Main Responsibilities and Required Skills for a Content Developer
A Content Developer is a professional who plays a crucial role in the creation and management of various types of content for websites, blogs, social media platforms, and other digital channels. They are responsible for developing engaging and informative content that attracts and retains the attention of the target audience. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Content Developers.
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Main Responsibilities of a Content Developer
The following list describes the typical responsibilities of a Content Developer:
Advise
Advise on optimum workflows to facilitate opportunities for automation and efficiency.
Advocate
Advocate the end user's experience in all product and documentation discussions.
Aid in
Aid in production of daily emails and updating of online resources.
Amend
Amend designs after feedback.
Analyze
Analyze and report on content usage and effectiveness.
Analyze existing instructional material.
Assist in
Assist in interviewing and selecting new technical content developers.
Assist servers in side work during down times.
Assist with development of custom rules and content.
Assist with other projects as needed in support of Manufacturing Operations.
Assist with the day-to-day training needs in absence of other team members.
Attend
Attend to students needs and answer (or get answers) to their questions.
Author
Author assigned deliverables following provided templates and formats.
Build
Build and maintain customer health scorecards.
Build and maintain these pre-configured reports.
Build maps / network diagrams (logical and physical).
Build relationship policies.
Champion
Champion customer needs and requirements within Tigera.
Coach
Coach other trainers to deliver content developed by this position.
Collaborate with
Collaborate with designers, product managers, and engineers to deliver user-empathetic content.
Collaborate with graphic designers and multimedia specialists to create visually appealing content.
Collaborate with internal stakeholders to validate course design and content.
Collaborate with internal teams on content, product functionality, and relevancy.
Collaborate with management and team members to ensure goals are met.
Collaborate with marketing and sales teams to align content with business goals.
Collaborate with our sales team to support active client engagements, tailoring messaging as needed.
Collaborate with UX/UI designers to create user-centric content experiences.
Collaborate with VCIs, PM, TPMs and Engineering SMEs to validate course design and content.
Communicate with
Communicate regularly with the editor and meet deadlines.
Conduct
Conduct A/B testing to optimize content effectiveness.
Conduct background research on new content initiatives to inform features and priorities.
Conduct competitor analysis to identify content gaps and opportunities.
Conduct customer event sessions for education as needed.
Conduct keyword research to identify trending topics and optimize content accordingly.
Conduct Train the Trainer (TTT) sessions to fellow Instructors and Developers.
Conduct user research and gather feedback to improve content relevance.
Contribute to
Contribute ideas and feedback on current and future content and content development strategies.
Contribute regularly to privatefundscfo.com and bi-monthly print magazine.
Contribute to team effort by accomplishing related results as needed.
Contribute to the group's social media presence.
Coordinate with
Coordinate with appropriate IT and vendor relations teams.
Coordinate with subject matter experts and stakeholders to gather input and validate content accuracy.
Create
Create and edit content to maximize simplicity and comprehension.
Create and manage content calendars to ensure timely delivery of content.
Create and promote content on social media.
Create approximately 5 Content Development Units (CDUs) each month.
Create authentic projects to assess the skills and knowledge acquired throughout the course.
Create biweekly reports of departmental training needs assessment.
Create e-learning and have expertise on e-learning tools and methodologies.
Create Hands on Labs for all courses.
Create in-product help and navigation.
Create learning content for videos, webinars, guides, job aids, presentations, and / or newsletters.
Create & maintain other learning aids such as technical illustrations.
Create monthly newsletters for staff and students.
Create multiple choice practice exam questions from First Period to Red Seal.
Create scripts for video production.
Curate
Curate external material to supplement internal materials as needed.
Design
Design and Develop Hands-on Labs for technical training curriculum.
Design and develop innovative learning solutions that meet audience training needs.
Design and develop materials that use gamification methods to sustain the attention of the learner.
Design and implement hands-on lab exercises to support training materials.
Design computer training manuals by identifying and describing information needs.
Design logic and analyse / manipulate data.
Develop
Develop a holistic, content-driven strategy for customer self-sufficiency and product adoption.
Develop and deliver content for customer webinars and TOIs for internal audience.
Develop and deploy interactive assets and templates based on content needs and requirements.
Develop and design online material and assessment tools.
Develop and document software hands-on activities following provided templates and formats.
Develop and edit online learning material and content.
Develop and maintain a social media calendar that encourages employee opportunities.
Develop and maintain brand voice and style guidelines.
Develop and maintain content libraries and databases.
Develop and present service incident reports for major escalations.
Develop and updates the clinical content of InterQual's Clinical Products.
Develop assessments and metrics to gauge employee performance and program outcomes.
Develop content and organize interpretive materials for ingestion and iteration by the design team.
Develop content for email marketing campaigns and newsletters.
Develop content for online learning platforms and courses.
Develop content strategies based on target audience analysis.
Develop curriculum and content for instructor-led and self-paced trainings.
Develop custom courses to cater to the customer and internal audience requirements.
Develop expertise in modern SaaS product lines and become an SME.
Develop illustrations, logos and other designs using software.
Develop internal enablement training for various groups within Cloud Security.
Develop new and creative approaches to content development.
Develop promotional materials and digital content in a timely manner.
Develop scripts and commands for batch processing, e.g., regular expressions, Windows shell, etc..
Develop technical courseware for Pre-GA readiness.
Develop troubleshooting modules and courses for technical support personnel.
Drive
Drive continuous quality improvement through class observation and instructor feedback.
Drive to succeed & Motivation.
Edit
Edit and proofread content to ensure accuracy, clarity, and consistency.
Educate
Educate other developers with your own voice.
Engage
Engage with regional teams to support localization and deployment courses.
Engage with regional teams to support localization and deployment of courses.
Ensure
Ensure all SOP binders have the correct revision with the relevant SOP's for each Production Area.
Ensure assigned projects are developed and delivered according to the established schedule.
Ensure Customer Success – Obsessive and unwavering commitment to making customers successful.
Ensure delivered code follows secure coding practices and guidelines.
Ensure early warning to the leadership regarding degraded or missed service levels.
Ensure that all content is engaging and relevant and inline with brand guidelines.
Establish
Establish and maintain the internal team content workflow and client-facing content working process.
Establish writing guidelines, derive best practices and writing strategy principles.
Facilitate
Facilitate classroom training with new hires.
Fulfill
Fulfill other business analyst and program management duties as needed.
Gather
Gather and incorporate feedback from internal and external customers.
Generate
Generate content that reflects existing blueprint standards and current scientific research.
Handle
Handle client communications regarding content iteration, deliveries and needs.
Help
Help manage agency's websites.
Identify
Identify gaps in the content of our digital marketing materials and recommend new topics.
Implement
Implement content marketing strategies to drive engagement and conversions.
Integrate
Integrate Schwab-specific use cases.
Interface
Interface protocols, including GTPv1 / v2, Diameter, IPSec.
Interface with engineering to develop specifications for course content.
Learn
Learn and discover new technologies.
Leverage
Leverage data driven insights to drive decisions.
Leverage data driven insights to inform design and development.
Maintain
Maintain a clean workstation.
Maintain Ag for Life's health and safety website and social media channels.
Maintain and record member engagements using internal systems and protocols.
Maintain and updates organizational structure of content production and time-based performance.
Maintain a positive and self-motivated attitude.
Maintain host groups based on asset management data.
Maintain technical knowledge by attending educational workshops, reviewing publications.
Manage
Manage a database of Internet links to pertinent information.
Manage and prioritize multiple projects within given deadlines.
Manage content distribution across various platforms and channels.
Manage content translations for international audiences.
Manage long-term projects utilizes HTML and art production software to maximize content.
Manage the end-to-end renewal process.
Measure
Measure and monitor usage and adoption and report on trends to management.
Mentor
Mentor new developers, and provide support to other developers, especially those based on-site.
Monitor
Monitor and analyze content performance using analytics tools.
Monitor and respond to comments and inquiries on social media platforms.
Monitor the company's social media accounts and offer constructive interaction with users.
Monitor user-generated content and engage with the audience.
Monitor Workday product roadmap and product strategy to anticipate program additions and updates.
Optimize
Optimize content for search engines and lead generation.
Optimize content for search engines (SEO) to improve organic visibility.
Own
Own evidence-based digital mental health programs.
Own legal and marketing review process for marketing content.
Participate in
Participate as a member of team and work in a cooperative manner with participants and other staff.
Participate in brainstorms and creative concept development.
Perform
Perform data feed tuning.
Perform quantitative and qualitative analyses for service delivery processes and projects.
Plan
Plan and create HTML-based microlearning content for self-paced consumption.
Plan, develop and design course outlines to meet the needs of the High School Physics project.
Prepare
Prepare rough drafts and present ideas.
Prepare storyboards and outlines.
Present
Present technical hands-on training courses at customer's facilities.
Prioritize
Prioritize and manage multiple development efforts simultaneously.
Process
Process focused with the ability to manage the curation of content.
Produce
Produce high-quality process documentation for monitoring and content creation tasks.
Produce professional short-form and long-form educational videos.
Provide
Provide consultation for routine systems development.
Provide feedback and suggestions to improve content production processes.
Provide feedback / input on campaigns developed by external ad agencies and freelance designers.
Provide interactive and hands-on online activities for students.
Provide project management support to services and training teams.
Provide proofreading and peer reviews on marketing collateral.
Reach
Reach with hands and arms.
Read
Read tickets, finish plates and run food or delegate to a team member.
Reduce
Reduce cost of deployment via influence on pre-configured content.
Research
Research and write blog posts for publication on an ongoing basis.
Research relevant topics and gather information from reliable sources.
Research, synthesize and write to the highest levels.
Respond to
Respond quickly to user feedback and makes necessary edits to question bank content.
Retrieve
Retrieve any items guests may need to accompany their meal.
Review
Review completeness of requirements prior to Service Provider or internal solutioning.
Review developments with cross-functional partners to validate accuracy.
Revise
Revise and provide constructive feedback on content written by other authors.
Scope
Scope and develop traditional instructor-led courseware.
Set-up
Set-up the course and handle all site logistics (during the course).
Spend
Spend time with Support teams to handle customer SRs and understand the support training needs.
Stay informed about
Stay informed about content copyright laws and ensure compliance.
Stay informed about web accessibility guidelines and ensure content compliance.
Stay updated with industry trends and incorporate them into content development.
Stay up to date on latest product developments from the company.
Stay up-to-date with emerging technologies and content formats.
Support
Support all businesses in Rentokil Initial UK.
Support the Head of Online Learning to review and sign off content.
Take
Take ownership of personal development.
Take responsibility and deliver results.
Take responsibility, delivers results and takes ownership of personal development.
Test
Test graphics across various media.
Train
Train cross-departmental staff on new tools and templates.
Transform
Transform data into meaningful and engaging executive style summaries / presentations.
Translate
Translate complex information and concepts into accessible learning materials.
Understand
Understand medical device industry products, CE-marking certification processes or accreditation.
Understand requirements to design training and develop course materials.
Understand the importance of confidentiality and working within company guidelines.
Update
Update of our eLearning and Virtual training programs.
Update website content as needed.
Utilize
Utilize capability modeling to align systems strategy and planning with business strategy and goals.
Utilize the Web for information and source material for daily and long-term editorial projects.
Validate
Validate accuracy and relevance of content generated with other team members.
Work with
Work closely with the Editor in Chief to present creative concepts and provide linguistic direction.
Work collaboratively with team members to provide and receive feedback tactfully.
Work collaboratively with team members to provide and receive feedback with tact and diplomacy.
Work effectively with others and respects all learning styles.
Work well independently and as part of a team (overall team-based project).
Work with appropriate subject matter experts to insure that content is accurate and comprehensive.
Work within agreed agile methodology, using appropriate software, to manage workloads effectively.
Work with other content experts to identify topics for new product development.
Work with SMEs and project team members to determine accuracy of source material and documentation.
Work with SMEs to develop and / or import the existing content in Xyleme.
Work with the Director of Marketing to produce final design.
Write
Write and / or edit media advisories and press releases.
Write and / or review engaging materials for high school students aligned to the CSTA standards.
Write clear marketing copy to promote our educational programs and courses.
Write compelling and high-quality content for websites, blogs, articles, and social media.
Write copy to team and customer specifications.
Write MCAT Physics passages and questions with comprehensive rationales.
Write technical how-to and troubleshooting articles.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Content Developer:
Excellent writing and editing skills.
Proficiency in grammar, punctuation, and style guidelines.
Knowledge of SEO principles and best practices.
Familiarity with content management systems (CMS) such as WordPress or Drupal.
Understanding of HTML and CSS.
Ability to conduct keyword research and use SEO tools.
Experience with analytics platforms like Google Analytics.
Competence in using social media management tools.
Basic graphic design skills using tools like Adobe Photoshop or Canva.
Familiarity with video editing software like Adobe Premiere Pro or Final Cut Pro.
Knowledge of email marketing platforms like MailChimp or HubSpot.
Proficiency in project management tools like Asana or Trello.
Understanding of web accessibility guidelines (WCAG).
Experience with content collaboration and workflow management tools.
Basic knowledge of UX/UI principles and user-centered design.
Familiarity with content marketing platforms like HubSpot or Contentful.
Ability to conduct competitor analysis using tools like SEMrush or Moz.
Knowledge of online learning platforms like Moodle or Blackboard.
Experience with customer relationship management (CRM) software.
Proficiency in Microsoft Office or Google Workspace applications.
Most In-demand Soft Skills
The following list describes the most required soft skills of a Content Developer:
Excellent communication skills (both written and verbal).
Strong attention to detail and accuracy.
Creativity and the ability to think outside the box.
Adaptability and flexibility to meet changing content needs.
Time management and ability to meet deadlines.
Strong organizational skills to manage multiple projects simultaneously.
Collaboration and teamwork to work effectively with cross-functional teams.
Problem-solving skills to address content challenges and find solutions.
Analytical mindset to interpret data and draw insights.
Continuous learning mindset to stay updated with industry trends and technologies.
Conclusion
The role of a Content Developer is multifaceted and requires a combination of technical expertise and soft skills. Their responsibilities encompass content creation, strategy development, optimization, distribution, and analysis. By possessing a diverse skill set and continuously honing their abilities, Content Developers can create impactful and engaging content that drives audience engagement, brand awareness, and business growth.
