Main Responsibilities and Required Skills for Marketing Associate

A Marketing Associate is a professional who assists in the development, implementation and execution of marketing strategies and projects. They conduct market research, generat leads, and create and manage digital platforms content. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Marketing Associates.

Get market insights and compare skills for other jobs here.

Main Responsibilities of Marketing Associate

The following list describes the typical responsibilities of a Marketing Associate:

Achieve

Achieve agreed-upon revenue goals with team leader.

Administer

Administer client surveys.
Administer the website through the CMS, Sitecore, to perform updates and edits.

Analyze

Analyze campaign performance and communicate performance insights to broader team.
Analyze data and prepare reports for evaluation.
Analyze data campaign performance to provide insight for opportunities for campaigns optimization.
Analyze issues and determines next steps.
Analyze problem / opportunity areas of assigned projects and structures data-gathering function.
Analyze results of marketing programs across formats to improve effectiveness of programming.

Assist in

Assist in the development and execution of sales toolkits to support new programs and launches.
Assist in the development and maintenance of sales presentations and other collateral.
Assist in the preparation of pitches and presentations for business development.
Assist in various other areas of marketing when needed.
Assist our Content Specialist on launching and managing social media campaigns.
Assist senior client strategy team in billing worksheet reviews.
Assist the Estate & Insurance Advisor with marketing initiatives to drive additional business growth.
Assist the team with the enhancement strategy process.
Assist with content calendar and creation, and segmentation strategies.
Assist with event planning and virtual events.
Assist with organization of congresses and sales meetings.

Attend

Attend occasional community events on behalf of the center.

Build

Build and execute a robust content marketing strategy.
Build and maintain effective and scalable processes for marketing automation.
Build collaborative teams.
Build great relationships based on trust.
Build, manage, and optimize automated email flows and one-off campaigns.
Build relationships with clients / customers to successfully deploy patient programs.

Collaborate with

Collaborate on the development and execution of 360 marketing plans to grow.
Collaborate with local marketing teams to meet local market industry marketing needs.
Collaborate with other departments to develop content relevant to our communities.
Collaborate with our business teams on strategies to promote our work, our people and our ideas.
Collaborate with our Product, Creative, and Brand Marketing teams on product launches.
Collaborate with the Design / Multimedia team to request creative assets for content needs.

Communicate

Communicate with internal business / groups for execution of client request and issue resolution.
Communicate with the client and regional team members as needed or required.

Complete

Complete market research, competitive analysis and track organic growth.

Contribute to

Contribute, proofread, and edit content created by the external marketing agency.
Contribute to existing and new digital media strategies.

Coordinate

Coordinate feedback receipt to improve program participation.
Coordinate on client events.
Coordinate the translation of marketing materials.
Coordinate with prospective clients.
Coordinate with sales team and wholesalers to plan and execute all Marketing Allowance events.
Coordinate with the Marketing team to create advertising or promotions.

Create

Create and maintain an operation manual / web sites / videos.
Create and manage Google Ads.
Create and manage social media content.
Create authentic and engaging written content.
Create social media post and videos.

Design

Design and drive our marketing strategy, both inbound and outbound.

Develop

Develop and execute on AB tests to optimize existing and future campaigns.
Develop and maintain CRM database utilizing SalesForce.
Develop and support the creation of presentations in cohesion with other team members.
Develop campaign calendars and ensure publication against deadlines.
Develop content across channels such as our website, blog, social media and developer communities.
Develop innovative forward design concepts.
Develop, manage, and optimize promotional & product email campaigns.
Develop, optimize, and scale paid campaigns on Google Ads and Facebook.

Dive

Dive deep into AI / ML trends in healthcare and innovations in the space.

Drive

Drive backlink and inbound linking strategies in accordance with emerging Google algorithms.
Drive cross channel strategy / planning for clients.
Drive marketing / BD actions to convert eblasts top openers into leads.
Drive research efforts to support MCs in selling integrated solutions to new and existing clients.
Drive to learn and hunger for results.

Educate

Educate both individual and corporate investors in venture capital.

Ensure

Ensure all email communications are compliant with CAN-SPAM and any other legal requirements.
Ensure cross-functional coordination of key launch workstreams.
Ensure standardised campaign tagging is in place and executed.

Establish

Establish, monitor, analyze and communicate metrics for all communication efforts.

Evaluate

Evaluate and develop vendor promotional program.

Execute

Execute lead demand generation email campaigns leveraging our current CRM and CMS.

Expand

Expand audience reach by working with key influencers and driving paid advertising.

Explore

Explore new opportunities to drive growth of key GSK assets.

Express

Express a positive and professional attitude in order to provide 5-star service.

Extrapolate

Extrapolate data intelligence to translate into practical business initiatives for the company.

Find

Find, pitch and onboard new publishers to the affiliate program.

Formulate

Formulate, consolidate and analyze market data to measure brand performance.
Formulate sound strategies in delivering business objective of HK market.

Grow

Grow the relationships with key Affiliates and drive recruitment.

Handle

Handle marketing event planning, promotion, and implementation.
Handle sign requests and coordination of installation.

Help

Help build the content roadmap for the next 6 months, creating engaging content to generate leads.
Help support existing direct relationships and prospect new ones.
Help with team KPI tracking and reporting.

Identify

Identify and communicate suggestions for improvements in the CPC.
Identify and maintain any partnership opportunities.
Identify opportunities and propose solutions to streamline and / or automate processes.

Implement

Implement incremental feature programs.

Initiate

Initiate digital & sales promotional tactics.

Learn

Learn and apply new technology and share knowledge with others.

Leverage

Leverage research, market data and consumer insights to formulate and communicate industry trends.

Liaise with

Liaise with local agencies on marketing program and / or market survey.

Maintain

Maintain a safe and tidy worksite.

Make

Make recommendations for enhancing effectiveness, and report on all activity and results.
Make the innovative breakthroughs that shape our industry.

Manage

Manage ad hoc requests from sales team.
Manage and enhance corporate website and landing pages.
Manage and update center's social media, websites, and other digital platforms.
Manage central repository of marketing assets and versions.
Manage paid digital campaigns budget, and meet conversion goals.
Manage preempts and develop make good plans to accurately represent client's delivery requirements.
Manage targeting and segmentation for each campaign.
Manage the creation of regulatory‐approved labels for all Idemitsu-branded products.
Manage the marketing strategies around each event to help drive attendance.
Manage the post-sale marketing.
Manage website updates within the Content Management System (CMS).

Measure

Measure and internally socialize how your activities support revenue growth and customer loyalty.
Measure performance of all digital marketing campaigns.

Merchandise

Merchandise weekly emails to hit revenue and engagement goals.

Monitor

Monitor ambassador performance.
Monitor and report competitor and customer activity, trends and changes.
Monitor items within the budget, staying ahead of balance and amounts allotted per code.
Monitor product growth and lifecycle management, forecast revenue and operating expenses.

Organize

Organize work information to ensure accuracy and completeness.

Oversee

Oversee the audit of affiliate websites.

Participate in

Participate in sales support activities for an assigned offering(s).
Participate in special projects as necessary.
Participate in trade shows as needed.

Perform

Perform administrative duties in support of activities related to the sample / swag shipments.
Perform advanced document formatting and presentation design.
Perform email marketing, delivering messaging to prospect companies and contacts.
Perform email testing in order to optimize performance.
Perform UAT on assigned tickets on multiple platforms to ensure approval from the business.

Plan

Plan, develop content for the DLS and vKey websites and social media accounts. (.

Prepare

Prepare annual Marketing budget plan.
Prepare concepts, design assets and layouts for social media and potentially print ads.
Prepare insurance illustrations using life insurance company software.
Prepare product samples throughout the development process.

Present

Present insights across multiple teams.

Process

Process and reconcile monthly corporate card expense report.

Promote

Promote the company on various social media outlets with engaging content and thought leadership.

Propose

Propose content initiatives to attract, acquire, and engage our audiences.

Prospect

Prospect and qualify potential new customers.

Provide

Provide assistance to the marketing team across all product lines with an emphasis on sun care.
Provide comprehensive or professional information of education and immigration to clients.
Provide cross training to other associates as required by the Marketing Manager.
Provide customer service and support to local businesses on the platform.
Provide feedback as needed as new projects are brought to the team.
Provide support to advertising program management.

Pull

Pull required data needed to assess incrementality on a per-partner and overall program level.

Report

Report information on the latest products, and insights.

Research

Research various market data.

Respond

Respond appropriately to emergency.

Review

Review and optimize retargeting creative.

Run

Run A / B tests across marketing disciplines.
Run and implement regular account health checks to maintain account efficiency.

Set up

Set up materials for new product launch communications with the ambassadors.

Share information and solicit input.

Show

Show appropriate sensitivity working across cultures.

Source

Source, evaluate, pitch, and negotiate new partnerships and develop new sourcing strategies.

Strategize

Strategize with the internal creative team to develop social media initiatives and promotions.

Strive

Strive to identify ways campaign learnings are shared across team.
Strive to make it easy for team members to use while encouraging adoption.

Support

Support Director as day-to-day executional point person in all aspects of Media and ad-hoc analyses.
Support internal / external communications activities.
Support in the advancement and growth of the overall Thnks brand.
Support on standard influencer agreements with legal, team and agencies.
Support our Sales and Marketing teams by leading the product sample fulfillment process.
Support product ideation and development of our new launches and innovations.
Support social media channel management.
Support the distribution and promotion of content on paid and organic channels.
Support the finance team through coordination of Accounts Payable.

Tackle

Tackle projects and perform additional marketing duties as assigned by the Marketing team.

Track

Track and evaluate marketing efforts.
Track key retailer and category trends.
Track, report and present campaign performance with internal and external stakeholders.

Train

Train producers on marketing platform within Salesforce.

Understand

Understand general marketing principles such as segmentation, targeting, and positioning.
Understand mobile app acquisition marketing.

Undertake

Undertake ad-hoc projects specific to business / division needs.

Update

Update client status documents and stay on top of upcoming tasks.
Update team and industry SharePoint sites with appropriate distribution lists.

Uphold

Uphold the highest standards in spelling, grammar, syntax and style.

Utilize

Utilize digital model to help drive qualified leads and expand our footprint in an evolving market.

Work with

Work and coordinate with various vendors.
Work closely with third-party agencies, including developing briefs for ad creative.
Work with advertising agencies to ensure execution of creative deliverables.
Work with agency to ensure website is SEO optimized.
Work with cross-departmental teams to ensure brand and creative integrity.
Work with Regional Marketing Manager to implement corporate programs.
Work with social media tools, i.e. Hootsuite, Google Analytics.
Work with the team and creative partners on development and design of all marketing materials.

Write

Write and edit packaging copy that differentiates your brand and product in the market.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Marketing Associate:

Most In-demand Soft Skills

The following list describes the most required soft skills of a Marketing Associate:

Written and oral communication skills
Attention to detail
Organizational capacity
Analytical ability
Interpersonal skills
Self-starter
Problem-solving attitude
Time-management
Creative
Multi-task
Team player
Detail-oriented
Presentation
Work independently with little direction
Collaborative