Main Responsibilities and Required Skills for Media Strategist
A Media Strategist is a professional who helps companies and organizations develop, implement, and manage media strategies and recommendations across various media platforms, such as television, radio, print, and digital. They track campaign analysis and reporting to develop media plans that maximize the effectiveness of a campaign. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Media Strategists.
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Main Responsibilities of Media Strategist
The following list describes the typical responsibilities of a Media Strategist:
Access
Access to industry conferences & events.
Administer
Administer all company social media accounts ensuring up-to-date content.
Aid on
Aid on compelling pitches, filling out agency spreadsheets for various requirements.
Align
Align campaign strategies and goals, and set KPI targets with the internal team.
Analyze
Analyze and report on social media campaign performance to the marketing stakeholders.
Analyze campaigns and provide strategic suggestions to Account Managers.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Analyze content opportunities and recommend strategies, interactions or approaches.
Analyze Trends to keep themselves informed and aware of all the latest developments in the industry.
Assign
Assign blog posts to writers.
Assign creative and creative edits to editorial designer.
Assist in
Assist in planning overall budgets and maintain budgets through planning cycle.
Assist with any potential additional marketing projects as they arise.
Assist with influencer marketing.
Assist with paid social marketing campaign alongside marketing manager.
Assume
Assume the voice of the brand(s).
Attend
Attend client meetings with Media Sales Consultants as necessary to better understand client needs.
Audit
Audit existing media buys for clients and make optimization and feature recommendations.
Brainstorm
Brainstorm and apply unique creative solutions to everyday situations and problems.
Build
Build relationships and partner with key industry contacts.
Build relationships with influencers including industry professionals and journalists.
Build social media audits to identify key opportunities clients can leverage.
Champion
Champion for the customer experience.
Collaborate with
Collaborate and support other members of the distribution team.
Collaborate with other sales teams and leaders across Cox Automotive businesses.
Collaborate with the design team for creative needs and ensure brand consistency across channels.
Command
Command authority naturally and have a track record of reducing pressure, noise, and overwhelm.
Communicate
Communicate and collaborate with Account Managers on campaign builds and performance.
Communicate clearly with internal teams on project objectives and deliverables.
Communicate with industry professionals via social media to create a strong network.
Conduct
Conduct daily social listening and monitoring of the brand and competition.
Conduct Digital Reporting and in-depth analysis.
Conduct keyword and SEO research to understand customers 'needs.
Conduct keyword research including cataloguing and indexing target keyword phrases.
Connect
Connect and engage with fans and followers across all social networks.
Connect with social media influencers in our industry and pinpoint new media opportunities.
Coordinate
Coordinate with marketing and design teams to illustrate articles.
Create
Create and improve organization processes, procedures and systems to support business needs.
Create and maintain company's blog.
Create and manage a social media production schedule.
Create and manage successful paid media campaigns across all common advertising platforms.
Create and present media plans and proposals, including costs.
Create content calendars with copywriters and graphic designers.
Create engaging content incl copy, image, voice and video content for all social media accounts.
Curate
Curate and edit content for content amplification and syndication.
Curate ideas for memes, enforce community standards, drive fan engagement.
Define
Define most important social media KPIs.
Deliver
Deliver ad hoc training on media product and strategy to members of the wider revenue team.
Design
Design and analyze hypothesis-based experiments.
Design social media strategies and paid social media plans to achieve marketing targets.
Design social media strategies to achieve marketing targets.
Develop
Develop and grow direct relationships with key media vendors (Google, Facebook, WebMD, etc.).
Develop and oversee the execution of social and digital test-and-learn opportunities.
Develop and present both internal and client-facing report presentations and deliverables.
Develop, execute and manage multiple campaigns, for multiple clients during any given week.
Develop, implement and manage our social media strategy.
Develop, implement, and manage social media strategies and recommendations.
Develop meaningful metrics to track the success of our content.
Develop paid social strategies for clients and campaigns.
Develop, reconcile, and forecast marketing budgets.
Develop social media content in support of our client's goals.
Develop social media strategy and tactics aligned to overall corporate marketing goals.
Develop the user acquisition funnel from ad formats / networks to web landing pages.
Devise
Devise distribution and amplification strategies to achieve client KPIs at the lowest cost to Future.
Drive
Drive top performing marketing strategies based on data-driven insights and the latest technologies.
Embrace
Embrace new and innovative ways to tell stories on social.
Engage with
Engage with existing online communities where our target audience is active.
Engage with the community and manage daily conversations on the feed.
Ensure
Ensure a consistently superior creative product.
Ensure all plans and buys adhere to client needs, accuracy and consistency.
Ensure campaign budgets are managed closely and within budget perimeters.
Ensure campaigns are meeting clearly defined conversion objectives.
Ensure compliance with legal and regulatory requirements, processes, guidelines and principles.
Ensure excellent communication flows with clients, team and others at all times.
Ensure projects are on track and client goals are being met.
Ensure social media best practices are adhered internally and externally.
Ensure we have a strong and positive voice in social media on our most important issues.
Establish
Establish relationships and present social media recommendations internally.
Execute
Execute campaigns across a variety of platforms, including Facebook, Instagram, and Twitter.
Execute multiple projects and ensure content tasks are completed in a timely manner.
Experiment
Experiment with various organic and paid acquisition channels.
Facilitate
Facilitate campaign implementation, including asset collecting and trafficking.
Find
Find opportunities to continuously improve results by refining creatives and testing new audiences.
Follow
Follow industry news and experiment with emerging tools and techniques.
Follow industry-related news and generate ideas around trending topics.
Foster
Foster a team environment.
Generate
Generate campaign ideas and execute social advertising to reach target audiences and drive leads.
Generate content for those accounts.
Handle
Handle incoming customer support and sales requests and directs them to the appropriate channel.
Help
Help measure the success of every social media campaign.
Identify
Identify and manage social media agency to support global social media presence and growth.
Identify and present client upsell opportunities to sales representative.
Identify the variables that can be optimized and execute optimization.
Increase
Increase the reach, engagement, and community of 20+ Facebook pages for a diverse brand portfolio.
Inform
Inform content creation deliverables backed by content & digital strategies.
Introduce
Introduce leading edge industry knowledge and trends to the business and our client.
Know
Know how to set up and execute digital campaigns on the relevant platforms.
Lead
Lead day-to-day operations and participate in strategic initiatives.
Lead digital strategies for specific campaigns or lines of business.
Lead in campaign measurement strategy development and tracking implementation.
Lead strategic planning and execution of social communications for Future Fusion clients.
Liaise with
Liaise with Google representatives and stay abreast of new opportunities, betas and trends.
Liaise with writers and designers to ensure content is informative and appealing.
Maintain
Maintain and update an ongoing repository of sales collateral on our internal marketing systems.
Maintain knowledge of current trends, tools, and best practices.
Maintain knowledge of industry best practices and new technologies.
Maintain the company's blog.
Make
Make sure the website performs at optimal capacity.
Manage
Manage and analyze paid media programs using Google, Yahoo and bid management system.
Manage and execute paid distribution of full-funnel advertising campaigns across Social platforms.
Manage and oversee social media content.
Manage day-to-day client and vendor interaction and deliverables.
Manage our editorial calendar to ensure timely publication.
Manage partner relationships around social campaigns.
Manage project resource allocation in collaboration with business groups.
Manage social media campaigns and day-to-day activities.
Manage Zoovu's social media tech stack incl Twitter, Instagram & Linkedin.
Measure
Measure the success of clients' social media efforts by identifying KPIs.
Measure the success of every social media campaign.
Monitor
Monitor and engage with users daily through Sprout Social.
Monitor and optimize online campaigns.
Monitor performance of programs and work with internal fulfillment teams to optimize results.
Monitor SEO and user engagement and suggest content optimization.
Monitor the results of digital marketing efforts and report any successes or shortcomings.
Monitor the social media networks for customer service opportunities and handle accordingly.
Monitor trends in social media tools, applications, design, strategy, and analytics.
Monitor web traffic and engagement (e.g. conversions and bounce rates).
Oversee
Oversee all aspects of a social media campaign with a focus on driving conversions.
Oversee creators of engaging and relevant non-link content to post daily on all pages.
Oversee multiple efforts at once, from top-line to details.
Participate in
Participate in internal brainstorming sessions and client discovery sessions, as needed.
Participate in sales and client brainstorms.
Plan
Plan and execute monthly social media editorial calendar.
Plan and execute paid social campaigns, especially around launches.
Plan, oversee, and execute these efforts to hook new customers and increase product or service sales.
Present
Present programs & strategies to sales representatives, coach and support in client pitches.
Prioritize
Prioritize work and manage deadlines.
Process
Process approvals and security checks with ITS and OIS.
Proofread
Proofread and edit written pieces before publication.
Provide
Provide clients with audience-centric and earned media landscape analysis and guidance.
Provide coaching and guidance to team members.
Provide consultation on post campaign analysis and recommendations for sales staff and clients.
Provide regular feedback on this evolving relationship and manage information flow.
Provide regular reports on performance, knows when to recommend a shift in strategy.
Receive
Receive internal and client feedback, evaluate and recommend refinements and help resolve issue.
Recruit
Recruit and hire the right support.
Report
Report and track progress to share social media performance data with managers.
Report back on the success of campaigns to our clients and other stakeholders.
Report back using data to gather social learnings and share among a wider team.
Research
Research and understand client's offerings and brand voice.
Research, strategize, and create content calendars.
Respond to
Respond to all incoming comment / messages on social media for B2B and B2C.
Review
Review and update published content as needed.
Set
Set specific objectives and report regularly on KPIs from on-platform insights.
Share
Share packages to Web Editors and upload assets and messages to Hootsuite.
Stay abreast of
Stay abreast of the digital media landscape and trends.
Stay on top of trends and changing platforms across all forms of paid digital media.
Stay up to date on digital product offerings and industry best practices as they rapidly evolve.
Stay up to date with latest social media best practices and technologies.
Test
Test and optimize paid social ads with A / B or multivariate tests.
Track
Track and monitor multiple budgets at a time.
Track and provide reports regarding social media impact and growth.
Track campaign analysis, optimization and reporting.
Train
Train and mentor internal talent within the digital team.
Train internal teams to integrate and maintain a cohesive social media strategy.
Translate
Translate page level data into actionable insights to help content teams succeed.
Understand
Understand clients needs and metrics and communicate actionable insights to internal team.
Understand what makes social content engaging and genuinely useful.
Use
Use social media marketing tools such as Sprout Social for reporting.
Utilize
Utilize available media planning tools to develop media plans.
Utilize internal proprietary data to increase client ROI.
Utilize social media to fundraise and build lists for clients.
Work
Work and train junior team members through reporting practices and overall strategic tasks.
Work closely with Account, Interactive, Creative and Social Media colleagues.
Work closely with all members of the team to ensure all aspects of day-to-day projects are being met.
Work closely with the Legal and Customer Service departments as necessary.
Work well as a team as well as independently.
Work with copywriters and designers to ensure content is informative and appealing.
Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns.
Work with language editors to help implement campaigns in corporate languages.
Work with the internal product marketing team and inhouse insight team to coordinate decks.
Write
Write and present media recommendations
Write, edit and post blogs, executive byline articles, e-books and related content.
Write with precision, clarity, and authenticity.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Media Strategist:
Communications
Agency
Advertising
Analytics
Twitter
Google Ads
Powerpoint
Journalism
SEM
Paid Social
Project Management
Public Relations
Most In-demand Soft Skills
The following list describes the most required soft skills of a Media Strategist:
Written and oral communication skills
Attention to detail
Organizational capacity
Analytical ability
Interpersonal skills
Multi-task
Presentation
Problem-solving attitude
Time-management
Self-starter
Organized
Critical thinker
Team player
Creative
Flexible
