Main Responsibilities and Required Skills for Marketing Project Manager
A Marketing Project Manager is a professianl who oversees and manages marketing projects from start to finish. They are responsible for project planning, scope management, risk analysis, budgeting, resource allocation, and project delivery. They collaborate with various teams, such as designers and marketers to develop and execute marketing strategies. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Marketing Project Managers.
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Main Responsibilities of Marketing Project Manager
The following list describes the typical responsibilities of a Marketing Project Manager:
Accomplish
Accomplish organization goals by accepting ownership for accomplishing new and different requests.
Advise
Advise the client and analyze its needs.
Analyze
Analyze, interpret, and share data and insights from multiple sources (e.g., CAI).
Assess
Assess and communicate risk and opportunity throughout process to maximize success.
Assist with
Assist global marketing project managers with coordination of film projects on ad-hoc basis.
Assist on the creation of new concepts for new products, animations and support of brand pillars.
Assist on the development of content for new launches.
Assist with the development of business cases.
Assure
Assure quality Digital solution by developing and completing test plans.
Attend
Attend meetings on behalf of Brand Managers when necessary and communicate.
Build
Build and maintain specifications (respect of project scope).
Carry out
Carry out rigorous management to ensure quality control at all stages of the mandates.
Collaborate with
Collaborate in development of Umbra's visual operations strategy and execute.
Collaborate with fellow Project Managers and contribute to the overall success of the team.
Collaborate with Marketing Director to plan and map out content and communication strategy.
Communicate
Communicate project status to project team and leadership.
Compile
Compile all assets needed from markets.
Conduct
Conduct follow-ups and updates with team members for ongoing projects.
Conduct, track, and analyze competitive research.
Conduct weekly status meetings involving personnel from all relevant departments.
Contribute to
Contribute to the definition of the digital marketing strategy of accounts and projects.
Contribute to the discovery phase but be accountable for capturing the business requirements.
Coordinate
Coordinate internal and external creative resources to ensure collaboration and creative excellence.
Coordinate internal and external stakeholder feedback at key stages of the brand process.
Coordinate ongoing analysis as needed to ensure sales objectives and revenue goals are met.
Coordinate team members (Strategy, DA, UX / UI, Technology Development...).
Coordinate the development and delivery of multiple marketing projects.
Coordinate with Client's agency for campaign assets and content.
Coordinate with the team members on development issues.
Create
Create and adapt data from a variety of data points to produce client ready reporting and analytics.
Create and coordinates postings for social media as directed.
Create and update marketing calendar, timelines, schedules, and marketing plans as requested.
Create briefs and advise creative (visual and copy) on asset creation.
Create project budgets and timelines.
Create project schedules, factoring in scope, complexity, and lead time.
Deliver
Deliver high-touch account and marketing support.
Determine
Determine who will execute which portions of the launch or marketing plan.
Develop
Develop and articulate creative production rationales and recommendations.
Develop and create key reports needed for all functional areas as required.
Develop and document standards for visual assets and implement a compliance process.
Develop and maintains cross functional business partner relationships.
Develop and plan campaign to promote brand voice in omni-channels.
Develop a proposal / SOW and detailed project plan to monitor and track progress.
Develop Digital solution by formulating objectives.
Develop, maintain and update comprehensive project files and documentation.
Develop, owns and leads recurring analytic or reporting processes.
Develop pitch deck materials or portfolio opportunities.
Develop post-mortems for past projects and present key learnings to agency and client.
Develop relevant and meaningful education of Experts in-stores.
Draft
Draft creative briefs based on Brand Manager requests and submit to creative team.
Drive
Drive and onboard the sales team.
Drive awareness of project details and PMO value additions.
Drive execution and delivery of initiatives.
Drive flawless operational execution and communication for the marketing programs and projects.
Drive the design or review of test cases and process change requests.
Engage
Engage with customers to help secure GSK strategic partnerships.
Ensure
Ensure all marketing materials undergo review to adhere to brand guidelines.
Ensure all project requirements and objectives are properly documented and formatted.
Ensure consistent branding and messaging across all internal and external communications.
Ensure designs are optimized for performance and page load times.
Ensure that all marketing team projects are delivered on-time, in-budget, and to-scope.
Ensure that a relationship of trust is established and maintained with clients.
Ensure their projects are on time, on brief, and result in outstanding client satisfaction.
Ensure the profitability of accounts by evaluating and controlling costs related to mandates.
Establish
Establish marketing and digital project scope.
Establish reasonable project timelines that align with the scope of the client engagement.
Explore
Explore new and / or unconventional ways to gather data (e.g., through CRM or Sales sources).
Explore tools to improve project management.
Follow
Follow up (sales, KPI, targets, ROI analysis) key learnings & recommendation.
Help
Help create and manage workflow and deadlines for campaign deliverables.
Help in preparing activation books.
Help the IP Brand team, if needed.
Identify
Identify and promote areas for cost efficiencies.
Identify business development opportunities.
Identify opportunities within the account to strengthen and grow the business relationship.
Identify process improvements and break down barriers to the team's delivery.
Implement
Implement Digital solution by monitoring project progress.
Implement improvements to optimize efficiency and increase output.
Implement production, productivity, and customer service standards.
Implement project management processes that do not result in unreasonable overhead.
Improve
Improve continuously the quality of visual assets.
Keep
Keep all departments and key stakeholders up to date on marketing initiatives.
Keep annual marketing campaign calendars, projects and tasks accurate and up to date.
Keep Marketing Leadership updated on projects, prioritization, planning, and resource management.
Lead
Lead the optimization of the drive to web conversion funnel by driving A / B tests.
Lead the quality assurance process and user acceptance testing.
Lead weekly cross functional project status meetings / updates.
Lead weekly scrum meetings to ensure projects are on track.
Maintain
Maintain and communicate project milestones effectively and anticipate potential risk or challenges.
Maintain and enhance our workflow structure.
Maintain client confidence and protect marketing operations by keeping information confidential.
Maintain collaborative relationships with sales managers, health plan leadership and field teams.
Maintain communication and project status with key stakeholders.
Maintain composure and positive energy.
Maintain comprehensive project documentation and be the principle administrator of Asana.
Maintain constant communication between marketing, creative, and product teams.
Maintain reporting dashboards and weekly reports on project statuses.
Make
Make regular analysis of press coverage.
Manage
Manage all briefs, timelines, and flow of all deliverables.
Manage and develop various digital projects simultaneously.
Manage and document project requirements and processes with expected results.
Manage and maintain a directory of suppliers and contractors.
Manage project and marketing initiatives calendar.
Manage relationships with key internal stakeholders across internal marketing & communications teams.
Manage scheduling of visual asset creation and take ownership of timelines.
Manage the scope and acceptance of projects.
Monitor
Monitor all SPM / sampling forecasts made by the markets.
Monitor integrity and responsiveness of program operations across internal teams.
Monitor leads and be accountable for supporting the end to end lead management process.
Monitor the product portfolio and competition.
Nurture
Nurture client relationships in order to increase client satisfaction through good rapport building.
Own
Own and track project timelines & deliverables and ensure project meets expectations.
Participate in
Participate in external and internal presentations as well as industry events as needed.
Participate in project kickoff meetings and coordinate approvals at every project stage.
Participate in special projects and perform other duties as assigned.
Perform
Perform other marketing related initiatives.
Plan
Plan and develop product vision and strategy in line with the global category.
Plan and monitor all phases of project plans.
Plan shoots, conduct location recces, source and set up locations and props.
Prepare
Prepare brief to global team / division.
Present
Present and report data to help determine the effectiveness of marketing activities.
Prioritize
Prioritize resources, approve projects through assign deliverable dates, and review metrics.
Propose
Propose and execute analytics to identify new marketing tests for the backlog.
Provide
Provide components to be included in the packaging SOM to the Master Data person.
Provide ideas as well as opportunities to assist and enhance member communications.
Provide ongoing support for user questions and exhibits expertise in the process and online tool.
Provide project status reports by collecting, analyzing, and summarizing data and trends.
Provide status reports to leadership on time and with high quality and completeness.
Provide the vision necessary for the success of projects and clients.
Provide training on how to execute the marketing strategies and use available marketing resources.
Provide up-to-date, accurate, meaningful reporting of project status, resource capacity, and costs.
Report
Report to project stakeholders on campaign performance.
Research
Research new business leads and pitch for new business.
Research, plan and direct projects related to business process and digital marketing.
Research, recommend and implement innovative products and solutions that facilitate eCommerce.
Review
Review and make recommendations for search engine optimization.
Route
Route projects through appropriate approval channels.
Schedule
Schedule and participate in project kickoffs, reviews, and planning sessions.
Seek
Seek out ways of best practice and methods to improve the efficiency of the Beauty Box brand team.
See
See the whole picture and cares about the details and client delight.
Set
Set and maintain project timelines and plans.
Share
Share back with global teams for improvement.
Stay
Stay current in marketing trends and news e.g. Google updates and changes in algorithms.
Streamline
Streamline and moderate key meetings.
Streamline and standardize workflow to maximize team effectiveness.
Support
Support and lead project huddles and provide weekly status updates.
Support implementation activities to ensure goals are achieved.
Support in driving strength and awareness of the Vision Critical brand.
Support of preparation of Business Unit plans (e.g. marketing plan).
Support of preparation of sales force meetings / internal / external meetings.
Support PR efforts and coordination with third parties / agencies.
Support the artistic director in the creation and improvement of visual tools.
Support the creative process while still providing realistic timelines.
Support the development and coordination of internal and external communications.
Support the tracking of competitor marketing activities to stay ahead of competitors.
Track
Track and report progress and performance of programs / projects consistently.
Track expenses associated with campaigns, ensuring deliverables are on time and within budget.
Track the progress of several campaigns throughout the year, reporting out to leaders as necessary.
Translate
Translate and simplify requirements for stakeholders.
Understand
Understand clients' business issues and objectives.
Understand current, pending and future workload, and map a plan to appropriate resources accordingly.
Understand our target audience better, delight them.
Understand the key measurement tools available (G.A , DataStudio.).
Update
Update schedules and requirements as needed, pending changes in product timelines or strategy.
Uphold
Uphold Deviate Labs' high-touch and high-quality client service.
Use
Use marketing insights to help segment and optimize target audiences.
Utilize
Utilize PMI best practices to manage marketing campaigns from start to completion.
Validate
Validate analytical techniques employed by other analysts.
Work with
Work closely with external resources including agencies and vendor partners.
Work with Creative Director on allocation of internal creative department resources.
Work with data and analyze trends to drive segmentation and enhance effectiveness of campaigns.
Work with external clients to coordinate the introduction of new artwork on their products.
Work with markets to set up clear KPIs, targets.
Work with the account and creative teams to lead strategy and project delivery.
Work with web analyst to explore and implement new measurement opportunities.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Marketing Project Manager:
Qualitative Measures
Social Media
Marketing Strategy
Creative Entrepreneur
Project Management Tools
Most In-demand Soft Skills
The following list describes the most required soft skills of a Marketing Project Manager:
Written and oral communication skills
Organizational capacity
Critical thinker
Attention to detail
Decision-making skills
Capability with quantitative
Problem-solving attitude
People oriented
Interpersonal skills
Analytical ability
Creative
Self-starter
Leadership
Team player
Time-management
