Main Responsibilities and Required Skills for Director of Marketing
A Director of Marketing is responsible for setting marketing goals and objectives. They manage, lead and scale a marketing team and monitor progress to meet property revenue objectives. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Directors of Marketing.
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Main Responsibilities of Director of Marketing
The following list describes the typical responsibilities of a Director of Marketing:
Brainstorm
Brainstorm new and creative growth strategies.
Build
Build a diverse marketing analytics team.
Build a great marketing and sales funnel.
Build and lead an efficient organizational structure that executes with excellence.
Build and maintain long-term relationships with client senior leadership.
Build and maintain relationships with internal and external collaboration partners.
Build and manage a team of internal employees, freelancers, and external agencies.
Build a strong, repeatable and scalable demand generation process.
Build equally strong in-store and digital programs that create overall 360° strategy.
Build, gain approval for, and manage an annual marketing budget.
Build, mentor and manage the marketing team.
Build positive and productive working relationships with partners, and the community.
Build rapport with ALL BD and Marketing staff and understands their skills, goals, and potential.
Build the framework for lead generation and conversion.
Check
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Coach
Coach, motivate and mentor Brand Ambassadors - CPG and marketing team CPG.
Co-create
Co-create learning center from testing insights development.
Collaborate with
Collaborate with internal teams to create landing pages and optimize user experience.
Co-manage
Co-manage a paid marketing plan and digital agency.
Communicate
Communicate effectively and often to ensure all stakeholders are aligned.
Conduct
Conduct market research and competitive analysis.
Conduct personal visits, follow up on leads, close sales through lease signings.
Coordinate
Coordinate social media strategy, content development, and customer engagement.
Coordinate trademark registrations and renewals in partnership with LCA.
Create
Create a frictionless renewal methodology making it easy for customers to stay with the company.
Create and maintain a cohesive brand narrative across different channels and platforms.
Create an Integrated marketing strategy that aligns with organizations strategic needs.
Create, manage, and optimize KPIs to determine the impact of marketing campaigns.
Create marketing materials including product guides, case studies, and white papers.
Create marketing programs that articulate the benefits and use cases of our products.
Create production promotions and drive guest behaviour.
Deepen
Deepen relationships with key partners.
Define
Define and deliver global, multi-channel marketing strategy.
Define and track key performance metrics.
Define budget and hiring plan to expand marketing team.
Define plans, execute, and delegate responsibility as appropriate to ensure targets are met.
Demand
Demand and lead generation strategies (Acquire).
Determine
Determine channel distribution strategy.
Determine employee development and training plans.
Develop
Develop and bring your ideas to life for promotional events or activities.
Develop and execute marketing strategy to raise public awareness for the new sales channel.
Develop and maintain a 12 - 24 month marketing plan and strategy.
Develop and maintain a succession plan for management positions in sales and marketing.
Develop and maintain relationships with clients and identifying new opportunities.
Develop and oversee social media presence.
Develop and report on key performance and campaign performance metrics.
Develop annual marketing plan in support of organizational strategy and objectives.
Develop customer onboarding and engagement strategies and management of associated targets.
Develop, deploy, and manage various lead magnets and other CTA's.
Develop executive communications for marketing business results.
Develop, implements, and measures all elements of tactical marketing.
Develop integrated marketing plans to drive measurable growth of new customers.
Develop marketing and brand strategy in line with the strategic vision of the company.
Develop presentations Customer presentations.
Develop robust strategy to support the ambitious revenue and sales target.
Direct
Direct the preparation of the marketing plan.
Direct training of technical staff on BD- and marketing-related issues.
Drive
Drive an overall UX across media platforms that simply and effectively engages a broad audience.
Drive overall brand awareness, engagement, and growth ensuring achievement of company KPIs.
Drive profitability and revenue growth.
Drive the process for annual planning and cross team participation in that process.
Drive the completion key deliverables with strong attention to time, quality, impact and style.
Drive to succeed as an individual and as a team member.
Enable
Enable new business development.
Ensure
Ensure alignment against set KPIs and proactively drives initiatives to achieve brand metrics.
Ensure alignment of messaging with corporate vision and strategy.
Ensure all marketing programs are goal oriented and metric driven.
Ensure all marketing programs are metrics-driven and goal-oriented.
Ensure articulation of Organization's desired image and position, assure consistent.
Ensure brand messages are consistent.
Ensure our messaging on landing and product pages is engaging and effective.
Ensure that the marketing function is data-driven and rigorous in its decision making.
Ensure that the Organization regularly conducts relevant market research.
Ensure we nurture sales qualified leads that didn't close.
Establish
Establish goals and monitor performance to meet property revenue objectives.
Establish marketing policies and procedures.
Establish processes, procedures, and best practices.
Evaluate
Evaluate all new brand launches and recommend feasibility for domestic market.
Exhibit
Exhibit and encourage high performance standards for themselves and others.
Expand
Expand the marketing services offering at Method through internal training and external marketing.
Forecast
Forecast the renewals and new ASV to quarterly targets.
Foster
Foster professional growth and community involvement.
Gather
Gather and provide segment intelligence to Xylem and appropriate leadership.
Grow
Grow and develop a passionate, engaged team with an employee-centric and customer-centric culture.
Help
Help build general marketing guidelines and approach and ensure adoption cross-company.
Help create this category and establish us as the leader.
Help drive the design and execution of major, cross-functional growth initiatives.
Help support Content strategy working with both internal and external resources.
Hire
Hire and retain the right people that fit their culture.
Identify
Identify, add, and scale digital acquisition channels, including PPC, organic search and email.
Identify and create specific content components to support lead generation components.
Identify, manage, maintain, and grow key accounts.
Identify new business opportunities through monitoring of the industry, research and client feedback.
Identify the facility's marketing needs.
Identify trends and insights, and optimize spend and performance based on the insights.
Implement
Implement a thought leadership program.
Improve
Improve digital assets, including web site, social media, and event materials.
Improve our approach, build upon what we've started, invent new and better techniques.
Investigate
Investigate and test new channels to communicate with our existing customers.
Lead
Lead A / B and multivariate testing of potential new programs and ideas.
Lead and grow our ticketing revenue for virtual and IRL events.
Lead and plan the company's trade show activities.
Lead Annual Marketing Planning Process.
Lead customer escalations.
Lead, develop, and manage marketing & demand generation campaigns.
Lead generation through marketing communications.
Lead growth for ticketing revenue in virtual and IRL events.
Lead, inspired, coached, and developed team members for career growth.
Lead large brand level initiatives that span across patient and HCP channels.
Lead Marketing skill building agenda partnering closely with HR & our Learning Development team.
Lead, mentor and develop the marketing team.
Lead multi-channel response attribution to optimize marketing channel investments.
Lead our Associate Marketing Manager (FAMM) training to develop future marketing leaders.
Lead projects as assigned, such as cause-related marketing and special events.
Lead promotional resource development for the PCP audience.
Lead sprint planning including backlog refinement.
Lead the development of the marketing strategies for new and existing product verticals.
Leverage
Leverage an established network and pipeline utilizing online CRM tracking application.
Maintain
Maintain a defined and very focused target market.
Maintain and expand partnerships with media agencies, influencers and advertising vendors.
Maintain an educated understanding of all payer sources and their impact on revenue.
Maintain quality of design throughout the Neo brand and its various outlets.
Manage
Manage activities of a small team (1-3).
Manage all marketing partners.
Manage a matrixed team of internal and external resources including.
Manage company-wide global marketing calendar and ensure flawless execution of marketing initiatives.
Manage development of all marketing collateral, including materials, event swag, etc..
Manage marketing assets and resources, including budget.
Manage multi-channel marketing initiatives.
Manage our marketing budget.
Manage our marketing team including in-house resources and outside vendors.
Manage the marketing budget and provide weekly updates on performance.
Manage, train, and develop a small but growing marketing team.
Meet
Meet profit / revenue goals by region, by customer.
Mobilize
Mobilize the execution of the team to deliver high ROI results with speed and efficiency.
Monitor
Monitor and report on the effective flow of data through our systems, programs, and processes.
Monitor and report the effectiveness of marketing campaigns to senior leadership on a monthly basis.
Monitor, assess, and report on website traffic.
Monitor costs and budgets.
Monitor progress and report on marketing performance.
Optimize
Optimize the entire demand generation funnel to cost-efficiently drive sales pipeline.
Optimize website and social media channels for SEO as well as usability.
Oversee
Oversee annual marketing budget planning for all marketing initiatives.
Oversee all production of sales brochure material.
Oversee brand marketing budget.
Oversee social media and SEO campaigns.
Oversee the editing and publication of all official campus publications.
Own
Own and direct all marketing initiatives.
Own editorial calendar and accompanying content.
Own our marketing budget and optimize accordingly to achieve company targets.
Own marketing content and drives marketing qualified lead generation.
Own Marketing Quarterly offsite content.
Own the agenda for A / B testing and conduct A / B testing to continually measure performance.
Own the brand and positioning guidelines across the company and products.
Participate
Participate in Communications team planning, strategy, staffing, etc..
Perform
Perform other related duties as assigned.
Plan
Plan and execute campaigns for corporate promotion, launching of new product lines, etc..
Plan, implement and manage entire marketing strategy.
Plan, implement and review brand and marketing strategies across each channel.
Plan, organize, and direct activities of subordinate managers.
Practice
Practice marketing to multiple stakeholders (Marketing, Product, Development).
Prepare
Prepare accurate monthly sales forecasts.
Prepare effective advertising campaigns based on market research.
Prepare fiscal marketing budget and track marketing spend.
Produce
Produce valuable and intriguing content for the online presence and organize all publications.
Provide
Provide coaching to all Communities in regard to relevant Communication efforts.
Provide leadership and guidance to sales team as required.
Provide position leadership and insights, supporting the company and marketing strategic objectives.
Provide strategic and proactive leadership to the Marketing team.
Provide thought leadership and perspective for adoption where appropriate.
Provide tools and materials to enable the sales team to function effectively.
Reconcile
Reconcile expenses to budget.
Recruit
Recruit, manage, lead and scale a marketing team dedicated to maximizing growth.
Roll up
Roll up your sleeves to create / drive visual tools to sell / explain products and services.
Run
Run effective digital ad campaigns that measurably increase leads.
Set
Set marketing goals and objectives.
Source
Source, engage and manage external vendors and agencies as needed.
Source and manage external creative agencies & freelancers as needed.
Stay up to date
Stay up to date on the latest marketing trends.
Support
Support event manager in all Fluent Corporate marketing events.
Support Product Strategy with market research studies, surveys, and community outreach programs.
Support the growth of those involved in business acquisition by mentoring and coaching.
Test
Test, experiment and find the most successful way to deliver against objectives.
Track
Track and report business analytics against KPIs.
Track record marketing higher ticket price products using an account based or tailored strategy.
Translate
Translate our company vision, positioning, and competitive advantages into impactful messaging.
Understand
Understand the basics of how to update web content and work with web designer to implement.
Understand the need of the senior and the aging process.
Undertake
Undertake continuous analysis of competitive environment and consumer trends.
Utilize
Utilize research to develop, implement, and measure marketing strategies.
Work with
Work and expand our existing network of contacts, advocates, and prospects.
Work at times of the day that suit you.
Work closely with Brand leads in US & Canada to ensure innovation aligns with brand strategies.
Work closely with referral sources.
Work closely with the business development team to implement partner marketing programs.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Director of Marketing:
Business
Social Media
Digital
Management
Marketo
Analytics
Content Marketing
SEM
B2B Marketing
Best Practices
Excel
Hubspot
E-Commerce
Eloqua
CRM
Marketing Automation Tools
Marketing Programs
Advertising
Email
Online Marketing
PR
Wordpress
Public Relations
Business Administration
Business Development
Marketing Analytics
Most In-demand Soft Skills
The following list describes the most required soft skills of a Director of Marketing:
Written and oral communication skills
Leadership
Analytical ability
Interpersonal skills
Creative
Organizational capacity
Attention to detail
Presentation
Problem-solving attitude
Collaborative
Team player
Entrepreneurial mindset
Self-starter
Decision-making skills
Flexible
Organized
Resourceful
Strategic thinker
Detail-oriented
Priority management
Time-management
Curious
Multi-task
Work ethic
Innovative
