A Content Coordinator is a professional who plays a crucial role in managing and coordinating various aspects of content creation and distribution. They work closely with content creators, editors, and other team members to ensure the smooth execution of content strategies. In this blog post, we will delve into the primary responsibilities and the most in-demand hard and soft skills required for Content Coordinators.

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Main Responsibilities of a Content Coordinator

The following list describes the typical responsibilities of a Content Coordinator:

Adapt

Adapt visuals from existing templates.

Administer

Administer all social media accounts – Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube.

Aid in

Aid in the creation and distribution of multimedia content (audio, video, etc.).

Analyze

• Analyze and assess Google Analytics traffic and registration / conversion data.

• Analyze competitors and remain up to date on digital trends and platform optimization strategies.

• Analyze video performance on our public channels and implement strategies to increase viewership.

Assist in

• Assist and ensure the smooth day-to-day running of digital content.

• Assist customers with service issues and questions posted on the blog, and though social channels.

• Assist external bloggers as needed so they have the information they need to complete projects.

• Assist in content creation and migration within SharePoint and other systems.

• Assist in content strategy development and provide insights for content planning.

• Assist in reports for campaigns, social media and email analytics.

• Assist on finding location set, timing and performers for scenes within budget restrictions.

• Assist the production by having all the elements needed during the day of shooting.

• Assist weekly marketing meeting and follow up on the upcoming campaigns.

• Assist with key strategic content projects and internal videos.

• Assist with the booking of the shooting teams and budgets.

• Assist with the briefing of creative agencies and creative deliverables.

Attend

• Attend client meetings to get first-hand intel on upcoming posts, events, items of importance.

• Attend local events, capturing and posting live on social platforms.

• Attend regular meetings with Habitat Greater Ottawa's communication team to develop joint content.

Brainstorm

• Brainstorm on creative content, bring ideas and discus on stunts and campaigns.

• Brainstorm topic direction and marketing strategy for our two podcasts.

Build

• Build creative and brand assets using Photoshop and InDesign.

• Build relationships with key social influencers.

Challenge

Challenge yourself to be creative, with support from the Design & Communication Specialist.

Collaborate with

• Collaborate with cross-functional teams to repurpose and leverage existing content.

• Collaborate with Marketing and Food & Beverage teams to capture high-quality photography and video.

• Collaborate with Marketing team and execute initiatives.

• Collaborate with Store Staff within parameters established by Store Managers.

• Collaborate with team members and directors to ensure content is engaging and on-point.

• Collaborate with the creative team on new and engaging projects and initiatives.

• Collaborate with the marketing team by bringing forward new concepts and ideas.

• Collaborate with the marketing team to align content with overall campaigns and initiatives.

• Collaborate with writers, editors, and designers to develop high-quality content.

Collect

Collect, format, and prepare the batch for re-ingestion into Content Management System.

Communicate

• Communicate and coordinate tasks in collaboration with the PR agency regularly.

• Communicate publish status with working team and relevant stakeholders.

Conduct

• Conduct A/B testing and experimentation to optimize content performance.

• Conduct competitor analysis to identify content gaps and opportunities.

• Conduct thorough research to gather information for content creation.

Contact

Contact episode guests and coordinate safe (with COVID-19 precautions) recording sessions.

Coordinate

• Coordinate 1 Quarter in advance with the digital content team and marketing team.

• Coordinate and enforce policies and procedures that pertain to the use of data resources.

• Coordinate and manage content production schedules.

• Coordinate compliance audits.

• Coordinate content efforts for campaigns.

• Coordinate filming and social media activities.

• Coordinate our partner payment system by adding data to all required sections.

• Coordinate pre-production.

• Coordinate required French translations for all content which requires edits.

• Coordinate social media creatives with in-house graphic designers.

• Coordinate team of copywriters and keep projects organized, within scope, and on-time.

• Coordinate translations and localization of content for different markets.

• Coordinate with stakeholders to gather requirements and align content with business objectives.

Create

• Create and compile press kit materials as per PR communication schedule.

• Create and execute content strategy for firm's social media channels.

• Create and grow social channels across a variety of networks.

• Create and maintain CMS documentation for training purposes.

• Create and maintain competitor and industry trend files.

• Create and maintain content calendars to ensure timely delivery.

• Create and maintain documentation for all CMS workflows.

• Create and put forth original content for Quebec's English-speaking innovation communities.

• Create and update a library for all branded contents.

• Create a strategy for email / social media marketing campaigns, including writing copy.

• Create, build and deploy new web pages using Sitecore CMS.

• Create content across social media accounts (Facebook, Instagram, LinkedIn, YouTube, Pinterest).

• Create enablement materials to help SAP Analytics Cloud customers learn and use the product.

• Create engaging and visually compelling content using design, layout and copywriting skills.

• Create monthly stats reports.

• Create, proofread or translate product information when needed.

Curate

Curate and manage playlists and categories, with daily requirements.

Determine

Determine the scope of a shoot (aka what we'll be shooting).

Develop

• Develop and deliver content training and workshops for internal stakeholders.

• Develop and implement content promotion strategies to increase visibility and engagement.

• Develop and maintain a network of industry experts and influencers.

• Develop and maintain content guidelines and style guides.

• Develop and manage a content calendar.

• Develop and prepare written reports and plans.

• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.

• Develop blog content and upload it to the site.

• Develop comprehensive community engagement strategies to foster social channel growth & engagement.

• Develop content creation for company training and events.

• Develop social media guidelines for bakeries.

• Develop the necessary tools (videos, articles, presentations etc.) to convey these messages.

Draft

Draft, design, and distribute monthly internal newsletter.

Drive

Drive the creation of local brand materials and assets.

Edit

• Edit and produce web-related video / visual content.

• Edit content for grammar and style.

• Edit images (size, format, colour) so they are true-to-life.

• Edit images with a basic graphics editor.

• Edit videos into core concept clips that address educational standards.

Ensure

• Ensure all content fits our brand, voice and style guidelines.

• Ensure both English and French copy is available for all blogger related projects.

• Ensure compliance with legal and ethical standards in content creation.

• Ensure consistency in brand voice and messaging across all content.

• Ensure projects are implemented effectively, on time, and meet reasonable accessibility guidelines.

• Ensure that the content is written in impeccable English.

• Ensure that the information provided is accurate and easy to understand.

Enter

• Enter data and gather requirements using predefined templates.

• Enter data into spreadsheets and content management systems (CMS).

Establish

Establish and lead process for content brainstorming with Marketing team.

Execute

• Execute on strategic learning projects connected to Digital Strategy programs.

• Execute the tagging and reporting system to measure and communicate community insights.

Facilitate

Facilitate online conversations with customers and respond to queries.

Follow-up

• Follow-up and track all content invoices and align with budgets.

• Follow-up with resources to retrieve required information in a timely fashion.

Generate

• Generate and provide insurance documents when requested by location.

• Generate, create, and execute content & social media posts.

• Generate monthly metrics reports for Social Media platforms and develop recommendations.

Grow

Grow our online following, drive inbound sales leads and website traffic.

Help

Help monitor, curate and coordinate aggregated content, including House Studio and UGC contributions.

Identify

• Identify new content opportunities and explore ways to repurpose existing content within the website.

• Identify problems and troubleshoot.

• Identify trends and opportunities.

Implement

Implement content management systems and tools to streamline workflows.

Integrate

Integrate contests and promotions through our CMS.

Keep

• Keep ahead of assets on hand to assure adequate content is available for future needs.

• Keep an up-to-date timesheet of the number of hours and tasks performed.

• Keep production statuses updated as shoots progress from start to finish.

• Keep track of multiple projects and progress.

Lead

Lead catalogue buildout and product information uploading.

Liaise with

Liaise with influencers / bloggers.

Log

Log error data on our dashboard.

Maintain

• Maintain and update existing content, including copy, links, videos, and images.

• Maintain a positive customer experience.

• Maintain brand consistency across all platforms (logo updates, seasonal updates, etc.).

• Maintain compliance with ICF's policies and procedures.

• Maintain existing data / digital information.

• Maintain ReStore social media presence across platforms including Facebook and Instagram.

Make

• Make changes and adjustments to different visuals.

• Make recommendations for new content or adjustments based on analytics.

Manage

• Manage and maintain training content.

• Manage content according to the requests received by the Assistant Director of Digital Content.

• Manage content budgets and track expenses related to content production.

• Manage content distribution across various channels, such as websites, social media, and email newsletters.

• Manage influencer communications under direction of influencer strategy.

• Manage log in and access info.

• Manage relationships with external content contributors, such as freelancers or agencies.

• Manage the connectivity and security of data-sharing.

• Manage the loaning or transferring of product.

• Manage video distribution outlets to help meet video KPI's.

Map

Map videos, video clips, and other content to Discovery Education's taxonomy.

Measure

Measure web traffic and monitor SEO.

Meet

Meet with mentors, make new friends across the globe and create a thriving personal network.

Monitor

• Monitor and analyze content performance metrics to identify areas of improvement.

• Monitor and manage user-generated content and incorporate it into the content strategy.

• Monitor E-Commerce processes at the store level.

• Monitor industry news and trends to identify content opportunities.

• Monitor security of data, network access, and network and backup systems.

• Monitor site activity and other data to track and measure performance.

• Monitor the activity of main competitors', communicate internally and archive.

Obtain

Obtain a positive and professional attitude under high pressure or changed circumstances.

Optimize

Optimize content for search engines using relevant keywords and SEO techniques.

Oversee

• Oversee partner relationships with ecommerce vendors.

• Oversee social media accounts' layout.

Own

Own the solution quality (QA) of content.

Participate in

• Participate in photo and video shoots.

• Participate in the resolution and troubleshooting of action plans for web-related issues.

• Participate in the testing of updated training modules.

Perform

Perform quality control for both inhouse and outsourced production.

Plan

Plan and execute effective video productions.

Prepare

• Prepare campaigns briefs targeting specific business objectives for specific audiences.

• Prepare graphics for promotional content and signage for in-store use.

• Prepare monthly reports based on content uploaded.

• Prepare station newsletters.

• Prepare the necessary documentation in order to verify the metadata.

Present

Present online ad design and copy to internal team and in client meetings.

Produce

• Produce ads and commercial banners.

• Produce clear, concise, engaging and inspiring videos.

Provide

• Provide back-up posting services.

• Provide support for PR events.

Put

Put products online while ensuring that the product pages created meet customer needs.

Receive

Receive similar job offers.

Report

• Report to the Global Digital Marketing Manager.

• Report to the Marketing Manager.

Request

Request marketing materials from content partners for use with campaigns & general merchandising.

Research

Research and stay ahead of social media and digital innovation tools and trends.

Respond to

Respond to audience feedback and engage with users through comments and social media.

Retrieve

Retrieve the required information needed to enrich product content from a variety of sources.

Review

• Review and assist with updating all PDF documents.

• Review and proofread content for grammar, style, and accuracy.

• Review daily Reports to ensure data is up to date in your respective destinations.

Seek

Seek additional information and pictures when necessary.

Select

Select appropriate shoot dates based on weather, availability, travel time, etc.

Sort

Sort out logistics with location contacts.

Source

Source, edit and organize digital assets.

Stay updated with

• Stay informed about content marketing regulations and best practices.

• Stay updated with industry trends and best practices in content marketing.

• Stay up to date with new digital media developments, vendors, and products.

Structure

Structure information per set guidelines.

Subject

Subject matter expert for select customers' content related data processes and systems.

Submit

• Submit revision requests to the content provider.

• Submit tickets, track, and follow through on customer requested content items.

Suggest

• Suggest and implement direct marketing methods to increase profitability.

• Suggest new ways to attract prospective customers, like promotions and competitions.

Support

• Support and communicate with our customer base.

• Support in the development and coordination of social, drip and nurture campaigns.

• Support on-air staff in creating original content.

• Support other Digital Publishing projects as needed.

• Support other teams that have TELUS Local Content related requests.

• Support the content team with pick-up pitches and story leads for content from across the business.

• Support the team with different reports and documents to be produced monthly.

• Support videographer(s) through entire production.

Take

• Take Ownership - Be an owner of the company you're building with our equity packages.

• Take screenshots of video content on publisher articles and sports pages.

Test

Test and QA new sites and features.

Translate

Translate all website copy to French.

Update

• Update all product MSRP, as needed.

• Update, maintain and revise existing online content.

Upload

• Upload content to digital services using Discovery Education's content management system.

• Upload digital content to various platforms and sites.

Use

• Use analytics to review effectiveness of assets and make recommendations.

• Use his / her time effectively and efficiently.

Utilise

Utilise analytics to inform future DCL development.

Work with

• Work closely with creative team to coordinate updates, as needed.

• Work closely with designers and writers to build timelines for content deliverables.

• Work closely with the Content & Discovery Product Manager on the incoming migration tasks.

• Work effectively with internal and external contacts to support content deliver.

• Work in collaboration with local Marketing Managers and Coordinators.

• Work independently and manage multiple projects simultaneously.

• Work to create a consistent consumer experience across all conversion touchpoints.

• Work well under pressure and manage multiple tasks within set time constraints.

• Work with both external and internal resources to oversee campaign localization.

• Work with external firms to ensure product information meets the set standards of quality.

• Work within stage and production environments for websites and intranets.

• Work with subject matter experts to ensure created materials are technically accurate.

• Work with the Content Management team to revise content requests.

Write

• Write content for web pages, emails, print materials.

• Write headlines, descriptions and link descriptions based on character limits prescribed by Google.

• Write optimized and tested subject lines and preview texts for all e-communications.

• Write verbiage and content for media appearances and speaker notes, as needed.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Content Coordinator:

1. Proficiency in content management systems (CMS) such as WordPress, Drupal, or Joomla.

2. Knowledge of SEO best practices and the ability to optimize content for search engines.

3. Strong writing, editing, and proofreading skills to create compelling and error-free content.

4. Experience with keyword research tools and the ability to incorporate relevant keywords into content.

5. Familiarity with analytics platforms like Google Analytics to track content performance and make data-driven decisions.

6. Understanding of social media platforms and their best practices for content promotion and engagement.

7. Knowledge of basic HTML and CSS to format and customize content on websites.

8. Experience with email marketing tools and the ability to create effective email campaigns.

9. Proficiency in graphic design software like Adobe Photoshop or Canva to create visual assets for content.

10. Familiarity with video editing software such as Adobe Premiere Pro or Final Cut Pro for creating and editing video content.

11. Understanding of content distribution channels, including social media scheduling tools like Hootsuite or Buffer.

12. Experience with content collaboration tools like Google Docs or Trello for efficient team collaboration and project management.

13. Knowledge of content localization techniques and tools for adapting content to different languages and cultural contexts.

14. Understanding of basic HTML and CSS to format and customize content on websites.

15. Proficiency in Microsoft Office or Google Suite for creating and organizing content documents and spreadsheets.

16. Familiarity with content marketing platforms like HubSpot or Marketo for content planning and automation.

17. Ability to conduct competitor analysis and stay updated with industry trends using tools like SEMrush or BuzzSumo.

18. Knowledge of copyright laws and content usage rights to ensure compliance when using third-party resources.

19. Experience with customer relationship management (CRM) systems to integrate content efforts with customer data and segmentation.

20. Understanding of basic web design principles and user experience (UX) concepts to optimize content for readability and engagement.

Most In-demand Soft Skills

The following list describes the most required soft skills of a Content Coordinator:

1. Strong communication and interpersonal skills.

2. Excellent problem-solving and critical thinking abilities.

3. Attention to detail and strong organizational skills.

4. Ability to multitask and prioritize tasks effectively.

5. Adaptability and flexibility in a fast-paced environment.

6. Creative thinking and the ability to generate innovative ideas.

7. Collaboration and teamwork skills.

8. Strong time management and deadline-oriented mindset.

9. Analytical skills to interpret data and derive insights.

10. Proactive and self-motivated approach to work.

Conclusion

A Content Coordinator holds a vital position in the content creation and distribution process. They are responsible for ensuring that content is produced, managed, and delivered efficiently and effectively. With a diverse set of responsibilities ranging from coordinating content calendars to optimizing content for search engines and engaging with audiences, Content Coordinators play a crucial role in content marketing strategies.