An Editorial Assistant is a professional who provides crucial support to editorial teams in various industries, including publishing, journalism, and content creation. They play a vital role in ensuring the smooth operation of editorial processes and the timely delivery of high-quality content. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Editorial Assistants.

Get market insights and compare skills for other jobs here.

Main Responsibilities of a Digital Marketer

The following list describes the typical responsibilities of a Digital Marketer:

Analyze

• Analyze campaign data and adjust strategies to deliver maximum return on investment.

• Analyze digital data to draw key recommendations around website optimization.

Assist with

• Assist with event co-ordinations, logistics and administration.

• Assist with marketing data collection, organization and analysis.

• Assist with tasks related to the operations of marketing & communication function.

• Assist with the design and editing of graphics.

• Assist with the preparation, creation, and distribution of monthly newsletters.

Brainstorm

• Brainstorm new and creative digital growth strategies.

• Brainstorm new and creative growth strategies.

Collaborate with

• Collaborate with cross-functional teams, including sales and product development.

• Collaborate with graphic designers and content creators to produce multimedia content.

• Collaborate with internal teams to create landing pages and optimize user experience.

• Collaborate with larger Marketing department for any cross channel promotions.

• Collaborate with the data team to ensure proper tracking and reporting.

• Collaborate with the sales team to optimize the conversion rate of your campaigns.

• Collaborate with web developers to implement technical SEO enhancements.

Communicate

• Communicate all relevant marketing initiatives and promotions to staff.

• Communicate with clients & organize your work.

Conduct

• Conduct audience segmentation and personalize marketing communications.

• Conduct competitive analysis to identify strengths and weaknesses.

• Conduct experiments through A / B testing in ad creative, CTAs and landing pages.

• Conduct keyword research and analysis for paid search campaigns.

• Conduct market research and experimentation.

• Conduct market research to identify target audiences and consumer behaviors.

• Conduct social media audits to ensure best practices are being used.

• Conduct social & traditional media monitoring and analysis.

Contact

Contact customer for project development.

Content

• Content creation and implementation.

• Content creation - Blog posts, explainer videos, etc.

• Content management – Lead new content production and manage deployment across channels.

Coordinate

• Coordinate and execute marketing initiatives.

• Coordinate with sales team to create marketing campaigns.

• Coordinate with the content writing team.

Create

• Create a digital marketing plan.

• Create and implement an integrated marketing communications strategy.

• Create and maintain online listings across e-commerce platforms.

• Create and manage digital advertising campaigns across various platforms.

• Create and optimize Facebook, Instagram and Google ads.

• Create content for both print and web-ready marketing materials.

• Create funnels that convert.

• Create and optimize landing pages for conversion rate.

• Create SEO content and external links.

• Create social media calendar and posts to keep customers well-engaged and communicated.

Curate

Curate and edit video content across multiple growth channels.

Define

Define, prepare and track PPC and display campaigns (possibly with external agency).

Determine

Determine effectiveness of campaigns considering KPIs.

Develop

• Develop and distribute digital marketing reports and dashboards.

• Develop and execute content calendars for consistent messaging and branding.

• Develop and implement digital and e-commerce marketing strategies.

• Develop and implement internal company culture.

• Develop and implement web strategy.

• Develop and maintain relationships with influencers and industry partners.

• Develop and manage website content.

• Develop digital marketing strategies aligned with business objectives.

• Develop landing pages and conversion funnels to drive lead generation.

• Develop new product and concept with R&D team.

• Develop strategies for improving ecommerce experience.

• Develop surveys and analyze the output.

• Develop user acquisition and retention strategies.

Document

Document and communicate to the marketing team important information from synchronization meetings.

Drive

Drive social media engagement and deliver a consistent brand voice across platforms.

Educate

Educate internal partners on digital subject matter expertise.

Enhance

Enhance our ecommerce business sales through focusing on new customer acquisition.

Ensure

• Ensure social media activity is regularly audited to ensure quality and consistency.

• Ensure that the brand message is consistent.

• Ensure that your cover letter and resume are saved and sent as one file.

Evaluate

Evaluate important metrics and KPIs.

Execute

• Execute specialized strategies like challenges.

• Execute website A / B testing to improve website conversion rate.

Gather

Gather and analyze data for marketing and product reports.

Generate

Generate digital marketing campaign budgets and abstracts to submit for approval.

Help

Help at tasting demos and markets, during the week and weekend.

Identify

• Identify the latest trends, insights and technologies affecting our industry.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Identify trends and insights in order to achieve OKRs.

• Identify trends and insights to optimize campaign performance.

Implement

• Implement A/B testing methodologies to optimize campaign effectiveness.

• Implement and optimize pay-per-click (PPC) advertising campaigns.

• Implement content marketing strategies to increase brand awareness and engagement.

• Implement email marketing campaigns to nurture leads and engage customers.

• Implement, manage and monitor digital marketing campaigns.

• Implement retargeting strategies to re-engage website visitors and leads.

• Implement strategies for lead nurturing and customer lifecycle management.

• Implement user experience (UX) improvements to enhance website performance.

Increase

• Increase engagement on social media accounts.

• Increase the number and quality of visitors and advertising campaign impacts.

• Increase traffic across all digital channels, as well as in-store.

Initiate

Initiate market research and competitor analysis to keep update with industry trend.

Liaise with

Liaise with external partners as first point of contact.

Listen

Listen and proactively seek competitive activities in order to provide recommendations accordingly.

Maintain

Maintain digital dashboard of several different accounts.

Make

Make it matter - We focus on what will have the biggest impact.

Manage

• Manage and upkeep marketing dashboard with key metrics to share with management.

• Manage budgets and allocate resources effectively across digital channels.

• Manage, maintain and report on your respective digital marketing budget.

• Manage paid traffic campaigns.

• Manage social media accounts and create engaging content for different platforms.

Measure

Measure and report performance of all digital marketing campaigns.

Monitor

• Monitor and analyse effectiveness of marketing content.

• Monitor and analyze digital marketing metrics and KPIs.

• Monitor and analyze SEO tracking and reporting.

• Monitor and manage pages of the website relevant to demand generation to maximize lead conversion.

• Monitor and respond to trends and conversations in online communities and forums.

• Monitor existing PPC campaigns.

• Monitor key online marketing metrics to track success.

• Monitor online reputation and respond to customer feedback and reviews.

• Monitor site analytics and content accuracy to meet user needs.

Operate

Operate with a goal of increasing the brand's organic traffic and revenue.

Optimize

• Optimize spend across paid channels including paid search, retargeting and paid social.

• Optimize website content and structure for search engine visibility (SEO).

Oversee

• Oversee a content strategy.

• Oversee our marketing automation software and CRM.

Own

Own our martech stack and evaluate emerging technologies.

Perform

Perform ongoing keyword discovery, expansion, and optimizations.

Plan

• Plan and execute digital marketing campaigns.

• Plan, execute and measure experiments and conversion tests.

• Plan, execute, and measure experiments and conversion tests.

Prepare

• Prepare accurate reports on our marketing campaign's overall performance.

• Prepare emails to send out to Customers.

Prioritize

Prioritize functional design geared toward accomplishing measurable user interactions.

Produce

Produce lists, reports and PowerPoint slides for various marketing purposes.

Propose

Propose and put in place initiatives that will help grow traffic & conversion on all our platforms.

Provide

• Provide analytical reporting of campaigns to stakeholders.

• Provide thought leadership and perspective for adoption where appropriate.

• Provide weekly status reports.

Recommend

Recommend and create A / B or multivariate test plans to improve user experience and conversion.

Research

• Research and identify new acquisition sources.

• Research and keep up to date with industry trends.

• Research potential clients, stakeholders and entrepreneurs.

• Research SEO keywords to use throughout the company's website and marketing materials.

• Research supply chain options.

Respond to

Respond to media inquiries in a timely manner [interviews, special events, podcasts, etc].

Run

Run split tests and continuously optimize every aspect.

Schedule

Schedule and post social media content.

Stay updated on

• Stay abreast of emerging digital technologies and platforms for marketing purposes.

• Stay on top of competitors and consumer trends.

• Stay updated on industry trends and best practices in digital marketing.

Support

Support all current digital marketing efforts.

Update

Update internal databases and reports.

Use

• Use earned media effectively.

• Use the data to follow up on our goals (ROI and KPIs).

Utilize

Utilize marketing automation tools for lead generation and customer segmentation.

Work with

• Work independently and as a part of a team.

• Work with affiliates and other partners to create campaigns.

• Work with eCRM to optimize remarketing and target prospective customer the most cost-efficient way.

• Work with external agency partners and tools to determine the right channel mix.

• Work with partners and internal teams to deliver on SEO best practices and trends.

• Work with publishers / partners to leverage sales through affiliate networks.

• Work with the wider team to ensure best possible brand strategy is delivered.

• Work with your team to brainstorm new and innovative growth strategies.

Write

Write content for the web, social media, and other promotional materials.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Digital Marketer:

1. Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads).

2. Knowledge of search engine optimization (SEO) techniques and tools.

3. Experience with email marketing platforms (e.g., Mailchimp, HubSpot).

4. Familiarity with marketing automation software (e.g., Marketo, Pardot).

5. Understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics).

6. Proficiency in social media management tools (e.g., Hootsuite, Buffer).

7. Experience with content management systems (e.g., WordPress, Drupal).

8. Knowledge of HTML and CSS for basic website editing and optimization.

9. Familiarity with customer relationship management (CRM) systems.

10. Experience with data analysis and reporting tools (e.g., Tableau, Power BI).

11. Understanding of conversion rate optimization (CRO) principles.

12. Proficiency in graphic design software (e.g., Adobe Photoshop, Canva).

13. Knowledge of video editing software for multimedia content creation.

14. Understanding of digital marketing regulations and compliance standards.

15. Experience with marketing analytics and attribution modeling.

16. Proficiency in keyword research and competitive analysis tools.

17. Knowledge of e-commerce platforms and online sales channels.

18. Understanding of mobile marketing strategies and best practices.

19. Experience with web development tools and languages (e.g., JavaScript, PHP).

20. Knowledge of emerging technologies such as augmented reality (AR) and virtual reality (VR) for marketing applications.

Most In-demand Soft Skills

The following list describes the most required soft skills of a Digital Marketer:

1. Strong communication and interpersonal skills.

2. Creativity and ability to think outside the box.

3. Analytical mindset and attention to detail.

4. Problem-solving and critical thinking abilities.

5. Adaptability and willingness to learn new technologies and techniques.

6. Time management and organizational skills.

7. Collaboration and teamwork.

8. Customer-centric mindset and empathy.

9. Adaptability to changing industry trends and consumer behaviors.

10. Leadership and project management skills.

Conclusion

Digital Marketers play a pivotal role in helping businesses thrive in the digital age. To excel in this dynamic field, professionals need a combination of technical expertise, analytical skills, and soft skills.