Main Responsibilities and Required Skills for Marketing Strategist
A Marketing Strategist is a professional who is responsible for developing and implementing a company's marketing strategy. They research and analyze market trends, identify target audiences, and provide strategic suggestions. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Marketing Strategists.
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Main Responsibilities of Marketing Strategist
The following list describes the typical responsibilities of a Marketing Strategist:
Advise
Advise clients on best practices for helping optimize their paid media results.
Analyze
Analyze analytics and digital advertising data to develop and present marketing reports.
Analyze campaigns and provide strategic suggestions to Account Managers.
Analyze sales and marketing metrics.
Apply
Apply advertising techniques to boost brand awareness, like promotions and competitions.
Assess
Assess and analyze the competitive landscape.
Assist with
Assist customers with audience creation, content matching and campaign experimental design.
Assist in identifying trends to drive blog content.
Assist with organizing promotional events.
Assist with other digital marketing projects as requested.
Assume
Assume full responsibility for meeting client KPI goals.
Attend
Attend trade shows in coordination with the Marketing Department.
Build
Build and enhance relationships with internal and external stakeholders.
Build strong clients relationships through social media interaction.
Champion
Champion team adherence to agile and scrum philosophies and methodologies.
Claim
Claim and correct any online listings, social sites or review sites for the local businesses.
Collaborate with
Collaborate with Brand Managers to develop and execute digital campaigns.
Collaborate with internal teams to create landing pages and optimize user experience.
Collaborate with teammates to provide insight to business problems.
Compile
Compile data and generate bi-weekly reports.
Complement
Complement, refine, and deliver business partner plans.
Conceive
Conceive and execute on a wide range of content campaigns to drive education & engagement.
Conduct
Conduct competitive research on new clients, and bring strategic insights to the onboarding process.
Conduct market research and analysis around our clients' audience, industry, and competitors.
Conduct research to become an expert in client industries and marketing.
Connect
Connect call tracking, analytics tools, tracking pixels with respective ad accounts.
Contribute to
Contribute expertise to major channel marketing deliverables, milestones, and required tasks.
Coordinate
Coordinate and manages webinars for clients and prospects.
Coordinate design elements.
Coordinate with experts from other 352 disciplines, as appropriate.
Coordinate with other agile Marketing teams as necessary.
Create
Create and execute client digital advertising campaigns for search, social and display advertising.
Create and manage digital marketing budgets for select stores.
Create / co-create, edit, proof, schedule and deploy all email marketing messages.
Create compelling and easy-to-understand data visualizations.
Create digital marketing strategies to improve user adoption, engagement, and expansion.
Create & manage new user acquisition campaigns.
Create monthly reports for clients in Google Data Studio.
Create reporting for clients and account managers.
Delegate
Delegate tasks to team members and specialists, as appropriate.
Design
Design and activate localized conversion programs in key global markets.
Design and implement marketing strategies aligned with business targets.
Develop
Develop and coordinate the execution of surveys and analyze data to recommend strategy adjustments.
Develop and execute marketing initiatives to achieve stated objectives.
Develop and execute regular reporting, providing actionable insight to the business.
Develop and maintain annual marketing budget to be reviewed and approved by management.
Develop and maintain digital campaigns to increase web traffic.
Develop and oversee implementations of Inbound Workflows.
Develop comprehensive branded content strategies across editorial, video, social and experiential.
Develop, implement, and evaluate social media and digital marketing strategies.
Develop marketing and branded materials to ensure alignment with brand standards and direction.
Develop processes for tracking and analyzing campaign performance.
Develop strategic design briefs based on category research.
Direct
Direct writers and creative teams on the ideation and production of content.
Draw
Draw out key business insights and provide actionable recommendations.
Drive
Drive execution from ideation, to development, through to execution.
Drive the success of our marketing partnerships, social, paid, email, and campaign strategy.
Enforce
Enforce brand standards and quality assurance of all client deliverables.
Ensure
Ensure a multi-channel approach is planned and data driven conversion goals are met.
Ensure growth strategies and tactics are informed by data and have measurable results.
Ensure that all content is in line with both Bold's brand and overall marketing goals.
Establish
Establish a strong, long-term web presence.
Establish best practices in digital marketing.
Establish long-term relationships with customers and match our products with customer needs.
Establish and share best practices in digital marketing by brand for larger team.
Execute
Execute on tactics across multiple marketing channels.
Explore
Explore ways to continually improve CCIs web content, making it interactive and informative.
Foster
Foster a supportive and collaborative team environment.
Gather
Gather and analyze consumer behavior data (e.g. web traffic and rankings).
Generate
Generate and drive insight for internal and client audiences around digital media.
Grow
Grow and develop existing client accounts.
Guide
Guide strategy for multiple client accounts.
Hear
Hear and incorporate feedback from department members and clients.
Help
Help develop and distribute sales-enablement materials to sales teams in different business lines.
Help drive equipment performance to maximize capacity and yield performance.
Help lead research initiatives and manage outside consultants.
Hire
Hire and manage contractors as necessary.
Hire and vet new team members as you grow the sub department.
Identify
Identify key contacts and decision makers to maximize benefits during customer contact.
Identify Marketing Channels, Solutions & ideas to drive new customers and increase revenue.
Identify risks / issues and escalate to the necessary and appropriate team members and stakeholders.
Identify trends and insights, and optimize spend and performance based on the insights.
Identify trends and insights to grow and optimize conversion performance across digital channels.
Implement
Implement Behavioural Economic principles to deliver a strong A / B pipeline.
Influence
Influence and incorporate brand strategies into a KCNA marketing capabilities vision.
Interface with
Interface regularly with senior management and liaise with a series of internal stakeholders.
Keep
Keep up-to-date with changing digital health market dynamics and proactively suggest new campaigns.
Launch
Launch, manage and optimize digital media programs.
Lead
Lead and support campaign planning, development and set-up, reporting on results.
Lead client calls and metrics reviews, and suggest means of continued improvement.
Lead digital post-campaign analysis and digital strategy talks with stores.
Lead, mentor and motivate team members.
Lead, plan, and manage growth marketing campaigns for assigned brands.
Lead workshops, client kickoffs and other facilitated strategic learning sessions..
Learn
Learn and master product offerings and manufacturing capabilities.
Leverage
Leverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, etc.).
Love
Love collaborating with the Studio teammates to solve problems creatively.
Maintain
Maintain a keen eye on efficiency in campaign planning.
Maintain an ever changing understanding of current content marketing trends and strategies.
Maintain an ownership mentality.
Maintain competitive product and market knowledge.
Maintain internal SME database.
Maintain product knowledge and awareness for our partners and their clients.
Maintain stamina and positivity under constraints.
Maintain the highest level of customer service with all prospects, residents, vendors and co-workers.
Manage
Manage and coordinate cross-functional resources to deliver against the Statement of Work (SOW).
Manage and curate marketing automation mailing lists.
Manage budget, goals, and schedule of all paid search for multiple portfolios.
Manage CAC and ROAS across all brands and channels, understand LTV and AOV segments.
Manage design and development projects executed through freelancers.
Manage end-to-end omni channel campaigns and customer communications across the customer lifecycle.
Manage interns and mentor paid media assistants as needed.
Manage & oversee the funnel being built and approved by the client before sending to our ads team.
Manage projects through the internal review process.
Manage projects to ensure high-quality execution and timely completion.
Manage to get copy written & approved for all funnels by our copy team.
Measure
Measure ROI in accordance with clients' KPIs and associated investments.
Meet
Meet or exceed sales objectives set by management.
Monitor
Monitor and report ROI and progress on all Channel marketing programs.
Monitor competitive landscape and be able to articulate our differentiators.
Monitor SEO / SEM, marketing and sales performance metrics to forecast trends.
Monitor statistical process control for high volume manufacturing processes and equipment.
Oversee
Oversee clients and help build out the account management organization.
Own
Own and analyze life cycle marketing - working to continuously improve and optimize.
Own the conversations with clients about budgeting, incrementals, and other financial matters.
Participate in
Participate in and / or lead cross-functional lean activities.
Participate in establishing the Studio's best practices for the marketing discipline.
Participate in in-person events as-needed across the country (no more than 10% of time).
Perform
Perform other duties as assigned.
Plan
Plan out the go-to-market strategy for a new ecommerce brand.
Prepare
Prepare regular sales forecasting reports.
Produce
Produce and present presentation decks for existing and new business clients.
Provide
Provide accurate analysis of current sales performance and market trends.
Provide concise art direction to Design Team members.
Provide world class customer service for our partners and their clients.
Publish
Publish and promote all blogs.
Report
Report monthly to clients and internal stakeholders about achieved results.
Report results and elevate to impact statements (key drivers, key actions).
Represent
Represent the agency at conferences and other events.
Research
Research and evaluate market behavior, trends and competitors to identify opportunities.
Research market to identify new opportunities.
Research products, services and current strategies to identify new opportunities.
Respond to
Respond to questions and comments on our social media pages in a timely and accurate manner.
Review
Review and analyze project scope and manage client expectations.
Search
Search Marketing (SEO and SEM) (10%).
Select
Select appealing images and videos to complement text.
Setup
Setup, run and optimize PPC campaigns.
Source
Source images to support content.
Stay up to date with
Stay on top of trends and changing platforms across all forms of paid digital media.
Stay up to date with latest technology and best practices.
Support
Support ad-hoc marketing insight requests.
Support creative direction, measurement and optimization plans.
Support establishment and maintenance of SDC's thought leadership presence and reputation.
Support in developing and presenting a Brand Narrative, Strategy and Brand presentations.
Support Membership dashboard development that tracks key metrics across regions and markets.
Support the revenue and pipeline goals aligned for the channel organization.
Take
Take ownership of our paid acquisition channels, including set-up, optimization and reporting.
Track
Track, analyze and share results of email campaigns to guide continuous improvement.
Track and report on social media insights (traffic, engagement, shares, conversion rates).
Track and report web analytics, using data to inform future website changes.
Travel
Travel as required to build / maintain client satisfaction.
Understand
Understand business objectives, challenges and opportunities of target and industry.
Understand segmentation, conversions, and user behavior metrics.
Understand the importance of building relationships.
Update
Update our social media pages with compelling company news.
Use
Use benchmark data from internal and external sources to identify opportunities for improvement.
Use customer feedback to ensure client satisfaction.
Utilize
Utilize data tools to analyze web traffic activity and marketing campaign performance.
Work with
Work alongside Promotions Team to identify and curate talent for creative programs.
Work collaboratively with department colleagues.
Work cross-functionally with a wide range of partners to achieve success and innovation.
Work cross-functionally with product, sales, Merchant Success and creative to meet growth targets.
Work to help local businesses establish and / or maintain their online presence.
Work with Email Specialists to execute email campaigns.
Work within the communications team to design and execute the organization's advertising strategy.
Work with local businesses on a regular basis to improve their online presence.
Work with local businesses to assess and implement a digital marketing strategy.
Work with Marketing Automation (Email) Specialists to execute email campaigns.
Work with Product Managers to identify new opportunities and generate leads.
Work with Product on website and UX planning through user-story and content workflow creation.
Work with US Sales Marketing and Comms teams to promote Twitch's sales narrative in trade press.
Write
Write content for partner websites, including Sponsored Blogs and guest blogs.
Write product page copy, manuals and other materials as needed.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Marketing Strategist:
Communications
SEM
Social Media
Business
HTML
Advertising
Web Design
Email Marketing
Graphic Design
CRM Software
Salesforce
Agency
Email
Twitter
Analytics
Marketing Strategy
Web Analytics Tools
Most In-demand Soft Skills
The following list describes the most required soft skills of a Marketing Strategist:
Written and oral communication skills
Analytical ability
Creative
Attention to detail
Organizational capacity
Interpersonal skills
Problem-solving attitude
Presentation
Organized
Self-starter
Detail-oriented
Self-motivated
Time-management
Priority management
Team player
Collaborative
Proactive
Strategic thinker
Perform under tight deadlines
