An Email Developer is a professional who specializes in creating and coding email campaigns that engage and captivate audiences. In a digital age where email marketing is a cornerstone of communication and engagement, the role of an Email Developer is paramount. In this blog post, we delve into the primary responsibilities and the most in-demand hard and soft skills for Email Developers.

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Main Responsibilities of an Email Developer

The following list describes the typical responsibilities of an Email Developer:

Adhere to

Adhere to production schedules and deadlines for all communications.

Analyze

• Analyze and troubleshoot marketing campaigns to ensure adherence to platform process.

• Analyze email performance metrics and optimize campaigns accordingly.

Assist

• Assist with additional projects as requested.

• Assist with email campaign reporting.

• Assist with print design as needed.

Back-up

Back-up Print Production Supervisor or conduct duties as assigned.

Build

• Build campaigns based off workflows designed by digital strategists.

• Build email journeys or automations.

Code

• Code and maintain landing pages using a software like Pardot for our marketing campaigns.

• Code responsive HTML email templates.

Collaborate with

• Collaborate with cross-functional teams to align email campaigns with overall marketing strategies.

• Collaborate with leadership and other team members to come up with appropriate solutions.

• Collaborate with marketing teams to develop email content and strategies.

Conduct

Conduct competitor analysis and benchmarking for email campaigns.

Coordinate

Coordinate with graphic designers for visual assets.

Craft

Craft promotional pages in collaboration with Marketing and Design.

Create

• Create and develop emails for a variety of clients.

• Create and execute basic email campaigns.

• Create and maintain websites with Gatsbyjs and other js frameworks.

• Create and maintain Wordpress websites.

• Create and manage email marketing databases.

• Create and tested responsive email templates and deploy them to various customer demographics.

• Create and update web content for clients.

• Create email in HTML responsive design.

• Create future friendly® possibilities.

• Create / maintain graphics, logos, envelopes received from client and internal.

• Create print ready documents for variable data printing.

• Create web banners corresponding with email artwork (or vice versa).

Debug

Debug and thouroughly test emails (responsible for QA process).

Design

• Design and layout email campaigns.

• Design assets for use across association digital channels such as website and social channels.

• Design support of various websites including WordPress and other platforms.

• Design trigger based journeys and workflows to deliver cross channel marketing capabilities.

Develop

• Develop advanced personalisation functionality in email.

• Develop all email templates and promotional content within production schedules.

• Develop and test across multiple browsers, platforms, and devices, including smartphones and tablets.

• Develop controls on all data inputs and outputs to drive data cleanliness.

• Develop custom email features and functionalities.

• Develop email templates compatible with different email service providers.

• Develop HTML / CSS-based, responsive emails for marketing campaigns and newsletters.

• Develop HTML emails and landing pages.

Document

Document setup using Ms-Word, Adobe Photoshop, Dreamweaver, Illustrator, In-Design, Quark.

Ensure

• Ensure brand consistency across all email communications.

• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR).

• Ensure email design and assets follow industry policies and best practices.

Follow

Follow the correct procedures, policies and documentation requirements across project phases.

Identify

• Identify business needs and develop with solutions that support the company.

• Identify business needs and develop with solutions that support the company goals.

• Identify key campaign parameters and inputs.

• Identify opportunities to enhance client relationships and increase client engagement with emails.

Implement

• Implement A/B testing for email subject lines and content.

• Implement dynamic content and personalization in emails.

• Implement dynamic content based on user behavior and preferences.

• Implement email authentication protocols (SPF, DKIM, DMARC).

Integrate

• Integrate email campaigns with CRM and marketing automation platforms.

• Integrate various CMS / content platforms with static site generators for headless solutions.

Interpret

Interpret matrixes submitted by marketing managers to create the appropriate targeted audience list.

Keep

Keep design assets organized and accessible.

Lead

• Lead and support implementation of special web projects and initiatives as required.

• Lead enhancement and adoption of Adobe campaign platform for marketing needs.

• Lead scoring and marketing automation experience.

Liaise with

• Liaise with 3rd party partners to monitor and support relevant platforms and their performance.

• Liaise with digital marketing team to integrate email programs and Adtech (DMP).

• Liaise with multiple internal departments regarding job requests.

Maintain

• Maintain email templates and libraries.

• Maintain excellent quality in the creation, testing, and review process.

• Maintain familiarity with various ESP (Email Service Providers).

Make

Make minor amends to text and images is required.

Manage

• Manage and maintain email marketing content calendars to ensure accuracy.

• Manage contact list uploads and segment health.

• Manage data, segmentation, and communication lists.

• Manage email marketing schedules and calendars.

• Manage project timelines and tasks through the use of various workflow management systems.

• Manage the email database, including audience segmentation and list creation / maintenance.

Minimize

Minimize unsubscriber rate by providing recommendations for useful and meaningful email content.

Monitor

• Monitor and analyze unsubscribe rates and subscriber engagement.

• Monitor and ensure organizations compliance with relevant CASL.

• Monitor email deliverability and open rates.

Optimize

Optimize email templates for various email clients and devices.

Oversee

Oversee audience segmentation in collaboration with key stakeholders.

Own

Own HTML development of email campaigns.

Participate in

Participate in daily, weekly team and Agile meetings as needed.

Perform

• Perform campaign-specific quality assurance testing.

• Perform cross-client testing using Litmus.

• Perform other duties and projects as assigned.

Pilot

Pilot and code creative solutions, with a focus on promotional email campaigns.

Populate

Populate, develop and build responsive / modular HTML emails for delivery via.

Provide

• Provide recommendations for email marketing automation workflows.

• Provide sound best practice direction and solutions to email campaign related challenges.

• Provide status updates to cross functional teams and management.

• Provide support for email marketing campaigns during peak periods.

• Provide technical support to business partners by troubleshooting content related issues with email.

• Provide training and support to internal teams on email marketing best practices.

Receive

Receive similar job offers.

Recognize

Recognize business needs and establish solutions that align with the company goals.

Schedule

Schedule and lead meetings to manage tasks, address impediments, and provide updates on progress.

Segment

Segment email lists based on audience demographics and behavior.

Select

Select the country where you are applying for employment, and review.

Stay abreast of

• Stay abreast of industry trends and innovations in email marketing.

• Stay updated on email design trends and best practices.

Strive

Strive to deliver exceptional customer experiences.

Support

• Support implementation of the email migration project.

• Support marketing campaigns by generating targeted client and prospect lists.

• Support the creation of audiences, campaign rules and logic, for engaging and personalised journeys.

• Support the implementation of new automated email initiatives.

• Support the management and monitoring of data transfer automation for multiple brands.

Test

• Test and troubleshoot technical issues across desktop browsers, webmail, and mobile email clients.

• Test email campaigns for rendering and functionality.

• Test email design for functionality and rendering using Litmus.

Track

Track and report performance of marketing automation campaigns.

Translate

Translate UI designs / wireframes into pixel perfect code.

Troubleshoot

Troubleshoot and debug email rendering issues.

Understand

Understand and follow Email compliance standards.

Use

Use creative solutions to drive and code resolutions to problems.

Work with

• Work alongside Creative Department to understand customer needs and creative vision.

• Work alongside the creative team and digital designers.

• Work directly with Marketing Automation team and Creative Services team.

• Work through complex business processes and generate accessible solutions using best of breed tools.

• Work with a cross-functional team to produce high quality work.

• Work with Project Managers to develop personali.

Most In-demand Hard Skills

The following list describes the most required technical skills of an Email Developer:

1. Proficiency in HTML and CSS.

2. Knowledge of email coding standards and best practices.

3. Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).

4. Understanding of JavaScript for interactive email elements.

5. Familiarity with responsive design principles.

6. Ability to troubleshoot and debug email rendering issues.

7. Knowledge of email authentication protocols (SPF, DKIM, DMARC).

8. Experience with email testing and optimization tools.

9. Understanding of email marketing metrics and analytics.

10. Ability to code accessible emails for users with disabilities.

11. Knowledge of cross-browser compatibility issues.

12. Experience with email client rendering quirks.

13. Proficiency in using version control systems (e.g., Git) for collaborative coding.

14. Understanding of email deliverability factors and spam filters.

15. Knowledge of SQL for data manipulation and segmentation.

16. Familiarity with email personalization techniques.

17. Ability to integrate email campaigns with CRM systems.

18. Experience with email automation workflows.

19. Understanding of email marketing regulations and compliance standards.

20. Knowledge of API integrations for email marketing platforms.

Most In-demand Soft Skills

The following list describes the most required soft skills of an Email Developer:

1. Strong attention to detail and accuracy in coding.

2. Excellent problem-solving and troubleshooting skills.

3. Effective communication and collaboration with cross-functional teams.

4. Ability to manage multiple projects and deadlines.

5. Creativity and innovation in email design and layout.

6. Adaptability to evolving email marketing trends and technologies.

7. Customer-focused mindset with an understanding of user experience.

8. Analytical thinking for interpreting email performance metrics.

9. Flexibility to adjust email strategies based on campaign results.

10. Commitment to continuous learning and professional development in email marketing.

Conclusion

Email Developers play a crucial role in crafting engaging and effective email campaigns that drive customer engagement and business growth. With a blend of technical expertise and soft skills, they ensure that email marketing efforts resonate with target audiences and deliver measurable results.