Main Responsibilities and Required Skills for Account Director

Account manger working on a laptop

An Account Director is a person who works for a company and is responsible for the management of client accounts and budgets. They oversight project management and administration. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Account Directors.

Get market insights and compare skills for other jobs here.

Main Responsibilities of Account Director

The following list describes the typical responsibilities of an Account Director:

Achieve

  • Achieve Financial Results.

  • Achieve strategic customer objectives defined by the company management.

Acquire

Acquire and maintain credible subject matter knowledge in key Jellyfish delivery areas.

Address

Address and solves client issues professionally and effectively.

Adept

Adept at building and converting commercial opportunities.

Advocate

Advocate for integration of CRM efforts.

Allow

Allow other colleagues to perform their jobs without micromanagement.

Analyze

  • Analyze business results, report on key insights and develop action plans to address opportunities.

  • Analyze campaign performance, build case studies and recommended future solutions.

Anticipate

Anticipate / address performance issues quickly and directly.

Apply

Apply a proactive approach to new business, including attending industry events.

Approval

Approval on all supply orders.

Articulate

Articulate and hold the full-range of client leaders' concerns and act as a client partner.

Aspire

Aspire to and inspire award winning creative.

Assign

Assign team members to assist with new business pitches as appropriate.

Assist in

  • Assist in education of internal peers and external clients on paid media and digital trends.

  • Assist on other projects as needed.

  • Assist with projects as needed.

Attain

Attain high Net Promoter Score results based on excellent customer support in sales process.

Attend

  • Attend and lead onsite client meetings as required.

  • Attend new business chemistry meetings and deliver pitches.

  • Attend weekly meetings with clients and internal teams.

Balance

Balance the expectations of clients with the execution of creative work.

Begin

Begin to take a leadership role in the strategic direction / perspective throughout creative process.

Build

  • Build and hold strong relationships with high-level contacts within a client organization.

  • Build confidence and trust within the client base in order to grow client advocacy.

  • Build credibility and is client focussed.

  • Build credibility & client focused.

  • Build existing account relationships while prospecting and developing new accounts.

  • Build, grow and maintain meaningful relationships with client stakeholders at senior levels.

  • Build on your emotional intelligence and self awareness.

  • Build relationships with procurement as well as marketing stakeholders.

  • Build relationship with stakeholders at existing customers.

  • Build trust & credibility by networking at conferences & awards.

Champion

  • Champion outstanding collaboration between departments to get to bigger, better creative work.

  • Champion the team's skills and expertise internally to drive up-sell of the department's services.

Close

Close collaboration with practice leads Shape services and solutions to client needs.

Coach

  • Coach and monitor KPIs for direct reports including training and development.

  • Coach / Mentor peers and team members.

Collaborate with

  • Collaborate closely with subject matter experts as needed to pursue expansion opportunities.

  • Collaborate with clients to understand their sentiment and manage the progress of their roadmap.

  • Collaborate with cross-functional teams to maximize customer success and revenue generation.

  • Collaborate with Marketing on customer-centric communication.

  • Collaborate with other departments to address challenges in workflows, tools, etc..

  • Collaborate with others nationally, makes meaningful connections with senior leaders.

  • Collaborate with sales team where appropriate to reach prospective clients.

Communicate

  • Communicate at all global levels with confidence and clarity.

  • Communicate "big picture” logistics and tactics to team.

  • Communicate both change and progress within team and company.

Complete

  • Complete annual goal setting and performance appraisals.

  • Complete strategic customer account plans that meet company standards.

Complex

Complex Networks Climate agency.

Conduct

Conduct unit operational assessments and financial analysis.

Connect

Connect dots between each buying center.

Construct

  • Construct, forecast, and manage your sales pipeline via Salesforce CRM.

  • Construct overall media strategy in answer to the client brief.

Continue to

Continue to lend expertise to this new account and help learn about the client work.

Contribute to

  • Contribute to account planning process.

  • Contribute to brand value proposition development and positioning strategies.

  • Contribute to new business creative, strategic and program development.

  • Contribute to program / campaign scoping, budgeting and planning.

  • Contribute to setting strategic direction for account, and growth plan.

  • Contribute to the development of the account plan for each client.

  • Contribute to the flawless execution of the US and Global launch.

Convey

Convey information clearly and effectively.

Coordinate

  • Coordinate and facilitate all meetings with Client to review the reports.

  • Coordinate and prioritize activities amongst accounts.

Craft

Craft strategy, messaging, and written materials for one of the world's most influential brands.

Create

  • Create a healthy portfolio of clients and forecast accurately growth target across the portfolio.

  • Create and develop opportunities for growing existing business within the confines of the program.

  • Create and devise winning proposals with support from the senior team.

  • Create and establish go-to market plans for the account and each of its multiple use cases.

  • Create and execute annual account growth plans.

  • Create and implement account operations manual / playbook.

  • Create and maintain customer account plans and strategies for the assigned accounts.

  • Create and manage client-facing project schedules and internal task assignments and priorities.

  • Create a positive, upbeat, and encouraging environment.

  • Create barriers to entry for competitors, protecting SAP's customer base.

  • Create, customize and present proposals.

  • Create & execute high-level presentations, webinars, training demonstrations as needed.

  • Create long-term, trusting relationships within portfolio of assigned customers.

  • Create the environment for and champions great work across all teams.

Define

  • Define business strategies by applying knowledge based on customer market.

  • Define and adjusts strategies appropriately.

Delegate

Delegate responsibility, and relevant and approved tasks, effectively.

Deliver

Deliver against team / client budget forecasts.

Develop

  • Develop account plans to manage the delivering of projects and drive future planning.

  • Develop accurate and timely forecast of sales opportunities.

  • Develop actionable strategies to achieve account objectives.

  • Develop a deep understanding of the assigned partners' business strategy.

  • Develop and builds strong relationships with clients becoming a trusted and valued advisor.

  • Develop and execute strategic marketing plans.

  • Develop and execute strategic programs and initiatives.

  • Develop and maintain account P&L management, profitabilit y and overall financial performance.

  • Develop and maintain relationships with internal and external partners.

  • Develop and maintain strong relationships with clients, vendors and partners.

  • Develop and manage project scope, budget and schedules.

  • Develop and nurture strong relationships with clients at all levels.

  • Develop and oversee project proposals from ideation through to execution.

  • Develop and oversee the planning, development and execution for assigned accounts.

  • Develop and own strong client relationships.

  • Develop and write strategic client proposals – research, insights, creative & presentation.

  • Develop annual Capital plan with Client's CRE lead.

  • Develop annual client revenue budgets and revenue reforecasts.

  • Develop an ongoing relationship with clients and agency.

  • Develop a positive and partnering relationship with all clients.

  • Develop, author and present business plans.

  • Develop best-in-class marketing solutions for clients based on their goals and objectives.

  • Develop business growth strategies on marketing and client servicing.

  • Develop client strategic plans and budgets in coordination with VPs and SVPs.

  • Develop customer relationships and drive sales of Bandwidth Infrastructure to large.

  • Develop customer relationships and drive sales of Bandwidth Infrastructure to the wholesale market.

  • Develop exceptional rapport and qualify customer pain points with precision & depth.

  • Develop existing and bring in new talent and capabilities into the Workplace Experience Team.

  • Develop IDN revenue forecasts based on current and expected future contract status.

  • Develop impactful creative briefs and serve as a leader to internal and client creative teams.

  • Develop, implement and manage all regional initiatives and programs for the account.

  • Develop market profile by representing the company at industry events.

  • Develop operational and financial plans and maintain actuals and forecasts.

  • Develop plans to drive partner-related business growth and be the "voice” of the partner to Tableau.

  • Develop programs that align each service to meet and achieve the agreed upon objectives.

  • Develop senior client relationships.

  • Develop strategies and identifies opportunities, pursues and concludes sales opportunities.

  • Develop tactical plans that support the strategic direction.

  • Develop topics and presentations for speaking opportunities.

  • Develop trust-based relationships with senior clients and their teams.

Direct

  • Direct and maintain strict project documentation.

  • Direct teams on engagement files, including strategy, planning, design and execution.

Drive

  • Drive client specific initiatives such as savings targets, benchmarking, best practices etc..

  • Drive day-to-day interactions with our top tier partners.

  • Drive adoption of and protecting premium support services.

  • Drive the Sales Strategy & Contributes to the Growth of the Company.

  • Drive the client partnership and align agency resources around client priorities.

Embody

Embody the agency vision and culture of collaboration with your teams and lead by example.

Enable

Enable both our clients and ourselves to build alliances across skills that achieve common goals.

Engage

Engage in meaningful discussions with clients and partners to take actions to improve the business.

Ensure

  • Ensure accuracy of financial data and reporting.

  • Ensure adherence to the contract.

  • Ensure all client debts are kept to an absolute minimum.

  • Ensure all client team members have agreed role clarity and team SOP's.

  • Ensure all Vendor KPI's are upheld.

  • Ensure clear briefs and financial information are circulated to team members.

  • Ensure client requirements are met whilst protecting Feed values / brand.

  • Ensure clients are leveraging our range of business services.

  • Ensure consistency the JLL / Client policies & procedures are complied.

  • Ensure consistent best practice in media planning, strategy and delivery across the world.

  • Ensure data integrity of all systems across country and perform audits from time to time.

  • Ensure day-to-day team work is on brief, on time and on budget.

  • Ensure each team member achieves and maintains the appropriate practitioner certifications.

  • Ensure good and consistent experience for clients.

  • Ensure growth of client business with the ability to sell in concepts to stakeholders.

  • Ensure product, sample, and data integrity.

  • Ensure projects are delivered on strategy and in scope for assigned brands.

  • Ensure proper governance, contractual arrangements and structure are in place.

  • Ensure resourcing within the account is appropriate at all times.

  • Ensure revenue and account profitability targets are met.

  • Ensure sales related KPIs, as well as revenue targets, are achieved on an ongoing basis.

  • Ensure staff ownership and responsibility for projects for all members of the team.

  • Ensure team members take personal accountability for on-time, on-budget, quality execution.

  • Ensure that all account financial matters are handled in a timely and accurate manner.

  • Ensure that Client expectations and desired results are achieved.

  • Ensure that long term pro-active strategies in place and being executed for off contract IDNs.

  • Ensure that the right structure and best talents in place to deliver our brand promise.

  • Ensure that these are captured along with a suggestion for improvement, and work to rectify this.

  • Ensure the account delivers against contract deliverables - meeting all contractual KPI's and CPI's.

  • Ensure the designs presented align with the approved briefs.

  • Ensure the development of the company with Canadian and US market.

  • Ensure the KPI targets for the account are met.

  • Ensure the long-term stability and growth of the relationship and revenue.

  • Ensure the vendor performance is shared with the respective vendor.

Escalate

  • Escalate issues and impact to appropriate internal and client stakeholders.

  • Escalate issues and risks in complex situations.

Establish

  • Establish and maintains a professional, trusting and positive working relationship with clients.

  • Establish and "own” relationships to ensure the client receive exceptional service delivery.

  • Establish and "own” strong relationships with the client Account's client representative.

  • Establish contact network in market and beyond with C-level access required.

  • Establish credibility with Clients at all levels.

  • Establish culture of excellence and quality output.

  • Establish rapport and maintain strong professional and productive relationships with stakeholders.

  • Establish strategic customer interactions through focused and creative communication plans.

Execute

Execute account development plan.

Exhibit

Exhibit alignment with the Primary Responsibilities and Competencies of the position including.

Expected

Expected to have an overall appreciation of 5G mobile network architectures and terminology.

Expert

Expert meetings in virology, haematology, immuno-oncology, and chronic migraine.

Facilitate

Facilitate and review project billing and invoices.

Find

Find and forge new relationships within our clients' organisations.

Focus

Focus the team to ensure those priorities are aligned with our deliverables.

Follow-up

Follow-up opportunities engaging with decision makers at a senior level.

Follow with

Follow with diligent feedback and strategies to address any concerns.

Forecast

  • Forecast and track key account metrics and report on the status of all accounts.

  • Forecast and track client account metrics.

Foster

Foster Collaboration and Teamwork.

Fulfill

Fulfill all commitments of your role.

Gather

Gather feedback and act upon it as necessary.

Grow

Grow revenue by actively identifying referrals through personal, professional and client networks.

Guide

  • Guide and inspire junior staff to develop media contacts, build media lists and write pitches.

  • Guide, audit and facilitate content creation by clients and / or writers.

  • Guide the design and development teams from initiation through to completion.

Handle

Handle budgets effectively and understand implications of profitability.

Help

  • Help manage the workflow of the team.

  • Help run and facilitate co-creation sessions – both internally and with the client.

  • Help team build their personal brand.

Hunt

Hunt for business development opportunities within our existing clients.

Identify

  • Identify and follow up new business opportunities within existing client pool.

  • Identify and implement development needs for team members.

  • Identify and qualify revenue generating opportunities.

  • Identify and realize organic growth opportunities with existing clients.

  • Identify and steward client brand objectives and project needs.

  • Identify and support on cross / up-sell opportunities.

  • Identify and target potential new programs to add to the Connections portfolio.

  • Identify best practices from various IDN RFP proposals and share across EA and CRM sales.

  • Identify clear communication channels between jkr teams and Global client teams.

  • Identify new business opportunities and create dossiers to inform the team on key information.

  • Identify new client relationships and make pitches to potential new clients.

  • Identify new value initiatives that will assist the client to achieve their corporate goals.

  • Identify opportunities for improvement.

  • Identify opportunities within portfolio of accounts in order to deliver commercial and S&I targets.

  • Identify opportunities within portfolio of accounts in order to deliver commercial targets.

  • Identify prospective clients or new work streams from existing clients.

  • Identify research needs based on knowledge gaps and opportunities.

  • Identify trends and its implication on the business.

  • Identify ways to improve organic growth in the accounts by taking on more services.

Implement

  • Implement standardized processes that create maximum efficiencies and add value.

  • Implement the overall vision, strategy and measurement metrics to the applicable service lines.

Inform

Inform clients on latest product and industry updates and strengthen client product knowledge.

Input

Input into agency planning / forecasting / commercials.

Instill

Instill a strategic, data driven approach with all account team members on behalf of client.

Issue

Issue management and escalation via commercial sector owner (P& L Owner).

Keep

Keep the account running smoothly across projects and work streams.

Lead

  • Lead all conversations related to existing revenue and help drive expansion with the sales team.

  • Lead and coach team in strategic planning and development.

  • Lead and grow a team to execute and support the strategies you design.

  • Lead and / or facilitate client meetings.

  • Lead annual account planning process and update quarterly.

  • Lead by example and groom the team in achieving maximum client satisfaction level.

  • Lead cross-functional teams in delivering digital marketing programs.

  • Lead IMC tactical plan development with strategic direction from senior team leaders.

  • Lead internal briefings including strategy, creative and production teams efficiently.

  • Lead internal client teams and manage internal and external stakeholders.

  • Lead organic revenue growth opportunities.

  • Lead project teams in developing proposals and RFP submissions.

Learn

Learn all about what defines our people and our vibe.

Liaise with

  • Liaise and work closely with the wider Thought Machine functions to ensure high client satisfaction.

  • Liaise with any key stakeholders to inform creative recommendations.

  • Liaise with regional theater leads to drive success globally across all partner KPIs.

Maintain

  • Maintain accurate account information in customer database.

  • Maintain accurate financial spreadsheet (s) to support internal and client needs.

  • Maintain a level of professional composure internally and externally.

  • Maintain and communicate realistic timeline and budget expectations.

  • Maintain and expand your database of prospects with your assigned leads.

  • Maintain and monitors stock status and communicate any changes of usage.

  • Maintain and organize the site training budget including bonus schedule.

  • Maintain an understanding of Global Trading BCP plan.

  • Maintain a professional attitude internally and with clients, even in challenging situations.

  • Maintain quality service by establishing and enforcing organization standards.

  • Maintain responsibility for positive business outcomes within assigned accounts.

  • Maintain strong working relationships with account service lines on and off the client account.

Make

Make small CMS edits to existing client websites.

Manage

  • Manage accounts within the specified sales territory.

  • Manage accuracy, quality and on-time delivery.

  • Manage and maintain a healthy pipeline of opportunities (Upsells, Cross-sells, new business).

  • Manage and own client relationships, Director level and below.

  • Manage and set expectations to ensure we deliver quality work on time and on brief.

  • Manage appraisal process and regular check-ins to work to objectives.

  • Manage a team of 3-4 who are focused on media, and know how to work across a fully integrated team.

  • Manage a team of Account Managers, Coordinators, interns and in-field ambassadors.

  • Manage a team of supervisors and guard level staff.

  • Manage average client annual billings.

  • Manage budgets and re-forecast as necessary.

  • Manage campaign analysis - working with your direct team (AM, AE) and all specialists.

  • Manage CIO / CTO / Director level relationships.

  • Manage client rebate account.

  • Manage daily client engagement to ensure they are overcoming roadblocks.

  • Manage execution of account plans.

  • Manage internal approval process.

  • Manage production process, workflow, workload and resources for experiential marketing projects.

  • Manage projects with an eye to time and budget.

  • Manage, retain and grow multiple accounts.

  • Manage revenue, profitability and product performance on a daily, weekly, monthly, yearly basis.

  • Manage social communities and help develop and execute paid digital campaigns.

  • Manage the partner relationship in a professional, ethical and disciplined manner.

  • Manage the sales funnel opportunities from pipeline to closure.

  • Manage the teams to ensure the maintenance and upkeep of the facilities.

  • Manage the team to deliver strategic programmatic guidance and strengthen agency relationships.

  • Manage, track, and report on all renewal and upsell activities in Salesforce.com.

  • Manage your own and your team's workload across multiple accounts and deadlines.

  • Manage your team and allocate resources for agency profitability.

Meet

Meet personal sales targets across full line of products within assigned accounts.

Mentor

  • Mentor and foster continued growth of direct reports.

  • Mentor junior team members.

  • Mentor team members by sharing knowledge and experiences, providing advice, and leading by example.

Mitigate

Mitigate the financial risk by ensuring there is no account bad debt.

Monitor

  • Monitor and evaluate the activities and products of the competition.

  • Monitor and review account profitability with Business Line heads periodically.

  • Monitor project execution to ensure success and that projects comply with regulatory requirements.

Navigate

Navigate and collaborate with cross functional teams, including Strategy, Creative and Production.

Observe

Observe the world around you.

Operate

  • Operate as a creative adviser and technical expert to the marketing leadership team.

  • Operate in a fast paced, evolving environment with the highest standards of excellence.

Optimize

Optimize and integrate portfolio with clients' work place strategy.

Oversee

  • Oversee and lead media contact programs, attend and support meetings between clients and any media.

  • Oversee any changes of strategy and media plan between client and specialists.

  • Oversee budgeting and revenue tracking of all transactions.

  • Oversee client billing and forecasting.

  • Oversee negotiations and management of transactions.

  • Oversee risk mitigation and dispute resolution for client and C&W.

  • Oversee all financials for the businesses.

Oversee

  • Oversee strategic planning.

  • Oversee the successful transition of client projects into the new way of working.

  • Oversee the translation of our operating model into clear plans for delivery.

Own

  • Own senior client relationships (CMO, Marketing VP, etc.) across existing client base.

  • Own your stage, present at industry events, meetups and webinars.

Participate in

  • Participate in all client / C&W business reviews.

  • Participate in awards, local and regional forums of the industry.

  • Participate in new business development strategies to cultivate new client opportunities.

  • Participate in new business processes including RFI / RFP responses and pitch meetings.

  • Participate in the RFP agile sprint planning, sprint demonstrations, and daily standups.

  • Participate in tradeshows, exhibits and professional organizations.

Perform

Perform brand and quality control checks on branding at all events to ensure a consistent voice.

Persuasive

Persuasive when meeting with and presenting to clients.

Pipeline

  • Pipeline Development with client opportunities.

  • Pipeline generation and closing opportunities.

Plan

Plan, establish and maintain account relationships for assigned accounts.

Prepare

  • Prepare and deliver Business Reviews.

  • Prepare and drive quarterly and annual business reviews.

  • Prepare client dashboards, provide reporting and analytics and consultation.

  • Prepare for and lead financial status meetings.

  • Prepare reports, data and financial analyses toward the completion of a strategic plan.

  • Prepare well for calls / visits, anticipating and addressing barriers.

Process

Process and program management development and implementation.

Produce

  • Produce and maintain the Strategic Account Plans in your accounts.

  • Produce and / or support business case development.

  • Produce educational opportunities for Travel Industry accounts.

Promote

Promote high expectations for performance and model best practices.

Prospect

Prospect new clients and contribute to new business pitches when needed.

Provide

  • Provide analytical support and leadership to operating business leaders.

  • Provide assistance and POV to the team on their local market plans for presentation to clients.

  • Provide business and overall relationship management support to existing commercial programs.

  • Provide business and overall relationship management support to existing development programs.

  • Provide counsel clients that helps them to solve business problems.

  • Provide direction to team members working on the same account to ensure consistent service.

  • Provide effective overall leadership for all aspects of accounts and key programmes.

  • Provide expertise, leadership and experience to the internal team.

  • Provide guidance and create development opportunities for junior level staff.

  • Provide immediate performance recognition and feedback and as per Performance Discussion Cycle.

  • Provide input on vendors (Minority / Women / Veteran Business Entities) as needed.

  • Provide inputs to program invoices and / or approve invoices.

  • Provide leadership on agency delivery.

  • Provide leadership with a strategic focus.

  • Provide ongoing support to a diverse group of stakeholders.

  • Provide opportunities to enhance performance and career growth.

  • Provide overall strategic PR counsel to clients.

  • Provide strategic counsel to Clients.

  • Provide strategic counsel to clients across multiple projects.

  • Provide strategic insights and advice growing the business and achieving goals.

  • Provide strong pitches, client presentations and influence results.

Push

Push clients for clarity and help them understand what they need beyond what they ask of you.

Recognize

Recognize and execute on up-sell opportunities.

Recruit

Recruit, develop and manage partners with clear tactical and strategical considerations.

Report

Report on projects, liaise with internal departments and manage team workload.

Represent

Represent the agency in a positive light, internally and externally.

Research

Research and maintain up-to-date information on the R&D programs of existing and potential customers.

Resolve

  • Resolve escalated customer satisfaction issues.

  • Resolve major billing conflicts with client with limited help from Client Services Director.

Respond to

  • Respond effectively to client RFPs / RFIs.

  • Respond to clients' requests, and answer telephones / emails in a prompt and professional manner.

  • Respond to new briefs by drafting and presenting high quality proposals.

Review

  • Review all program documentation prior to release to the client.

  • Review and analyze full scope of work in the RFP in order to determine our capabilities.

  • Review and approves subordinate's timesheets within 24 hours of the week / month closing.

  • Review that timelines are drafted accurately.

Revise

Revise and update manufacturing batch records.

Secure

Secure client approval before progressing work with wider TG teams.

Seek

Seek opportunities to innovate, to bring new ideas / services to market.

Set

  • Set and achieves personal objectives – must be goal oriented.

  • Set up regular Client team huddles to review progress against objectives, budget and timings.

Solicit

Solicit feedback from clients on services, team members and work issues.

Stay on top

Stay on top of competitor activity, writing insightful regular reports for key clients.

Strive

Strive to achieve both personal and team targets.

Structure

Structure and implement a plan of action for addressing revenue and profitability shortfalls.

Support

  • Support external channels – website, digital platforms.

  • Support in New business pitches and participate in the process end to end.

  • Support senior management on crisis management issues if required.

  • Support tech transfer of manufacturing processes from process development to manufacturing.

  • Support the business development team in specific initiatives.

  • Support the client team by proactively flagging new and emerging technologies.

  • Support the client team in promoting your team's abilities internally and externally.

Take

  • Take a closer look at Maverick Media.

  • Take an active role in development of new business outreach and presentation development.

  • Take an active role in real estate optimization.

  • Take intelligent risks to achieve a business advantage and stay competitive in the marketplace.

  • Take ownership of the weekly client report, ensuring timely updates are in place across all teams.

  • Take responsibility for managing and reporting for your client set.

  • Take the lead on a few key client accounts.

  • Take time to listen deeply before acting.

Target

Target and gain access to decision makers in key prospect accounts.

Teach

Teach the client and your peers so they become better every single day.

Test

Test automation using Cucumber test automation tool and Gherkin scripting language.

Track

  • Track and report project efficiency, finances and general performance on a weekly basis.

  • Track record of delivering results and exceeding sales quotas.

Trade

Trade capture, placement and execution.

Train

  • Train and manage members of selling team.

  • Train and mentor new personnel.

  • Train teams on how to actively apply this approach.

  • Train teams on how to actively apply this narrative.

Troubleshoot

Troubleshoot any internal and client issues / matters.

Understand

  • Understand all the appropriate steps and counsel clients accordingly.

  • Understand and effectively utilizes theories of change.

  • Understand and promote MMT Digital proposition within existing client base.

  • Understand our Value proposition and clearly articulate that to prospects and clients.

  • Understand the central question model and use it in practice.

  • Understand the customer's business and IT strategy.

  • Understand the difference between B2B and B2C PR.

  • Understand the fundamentals of campaign set up and adops.

Undertake

  • Undertake client appraisal mechanism and ensure outcomes are implemented.

  • Undertake tasks outside of the specifics of the job description where business reasons require it.

Utilize

  • Utilize development, data manipulation and scripting skills to engineer technical, repeatable tests.

  • Utilize staff resources effectively and consistently based on roles of other colleagues.

View

View problems as unique business challenges to overcome.

Work with

  • Work alongside Director to monitor account profitability.

  • Work closely with clients.

  • Work closely with the BI teams to understand the true effectiveness of CPA increases.

  • Work closely with the Operations team to properly transition successful proposals.

  • Work collaboratively with Sector Leads, Specialty Experts and other leaders across the business.

  • Work collaboratively with the Marketing team to build Customer testimonials and referrals.

  • Work internally between agency and media personnel.

  • Work well with diverse teams from various countries / cultures.

  • Work with account team to draft, submit, monitor and adhere to approved budgets.

  • Work with agency finance and senior teams to align on realistic forecasts.

  • Work with head of investment to manage revenue forecasts and billings for corporate deal negotiation.

  • Work with internal departments, product, development etc to ensure customer satisfaction.

  • Work with internal team on strategy and communications surrounding GR PPE donations.

  • Work with Managing Director to manage P& L margins, and staffing.

  • Work with our digital team to develop and execute digital strategies.

  • Work with the project management team to monitor scoped time versus actual time for all projects.

Write

  • Write ARM Weekly and contribute to general agency initiatives.

  • Write new business proposals.

  • Write proposals, strategy documents and client correspondence.

  • Write proposals to meet client marketing strategy requirements.

Most In-demand Hard Skills

The following list describes the most required technical skills of an Account Director:

  1. Account Management

  2. Sales

  3. MS Excel

  4. Project Management

  5. Marketing

  6. MS Powerpoint

  7. Business Development

  8. Business Acumen

  9. Salesforce

  10. Customer Service

  11. MS Word

  12. Business Administration

  13. Financial Acumen

  14. Relationship Building / Maintaining

  15. Communications

  16. Strategic Selling Process

  17. Digital Marketing

  18. Media

  19. Achieving Targeted Sales Goals

  20. Management

  21. Social Media

  22. Public Relations

  23. Track Record

  24. Consulting

  25. CRM

  26. Advertising

  27. Financial Management

  28. Analytics

  29. Enterprise Sales

  30. Retail

  31. Transaction Management

  32. B2B

  33. Commercial

  34. Advertising Agency

  35. Design

  36. Selling

  37. Healthcare

  38. Microsoft Office

  39. SAAS

  40. Travel

  41. Customer Relationship Management

Most In-demand Soft Skills

The following list describes the most required soft skills of an Account Director:

  1. Written and oral communication skills

  2. Presentation

  3. Interpersonal skills

  4. Organizational capacity

  5. Problem-solving attitude

  6. Attention to detail

  7. Leadership

  8. Analytical ability

  9. Creative

  10. Negotiation

  11. Time-management

  12. Team player

  13. Self-starter

  14. Collaborative

  15. Listening

  16. Succeed in an autonomous environment

  17. Management

  18. Adaptable to changes

  19. Multi-task

  20. Proactive

  21. Confident

  22. Entrepreneurial mindset

  23. Planning

  24. Bilingualism

  25. Mentoring

  26. Organized

  27. Curious

  28. Flexible

  29. Positive

  30. Positive attitude

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