement, and achieve campaign objectives. In this blog post, we will explore the primary responsibilities and the most in-demand hard and soft skills for Ads Managers.
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Main Responsibilities of an Ads Manager
The following list describes the typical responsibilities of an Ads Manager :
Analyze
Analyze data to write insights and recommendations to inform client action.
Assist
Assist media strategist with creating media plans to achieve client goals.
Build
Build and implement social media plans with analytics to assess its impact.
Build and launch Facebook / Instagram Ads.
Build effective relationships with internal / external stakeholders and ensures alignment.
Collaborate with
Collaborate with clients or internal stakeholders to understand campaign goals and objectives.
Collaborate with cross-functional teams such as marketing, design, and analytics.
Communicate
Communicate with clients in a professional, concise, and thoughtful way.
Conduct
Conduct A/B testing to refine ad copy, visuals, and targeting parameters.
Conduct audience segmentation and targeting based on demographics, interests, and behavior.
Conduct competitive analysis and benchmarking to identify opportunities and challenges.
Conduct independent analysis and assessment to resolve strategic issues.
Conduct post-campaign analysis and generate actionable recommendations.
Conduct thorough market research to identify target demographics and consumer behaviors.
Coordinate with
Coordinate budgets and reporting to track actual results vs budget.
Coordinate with creative teams to develop engaging and compelling ad creatives.
Craft
Craft creative briefs, hypotheses, and optimization plans with our creative team.
Create
Create and manage advertising budgets to maximize return on investment (ROI).
Create and manage social media budgets.
Create appointments for outside sales team members.
Create digital campaign materials.
Create easy to read reports on campaign KPIs.
Design
Design and execute effective advertising campaigns across various platforms (social media, search engines, display networks, etc.).
Develop
Develop and implement comprehensive advertising strategies to reach target audiences.
Develop and maintain relationships with advertising platforms and media partners.
Develop & implement digital acquisition strategies.
Develop overall campaign strategy for clients both for evergreen campaigns and program launches.
Ensure
Ensure compliance with advertising policies, regulations, and guidelines.
Follow-Up
Follow-up with all client communication, questions, and concerns in a timely manner.
Help
Help create weekly and monthly reports.
Help determine business priorities and best sequence for execution of business / group strategy.
Help with new emerging channels, such as Pinterest.
Identify
Identify and troubleshoot issues related to ad delivery, tracking, or performance.
Identify emerging issues and trends to inform decision-making.
Identify the variables that can be optimized and execute optimization.
Implement
Implement and monitor conversion tracking to measure campaign effectiveness.
Implement retargeting and remarketing strategies to nurture leads and drive conversions.
Influence
Influence and negotiates to achieve business objectives.
Keep
Keep up to date with emerging trends and best practice across eCommerce and digital advertising.
Launch
Launch and monitor Facebook tests.
Lead
Lead media planning process in collaboration with broader paid media and account team.
Lead / participates in the design, implementation and management of core business / group processes.
Love
Love to test and try new ideas.
Maintain
Maintain Database Integrity.
Maintain End-User (Prospect / Customer) Database.
Manage
Manage and optimize bidding strategies to maximize campaign performance.
Manage and promote key pieces of content across Future Majority's online presence.
Manage contract designer and develop campaign creative assets.
Manage multiple campaigns simultaneously and prioritize tasks effectively.
Manage relationships with advertising partners, vendors, and agencies.
Monitor
Monitor and optimise channels to top of funnel metrics.
Monitor and optimize all social media ads campaigns.
Monitor campaign performance, analyze key metrics, and make data-driven optimizations.
Monitor COS and CPA by channel to deliver ‘profitable' acquisition activity for Ruroc.
Optimize
Optimize landing pages and user experience to enhance conversion rates.
Plan
Plan and facilitate the creation of direct response copy from our copywriting team.
Provide
Provide advice and support the marketing objectives of a business / group.
Provide guidance and mentorship to junior team members.
Provide input into the planning and implementation of operational programs.
Provide regular updates and reports to clients or internal stakeholders.
Provide specialized consulting, analytical and technical support.
Recommend
Recommend and implement solutions based on analysis of issues and implications for the business.
Recommend new strategies based on data and testing.
Research
Research, plan and facilitate the creation of innovative images and videos from our creative team.
Setup
Setup pixel tracking and conversions API via Google Tag Manager.
Setup re-targeting ad funnel(s).
Stay informed about
Stay informed about changes in ad platforms' algorithms and ad policies.
Stay informed about the latest advancements in ad technology and tools.
Stay up-to-date with industry trends, emerging platforms, and advertising best practices.
Support
Support the implementation, maintenance, and sustainment of vendor solutions.
Track
Track and report on campaign performance, providing insights and recommendations.
Understand
Understand our target audience better, delight them.
Understand the importance of Tracking.
Utilize
Utilize audience insights to inform campaign targeting and messaging.
Utilize data analytics tools to extract actionable insights and optimize campaign targeting.
Work with
Work with the team on ongoing service improvements in line with the company vision.
Most In-demand Hard Skills
The following list describes the most required technical skills of an Ads Manager :
Proficiency in advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Knowledge of programmatic advertising and demand-side platforms (DSPs).
Expertise in ad campaign management tools and analytics platforms.
Familiarity with search engine optimization (SEO) and keyword research.
Ability to perform data analysis and interpret key advertising metrics.
Understanding of conversion tracking and attribution models.
Experience in implementing and managing ad tracking tags and pixels.
Proficiency in creating and optimizing landing pages.
Knowledge of HTML, CSS, and JavaScript for ad customization.
Competence in using data visualization tools to present campaign performance.
Most In-demand Soft Skills
The following list describes the most required soft skills of an Ads Manager :
Strong analytical and problem-solving skills.
Excellent communication and presentation abilities.
Strategic thinking and attention to detail.
Ability to work independently and as part of a team.
Time management and ability to meet deadlines.
Adaptability and willingness to learn and embrace new technologies.
Creative thinking and ability to generate innovative campaign ideas.
Strong organizational and multitasking skills.
Collaboration and teamwork to effectively work with cross-functional teams.
Client relationship management and strong customer service skills.
Conclusion
Ads Managers play a critical role in the success of advertising campaigns by leveraging their expertise in digital marketing and advertising platforms. They are responsible for developing and executing effective strategies, monitoring campaign performance, and optimizing campaigns to achieve desired outcomes. Along with technical skills in advertising platforms and data analysis, they also require a range of soft skills such as communication, strategic thinking, and adaptability. By possessing the right mix of technical and soft skills, Ads Managers can drive impactful advertising campaigns and contribute to the growth of businesses in today's digital landscape.
