Main Responsibilities and Required Skills for Marketing Specialist
A Marketing Specialist is responsible for creating, implementing, and evaluating different types of marketing campaigns. They utilize data insights to report on performance and develop new growth ideas and initiatives. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Marketing Specialists.
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Main Responsibilities of Marketing Specialist
The following list describes the typical responsibilities of a Marketing Specialist:
Align
Align and extend external communication strategy with internal messaging approach.
Analyze
Analyze results and iterate.
Analyze and capture marketing campaign performance metrics and ROI.
Analyze and report on marketing and sales dashboards.
Analyze and report on marketing performance and use findings to drive improvement.
Analyze campaign performance and suggest improvements.
Analyze customer marketing outreach campaigns and prepare reports for Customer Marketing Director.
Analyze hearing records and briefs.
Analyze sales and forecasts for each marketing initiative.
Analyze the overall effectiveness of marketing methods, costs and results.
Analyze the result and statistic from using influencer for the campaign.
Analyze trends, business results and the competitive environment.
Assist with
Assist and support the eCommerce site development.
Assist in defining requirements and mapping features to new and current business processes.
Assist in managing digital marketing campaigns and help facilitate content development. (.
Assist in managing our affiliate programs.
Assist in other marketing team projects and activities as needed in this start-up environment.
Assist in stock-take and marketing expense control (40%).
Assist in the development and implementation of marketing plans, budget and strategy.
Assist in the development of standardized pricing, pricing tools and accurate scopes of work.
Assist other marketing team members with traditional marketing needs.
Assist our Marketing Manager with creating reporting frameworks.
Assist sales with RFI / RFPs to provide deeper insight into the product.
Assist team members with day to day marketing tasks and coordinate marketing activities as requested.
Assist the Digital Manager with the implementation of defined digital marketing strategic plan.
Assist to develop and produce AV (divisional) communication materials, including.
Assist vendor assigned Marketing Specialist with ROI assessment and tracking.
Assist with collaborating with our copywriting agencies on select articles.
Assist with coordination and logistics for tradeshows and industry events.
Assist with creation of B2B marketing campaigns, including setup, QA, reporting and list management.
Assist with drafting proposal responses and pitches.
Assist with major key account and retailer presentations.
Assist with managing the budget allocated to digital marketing.
Assist with our two publications – The Advocate and The Practitioner.
Assist with presentation development.
Assist with the execution of media plans within assigned marketing budgets.
Assist with the strategic deployment of Marketing & Advertising initiatives.
Assist with website updates including design and updating / maintaining SEO.
Build
Build and deploy email campaigns.
Build and maintain strong relationships with external marketing partners and suppliers.
Build and manage strategic relationships with key industry players, agencies and vendors.
Build and manage strategic relationships with retail partners (HSN, QVC, Zulily, etc.).
Build awareness and positioning for company's various brands.
Build & implement strategy for specific therapeutic areas.
Build sponsorship opportunities.
Build strong collaborative working relationships among leadership and cross-functional teams.
Build timelines and hold stakeholders responsible for delivering.
Collaborate with
Collaborate with Account and Territory team to identify target accounts.
Collaborate with agencies and other vendor partners.
Collaborate with a professional team that values work / life balance.
Collaborate with brand partners to create consistent co-branded marketing materials.
Collaborate with Channel Manager and Sales team on revised forecasts.
Collaborate with commercial leaders and field personnel.
Collaborate with cross-functional departments and work collaboratively in a team environment.
Collaborate with graphic and web teams to build asset visuals and interactive assets.
Collaborate with marketing team to manage creative process and deadlines.
Collaborate with other departments as needed.
Collaborate with talented peers.
Collaborate with the in-house Blogger to brainstorm keywords.
Collect
Collect, organize, edit and manage assets related to ongoing content updates.
Communicate
Communicate Honestly and Broadly.
Communicate implementation plan to the COE and the regional marketing leader.
Communicate with Brands and Maintain Comprehensive Promotions Calendar.
Communicate with eBay regularly to address any issues regarding the eBay account or PayPal account.
Communicate with the team to identify and address marketing needs and opportunities.
Complete
Complete operational reporting and forecasting.
Complete work through successful cross-functional project & task management.
Conduct
Conduct customer segmentation, cohort list creation, and affinity optimization.
Conduct, gather and analyze market research to identify new opportunities.
Conduct in-depth keyword research and identify keywords to drive the most valuable traffic.
Conduct market research and analyze trends to identify new marketing opportunities.
Conduct MC work for every office, as needed.
Conduct product overviews for physicians and regional sales teams.
Conduct regular and accurate analyses on paid channel performance.
Conduct regular in-depth reviews and generate reports on email effectiveness.
Conduct research to analyze customers' behavior (e.g. purchasing habits, trends and preferences).
Connect
Connect with youtubers, streamers and other content providers and encourages them to cover the game.
Consult
Consult on other projects as to web content strategy, UX, SEO, and other web expertise.
Content
Content development, deployment, daily management and reporting.
Continue
Continue to build on existing SEM & Social Media expertise.
Contribute to
Contribute to ongoing process improvement to achieve cost efficiency.
Contribute to sharing different points of views and diversity to our team and projects.
Contribute to the development and execution of the overall Digital Marketing strategy.
Contribute to the team effort by accomplishing additional assigned tasks as required.
Coordinate
Coordinate and execute client events.
Coordinate database optimization, including list segmentation, data cleanliness and integrity.
Coordinate, execute, and report on growth strategies to drive self-service signups and activations.
Coordinate, post, monitor and engage social media for 2 brands.
Coordinate social media activities with the agency.
Coordinate special publicity events and promotions.
Coordinate with design to develop creative for campaigns.
Coordinate with engineering and manufacturing teams in product development activities.
Coordinate with Sales and Marketing teams to create digital campaigns that generate leads.
Create
Create all PO's in line with agreed budgets and submit to corporate for approval as per P.O. process.
Create and distribute press releases to generate media coverage.
Create and execute marketing automation initiatives to include coding / dynamic content / scripting.
Create and lead content committee with the objective of developing well-rounded and engaging content.
Create and manage link building strategies, content marketing strategies, and social media presences.
Create and / or curate content that engages customers / prospects and drives a buying journey.
Create and organize marketing events through channel partnerships (e.g. Heroku, AWS).
Create content including infographics, photos, short-form video, product demos.
Create content to develop emails for various target markets.
Create content to help educate clients on best practices, helping our CS team improve performance.
Create email marketing campaigns to promote products or services.
Create fiscal channel marketing plan based on current budget and marketing strategy.
Create landing pages to support all lead generation activities, as needed.
Create local launch reporting including metrics and target goal achievement.
Create, maintain, and evolve visual design guidelines.
Create PPC campaigns using Google Ads to generate business leads and create campaign reporting.
Create reports and dashboards to monitor and optimize marketing programs.
Create sample blueprint solutions that demonstrate the capabilities of our software.
Create sample packs to mail new leads.
Create segmented contact lists.
Create website content inline with SEO best practices.
Create workflow automation for accounts connected to lead-generation campaigns.
Define
Define and execute growth plan.
Define and gather key requirements and use cases for corporate and cross-bu digital projects.
Define, document, and maintain best practices and stay up to date with industry standards.
Define, measure and evaluate relevant paid media KPIs.
Deploy
Deploy and manage technical maintenance for digital campaigns.
Design
Design and develop strategies to create new and increased revenue streams.
Design and execute segmentation and content personalization strategy.
Determine
Determine industry trends by working with the Business and Customer Insights teams.
Determine the impact of changes and enhancements on the end user and business.
Develop
Develop a marketing plan for the products you support in conjunction with the marketing team.
Develop and deliver clear SEO KPIs and attain improved rankings and traffic growth.
Develop and deliver ongoing communications throughout the organization.
Develop and execute any new potential marketing initiatives.
Develop and execute influencer marketing strategies and creative campaigns.
Develop and execute integrated member loyalty and experience programs.
Develop and implement specific brand marketing portfolios and brand projects throughout the year.
Develop and launch the new products in the trade, including training to retailers and sales force.
Develop and maintain presentation material.
Develop and maintain strong relationships with external vendors and suppliers.
Develop and manage marketing / sales budgets.
Develop and manage paid digital advertising campaigns.
Develop and manage relationships and communications with both key internal and external stakeholders.
Develop and own audience segmentation and optimisation strategies.
Develop and present reports on a weekly basis.
Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
Develop automated consumer journeys integrating commerce and content into seamless user experience.
Develop brochures, product sheets, and other pieces as assigned.
Develop capacity of individuals and teams through your leadership as a LoB subject matter specialist.
Develop compelling email campaigns to drive engagement and conversion with our target audiences.
Develop concepts and copy for press releases, presentations, brochures and e-marketing materials.
Develop Facebook Ad language to speak to the target market.
Develop Facebook (and Instagram) Ad campaign structure templates.
Develop, implement and evaluate communication strategies and programs.
Develop, implement and manage our social media marketing strategy for optimal results.
Develop internal tools and external collateral and teach them how and when to use it to effectively.
Develop lead generation strategies to effectively incubate, qualify, and convert leads.
Develop Marcom council briefs as needed.
Develop marketing strategies to identify and target desired stakeholders.
Develop new store opening strategies to launch with impact and foster brand loyalty.
Develop, own, and manage email and other customer nurturing initiatives to support and qualify leads.
Develop personalization strategies to optimize customer journeys across SOTI's digital properties.
Develop plans for product promotions in support of marketing objectives.
Develop portfolio solution strategy by target audience.
Develop potential customers by asking customers' demands and providing professional consultation.
Develop, test and implement email campaigns.
Develop understanding of our internal digital marketing processes and SLAs.
Develop understanding of the promotional campaign (Objective, Target audience, etc).
Develop website collateral as needed.
Drive
Drive, coordinate, and coach co-workers to leverage their industry contacts and potential leads.
Drive user growth and engagement.
Empower
Empower you to achieve your goals and grow professionally.
Ensure
Ensure a high level of quality in material produced to meet corporate brand and compliance standards.
Ensure all activities are measurable and can be tracked where possible.
Ensure all websites content is current and user friendly for external audiences.
Ensure brand awareness and credibility across all channels.
Ensure compliance in performing the overall activities.
Ensure email templates are mobile-friendly.
Ensure execution and implementation of long and short-term marketing strategies.
Ensure marketing message is conveyed clearly and delivered properly to prospects.
Ensure Marketing Support has social media content scheduled to create and release.
Ensure materials are on brand.
Ensure proper processes and technologies are in place to scale.
Ensure requirements are complete, accurate, and fit with stakeholder groups and site standards.
Ensure that we're always compliant with the law (e.g. copyright and data protection).
Ensure tracking implementation is executed correctly.
Enter
Enter and promote design competitions.
Evaluate
Evaluate and analyse marketing activities and KPIs.
Evaluate and optimize customer experiences across retail channels.
Evaluate current webinar strategy and identify weaknesses.
Evaluate customer research, market conditions, and competitor data.
Evaluate new landlord opportunities and lead development.
Evaluate marketing and promotional activities in order to recommend strategy adjustments.
Execute
Execute and report on a variety of campaigns focused on growth & community engagement.
Export
Export and clean data to refresh our reporting and monitor show performance.
Find
Find new, innovative and efficient way of utilizing digital channels to be applied on UQCD business.
Follow
Follow up with the appropriate project manager to review matters and identify solutions.
Foster
Foster a work environment of continual learning and improvement.
Gather
Gather, research and prepare communications material.
Generate
Generate marketing qualified leads by regularly deploying email marketing campaigns.
Generate post campaign metrics reports in coordination with marketing and program PMs.
Generate sales leads, referrals, and positive reviews.
Graphic
Graphic design and photo editing.
Graphic design / media content creation experience preferred, not required.
Graphic design work related to new product.
Grow
Grow social media audience in local area.
Help
Help define content marketing strategy and execute the email delivery calendar.
Help identify and develop relationships with new retail partners.
Help maintain quarterly promotional inventory and budget.
Help organize, participate, and summarize key departmental meetings and discussions.
Help to create and Measure the success of every social media campaign.
Help to manage and develop relationships with stakeholders and client reps.
Help with the definition and implementation of marketing campaigns.
Identify
Identify new sources of triggered and drip campaign strategies in partnership with external agency.
Identify trends and insights, and optimizes spend and performance based on the insights.
Identify any anomalies that need resolution.
Identify any training modules for Latin America market.
Identify key advertising strategies to get people to sign up to be Play Testers.
Identify opportunities and manage pipeline in conjunction with different teams.
Identify tools to facilitate optimization measures.
Implement
Implement marketing strategies and initiatives to create brand awareness.
Implement / executes marketing tactics identified on the marketing plan.
Import
Import and distribute leads collected from offline channels.
Import email creative into email systems such as Responsys and Klaviyo.
Improve
Improve Twitter and social media engagement amongst staff through education and training.
Interface
Interface with sales and account management to ensure successful execution of marketing activities.
Investigate
Investigate and conduct skip tracing as required by utilizing available resources.
Lead
Lead analytical efforts to show KPIs and report on email performance and metrics.
Lead daily, weekly and monthly reporting on results (posts, reach, traffic, conversions etc).
Lead nurturing and conversion with CRM experience.
Lead processes that drive alignment across the full customer acquisition journey.
Lead special projects as assigned by the VP, Marketing.
Lead strategy sessions, writing of content and edits / updates on proposals and presentations.
Lead the coordination and execution of marketing materials monthly for the regional fresh food teams.
Learn
Learn about content development across different channels.
Learn and use the HubSpot reporting tools to create event insights.
Leverage
Leverage all digital channels to drive traffic to the website and generate leads.
Liaise with
Liaise with clients as a primary contact and provide consistent communication.
Maintain
Maintain and develop relationships with existing customers via telephone calls and emails.
Maintain detailed knowledge of target personas.
Maintain list health by managing deliverability and contact frequency, and advising on content.
Maintain open communication with management and offer suggestions to improve operational procedures.
Maintain our media calendar with any new partnerships and / or changes in existing campaigns.
Maintain our website statistics.
Maintain professional and technical knowledge by attending educational workshops.
Maintain the QA infrastructure and serve as the SME for all issues that arise from the QA process.
Make
Make accurate, rapid cost calculations and providing customers with quotations.
Make decisions guided by common sense and sound business judgement.
Make recommendations to better leverage existing programs / tools.
Manage
Manage agency partner execution of paid digital campaigns for social, PPC, OTT and programmatic.
Manage all social media channels, strategy and activity.
Manage and executing our email marketing strategy and tools.
Manage and maintain digital asset library.
Manage and maintain the website request inbox - respond to email communications.
Manage and oversee social media content.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Manage company ad groups - Google Ads, Facebook.
Manage Compliance Reconciliations.
Manage contract negotiation with influencers.
Manage digital and promotional activities related to strategy, execution and reporting.
Manage marketing / ecommerce funnels to improve conversion rates.
Manage membership program.
Manage multiple marketing efforts against rapid and frequent deadlines.
Manage multiple projects simultaneously and meet deadlines.
Manage multiple simultaneous requests and prioritize accordingly.
Manage online advertising campaigns.
Manage packaging requirements for all new product initiatives.
Manage paid campaigns across available / effective digital outlets.
Manage paid digital budget.
Manage production of multiple email campaigns using Salesforce Marketing Cloud (SFMC).
Manage product launch for new WRMG boat and Tracker Off Road segments.
Manage promotion email drop calendars and wireframes for weekly email strategy.
Manage Promotions on Internal and External Channels.
Manage relationships with recruitment advertising agencies, partners and vendors.
Manage social media calendar and posting cadence.
Manage the cross-functional implementation of the plan.
Manage the existing email automation tool end-to-end.
Manage the social media editorial calendar.
Manage the valuation, repossession and remarketing of consumer and commercial assets.
Manage thought leadership.
Manage website SEO and identify opportunities to improve search engine rankings.
Measure
Measure, analyze, and report campaign performance.
Measure and optimize workflows in planning, testing, execution and reporting of email campaigns.
Measure and report performance and ROI.
Measure, monitor, and report on all digital marketing campaigns.
Mentor
Mentor and assign work to co-op students as required.
Monitor
Monitor and maintain an inventory of graphic assets, materials and collateral.
Monitor and post regularly on the organization's social channels.
Monitor day-to-day management of web content-related requests through email, JIRA and Teams.
Monitor digital industry events and plan attendance schedules (participate, sponsor, present).
Monitor impact and effectiveness of optimization implementations.
Monitor procurement websites and web for alerts when relevant requests and opportunities are posted.
Monitor ROI and KPIs (Key Performance Indicators).
Monitor
Monitor the competitive activity and identifies customers' needs.
Monitor website analytics and create new SEO, user experience, and ecommerce strategies.
Monitor web traffic and metrics to identify and deploy best practices.
Negotiate
Negotiate advertising contracts.
Obtain
Obtain and analyze data regarding income and expenses.
Optimize
Optimize and develop our email marketing program and social media channels.
Optimize communication strategies and plans from awareness to advocacy.
Optimize spend based on performance.
Optimize the use of various social media channels.
Optimize web and YouTube content considering SEO and Google Analytics.
Order
Order management activities in SAP.
Oversee
Oversee and maintain the evolution of this database as the business evolves.
Oversee social media accounts' design (e.g. Timeline cover, profile pictures and blog layout).
Own
Own display media optimization and spend.
Own global content taxonomy and organization on our internal facing tools.
Participate
Participate in brand events in-store or other (influencer, media and openings).
Participate in budgeting, planning and reporting processes.
Participate in data governance and cleanliness.
Participate in the development of new digital strategies.
Participate in the management of the corporate website to optimize traffic and responsiveness.
Perform
Perform feature upgrades for existing website(s).
Perform keyword, social and competitive market research to inform marketing strategy.
Perform website audits and translate technical findings into meaningful and actionable insights.
Person
Person will be proofreading and creating new content for the web.
Pivot
Pivot or shift approaches when necessary in response to what you learn.
Plan
Plan and execute all web, SEO / SEM, email, and display advertising campaigns.
Plan marketing meetings and events by identifying, assembling, and coordinating requirements.
Prepare
Prepare marketing reports by collecting, analyzing, and summarizing program data.
Prepare reports and help maintain our customer database and list segmentation.
Prepare notice and comment rule making for proposed commodity promotion programs.
Prepare programed reports, presentations, proposals for management, customers and others.
Prepare weekly and monthly reports.
Present
Present campaign performance indicators and results.
Process
Process all commercial sponsorship requests.
Process and track dealer as well as.
Process invoices and closely monitor and track the Marketing budget.
Produce
Produce graphics / interactive visuals that elevate business growth.
Promote
Promote and represent the brand.
Propose
Propose new marketing supports, search for new marketing tools.
Provide
Provide all logistic support to all group marketing team members.
Provide data driven recommendations and creative input on media strategy and targeting.
Provide feedback and recommend solutions for improvements.
Provide insights on weekly / monthly media reporting.
Provide ongoing analysis to aid in the constant improvement of campaign efforts.
Provide recommendations when necessary to enhance efficiency and productivity.
Provide reporting, insights and monthly dashboards using Google Analytics and Google Data Studio.
Provide reporting on analytics and track KPI website.
Provide support for a specific Cisco architecture.
Provide support in SEO projects as and when necessary.
Provide technical support to customers on products and solutions.
Provide the administration service and support (30%).
Provide training and solutions.
Provide valued feedback for creative that relate to media such as print, online and outdoor.
Put
Put together a cohesive schedule to manage all SBS wireline focused in-market campaigns.
Recommend
Recommend and implement brand specific annual marketing plan.
Recommend and manage digital displays buys where appropriate for the business.
Recommend paid and organic strategic social opportunities to increase brand awareness and conversion.
Reconcile
Reconcile all marketing tactics to the marketing budget and manage initiatives to maximize the ROI.
Record
Record webinar sessions and edit audio for on-demand webinars.
Report on
Report on and analyze all digital metrics.
Report on events campaign performance.
Report on sales revenue generated from email marketing efforts.
Report out on digital and direct marketing campaign results to marketing leaders.
Report to the Marketing Manager.
Represent
Represent company at various events and act as its spokesman.
Represent LGM marketing on OEM and dealer-driven calls and / or meetings, as appropriate.
Represent MS BU at monthly Zinc Gatekeeper meetings.
Represent our company / products in select customer meetings, trade shows, and events.
Represent Public Mobile and our values to our customers using strong communication skills.
Represent the Company at events and other marketing opportunities as needed.
Represent the Library at launches, meetings, and press events.
Research
Research and analyze competitor advertising links.
Research and analyze competitors in our space.
Research and identify key influencers within designated verticals (EU).
Research and staying up-to-date on online & industry trends.
Research and stay up to date on industry trends.
Research, implement and maintain SEO and other website promotion strategies.
Research, propose, and test new digital marketing and social media tactics for campaigns.
Respond
Respond to SEO monitor alerts and make necessary updates to on-page, and off-page issues.
Review
Review analytics and identify opportunities to increase engagement and sales.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Schedule
Schedule and host internal and external webinars as assigned.
Seek
Seek approval from others on matters outside of job / role scope.
Set
Set, track, and hit our clients targets for advertising efficiency.
Set up and configuration of HubSpot accounts - coordinate with developer and creative specialist.
Setup
Setup automation workflows and segments within Klaviyo.
Set up paid campaign measurements and test options.
Set up reports and KPIs to measure campaign results using CRM and Marketing Automation tools.
Source
Source and manage advertising creative assets.
Stay current on
Stay current on the latest industry trends and best practices.
Stay current with latest trends and best practices of search and affiliate marketing and measurement.
Stay up to date with the latest social media best practices and technologies.
Study
Study, understand and create user journeys for various campaigns.
Submit
Submit documentation for Purchase Orders preparation.
Suggest
Suggest growth strategies anchored in digital marketing.
Suggest relevant marketing ‘tests and learn' strategies, analyze results and apply learnings.
Supervise
Supervise marketing literature and webcast production from global marketing teams.
Supervise one direct report.
Support
Support creation of content for monthly webinar series as well as driving promotion.
Support critical communications on product recalls to ensure recall.
Support development and distribution of tools to facilitate value.
Support execution of Colour of the Year / Colour Trends campaign.
Support execution of demand generation and reputation campaigns.
Support execution of editorial calendar as needed.
Support in maintaining email deliverability across all IPs.
Support in the building of Marketing Plans, Category Plans and Post Mortem decks.
Support marketing team by providing consumer insights from paid / organic efforts.
Support Okta's MDF and Rewards Program - vendor relationship, partner inquires, and reporting.
Support other digital marketing efforts as needed.
Support proof point and other image collection as needed.
Support the construction of sales forecasts, business cases, and game content.
Support the development, execution and measurement of social media activity.
Take
Take ownership and responsibility for your actions, behaviours, and contributions.
Take ownership of and manage distinct content marketing processes and programs.
Test
Test and deploy email & SMS campaigns in Salesforce Marketing Cloud.
Track
Track and analyze key-engagement metrics, deliverability, opens, clicks, unsubscribes.
Track and evaluate ROI and other metrics as they relate to marketing initiatives.
Track and report key metrics using data analytics tools to drive optimization decisions.
Track customer engagement in the Market Leadership Program.
Track email and social engagement, provide recommendations to improve performance.
Track marketing activity leveraging Salesforce campaign functionality.
Track, measure, and analyze all initiatives to report on social media KPIs & ROI.
Track, measure, and analyze all initiatives to report on social media ROI.
Track record of managing projects and working with cross-functional teams.
Track, report, and analyze analytics, initiatives, and campaigns.
Track and maintains inventory of marketing materials, photography, artwork and video.
Translate
Translate marketing objectives and consumer insights into communication strategy.
Understand
Understand and maintain brand standards and integration within campaign development.
Undertake
Undertake competitive intelligence and customer insights.
Update
Update and maintain a complete dashboard of all active / completed / terminated programs.
Update the advisor content library.
Update the website using CMS, including landing page and blog post creation.
Use
Use data and experience to make appropriate recommendations for improvement to CRI management.
Use metrics to track and monitor KPIs to inform decisions.
Use Microsoft sysprep and DISM tools.
Use of social media scheduler (like Hootsuite).
Use your knowledge of SEO to craft content that will rank.
Utilize
Utilize customer's buyer's journey to architect innovative multi-channel engagement programs.
Work with
Work closely with Creative and Brand teams to develop content for social media channels.
Work directly with fashion and lifestyle brands to create monthly email marketing calendars.
Work directly with our creative and marketing teams to produce final concepts from start to finish.
Work in a regular office environment.
Work to develop and execute a strategy to turn those ideas into an optimization and testing system.
Work with advertising and digital agencies.
Work with creative agency to develop digital marketing elements for customer's e-commerce sites.
Work with cross functional teams to ensure message alignment (brand, digital, social).
Work with development teams on product and localization related tasks.
Work with external agencies (e.g. PR) and vendors (e.g. Design) to execute marketing programs.
Work with external contributors to ensure content follows SEO and web writing best practices.
Work within and actively promote Medtronic's core.
Work with management to review campaign performance KPIs.
Work with Regional Sales Managers and external photographers to produce compelling project stories.
Work with sales, product and marketing teams to set up, execute and report on webinars.
Work with sales team leadership to ensure execution excellence.
Work with senior leadership to develop branding guidelines for internal and external use.
Work with technical team members to create interesting content.
Work with the Digital Strategy Lead to identify new optimization tests and growth opportunities.
Work with the inbound marketing team to integrate with inbound lead generation.
Work with the marketing team to create, edit and publish video assets.
Work with the warehouse department to collect information on inventory levels.
Work with vendors and Buyers to secure vendor assets or samples, as required, for production.
Write
Write clearly worded and simple to understand emails, blogs, postings, etc..
Write, review, proof-read, and edit marketing communications.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Marketing Specialist:
Communications
MS Excel
SEO
Powerpoint
Social Media
HTML
Adobe Creative Suite
Reporting
MS Word
Microsoft Office
Salesforce
Facebook
CSS
Hubspot
Email Marketing
Wordpress
Photoshop
CRM
Sales
Graphic Design
Linkedin
Financial Analysis
SEM
Google Ads
Advertising
Marketo
Instagram
Management
Content Management Systems
Outlook
Indesign
Email
Design
PR
Twitter
Analytics
Commerce
Marketing Automation
Google Adwords
Illustrator
Content Marketing
Most In-demand Soft Skills
The following list describes the most required soft skills of a Marketing Specialist:
Written and oral communication skills
Attention to detail
Analytical ability
Organizational capacity
Interpersonal skills
Problem-solving attitude
Creative
Team player
Self-starter
Detail-oriented
Time-management
Organized
Multi-task
Leadership
Collaborative
Flexible
Presentation
Self-motivated
Work independently with little direction
Proactive
Priority management
Bilingualism
Thrive in a deadline-driven environment
Ability to manage multiple tasks
Leader
High attention to detail and quality
Identify, assess, evaluate
Positive
Prioritization of conflicting deliverables
Solve complex problems
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