Main Responsibilities and Required Skills for Marketing Manager

marketing manager discussing work with colleagues

A marketing manager is a person who oversees the marketing function of an organization. That can include everything from defining the strategy for how to reach customers, to hiring and managing marketing teams, to making sure that all of those things are done well. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Marketing Managers.

Get market insights and compare skills for other jobs here.

Main Responsibilities of Marketing Manager

The following list describes the typical responsibilities of a Marketing Manager:

Achieve

Achieve weekly and quarterly call cycle goals.

Administer

Administer bakery location hour changes on website, Google, Bing, Yelp, and social pages as needed.

Aid in

Aid in the provision of key reporting for marketing campaigns.

Align

  • Align calendars to the specific needs of each business.

  • Align strategies and initiatives with annual sales plans, marketing plans, and company goals.

Analyze

  • Analyze analytics and generate performance reports to add to the marketing dashboard.

  • Analyze and report on performance metrics and insights.

  • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Assist in

  • Assist all conference / trade show preparations.

  • Assist all team members with day to day posting and marketing.

  • Assist estimator with coordinating pricing from vendors and follow-ups.

  • Assist in analyzing the performance of social marketing program.

  • Assist in brand development while maintaining a consistent Rohit brand image.

  • Assist in briefing designers on creating assets for Paid Social campaigns.

  • Assist in design and maintenance of incentive campaigns and partnership programs.

  • Assist in managing marketing partners and vendors.

  • Assist in recruiting SDRs as the team grows.

  • Assist in securing promotional proposals as needed.

  • Assist in ShopVCS QA for all emails, site updates, and other marketing collateral.

  • Assist in the creation and implementation SEO initiatives to drive traffic to zayo.com.

  • Assist in the design and assembly of client presentations.

  • Assist in the development and implementation of external marketing plans.

  • Assist in the development and implementation of marketing and advertising campaigns.

  • Assist in the development and implementation of the company's brand strategy.

  • Assist in the development and maintenance of Quantic's Paid Media strategies.

  • Assist in the general activities of the Marketing department as required.

  • Assist in the onboarding of brokers as well as some property transition and disposition tasks.

  • Assist marketing managers with editing and light copywriting.

  • Assist team with preparing and updating client-specific reports.

  • Assist the local sponsorship team with annual local sponsorship marketing recaps.

  • Assist the marketing team on internal manag.

  • Assist the sales team with enrolling their contact lists into the sequences.

  • Assist the senior marketing manager with the creation of financial and quarterly KPI reports.

  • Assist the Sponsorship & Events team with execution as needed.

  • Assist with any grassroots marketing campaigns (ordering flyers / posters, shipping materials).

  • Assist with authoring press releases and news items concerning developments at the firm.

  • Assist with award submittals, press releases, and advertisements.

  • Assist with cold calls or lead-finding research as appropriate.

  • Assist with creative and updates the Angus Glen internal Marketing Calendar and Department Budget.

  • Assist with crisis management, bad reviews, and negative news communications.

  • Assist with digital marketing initiatives and manage website and updates.

  • Assist with email campaign creative development.

  • Assist with employee engagement events.

  • Assist with external broker events, including registration, travel, signage and invitations.

  • Assist with Health Care Professional (HCP) conference and material support.

  • Assist with lead management and follow-up.

  • Assist with meeting scheduling and communication with vendors and consultants.

  • Assist with organizing promotional events.

  • Assist with promotional mailings to sales partners, media and social media influencers.

  • Assist with quality assurance as needed.

  • Assist with tasks and requests for all markets, in the absence of other team members as required.

  • Assist with the coordination of corporate and project events.

  • Assist with the creation of video content for our YouTube channel.

  • Assist with the development and maintenance of multiple Design Guidelines and related documents.

  • Assist with the implementation and execution of marketing programs and lead generation campaigns.

  • Assist with the production and execution of channel marketing campaigns (email, social, etc.).

  • Assist with the research, writing and collation of information for promotional literature.

  • Assist with TI sheet and product copy writing as needed.

Attend

Attend various association meetings to build relationships and market NCN.

Author

Author, and execute highly-integrated market plans to drive customer satisfaction and performance.

Build

Build and maintain a strong understanding of best practice for digital marketing.

Capture

Capture results and highlights ongoing for quarterly reports.

Check

  • Check Amazon pages of bestselling titles periodically for buy button and metadata inconsistencies.

  • Check coding and deposits.

  • Check if the products are placed in the right places within the store.

Collaborate

  • Collaborate across different functional teams to ensure messaging is consistent.

  • Collaborate cross-functionally to produce exceptional marketing materials.

  • Collaborate on and coordinate promotional ideas.

  • Collaborate on the development, management, and tracking of marketing budgets.

  • Collaborate with media and advertising agencies.

  • Collaborate with our Marketing Company and execute a marketing plan.

  • Collaborate with the design team.

  • Collaborate with web developers and marketing team.

Come up with

Come up with new engaging and creative campaigns, messages, and promotions.

Communicate

  • Communicate all discrepancies / issues immediately to management.

  • Communicate initiatives to sales, products and marketing teams.

  • Communicate with store merchants to understand their requests.

Compile

Compile and manage national tour budgets as needed.

Concept

Concept / write / design new material as needed to support marketing programs.

Conduct

  • Conduct a comprehensive audit of the Cinevolution website.

  • Conduct constant A / B testing and manage the platform communication calendar.

  • Conduct follow-up research as required e.g. surveys.

  • Conduct lead-generation research and analysis to assist multiple sales teams.

  • Conduct market research and analysis for existing properties.

  • Conduct market research and analyze consumer rating reports / questionnaires.

  • Conduct surveys and collect public opinions to identify interests and concerns about our products.

  • Conduct surveys in all programs and provide feedback.

  • Conduct Training Webinars.

  • Conduct Virtual Consultations with patients interested in dental services.

Confirm

Confirm / update monthly calendar in Google.

Contribute to

  • Contribute to content for newsletters, blogs, white papers, and customer stories.

  • Contribute to social strategy with fresh ideas for content, campaigns & contests.

Coordinate

  • Coordinate all communications required for success.

  • Coordinate all marketing activities and initiatives of Northview Church.

  • Coordinate and execute change requests from Marketing Manager to keep website and portals up-to-date.

  • Coordinate and execute on regular print advertisements and publications.

  • Coordinate and manage loyalty promotions, communications and marketing campaigns.

  • Coordinate and update ad work for publications, ensure deadlines are met.

  • Coordinate assembly of all publication materials with in-houseand contracted graphic design staff.

  • Coordinate budgets and reporting to track actual results vs budget.

  • Coordinate Digital programs.

  • Coordinate direct marketing and other advertising sources in print or online.

  • Coordinate efforts to identify opportunities, develop, proof, and submit original designs.

  • Coordinate event marketing details, including social and email campaigns.

  • Coordinate events, email campaigns, assets for media, photography and social media.

  • Coordinate forecasting samples with ops team for all trade marketing sample needs.

  • Coordinate Mapping projects.

  • Coordinate marketing and community events and content marketing campaigns, including all logistics.

  • Coordinate Marketing and Salesforce CRM projects.

  • Coordinate materials and asset delivery to internal / external agencies.

  • Coordinate on-sale and pre-sale shows with the venue marketing teams.

  • Coordinate processes for translation and regulatory approval of materials.

  • Coordinate promotional activities for our product with distributors.

  • Coordinate sponsored ad deals.

  • Coordinate the development and implementation of promotional and lead generation campaigns.

  • Coordinate the launch of text-to-give fundraising campaigns.

  • Coordinate the logistics of dermatological conferences as well as virtual events (webinars).

  • Coordinate the Marketing team.

  • Coordinate website content and graphics for the dealership website and any microsites.

  • Coordinate website updates, new content implementation.

  • Coordinate with graphic designer creation of visual contents.

Craft

Craft clear product marketing copy.

Create

  • Create accurate marketing and email marketing analytics.

  • Create ambassadors for the.

  • Create and actively participate in events.

  • Create and edit content for the company website, traditional and social / digital media.

  • Create and edit photos for social media purposes (flatlays, etc.).

  • Create and execute social media campaigns to reach targeted audiences.

  • Create and manage mass email campaigns with MailChimp.

  • Create and schedule engaging organic social posts across BetterHelp social media platforms.

  • Create an online presence to generate awareness and build engagement across three campuses.

  • Create, coordinate, and update sales and marketing presentations, reports and dashboards.

  • Create, edit, publish and post content across social channels.

  • Create maps of presented buildings / spaces.

  • Create marketing presentations and liaise with media and advertising.

  • Create media and publication target lists for communications outreach.

  • Create presentation proposals, and gather all required material for successful presentation.

  • Create professional proposal templates.

  • Create purchase orders and track marketing expenses.

  • Create, review, and / or prepare market surveys, tour books, and presentations.

  • Create sales materials for wine dinners.

  • Create, test, plan and monitor email campaigns.

Curate

  • Curate a short term and long term social media strategy.

  • Curate private events to attract and engage senior stakeholders.

Deliver

Deliver content to LinkedIn, YouTube, email, or direct mail.

Deploy

Deploy successful marketing campaigns and own their implementation from ideation to execution.

Design

  • Design and write monthly newsletter and coordinator distribution.

  • Design digital content as needed.

  • Design email templates using HTML and CSS.

  • Design posts to sustain readers' curiosity and create buzz around new products.

  • Design production work - eg. sourcing images to illustrate concepts, editing fliers.

Develop

  • Develop a broad range of support materials for Global Payments' banking partners.

  • Develop, amend, and / or maintain social media marketing campaigns for relevant Stakeholders.

  • Develop and maintain a high level of expertise related to RFM vendors, available products, etc..

  • Develop and maintain content and communications for marketing campaigns, activities and events.

  • Develop and manages Galloway's proposal resource library.

  • Develop budgets and track and manage expenses for assigned projects and programs.

  • Develop, deploy, and manage Mejuri's paid social campaigns.

  • Develop LNM influencer list and manage influencers.

  • Develop marketing strategy and implementation skills.

  • Develop paid search ad copy.

  • Develop strong relationships with internal teams.

  • Develop strong working relationships with practice attorneys and other members of the BD team.

  • Develop / Update Guidebooks.

Direct

Direct the maintenance and update of press and contact lists (radio, television, print, web).

Download

Download the sales performance report from listed brands and share with the team.

Edit

  • Edit and manipulate photos for lighting, contrast, and watermarks.

  • Edit and proof-read content as required.

Ensure

  • Ensure all practices receive all POS requirements in an accurate timely fashion.

  • Ensure brand consistency across all packaging and affiliated marketing projects.

  • Ensure client or 3rd party Q&A and site visits.

  • Ensure compliance with company policies, design and brand standards.

  • Ensure flawless planning and execution of events.

  • Ensure information on the Diversey Canada google site is up-to-date.

  • Ensure our online content is updated on a regular basis.

  • Ensure production deadlines are met for assigned marketing projects.

  • Ensure quality control (QA).

  • Ensure that your cover letter and resume are saved and sent as one file.

  • Ensure the delivery of a clean final product to Brokerage Team and Client.

  • Ensure they are up-to-date with respect to branding, content and overall messaging.

Evaluate

  • Evaluate and monitor campaign performance by collecting, analyzing and summarizing data.

  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics.

Execute

  • Execute integrated marketing programs.

  • Execute marketing plans, campaigns and strategies in line with the agreed budget.

  • Execute media relations and advertising campaigns and assist with strategic communications research.

  • Execute the marketing strategy.

  • Execute weekly audits of live game broadcasts.

Facilitate

  • Facilitate cash sales including processing credit card payments and liaising with Finance.

  • Facilitate deployment of internal communications for other members of the retail marketing team.

  • Facilitate online conversations with customers and respond to queries.

Follow

  • Follow and analyse the results of campaigns.

  • Follow complex instructions with high accuracy and attention to detail.

Follow-up

  • Follow-up with the declined and no response leads.

Foster

Foster vendor relationships – vendor satisfaction.

Fulfill

Fulfill and complete all planned activities to the timeline.

Gather

  • Gather and Edit original content / photos from our internal database.

  • Gather feedback and insight through call listening and call centre site visits.

Generate

  • Generate ideas for creative marketing concepts.

  • Generate marketing literature to argument presence of the company in the market.

Help

  • Help launch and then lead the day-to-day management and growth of our affiliate programs.

  • Help manage our social media presence.

  • Help manage the external newsletter, ensuring development and execution on a bi-weekly basis.

  • Help oversee omni-channel campaigns, from brief development to campaign deployment.

  • Help prepare analysis request summaries to be sent to analyst.

  • Help support PO / Invoices process.

Identify

  • Identify needs for new products and services and makes recommendations to leadership.

  • Identify new and key advertising markets, and propose new products and services.

  • Identify and react to trends and opportunities for Rumpl to be part of cultural moments.

  • Identify and secure speaking opportunities for members of the firm at these events.

  • Identify campaigns for active leads. (.

  • Identify opportunities to optimize and leverage the channel.

  • Identify technical, process or product issues and escalate to the appropriate internal teams.

  • Identify threats and opportunities in user-generated content surrounding the company.

Implement

  • Implement a market research in identifying target groups and clients.

  • Implement marketing & advertising campaigns by assembling and analyzing sales forecasts.

Inform

Inform customers about new sales promotions and current advertising information.

Interact

Interact with fellow pet lovers.

Interface

Interface with University students to promote various involvement opportunities.

Interpret

Interpret complex laws, regulations, and policies.

Investigate

  • Investigate and promote the use of new marketing tools to appropriate Stakeholders.

  • Investigate and share holistic and channel-level competitor activity.

Invoice

Invoice management and reconciliation of COOP media budget.

Keep

  • Keep historical records of creative and campaign performance.

  • Keep sales collateral current.

  • Keep client and firm information confidential.

  • Keep detailed files and records on all matters relative to property's public materials.

  • Keep promotional materials ready by coordinating requirements with graphics department.

  • Keep track of all projects to ensure appropriate use of resources.

  • Keep those ambitions in sights and imagine where JLL can take you....

  • Keep track of latest industry trends, best practices and competitors.

  • Keep us current by managing and updating websites.

Lead

Lead Q / A and UAT prior to campaign deployment.

Learn

  • Learn and understand our services to enhance how they can be offered to clients.

  • Learn new tools and workflows to support overarching marketing initiatives and internal operations.

Leverage

Leverage your strong writing skills by creating press releases, blogs, articles, etc..

Liaise with

  • Liaise with other service providers regarding referrals and program services.

  • Liaise with Sales and Development teams to support sales initiatives and ongoing ABM programs.

Maintain

  • Maintain all social media channels.

  • Maintain and deploy e-mail marketing campaigns through CRM system.

  • Maintain and update CRM as needed.

  • Maintain and update website homepage products, banners and promotions.

  • Maintain and update websites using Content Management System.

  • Maintain an inventory of WP publications and collateral materials.

  • Maintain client related product line information.

  • Maintain detailed campaign tracking systems with daily updates to key stakeholders.

  • Maintain inventory of promotional material and place orders for replenishment.

  • Maintain knowledge of trends and developments in the market.

  • Maintain multiple databases.

  • Maintain Northview's overall brand through media avenues.

  • Maintain product price lists as needed following company processes.

  • Maintain professional internal and external relationships that meet company core values.

  • Maintain the highest standards of integrity and respect for co-workers and customers.

  • Maintain up to date competitive analysis.

  • Maintain working knowledge of the lead management system and uses to develop reports.

Manage

  • Manage all administrative duties such as faxing, scanning, booking appointments etc.

  • Manage all internal project requests from various departments managed via online form.

  • Manage and Audit social media account and audience engagement.

  • Manage and create content for the firm's website, blogs, and social media.

  • Manage and maintain online business listings on Google My Business and other directories.

  • Manage and regularly update trade database with direction from sales team.

  • Manage and update websites and social media i.e. Facebook, Instagram, LinkedIn, etc.

  • Manage client database, key lease dates, market updates, respond to requests.

  • Manage events, book venues and order marketing materials.

  • Manage influencer marketing strategy.

  • Manage Later.com, HopperHQ or similar for up to 50 clients.

  • Manage Marketing budget processes.

  • Manage our various store visibility programs.

  • Manage 3-month post sales follow up survey results.

  • Manage schedule of relevant industry tradeshows, conferences, and other events.

  • Manage the company's social media accounts.

  • Manage subscriber database to grow the email list and improve response.

  • Manage the email calendar, aligning with key brand initiatives and business trends.

  • Manage the workflow and approval process.

Measure

  • Measure, analyze and report on digital marketing initiatives.

  • Measure and evaluate marketing processes and develop recommendations for appropriate changes.

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

  • Measure / report performance of all digital marketing campaigns, and assess against goals.

  • Measure ROI on events and activations and pull key insights to inform go-forward activations.

  • Measure web traffic, monitor SEO, and multi-revenue stream and campaign analytics.

Monitor

  • Monitor and maintain a repository of competitor campaigns and industry best practices.

  • Monitor and maintain VBA's online presence including VBA websites and social media.

  • Monitor and report on campaign performance using web analytic platforms.

  • Monitor social media presence on various platforms.

  • Monitor, test and optimize across display campaigns.

Observe

Observe service behaviors of employees and provides feedback to improve service performance.

Optimize

  • Optimize advertising (language, tone, message) based on our target audience's behaviors.

  • Optimize the use of the individual donor database organization-wide.

Order

  • Order and maintain inventory of all branded items for internal and external use.

  • Order creative (radio / TV spots) once show confirms.

  • Order supplies and maintain inventory control.

Oversee

  • Oversee customer communications.

  • Oversee daily email operations to ensure that emails are completed and deployed on time.

  • Oversee Marketing process from registration through to completion of programs.

  • Oversee our strategy related to Instagram, Pinterest, Facebook and TikTok.

  • Oversee the administrative and marketing operations of the electric vehicle (EV) portfolio.

Own

  • Own and manage the firm's content calendar.

  • Own, optimize, monitor & report customer segmentation strategy & lists.

  • Own the day to day operational functions for the messaging channel within 90 days of start date.

Package

Package deal documentation and submit to Revenue Accountant for processing.

Participate in

  • Participate in analysis of campaigns and historical data to inform future planning.

  • Participate in annual local retail marketing budget planning with MSM and Retail Director.

  • Participate in creating and managing corporate and project media plans and schedules.

  • Participate in organizing our virtual National Sales Meeting.

  • Participate in other marketing and sales projects as required.

  • Participate in scheduled departmental and administrative meetings as requested.

  • Participate in the drafting of company communications.

  • Participate in tradeshow and create booth when needed.

  • Participate in trending conversations and proactively reach out to audience for each brand.

Perform

  • Perform a broad range of quantitative and qualitative analyses.

  • Perform administrative activities and functions as assigned or required.

  • Perform all other tasks requested by the Head of Growth Marketing.

  • Perform catalogue and literature updates as well as inventory management of marketing materials.

  • Perform full-time reception duties.

  • Perform market analysis and research on competition to then input into competitive campaigns.

  • Perform other related duties, as requested by the SF Directors.

  • Perform other related duties such as involvement in special projects.

  • Perform revisions to marketing collateral for assigned listings, or as needed.

  • Perform triage and administrative duties for teledentistry website.

  • Perform various tests before publishing on different browsers or platforms.

Pitch

Pitch decks, product handouts, brochures, flyers, etc.

Pivot

Pivot community approach based on data provided.

Plan

  • Plan and implement social media and social proof campaigns for specific marketing goals.

  • Plan, contribute to meetings and events by identifying, assembling, and coordinating requirements.

  • Plan, develop and execute marketing programs and campaigns to support growth strategies.

  • Plan, develop and implement new marketing campaigns for INKspire.

  • Plan, execute, and oversee affiliate campaigns and promotions.

Prepare

  • Prepare and arrange HTML email newsletters and marketing campaigns.

  • Prepare and assist in the delivery of promotional presentations.

  • Prepare and monitor the distribution of marketing emails.

  • Prepare and submit regular reports (weekly, monthly, annual) on business performance as required.

  • Prepare correspondence, reports, proposals, etc. based on business needs.

  • Prepare monthly newsletter emails to channel partners, direct sales leads, students and alumni.

  • Prepare promotional and strategic presentations for the executive and marketing team.

  • Prepare reports by collecting and analyzing sales data.

  • Prepare sales support price lists, sell sheets and event materials.

Present

Present ideas to promote the brand and campaigns in new ways.

Process

Process bills and invoices for the office.

Produce

Produce analysis, insights and visibility on performance for the wider team.

Provide

  • Provide administrative support in regular updates on ACO content and fares loads.

  • Provide business development support, research & organize / manage CRM.

  • Provide customer service assistance on general Marketing needs / requests.

  • Provide ideas, recommendations, and plans to contribute to the optimization of marketing strategies.

  • Provide input on creative development and execution of marketing materials.

  • Provide labour market information.

  • Provide leasing support as necessary.

  • Provide market research, forecasts, competitive analysis, campaign results and consumer trends.

  • Provide proactive, creative ideas and strategies to meet company objectives.

  • Provide Project Management and Extensible Service Coverage.

  • Provide sales and marketing support for regional and sector teams.

  • Provide support to national & regional marketing programs as needed.

  • Provide weekly data management support to DESG Business Operations team.

Put

  • Put that first before any sales tactic you've ever learned.

  • Put together market analysis for benchmarking studies, white papers, social media, etc..

Reach

Reach out to models to participate in marketing campaigns, including merchandise launches.

Report

  • Report on social and digital media analytics and suggest ways to improve performance.

  • Report on social media trends and organic engagements with the brand.

  • Report strengths, weaknesses, ideas and threats to Dealer Marketing Lead.

Represent

Represent the company in a professional and educated manner.

Request

Request translation of marketing content as required.

Research

  • Research and create new SEO optimized content / pages / blog articles, etc..

  • Research and reach out to social influencers to promote the brand.

  • Research audience preferences and discover current trends.

  • Research target markets, clients, and project opportunities.

Resolve

  • Resolve customer service issues appropriately and completely via email, phone, and social.

  • Resolve administrative problems by analyzing information, identifying and communicating solutions.

Respond to

Respond to inquiries and direct to appropriate personnel as needed.

Review

  • Review Property Management websites and provide feedback to Asset Management.

  • Review quality for designs and finished content to check for errors.

  • Review solicitations and develop proposal development plans.

  • Review web analytics, create monthly reports and draw insights to improve product position.

Run

  • Run paid social media advertisements through Business Manager.

  • Run weekly report and present to group on Workload call, take notes and edit in CRM system.

Schedule

  • Schedule internal / external email campaigns.

  • Schedule marketing content for event websites, email newsletters, mobile apps, print, etc..

  • Schedule / publish completed blog posts or website copy in WordPress.

Search

Search and source stock images and graphics to support marketing content storytelling.

Select

Select the best opportunities for the property based on market conditions and property needs.

Set

  • Set goals – and then squash them.

  • Set marketing and growth goals and devise strategies to meet them.

Setup

  • Setup and monitor them to drive site traffic and inbound leads.

  • Set up tracking systems for marketing campaigns and online activities.

Source

  • Source Instagram worthy images for our 1,500 real estate clients.

  • Source new vendors as needed.

Strategize

Strategize and implement digital / social media advertising campaigns.

Suggest

  • Suggest and implement direct marketing methods to increase profitability.

  • Suggest new channels, campaign, and advertising strategies to attract prospective startups.

Supervise

Supervise project progression.

Support

  • Support agencies with their marketing requests and sales tools needs.

  • Support and coordinate elements of ATL and BTL marketing activities.

  • Support brand budgets working with brand managers.

  • Support Channel Leads with budget and target management.

  • Support ecomm and marketing team as needed.

  • Support for our Field force team, material management / logistics, regional meetings.

  • Support marketing campaigns and initiatives for wide-range of School Solutions product lines.

  • Support of service line and industry marketing growth initiatives.

  • Support optimization of COOP budget for Saks Fifth Avenue.

  • Support payroll and scheduling.

  • Support swag shop fulfillment.

  • Support tactics & execution of local marketing plans for a group of 10-15 priority stores per year.

  • Support the business development team through various projects.

  • Support the catalogue style distribution channels with product content as required.

  • Support the company's developing marketing programs for customers.

  • Support the customer experience team in engaging with our community across social media platforms.

  • Support the generation of customer proposals alongside the Sales Team.

  • Support the planning, development, production and delivery of marketing solutions.

  • Support with campaigns and projects across the marketing team.

Tailor

Tailor language to appeal to each individual customers' preferences.

Take

Take projects from start to finish with minimal supervision.

Test

Test and optimize marketing tactics to drive acquisition of new retail shop and B2B customers.

Track

  • Track and maintain the inventory of collateral.

  • Track and monitor the program's success - measure key metrics.

  • Track and report on interactive activities.

  • Track and report social media engagement and relay information back to internal stakeholders.

  • Track and Update scores and awards tracker and post on OpenBar.

  • Track each content asset through production, from topic assignment to publication.

  • Track metrics and create monthly reports for campaigns / promotions / social media.

  • Track product sales and costs by analyzing and entering sales, expense, and new business data.

  • Track distributor-run online marketplaces and prepares ad hoc reports.

  • Track spend within allocated budget and manage reports to determine performance and ROI of campaigns.

  • Track the performance of social media posts and newsletters.

Troubleshoot

Troubleshoot and work with partners to manage any issues with creative assets.

Understand

  • Understand, analyze and act on key performance indicators to continually improve marketing efforts.

  • Understand deadlines and prioritizing.

  • Understand resource allocation.

Update

  • Update and maintain databases including CRM, project and document management systems.

  • Update and proof venue assets such as websites, posters, and calendars.

  • Update content on the web content management platform.

  • Update corporate website content as needed and regularly monitor division content.

  • Update MAPPS, Filemaker, and book google docs with ad info.

  • Update property listings, write descriptions and assist in photo selection.

  • Update job knowledge by participating in educational opportunities and reading trade publications.

  • Update standard operating process documents as needed.

  • Update to internal databases.

Work with

  • Work closely with all the internal departments on individual projects and needs.

  • Work closely with our strategic partner organizations.

  • Work closely with the Marketing Manager and sales team.

  • Work closely with the Marketing Team to help deliver the digital marketing road map.

  • Work directly with brokers and clients for inbound and outbound advertising.

  • Work with creative team to supply production-ready art files to print vendors.

  • Work with online media outlets to promote the property.

  • Work with Scheduling Coordinators and Human Resources staff on applicant and employee matters.

  • Work with the finishing and packaging team to order and maintain mockup product levels.

  • Work with the graphic design team to deliver content that meets client specifications.

Write

  • Write about all promotion materials,check all spelling and grammar.

  • Write monthly blog post for website.

  • Write, proofread, and edit creative and technical content across different mediums.

  • Write, proofread marketing materials such as emails.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Marketing Manager:

  1. Marketing

  2. Project Management

  3. Product Marketing

  4. Google Analytics

  5. Business

  6. Sales

  7. MS Excel

  8. Digital Marketing

  9. Communications

  10. SEO

  11. Salesforce

  12. Product Management

  13. Hubspot

  14. Social Media

  15. Powerpoint

  16. CRM

  17. Email

  18. Facebook

  19. MS Word

  20. Marketing Automation

  21. SEM

  22. Email Marketing

  23. SAAS

  24. Marketo

  25. Content Marketing

  26. HTML

  27. B2B

  28. Analytics

  29. Digital

  30. Advertising

  31. Design

  32. B2B Marketing

  33. Wordpress

  34. Google Ads

  35. SQL

  36. Microsoft Office

  37. CSS

  38. Management

  39. Instagram

  40. Linkedin

  41. Pardot

  42. Photoshop

  43. Business Administration

  44. Reporting

  45. Product

  46. EDIting

  47. Tableau

  48. Twitter

  49. Planning

Most In-demand Soft Skills

The following list describes the most required soft skills of a Marketing Manager:

  1. Written and oral communication skills

  2. Analytical ability

  3. Attention to detail

  4. Organizational capacity

  5. Interpersonal skills

  6. Creative

  7. Problem-solving attitude

  8. Self-starter

  9. Presentation

  10. Collaborative

  11. Team player

  12. Leadership

  13. Time-management

  14. Organized

  15. Self-motivated

  16. Detail-oriented

  17. Multi-task

  18. Flexible

  19. Results-oriented

  20. Work independently with little direction

  21. Entrepreneurial mindset

  22. Curious

  23. Proactive

  24. Innovative

  25. Confident

  26. Priority management

  27. Positive attitude

  28. Enthusiastic

  29. Adaptable to changes

  30. Planning

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