A Web Content Coordinator is a professional who plays a crucial role in managing and organizing web content for businesses and organizations. They are responsible for ensuring that the website content is up-to-date, engaging, and aligned with the company's goals and target audience. In this blog post, we will describe the primary responsibilities and the most in-demand hard and soft skills for Web Content Coordinators.

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Main Responsibilities of a Web Content Coordinator

The following list describes the typical responsibilities of a Web Content Coordinator:

Answer

Answer customers' questions on the product pages.

Assist in

• Assist in A / B testing, video and podcast hosting, copyediting, and image editing, as needed.

• Assist in the development and execution of content marketing campaigns.

• Assist the Director / Manager in the overall management of hotel destination Pages.

Carry out

Carry out quality assurance checks on website content, as needed.

Collaborate with

• Collaborate with cross-functional teams to gather information and insights for content creation.

• Collaborate with external content creators, such as freelancers or agencies, when necessary.

• Collaborate with stakeholders to gather requirements and provide content recommendations.

• Collaborate with the marketing team by bringing forward new concepts and ideas.

Communicate

Communicate publish status with working team and relevant stakeholders.

Conduct

• Conduct competitor analysis to identify content gaps and opportunities.

• Conduct content performance reporting and present findings to relevant stakeholders.

• Conduct regular content audits to identify areas for improvement and optimize existing content.

• Conduct user research and incorporate user feedback to improve the user experience.

Coordinate with

• Coordinate compliance audits.

• Coordinate required French translations for all content which requires edits.

• Coordinate with designers and developers to ensure proper formatting and functionality of web content.

• Coordinate with internal departments to implement AODA standards.

• Coordinate with product and web teams on go-live times for new experiences.

• Coordinate with Product Specialists.

Create

• Create action plans to finish projects on time.

• Create and maintain CMS documentation for training purposes.

• Create and maintain documentation for all CMS workflows.

• Create and maintain Excursion pages per destination.

• Create and publish high-quality web content, including articles, blog posts, videos, and infographics.

• Create, build and deploy new web pages using Sitecore CMS.

• Create, proofread or translate product information when needed.

Develop

• Develop and implement content strategies to meet the organization's objectives.

• Develop and maintain style guides and content templates for consistency across platforms.

• Develop and update graphic assets and web banners.

• Develop blog content and upload it to the site.

Edit

• Edit and proofread content for accuracy, grammar, and adherence to brand guidelines.

• Edit and update web pages.

• Edit images (size, format, colour) so they are true-to-life.

Ensure

• Ensure content is search engine optimized (SEO) to improve organic visibility and drive traffic.

• Ensure projects are implemented effectively, on time, and meet reasonable accessibility guidelines.

• Ensure that the information provided is accurate and easy to understand.

• Ensure that these are displaying accordingly on Web per.

Evaluate

Evaluate emerging web technologies for adoption where appropriate.

Follow-up with

Follow-up with resources to retrieve required information in a timely fashion.

Gather

Gather necessary information from inhouse contracting system).

Generate

Generate and compile audit reports.

Identify

Identify new content opportunities and explore ways to repurpose existing content within the website.

Implement

• Implement and manage content personalization and segmentation strategies.

• Implement changes to website content based on analytics and usability testing.

• Implement content distribution strategies to maximize reach and engagement.

• Implement content localization strategies for global audiences and multilingual websites.

• Implement content management systems (CMS) and ensure proper content tagging and categorization.

Keep

Keep track of multiple projects and progress.

Maintain

• Maintain and update existing content, including copy, links, videos, and images.

• Maintain a strong understanding of the organization's brand voice and ensure content consistency.

• Maintain compliance with ICF's policies and procedures.

• Maintain organization of CMS backend files.

Manage

• Manage and maintain digital asset libraries, including images, videos, and audio files.

• Manage content calendars and editorial schedules to maintain a consistent publishing frequency.

• Manage inquiries from Sales Centre.

• Manage web requests for content updates via Asana.

Monitor

• Monitor and respond to user comments, inquiries, and feedback on the website and social media platforms.

• Monitor / Audit WEB on a regular basis per destination.

• Monitor copyright and intellectual property guidelines to ensure legal compliance.

• Monitor website analytics to track content performance and make data-driven decisions.

Optimize

Optimize content for different devices and platforms, ensuring a seamless user experience.

Oversee

Oversee web image licensing and maintain an inventory of all assets.

Participate in

Participate in meetings as required.

Perform

Perform quality assurance checks to ensure all content is error-free and accessible.

Put

Put products online while ensuring that the product pages created meet customer needs.

Report

Report and resolve technical problems with IT staff and developers.

Respond to

Respond to feedback and implement appropriate changes.

Review

• Review and assist with updating all PDF documents.

• Review daily Reports to ensure data is up to date in your respective destinations.

• Review each website and all content using AODA compliance audit tool.

Seek

Seek additional information and pictures when necessary.

Stay current with

• Stay current with best practices and recommend changes.

• Stay on top of new and existing product pages that need to be updated.

• Stay updated with emerging technologies and content formats, such as voice search and interactive content.

• Stay updated with industry trends and best practices to enhance content effectiveness.

Submit

Submit, track and publish translations for copy in non-english speaking locales.

Test

Test and QA new sites and features.

Train

Train and support team members on content creation best practices and CMS usage.

Update

Update, maintain and revise existing online content.

Use

Use analytics to review effectiveness of assets and make recommendations.

Work with

• Work closely with creative team to coordinate updates, as needed.

• Work closely with designers and writers to build timelines for content deliverables.

• Work closely with the Content & Discovery Product Manager on the incoming migration tasks.

• Work with the Content Management team to revise content requests.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Web Content Coordinator:

1. Proficiency in content management systems (CMS) such as WordPress, Drupal, or Joomla.

2. Knowledge of HTML, CSS, and basic web design principles.

3. Experience with search engine optimization (SEO) techniques and keyword research tools.

4. Familiarity with web analytics platforms like Google Analytics or Adobe Analytics.

5. Basic understanding of coding languages like JavaScript or PHP.

6. Experience with multimedia content creation tools such as Adobe Creative Suite.

7. Proficiency in using social media platforms for content promotion and engagement.

8. Knowledge of website accessibility standards and guidelines (WCAG 2.1).

9. Understanding of content localization strategies and translation management systems.

10. Familiarity with content distribution platforms such as content delivery networks (CDNs).

Most In-demand Soft Skills

The following list describes the most required soft skills of a Web Content Coordinator:

1. Excellent written and verbal communication skills.

2. Strong attention to detail and proofreading abilities.

3. Creative thinking and problem-solving skills.

4. Ability to work independently and manage multiple projects simultaneously.

5. Strong organizational and time management skills.

6. Collaboration and teamwork abilities.

7. Adaptability and willingness to learn new technologies and trends.

8. Analytical mindset and data-driven decision-making.

9. Customer-centric approach and understanding of user experience (UX) principles.

10. Strong interpersonal skills and the ability to build relationships with stakeholders.

Conclusion

In conclusion, a Web Content Coordinator plays a vital role in creating and managing web content that aligns with the organization's goals and engages its target audience. This role requires a combination of technical expertise, creativity, and strong communication skills. By mastering the main responsibilities and developing the required hard and soft skills, Web Content Coordinators can effectively contribute to the success of a company's online presence.