Main Responsibilities and Required Skills for Graphic Designer
A graphic designer is someone who creates visual content and marketing materials like brochures and presentations. They work with clients to create the right aesthetic for their brand, as well as develop ideas for what the brand should look like in different mediums. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Graphic Designers.
Get market insights and compare skills for other jobs here.
Main Responsibilities of Graphic Designer
The following list describes the typical responsibilities of a Graphic Designer:
Adapt
Adapt materials to local needs.
Add
Add or modify modules within our online learning platform.
Adhere
Adhere to company safety standards and help promote a safe working environment.
Advise
Advise clients on the best use of media.
Advocate
Advocate for the user on what they need to be able to see and do on the website.
Articulate
Articulate complex visions through simple, elegant designs.
Assist in
Assist and contribute in other related areas of interest, including video editing and animation.
Assist Art Directors in developing and communicating brand / visual style guidelines and standards.
Assist clients with their projects via phone, email, or in person.
Assist in client research.
Assist in design for our website, emails, social channels, ads, packaging, and products.
Assist in development of internal and external presentation materials.
Assist in newsletter creation, as needed.
Assist in streamlining the website design.
Assist in the creation of motion and infographics with dynamic animation.
Assist in the development of photo and video content by helping produce shoots and retouching images.
Assist in the maintenance of graphics and photography library.
Assist in the production of AOTMP® Insights – Our digital industry publication.
Assist in website maintenance and creation of new content pages.
Assist other designers with projects.
Assist other team members / other teams, as needed.
Assist senior design staff as needed.
Assist the team to create brand appropriate graphics for apparel and accessories.
Assist with brand management, identity standards, and house style.
Assist with creating content for campaigns and social channels.
Assist with video creation, video editing and photography, as needed.
Attend
Attend all meetings and training sessions.
Attend meetings when required.
Attend weekly production staff meetings, providing status updates as required.
Balance
Balance between work and home life.
Build
Build easy-to-use and responsive interfaces.
Build, protect and manage digital content.
Builds relationships with key partners and collaborates to build the best product.
Build upon, follow, and update the team on the style guide.
Care
Care about education and helping teachers and learners across the globe.
Champion
Champion and illustrate our brand promise and core values.
Champion for Credit Kudos visual identity and tell our brand story through every brand touchpoint.
Collaborate
Collaborate across the creative team and help with other projects, as needed.
Collaborate, and effectively communicate with creative, production, and brand marketing groups.
Collaborate with clients, design teams and other graphic designers across multiple industries.
Collaborate with copywriters and video editors to storyboard multi-faceted campaign ideas.
Collaborate with design team on project concepts.
Collaborate with fellow designers and writers to deliver beautiful and communicative content.
Collaborate with Marketing Manager and Program manager to ensure high quality output of your designs.
Collaborate with marketing, marketing communications and other designers on campaigns.
Collaborate with team members, and other vendor partners.
Collaborate with the team to effectively support multiple projects at different stages of production.
Collaborate with the team to ensure consistency of designs across various media outlets.
Combine
Combine raw footage from various sources with other scenes to create a cohesive story.
Communicate
Communicate and presents design concepts to team / leader / Director.
Communicate effectively with the management at site installations.
Communicate ideas, quotes, and project statuses clearly.
Communicate new design perspectives and ideas to the wider marketing team.
Communicate politely and effectively with the public, customers and co-workers.
Communicate potential or discovered design and production issues / concerns to the team leads.
Communicate project status, risk, and progress to the Account Manager / Project Manager / Client.
Complete
Complete projects by coordinating with outside agencies, art services, printers, etc. if needed.
Complete projects by specified due dates.
Complete tasks within target due dates.
Conceive
Conceive, craft and execute innovative ideas on time and on strategy.
Conceptualize
Conceptualize and create intuitive and engaging mobile and web experiences.
Conceptualize and design innovative and on-brand event, sales and marketing communication materials.
Conceptualize new marketing material.
Conduct
Conduct an inventory of graphic assets and organize them effectively.
Conduct research for the organizational, cultural and physical context surrounding a project.
Conduct research, value, evaluate and incorporate feedback.
Conduct store visits and competition reports.
Consult
Consult and advise marketing team and partners on creative solutions to requests.
Consult with clients to develop and document Website requirements.technology.
Contribute to
Contribute ideas and design artwork to the overall brief.
Contribute ideas and designs artwork to the overall brief.
Contribute ideas and opinions that help Creative TRND move the needle on a client's business.
Contribute ideas during content brainstorm sessions.
Contribute recommendations for design solutions.
Contribute to a diverse, vibrant team dynamic while providing a personal perspective on creative.
Contribute to an atmosphere of creativity, fun, and productivity.
Contribute to creative vision and ensure consistent message through consistent brand content.
Contribute to positive work culture within your team and outside of it.
Contribute to the evolution and improvement of our design process.
Contribute to the ongoing development of image folders, brand centre.
Coordinate
Coordinate daily execution of campaigns and schedules with US / HQ teams.
Coordinate in store events.
Coordinate multiple projects simultaneously and ensure all deadlines are met.
Coordinate photoshoots of completed projects and assist in final photo selection process.
Coordinate with vendors on estimates, file prep, and delivery as needed.
Create
Create 2D sketches and renderings to communicate new design ideas.
Create accurate files for production (electronic or hardcopy publication).
Create and design graphics and digital / print media.
Create and design various materials for print and digital collateral.
Create and develop labels, tags and branding accessories for apparel product.
Create and oversee the development of all creative, delivering a high level of excellence.
Create and revises print and multimedia collateral to reflect the current brand look.
Create an efficient filing system to store all content created.
Create compelling and appealing visual communications that meet specific requirements.
Create comp files and computer renderings for packaging and brand identity presentations.
Create concepts, designs, and layouts based on knowledge of layout principles and design concepts.
Create content for social media campaigns, email campaigns, online brochures, and landing pages.
Create content that meets client objectives through different multi-media techniques.
Create content thru a lens of diversity, equity and inclusion.
Create conversion focused banner ads across different platforms.
Create design mock-ups for new business.
Create designs for physical products consistent with our brand image.
Create designs for social media posts (Facebook, twitter, Instagram etc.).
Create eye-catching graphics and engaging designs.
Create graphics for print as required.
Create graphic templates and designs.
Create highly usable interface solutions focused on user experience.
Create illustration / photo shooting under request and art direction.
Create images / illustrations for the above items, social channels, and newsletter.
Create internal decks and brand communication assets.
Create manufacturing files in compliance with printing standards.
Create marketing collateral for events, conferences and maintain stock.
Create materials that convey messages which promote products.
Create New Site / Landing Page Templates.
Create or modify ad / banner templates.
Create production-ready assets and design specs for Development.
Create proofs and sends to customers using the online proofing system.
Create property listings on JLL site and third party listing sites.
Create sales catalogue in collaboration with the Sales and Product department requests.
Create style guides and decks for clients.
Create templates and complete all product marketing related artwork.
Create the interfaces and menus' flow, layout, and assets.
Create UI designs for web-based interfaces.
Create video content start-to-finish.
Create visual concepts and illustrations, by hand and / or by using computer software.
Create work orders for production.
Curate
Curate imagery which effectively depicts brand identity, tone and voice, as required.
Custom
Custom and creative design work for client services work.
Define
Define and evangelize a compelling vision for mobile apps' visual designs.
Define performance metrics to evaluate team and individual employee performance.
Deliver
Deliver a steady cadence of visual assets for our organic and paid marketing team.
Deliver compelling designs that are on brand and be able to jump from one brand to another.
Design
Design and maintain Neo's marketing website.
Design and produce in-house designs as needed.
Design and publish compelling, consistent creative assets for digital platforms.
Design and support the creation of advertising, sales collateral and other projects as assigned.
Design assets and collaterals to elevate the brand.
Design banners for websites.
Design brochures for print / digital.
Design compelling interactive web experiences for e-commerce and lifestyle content.
Design content for social media.
Design digital ad creative for a wide-array of channels, including social media and display networks.
Design electronic and printed materials for website and other channels.
Design graphic elements for our website.
Design in-house documentation materials, corporate stationary and letterheads and on-board materials.
Design meaningful editorial graphics for content marketing.
Design printed collateral.
Design proposals, presentations, and business development materials.
Design role reports to the Marketing Manager.
Design simple one and two color collateral projects.
Design social media and blog imagery, product spec sheets and manuals.
Design visually compelling area maps and site plans.
Design web assets to elevate the brand.
Design web experiences that bridge the gap between physical and digital products.
Design websites, logos, infographics, illustrations.
Develop
Develop and edit high-quality marketing assets for sales enablement, events, and lead gen campaigns.
Develop and maintains accurate customer files based on production work flow.
Develop and maintains the organization's graphics standards, techniques and methods.
Develop and manage organized file naming and folder structures.
Develop and produce graphic collateral in a fast-paced environment.
Develop brand identities new home communities, builder clients, and new internal divisions.
Develop creative concepts for marketing initiatives.
Develop designs from concept to production-ready assets.
Develop design solutions that reflect the SkipTheDishes brand and values.
Develop eye-catching campaign assets that can work across multiple platforms.
Develop graphic briefs to facilitate requests from cross-functional teams.
Develop graphic elements that meet clients' objectives.
Develop illustrations, logos and other designs using software.
Develop illustrations, logos and other designs using software or by hand.
Develop mockups and iconography.
Develop oral presentations in PowerPoint.
Develop relationships as appropriate with Store Operations, Visuals, Marketing DC, etc.
Develop the organization's website design and layout.
Document
Document and publish Guidelines with our proven processes and specifications.
Draft
Draft and produce graphics for broadcast and for print media.
Edit
Edit and enhance photos and graphics for social media posting.
Edit and proofread written pieces before publication.
Edit existing files with product changes, copy changes and design modifications.
Edit PSD static, standard, rich media and mobile banners.
Elevate
Elevate our educational offerings through white papers, e-books, print handouts, infographics, etc..
Engage
Engage existing audience, while growing followers base across social platforms.
Engage with new and repeat customers ensuring a solid understanding of design and product needs.
Enjoy
Enjoy creating beautiful things and coming up with new creative design ideas.
Enrolled
Enrolled in a Graphic Design or relevant program.
Ensure
Ensure accuracy of all files, proofs and submissions, including spellchecking and proofreading.
Ensure accuracy, quality, and consistency for all deliverables.
Ensure all marketing material adheres to brand guidelines.
Ensure all projects are completed within the deadline.
Ensure brand is consistently and professionally represented through all projects.
Ensure consistency in company publications by adhering to graphic standards.
Ensure consistency of brand and creative across digital touch points and communication initiatives.
Ensure creative / concept transfers effectively into French language and Bilingual versions.
Ensure design consistency across all forms of execution and protect the overall visual identity.
Ensure graphic elements and style are consistent with Gensler brand.
Ensure maximum effectiveness by staying up-to-date changes to social platforms.
Ensure regular maintenance of the printer and cutter and oversee service-related issues.
Ensure that processes around time tracking are followed.
Ensure the company's global brand guidelines are effectively maintained and kept up to date.
Ensure unrivalled, high quality production values are adhered to at all times.
Establish
Establish and foster partnerships within Adobe and the creative community.
Estimate
Estimate costs of materials and time to complete graphic designs and illustrations.
Evaluate
Evaluate and optimize existing brand identity including logo, mascot, brand elements and protocol.
Excel
Excel at building and maintaining relationships with stakeholders and business units.
Execute
Execute design / print requests submitted by sales team.
Execute on approvals of projects from the outsourced contracting resource.
Execute visual design stages from concept to final hand-off to engineering teams.
Explore
Explore creative campaign initiatives to achieve set client goals.
Extrapolate
Extrapolate clients vision and expectations based on limited information.
Find
Find images and help develop the image bank.
Fix
Fix and / or prepare layouts, designs, artwork and proofs in a timely manner.
Follow
Follow a development timeline to ensure tasks are being completed on time.
Follow and respect the graphic charter.
Follow concept direction with ease.
Follow project from concept to final.
Format
Format all files to appropriate digital requirements pertinent to the end usage media.
Format and update website content.
Format HTML graphics for email blasts.
Gather
Gather feedback to provide the best design solutions.
Generate
Generate ideas to portray concepts and advertise products / services.
Handle
Handle all technical aspects of production.
Handle graphic projects from start to finish.
Help
Help identify seasonal cast.
Help maintain and manage an efficient workflow among internal department team.
Help optimize our eCommerce initiatives.
Help to set a tone of cooperation within the work group and across groups.
Identify
Identify and mitigate any potential problems and proactively find solutions.
Identify new photo needs and direct photoshoots.
Implement
Implement and enhance standard company design guidelines.
Implement and manage Visual Identity Program, ensuring correct logo use.
Incorporate
Incorporate constructive feedback from stakeholders and design team leaders into final deliverables.
Inform
Inform your design decisions using insights from quantitative data and metrics.
Inspect
Inspect concepts, layouts, designs and copy.
Inspire
Inspire and build with other creatives on the Team.
Insure
Insure proof meets customer's expectation.
Involved
Involved in the conceptualization and design of graphic applications from concept to completion.
Keep
Keep current with new media, industry developments, tools, and trends.
Keep up to date with OEM Manufacturer Brand Guidelines & Standards.
Keyboard
Keyboard Use / Repetitive hand motion continuously.
Lead
Lead and Manage the Design and Detailing of environmental graphics projects at all scales.
Lead and Manage the Design and Detailing of signage and wayfinding systems at all scales.
Lead meetings as necessary.
Lead the creation of both digital and print graphical assets from ideation to delivery.
Learn
Learn and develop a knowledge for the company's business and audience.
Learn and execute our brand colors, fonts, and layouts for each project.
Learn, apply and challenge the established brand standards and guidelines at all times.
Learn how to create innovative designs within specific brand guidelines.
Learn the importance of the end user, accessibility and functionality.
Liaise with
Liaises with chefs and managers on menu-related content.
Maintain
Maintain and contribute to a large library of photographs for ecommerce.
Maintain and strictly adheres to production schedules.
Maintain brand standards for the organization, its ministries, and other campuses.
Maintain Company Brand and Style Guide.
Maintain database of orders.
Maintain organization of project files and folders.
Maintain the brand tone and identity throughout the touch-points.
Maintain, update and help grow the brand's design system & visual guidelines library.
Make
Make it your mission to understand where we play and to understand what makes our users tick.
Make quick creative decisions within a tight schedule.
Make tasteful design decisions based on our brand image, tone, and value proposition.
Manage
Manage and execute seasonal email campaigns.
Manage and update corporate image and video libraries with accuracy and timeliness.
Manage client relationships, communication, and requests on graphic design.
Manage external design resources, including agencies and freelancers as required.
Manage Mailchimp newsletters, assist with website edits and social media posting as required.
Manage organization-wide graphic design needs and balance varying deadlines.
Manage print related tasks.
Manage priorities for extremely time sensitive projects.
Manage production of all print materials.
Measure
Measure and analyze digital content performance and continually strive to optimize results.
Monitor
Monitor and update the school website in a timely and accurate manner.
Monitor printers for media skews, pinching or other issues.
Monitor design industry trends.
Monitor the progress of all projects.
Offer
Offer creative and professional input by recommending solutions for design problems.
Optimize
Optimize existing user interface designs.
Optimize graphics for mobile and desktop users.
Oversee
Oversee social events, create a collaborative environment and work to make each member feel at ease.
Oversee that slate, print and magnet orders are fulfilled and sent on time.
Own
Own a trained and discerning eye for beautiful, market leading visual work.
Own projects from concept development to completion.
Own the weekly 'Community Capture' worldwide photography competitions.
Participate in
Participate in client presentations.
Participate in client presentations and internal feedback sessions.
Participate in photography for marketing.
Participate in product design reviews and inform the design process to reach design targets.
Participate in the design of PowerPoint presentations.
Participate to production meetings.
Participate with higher level employees in producing more difficult portions of trial charts.
Perform
Perform complex graphics design duties (planning, scheduling, and implementation).
Perform daily / weekly computer back-ups.
Perform effectively as a member of the project team.
Perform first level quality control testing.
Perform quality assurance on generated results to ensure accuracy and consistency.
Prepare
Prepare and assemble images and illustrative material and copy and manage layout for publication.
Prepare and present rough drafts to internal teams and key stakeholders.
Prepare cost estimate and production timeline for the graphic design.
Prepare print production PDF's for printing on wide format printers.
Prepare production-ready artwork files, review and approve digital proofs / physical samples.
Prepare rough drafts and present ideas.
Prepare print and digital projects for publication.
Prepare stickers for printing and send sticker sheets to Rasterlink.
Present
Present creative concepts both internally and externally.
Present design concepts to internal clients.
Present design solutions to key stakeholders.
Present ideas to the Art Director and internal team.
Present samples of finished designs to Design Manager.
Presents
Presents analysis conclusions to the team in a clear, understandable, and valuable way.
Presents high quality reports and findings in Power BI, or as PowerPoint presentations.
Print art files and assist with the creation of screens / plates.
Prioritize
Prioritize projects and handle multiple tasks efficiently.
Prioritize projects and schedules them accordingly.
Prioritize tasks and meet deadlines.
Process
Process design and project management experience an asset.
Produce
Produce / design, proofs, and update materials for customer projects.
Produce final designs or illustrations.
Produce focused and effective videos - working with both internal and external resources as needed.
Produce graphic deliverables according to specifications provided by internal or external partners.
Produce product renderings to support internal and external communications efforts.
Propose
Propose and create multimedia online content.
Provide
Provide accurate time estimates for each tactic.
Provide clear, detailed, and pixel perfect final design.
Provide exceptional client service.
Provide full client facing support for themselves or junior designers.
Provide guidance and design direction to junior visual designers.
Provide high quality and accurate photographs of custom shade appointments.
Provide high-quality design work, in a fast-paced environment on a MAC platform.
Provide insight and guidance on current graphics and production trends.
Provide insight on various graphic strategies and trends.
Provide off-line design solutions for larger, more complex design jobs.
Provide quality control over concepts and projects to ensure consistency in branding.
Provide with scording of the brand assets basis various parameters defined.
Put
Put forth own ideas and solutions for creative problems – no matter how weird and unique.
Receive
Receive on-the job training for up to a maximum of 20 hours per week.
Recommend
Recommend alternative solutions.
Recommend potential cost savings options.
Recommend strategies to create effective collateral.
Refine
Refine images, fonts and layouts using graphic design software.
Remain
Remain current in the latest trends and best practices in online marketing.
Repair
Repair and maintain equipment including overseeing waterjet cleanout.
Replace
Replace operator accessible parts and consumables.
Report
Report into the Creative Services Director.
Report to and work alongside Lead Graphic Designer.
Research
Research and execute the addition of captions to our webinars and videos.
Research and select third-party marketing resources.
Research best practices, and design methods, and communicates findings with the AC Hub Team members.
Research the latest web design, design and UX / UI.
Research ways to visually communicate Explorance's global presence.
Review
Review and report on SAC website and social media analytics.
Review creative briefs in their entirety to ensure a full understanding of the objectives.
Review the UI / UX of multiple websites, provide suggested edits to provide best user experience.
Review web page designs to ensure adherence to visual guidelines and design best practices.
Revise
Revise renderings as need.
Rework
Rework text, page layouts, & colour correctness.
Run
Run our online engagement campaigns.
Scope
Scope and create templates and iconography, and build and maintain our image library.
Select
Select and uses digital photos appropriately.
Send
Send proof to client or salesperson as per instructions.
Setup
Setup and maintain e-commerce websites.
Share
Share your knowledge across the business and mentor others in your areas of technical expertise.
Show
Show initiative, be prepared to contribute, grow and learn and to explore new ideas.
Source
Source message content material through the various corporate tools.
Source and create appropriate art packages that match client briefs.
Stay abreast of
Stay abreast of current design methodologies, practices and trends.
Stay abreast of UX trends and look for creative ideas and inspiration in parallel analogous worlds.
Stay up-to-date with design best practices and identify new brand opportunities.
Strategize
Strategize with Media Buyers seasonal campaigns.
Study
Study brand guidelines and be able to make creative designs within brand mandates.
Study design and creative briefs and determine requirements.
Support
Support a team across the full breadth of the business with a wide spectrum of graphic elements.
Support in other projects as assigned.
Support internal engagement and mobilisation initiatives.
Support ongoing efforts to build libraries of project information and project imagery.
Support other Church Online and Social Media team needs.
Support our sales team in the design of pitches and proposals.
Support proposals, presentations, and business development materials for print and digital.
Support testimony for correctness alongside approved files sent.
Support the brand development.
Support the creation of animations and motion graphics.
Support the design team on producing creative assets.
Support the Head of Brand on team projects.
Support the Lead Designer with campaign projects.
Support the Marketing team through designing effective marketing materials.
Support the team on a daily basis.
Support trade show design, development and preparation as needed seasonally.
Support your team with concept creation, layout and production.
Take
Take an active role in evolving our visual language, brand guidelines and our design system.
Take an active role in the entire design process for a wide variety of platforms and mediums.
Take on additional tasks as needed.
Take photographs to be used online and in social media.
Take the design "brief” to record requirements.
Take work from concept to final execution within deadlines.
Team up
Team up with the creative, brand, and production teams on a variety of projects.
Train
Train people up in all fields pertaining to content marketing.
Transform
Transform your room into your monitor and then fill it with information.
Translate
Translate concepts into finalized designs.
Translate firmwide content into useful resources for marketing team.
Translate strategic direction into high-quality design within an established brand identity.
Understand
Understand and comply with company policies.
Understand digital file optimization and colorspace.
Understand client needs and propose effective design solutions.
Update
Update existing catalogue pages with corrections provided by the marketing department.
Updates all associated collateral material as it applies to menu changes.
Update website content in Wordpress.
Uphold
Uphold and strive to innovate within brand standard guidelines.
Upload
Upload and maintain content in our centralized system.
Upload or share as needed.
Use
Use effective time management to meet deadlines.
Use standard reporting tools like Google Analytics to analyse website's statistics.
Utilize
Utilize and maintain organized collection of digital photography, video and graphic assets.
Utilize an extensive variety of computer art media, state-of-the-art computer systems and software.
Utilize in-house assets to create new material for various mediums.
Verify
Verify appropriate analytics tracking.
Verify quality of finalized sites and help troubleshoot broken html and other site elements.
Work with
Work alongside Creative Team to support the development of the company's marketing collateral.
Work alongside the other designers to provide and receive feedback.
Work collaboratively on team-based projects within established timeframes.
Work collaboratively with stakeholders to ensure a consistent brand perception across all channels.
Work collaboratively with team to produce engaging consumer experiences that reflect the brand.
Work effectively with outside suppliers.
Work on multiple projects across different platforms simultaneously.
Work on multiple projects simultaneously often with competing deadlines.
Work on projects that are both specific and those with enterprise scope.
Work simultaneously on projects based on company workload.
Work with a high-level of efficiency and able to multitask with different platforms.
Work with Art Director, UI / UX team, Producers, and Software Engineering teams.
Work with clients to develop their unique requests.
Work with copywriters and senior designer to produce final design.
Work with other departments for one-off requests for creative assets.
Work with other Marketing and Dev team members closely to conceptualize and create designs.
Work with outside vendors when necessary to meet objectives.
Work with partners across Cash App to guarantee an integrated brand experience.
Work with print vendors in gathering quotes and coordinating production timelines.
Work with team to develop SEO.
Work with the marketing team to create ads and other brand assets.
Work with vendors to estimate marketing projects and oversee production.
Write
Write basic front-end code (HTML / CSS) with the added bonus of Python / Javascript experience.
Write, review and format promotional and educational texts.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Graphic Designer:
Design
Typography
HTML
After Effects
CSS
Marketing
Layout
Print
Powerpoint
Excel
Photography
Word
Web Design
Adobe Photoshop
Wordpress
Sketch
Video EDIting
Illustration
Microsoft Office
Digital
Adobe Creative Cloud
Acrobat
Animation
Social Media
Agency
Project Management
Production
Adobe Indesign
Adobe Suite
Advertising
Branding
Motion Graphics
Creative Design
Figma
Composition
UX
Dreamweaver
Fine Arts
Javascript
UI
Premiere
Most In-demand Soft Skills
The following list describes the most required soft skills of a Graphic Designer:
Written and oral communication skills
Attention to detail
Organizational capacity
Time-management
Creative
Interpersonal skills
Problem-solving attitude
Team player
Detail-oriented
Organized
Self-starter
Multi-task
Self-motivated
Flexible
Analytical ability
Collaborative
Work ethic
Bilingualism
Meet deadlines
Work independently with little direction
Presentation
Work under pressure
Positive attitude
Proactive
Innovative
Adaptable to changes
Driven
Ability to manage multiple tasks
Enthusiastic
Can-do attitude
