A Growth Manager is responsible for creating and implementing new projects and identifying new opportunities to drive the company's growth. They work closely with the marketing and sales teams to identify growth levels and oversee testing and execution. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Growth Managers.

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Main Responsibilities of Growth Manager

The following list describes the typical responsibilities of a Growth Manager:

Align

Align processes, resources-planning and department goals with overall strategy.

Analyze

Analyze competitors to evaluate the strength and weaknesses of their strategies.

Assess

Assess the company's operational and strategic performance.

Assist

• Assist in organizing online and offline events and meet-ups.

• Assist in preparing unique outbound sales strategy and tactics for each client.

• Assist Marketing in creating account profiles and personas for key accounts.

• Assist with external partner relationship management on channels such as podcast and email marketing.

Benchmark

Benchmark and assess the impact of your work against key business metrics.

Build

• Build a best in class growth function.

• Build and maintain our community across key social media platforms.

• Build and maintain strategic relationships with key industry players, agencies, and vendors.

• Build a pipeline of the largest premium content publishers in the US.

• Build foundations for tracking & attribution systems.

• Build, model and execute the complete 360° marketing and digital growth strategy.

Carry out

Carry out ongoing analysis and reporting of the state of our community and marketing channels.

Check out

Check out our brand on Instagram.

Collaborate with

• Collaborate and work cross-functionally with Operations, Support and other internal teams.

• Collaborate with Creative Strategist on paid creative brainstorming and launch.

• Collaborate with our Information & Analytics team to create and roll out pricing tools.

• Collaborate with sales to create and execute campaigns to support sales enablement.

• Collaborate with Success and Product teams to better understand the customer and product value.

• Collaborate with the Organic Growth Outreach team to launch campaigns.

Collect

Collect, analyze, and interpret sales records to obtain useful and actionable information.

Communicate

• Communicate key insights and findings to the teams.

• Communicate the vision of marketing campaigns to Product / Success.

• Communicate with other markets to ensure the transfer of knowledge and learnings.

Compile

Compile and analyze Publisher reports in regards to activities with specific merchants.

Conduct

Conduct quarterly business reviews.

Construct

Construct forecasts and analytical models.

Continue

Continue drive more active app user based on the analysis of different traffic channels.

Contribute

• Contribute to marketing campaigns as needed.

• Contribute to solutioning, strategic planning, growth strategy, and / or proposal meetings.

Convert

Convert inactive clients to active clients.

Coordinate

• Coordinate and collaborate with a cross functional team.

• Coordinate and execute agreed strategies.

• Coordinate retention and activation strategies of bees.

Crave

Crave feedback from users and views problems through the customer's eyes.

Create

• Create and monitor the AB testing strategy, related to the animation plan.

• Create compelling content to drive growth and vitalization.

Define

• Define configuration specifications and business analysis requirements.

• Define promotional guidelines for the CE products portfolio.

Deliver

Deliver a range of community initiatives designed to develop connections between users.

Design

• Design and evaluate marketing campaign tests.

• Design and implement social media strategy to align with business goals.

• Design tailored Go-To-Market strategies and sales improvement plans for your partners.

Develop

• Develop and deploys review generation processes and campaigns.

• Develop and lead internal business cases for new monetization campaigns & experiments.

• Develop a strong understanding of current trends, patterns, and events in the industry.

• Develop a trusted advisor relationship with key partners and executive sponsors.

• Develop / evolve and own the sales operations (planning, running, reporting, tools etc).

• Develop frameworks and tools to facilitate the decision-making process at a local level.

• Develop new business by analyzing existing account potential.

• Develop promotional campaigns across various social media channels.

• Develop SEO KPIs and work with the wider team and agency to improve SERP rankings.

Drive

• Drive orders from lapsed and non-subscribed customers.

• Drive performance by setting targets that align with corporate objectives and the strategic plan.

• Drive the team to deliver.

• Drive to help publishers find growth opportunity.

Educate

Educate, empower, and engage to consistently add unique value to our audience.

Encourage

Encourage high-sales and good customer service practices.

Ensure

• Ensure appropriate support and content is available for new referral partners.

• Ensure branding is consistent across all marketing, sales, and customer success channels.

• Ensure that the organization has the website support required for success on a daily basis.

Execute

Execute tests from start to finish.

Facilitate

Facilitate the re-training of partners' staff when required.

Find

Find new data-driven ways to influence our acquisition and engagement strategies.

Gather

Gather key information to update the CRM system and develop a follow-up / engagement strategy.

Generate

• Generate innovative ideas to promote our brand and our products.

• Generate millions of installs of our apps.

Grow

Grow and manage local online and offline recipe communities.

Help

• Help grow the online recipe community by getting new registrations.

• Help promote and maintain a positive company image.

Ideate

Ideate and execute on long-tail partner acquisition and activation campaigns.

Identify

• Identify and assess renewal risks for clients.

• Identify and negotiate key partnerships to drive growth.

• Identify and support the potential career paths in order to engage, nurture and retain our people.

• Identify client references for sales and marketing.

• Identify optimization opportunities and take a hands-on role in implementing changes on the website.

• Identify potential in territory by studying current business there.

• Identify, test and scale new paid / unpaid digital opportunities.

Implement

• Implement a best in class account structure and continue to drive down PPC CPA's across all terms.

• Implement a lead scoring strategy to identify the best prospects to contact for our Sales team.

• Implement and streamline processes to remove bottlenecks in acquisition funnel.

Initiate

Initiate, develop, and close sales.

Interact with

Interact with customers to gain insights and improve strategies.

Interview

Interview key customer personnel and company personnel who have worked within territory.

Keep

Keep track and report on performance.

Launch

Launch new products into market.

Lead

• Lead monetization growth strategy and roadmap for priority CC mobile apps across major app stores.

• Lead one-on-one screen-sharing presentations as required.

Leverage

Leverage existing client relationships to engage and sign up other offices / divisions of companies.

Maintain

• Maintain high levels of customer retention.

• Maintain and regularly update the centralized mobility & recruitment trackers.

Manage

• Manage and carry out CRO on-site and off-site experiments to optimise our funnel.

• Manage client onboarding onto the platform.

• Manage follow-up communications on deals requiring assistance.

• Manage the acquisition process and funnel for Riders including marketing funnels, lead generation.

• Manage the budget in order to ensure Equitable Bank is branded at key Association events nationally.

• Manage the change effectively, with sensitivity to teams impacted.

• Manage the delivery of client content marketing plans.

• Manage the deployment of marketing campaigns and measures results.

• Manage the development of programmatic SEO pages to help drive organic traffic.

• Manage the health and development of partners.

• Manage the pipeline, tests & strategic initiatives for Numan's PPC campaigns.

Map

Map the customer journey and growth points / loops within the funnel and lifecycle.

Maximize

Maximize growth campaign performance in line with business KPIs.

Meet

• Meet lead and revenue quotas defined by management.

• Meet revenue quotas as defined by management.

Monitor

• Monitor and maintain the quality of posted recipes.

• Monitor margin pool for categories and customers and define actions.

• Monitor SEO and web traffic metrics.

Nurture

Nurture and sell to a defined segment consisting of accounts up to $1B in business revenue.

Optimize

• Optimize discount spend to maximize ROI.

• Optimize the revenue funnel.

Own

• Own marketing, growth, and adoption of new products.

• Own the end to end experience of the Guide Acquisition funnel.

Provide

• Provide monthly, quarterly, and yearly pipeline reporting and forecasts.

• Provide training and briefings as may be required to account managers.

• Provide valuable timely feedback on team member performance.

Research

• Research competition to identify threats and opportunities.

• Research market to identify new opportunities.

Run

Run organic social media marketing campaigns to increase engagement.

Setup

• Setup and manage audiences across all platforms.

• Setup and manage display campaigns across Google and Microsoft Advertising.

• Setup and manage paid search campaigns across Google and Microsoft Advertising.

• Setup and manage paid social campaigns across Facebook, Instagram and Twitter.

Support

• Support digital marketing, social media efforts and facilitating industry events and conferences.

• Support the goals of PR, paid media, etc. campaigns with strategic and editorial supervision.

• Support the Partner Development Team by qualifying partners and enabling a smooth handover.

• Support the regional sales activities with the goal of gaining new accounts and driving.

Take

• Take a hollistic channel approach to scope, test and scale new channels.

• Take end to end responsibility for Paid Social campaigns, both brand and non-brand terms.

Test

Test and learn across all channels and identify what works for us.

Track

• Track all relevant customer information in the CRM to report on customer findings.

• Track users who leave our clients in order to re-sell the platform into their new company.

Understand

• Understand and shape the company's strategy and mission.

• Understand key metrics and be able to propose initiatives through deep analysis.

• Understand the current partner portfolio & gaps.

Use

Use an omni-channel approach to acquire bees in efficient ways.

Utilize

• Utilize strong analytical ability to plan and execute experiment and conversion tests.

• Utilize customer data and primary research findings.

Work with

• Work closely with management to align marketing and growth KPI through ROI analysis.

• Work closely with our teams to create and implement new projects to increase engagement.

• Work closely with their external marketing agency to ensure profitable customer acquisition.

• Work closely with the marketing teams to identify growth levels and oversee testing and execution.

• Work on some of the organization's toughest strategic challenges and initiatives.

• Work with central teams to improve the local product and increase conversion.

• Work with eCommerce Manager and Head of Growth on retention-focused projects.

• Work with our business growth team to scope mobility packages for new locations.

• Work with our design and development team to improve the website performance and design.

• Work with our SEM / ASM manager to support ongoing campaigns with creative.

• Work with Partners to drive joint marketing initiatives through events and other marketing campaigns.

• Work with the Growth Director to monitor CPA / CAC targets and assess end to end performance.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Growth Manager:

1. Marketing

2. Sales

3. MS Excel

4. SEO

5. Facebook

6. SQL

7. Google Analytics

8. Project Management

9. Salesforce

10. Analytics

11. Business

12. HTML

Most In-demand Soft Skills

The following list describes the most required soft skills of a Growth Manager:

1. Written and oral communication skills

2. Analytical ability

3. Organizational capacity

4. Attention to detail

5. Interpersonal skills

6. Self-starter

7. Presentation

8. Detail-oriented

9. Leadership

10. Multi-task

11. Organized

12. Self-motivated

13. Collaborative

14. Problem-solving attitude

15. Strategic thinking

16. Adaptable to changes

17. Entrepreneurial mindset

18. Proactive

19. Sense of ownership

20. Work independently with little direction