Main Responsibilities and Required Skills for Social Media Specialist
A Social Media Specialist is a person who has the ability to build and maintain a community of followers within social channels such as Facebook, twitter and Tiktok. They provide consistent reporting, analysis and recommendations in order to optimize the content on social media platforms. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Social Media Specialists.
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Main Responsibilities of Social Media Specialist
The following list describes the typical responsibilities of a Social Media Specialist:
Access
Access social media performance reports and provide input for improvement.
Activate
Activate and manage social influencer, advocacy and partnership strategies.
Adhere
Adhere to confidentiality and business ethics.
Align
Align content and social media programs with SEO best practices.
Analyze
Analyze and organize all data collect from social media for marketing.
Analyze and report on the effectiveness of content distribution, link-building and PR activities.
Analyze key metrics and establish clear tracking goals and conversions.
Analyze, review and report on effectiveness of campaigns in an effort to maximize results.
Analyze rundowns and work with producers to coordinate on-air and digital products.
Analyze social media insights to guide ongoing social media campaigns.
Analyze the performance of channels, campaigns, and programs on a weekly and monthly basis.
Approve
Approve media content and monitor site activities.
Arrange
Arrange a consistent schedule with appropriate times for content to be posted throughout the week.
Assist with
Assist Consumer Engagement Director on various projects.
Assist in create engaging text, image and video content.
Assist in creating engaging text, image and video content.
Assist in developing the social media communication plans.
Assist in execution of ambassador.
Assist in planning and executing marketing campaigns.
Assist in the development and implementation of our social media strategies.
Assist Marketing Manager with Influencer Events if needed.
Assist Marketing Manager with monthly email newsletter.
Assist Marketing Manager with planning and executing events.
Assist with additional marketing efforts as requested.
Assist with administering our video platform, "Norwood TV”, including YouTube and Facebook.
Assist with all marketing events and global NSG events as needed.
Assist with creative direction and the launch of outreach campaigns.
Assist with crisis management, bad reviews, and negative news communications.
Assist with other tasks as assigned.
Assist with the creation of engaging multimedia content for the different social channels.
Assist with the development and execution for external and internal social media accounts.
Assist with the development, implementation, and management our content strategy.
Assist with the social media aspects of the Go to Market product launches.
Assist with video production.
Boost
Boost posts, coordinate and track paid advertising as needed.
Brainstorm
Brainstorm and develop new and innovative content ideas that achieve marketing goals.
Build
Build and execute Umbra brand and products awareness strategies across a variety of online channels.
Build and maintain a community of followers within assigned social channels.
Build and maintain digital communities for all brand pages across key social media networks.
Build and maintain relationships with the media and influencers.
Build and strengthen relationships with internal staff and departments.
Build and strengthen relationships with models and key influencers.
Build brand awareness and positioning.
Build knowledge of company and competitor products, sales processes and marketing strategies.
Build meaningful connections and encourage community members through dialog and messaging.
Build relationships with key media contacts.
Build relationships with thought leaders to grow industry awareness.
Collaborate with
Collaborate closely with our creative team to develop powerful assets for posts.
Collaborate with international business development team to develop campaigns and tactics.
Collaborate with local women's organizations and other partners where necessary to develop content.
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
Comfort
Comfort with email marketing strategies using Campaign Monitor or other email platforms.
Communicate with
Communicate key learnings and trends to management.
Communicate proactively with all key stakeholders.
Communicate with customers who comment or DM with fit questions or customer service needs.
Communicate with followers, respond to queries in a timely manner and monitor customer conversations.
Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
Communicate with industry professionals and influencers via social media to create a strong network.
Communicate with social media followers and respond to inquiries in a timely manner.
Communicate with social media followers, including responding to queries in a timely manner.
Compile
Compile end-of-month (EOM) report showing social results.
Compile lists describing our organization's offerings.
Conceptualize
Conceptualize and implement brand partnership giveaways to grow social following.
Conceptualize engaging multimedia content, including videos.
Conduct
Conduct A / B testing on posts and keyword / hashtag analysis.
Conduct customer satisfaction surveys.
Conduct industry-specific competitive analyses and reports on gaps and opportunities.
Construct
Construct social postings based on press releases, case studies, references, research, etc..
Content
Content creation and execution.
Contribute to
Contribute creative and unique ideas and concepts that are brand aligned.
Contribute to a daily stream of content, while being opportunistic with timely news / content.
Contribute to editorial calendar by managing content across all social platforms.
Contribute to the agency blog on key industry topics.
Cooperate
Cooperate with our SEO team with content when needed.
Coordinate
Coordinate and lead communications with social media partners and influencers.
Coordinate and maintain The DHS Program Social Media Editorial Calendar with online activity.
Coordinate and publish website content and social media.
Coordinate and strategize with regional social media co-ordinators to align brand messaging.
Coordinate for the production of digital content, videos, streams, with our AD and Project Manager.
Coordinate publishing schedule for newsletters.
Coordinate, recruit and curate user generated content on all platforms.
Coordinate social media and content with international dealers to ensure consistency and accuracy.
Coordinate with agency and media experts to improve marketing results.
Coordinate with our agency partners.
Coordinate with translators and content specialists in international markets.
Create
Create a content strategy.
Create a development plan.
Create and execute social media marketing plan.
Create and implement a community management strategy that drives loyalty to our brands.
Create and implement social media marketing plan and editorial calendar.
Create and maintain a social media content calendar.
Create and maintain company social media pages and profiles.
Create and maintain relationships with industry professionals and influencers.
Create and manage DHS Program content across social media channels. (.
Create and send event work orders to Operations Team.
Create a positive and safe environment in which students are inspired and impacted.
Create consistent, meaningful content consistent with the company.
Create content and perform in house training on best practises in social media.
Create content and schedule posts on numerous clients' social media accounts including.
Create content for press releases, byline articles and keynote presentations.
Create content for social media posts and blogs.
Create, curate and manage all published content (copy, images and video).
Create, edit, and publish social media content on Facebook, Instagram, etc..
Create editorial calendars and syndication schedules.
Create editorial calendars and write content in English.
Create Facebook Banners and keep Google events updated.
Create graphics, slideshows and videos for social media.
Create internal and external training videos and guides.
Create, manage, and execute ApplyBoard's social media strategy and social media content calendar.
Create, manage and execute social media campaigns to increase fan base and build engagement.
Create, manage, and optimize social media campaigns according to clients' business goals.
Create monthly reports, including content performance and audience behaviors.
Create monthly reports to show progress of social media metrics.
Create organic, engaging content, source images and write compelling copy for social media.
Create original content using photography, video all visual content for social channels.
Create promotions with market leaders and sales managers.
Create simple graphics for on-site signage and ensure always up-to-date.
Create social calendar and content plans aligned with client requirements and needs.
Create social media content on a weekly basis.
Create social media posts that are liked and shared and help us grow our brand.
Create unique content customized for each social channel that is on-brand.
Create weekly reports based on social media and website analytics.
Create written content including pitches, press releases.
Cultivate
Cultivate a comprehensive social media strategy.
Cultivate relationships and facilitate social messaging with partner brands and social influencers.
Curate
Curate boards on Pinterest for each new collection.
Define
Define best practices in content creation and production.
Deliver
Deliver communications elements of marketing campaigns on time and on-brand.
Demonstrate
Demonstrate outstanding judgment and discretion.
Design
Design and implement a social media strategy to align with organizational goals.
Design and implement social campaigns that highlight IMBA's values, programs and impact.
Design and implement social media strategy to align with business goals.
Design and implement social media strategy to align with organizational goals.
Design a strategy to include our subject matter experts in social media campaigns.
Develop
Develop a consistent strategic marketing techniques.
Develop a marketing strategy to grow and convert The Clinica's social media followers.
Develop and execute the Good Sports social media strategy.
Develop and implement a strategy to organically Gleamin's TikTok presence.
Develop and maintain a social media calendar, effectively engaging with the online community.
Develop and manage execution of campaign plans.
Develop and manage influencer marketing campaigns and brand ambassador initiatives.
Develop and manage on- and off-premise experital events.
Develop and manage social media calendars and posting on Instagram, Facebook, Twitter, etc..
Develop and manage viral marketing campaigns.
Develop and monitor campaign budgets.
Develop and oversee cross channel planning and calendar for marketing initiatives and content.
Develop and own execution of social content calendar.
Develop an online reputation management playbook, including a crisis management plan.
Develop an optimal posting schedule, considering web traffic and engagement metrics.
Develop campaigns Paid Social advertising buys, place and optimize toward designated goal.
Develop channel reports with strong.
Develop creative content where needed.
Develop detailed marketing plans and budgets.
Develop each marketing campaign from start to finish.
Develop editorial calendars based on brand strategy.
Develop engaging press releases and pitch notes that represent Clio to the world.
Develop, execute and track paid social media campaigns across all channels.
Develop expertise in addressing and promoting various indications of research studies.
Develop, grow, and maintain relationships through exceptional client service.
Develop growth hacking strategies for our accounts.
Develop, implement and manage social media strategy.
Develop, implement and manage social media strategy for Facebook, Instagram, Twitter and LinkedIn.
Develop internal email campaigns / communications.
Develop strong relationship with external public relations teams.
Develop strong working relationships with internal and external teams.
Develop yearly content strategy and monthly editorial calendars.
Direct
Direct, plan and coordinate marketing efforts.
Distribute
Distribute content through relevant channels, at the right time.
Draft
Draft month content calendars and oversee social media content.
Drive
Drive and contribute to social media strategy, execution, performance and community management.
Drive consistent, relevant traffic and leads from our social presence.
Drive engagement and referral generation.
Drive increased engagement, follower count, and community building.
Drive strategies that are proven by testing and metrics.
Edit
Edit photos to ensure a consistent quality and aesthetic.
Edit web content for clarity and accuracy.
Elevate
Elevate the brand by using social media support best practices.
Engage
Engage and interact with online community.
Engage any customer service issues that arise.
Engage with and amplifies Birdeye's own customers and partner influencers across social platforms.
Engage with audiences on social media and respond to inquiries.
Engage with social audiences on Facebook, Instagram, YouTube, and Pinterest.
Engage with user-generated content on which we are tagged.
Engage with users and followers on different channels.
Engage with users and Manulife clients through social media quick response.
Enjoy
Enjoy the process of content creation, posting content, and interacting with consumers online.
Enjoy the process of utilizing what they have to create something beautiful.
Ensure
Ensure all content is on-brand and consistent in terms of style, quality, and tone.
Ensure all messaging and creative assets are consistent with client guidelines.
Ensure brand consistency in copy through tone, voice, and terminology.
Ensure compliance of OpenRoad and manufacturers' brand standards.
Ensure digital marketing content aligns with our brand's identity and message.
Ensure progress on all platforms by using analytical tools such as Google Analytics and others.
Ensure the consistency of the brand.
Ensure visual and editorial integrity of the brand in all public facing communications.
Escalate
Escalate issues as needed and share feedback and sentiment in weekly reports and KPI's.
Establish
Establish and develop / curate content for a monthly social media calendar.
Establish and nurture relationships with media, bloggers and online influencers.
Evaluate
Evaluate and maintain a marketing strategy.
Evaluate and report on social media KPIs.
Evaluate important metrics that affect our website traffic, service quotas, and our target audience.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Evaluate the effectiveness of social media programs and communicate results.
Evaluate the social media marketing progress.
Exceed
Exceed monthly quotas of lead generation targets.
Execute
Execute and communicate the plan.
Execute assigned campaigns and regularly report metrics to measure success.
Execute on boosted / paid social posts to enhance engagement and grow audiences.
Execute on SEO strategy to drive more organic traffic in North America.
Execute social media campaigns.
Execute special projects as needed.
Execute strategies and tactics for social media audience growth.
Explore
Explore new ways to engage and new social networks to reach our target audience.
Explore the new task of the platforms and suggest new interaction positions accordingly.
Facilitate
Facilitate online conversations with customers and respond to queries.
Facilitate online conversations with supporters and responds to queries.
Feed
Feed Paid social with top content from Organic and uses paid to support Organic.
Finalize
Finalize onboarding of new partners and deploy the project.
Find
Find and analyse competitors' activities.
Find and form relationships with key influencers.
Fix
Fix any bugs / issues with the tools and report / escalate issues.
Follow
Follow opening / closing duties daily.
Gather
Gather and analyze data from online or other available sources for social listening projects.
Gather and edit content submitted by various departments.
Generate
Generate, edit, publish, and share content daily (original text, images, video, and HTML).
Generate new ideas to attract attention.
Grow
Grow engagement and following across all relevant social platforms and digital initiatives.
Handle
Handle booth setup and takedown at assigned conferences.
Handle day-to-day publishing of editorial calendar on social media channels.
Handle interactions on social media channels.
Handle social media, public relation efforts, and content marketing.
Help
Help coordinate public relations and social media activities.
Help create and maintain corporate blog.
Help foster a collaborative and engaging work environment.
Help identify areas to develop new business opportunities and growth.
Help in setting up the support model with the team in long term.
Help launch and support B2B / B2C marketing initiatives and strategies through social media.
Help maintain and keep social media calendar current.
Help manage monthly reporting on cross-channels social statistics.
Help meet our monthly KPIs for cross-channel community growth and posts.
Help provide direction and guidance to the Creative Team to create social assets.
Help set social media objectives and strategies to support organizational goals.
Identify
Identify and build social media graphics with templates using Canva and Photoshop.
Identify and execute on opportunities to build relationships with relevant influencers.
Identify and own emerging social media platforms in alignment with our business objectives.
Identify and work with influencers.
Identify innovative content marketing strategies.
Identify new opportunities to evolve and support a growing online sawyer community.
Identify opportunities to include social media platforms in the customer and advisor journeys.
Identify opportunities to pitch brand and stories through social media outlets.
Identify possible new digital marketing trends and opportunities.
Identify social influencers in our industry and collaborate with those influencers.
Identify the latest trends and technologies affecting our industry.
Identify tools and technology to better manage our social activity and platforms.
Identify trends and opportunities for managed campaigns as well as present your findings and results.
Implement
Implement a content editorial calendar to manage home office and regional office content.
Inspire
Inspire and educate the organization with through thought-leadership on social and digital trends.
Interact
Interact and align with various stakeholders and teams from across the business.
Keep
Keep online listings (Google, BlogTO, Wedding Wire, Yelp) up to date.
Keep abreast of new trends (advertising, marketing, content and digital).
Keep up to date with new trends (advertising, marketing, content and digital).
Keep the broader organization informed with insight and trend reporting.
Keep track of analytics and synthesize metrics and data to improve performance.
Keep up with competitor and industry best practices and new channel opportunities.
Keep website up-to-date, make minor updates to website and send major web updates to web designer.
Lead
Lead and support the social CRM integration.
Lead direction for organic editorial calendar and create editorial calendar, as needed.
Lead or work on assigned company events (town halls, social committee events, focus groups, etc.).
Lead Birdeye's social media management.
Lead by example and is capable of inspiring dedicated professionals at all levels.
Learn
Learn to create high quality content for sharing.
Leverage
Leverage existing media relationships and cultivate new contacts within business and industry media.
Liaise with
Liaise with global counterparts to ensure visibility of initiatives.
Liaise with local PR agency to ensure alignment on brand messaging and activity.
Maintain
Maintain and add relevant industry certifications related to social media.
Maintain a professional image representative of the company's brand.
Maintain a working knowledge of principles of SEO including keyword research and Google Analytics.
Maintain blog content on company's website.
Maintain brand standards across all content.
Maintain brand tone and strategy across all platform profiles.
Maintain corporate event calendar for internal communication needs.
Maintain good relationships with traders, especially VIP traders.
Maintain social events calendar relevant for the business.
Maintain social media calendars.
Maintain strong client relations and meet deadlines.
Maintain the company's content and social media calendar.
Maintain updated style and brand guides.
Make
Make channel- and content-strategy implementation recommendations based on data.
Make recommendations for optimizing and improving the performance of social media campaigns.
Make recommendations on collaboration with like minded organizations to expand Aura Freedom's reach.
Make shopping from social channels optimized (ex. Liketobuy, product links etc).
Manage
Manage Ad hoc projects, and perform other duties and responsibilities, as assigned.
Manage and build Clio's presence in the tech and legal sector.
Manage and maintain social media calendar in partnership with the rest of the content team.
Manage and oversee all email and Social Media marketing channels.
Manage and write content for website as needed to ensure site is current, dynamic, and relevant.
Manage campaigns and competitions.
Manage community interactions and customer service.
Manage content , activity, and engagement across all social media channels.
Manage content and editorial calendars and syndication schedules.
Manage daily conversations taking place on feeds.
Manage day to day media relations / requests for brand and corporate issues.
Manage day-to-day social media operations.
Manage different online community channels and social media on a regular basis.
Manage external vendor relationships, ensuring scope and deliverables meet project requirements.
Manage Good Sports blog including planning of posts and generating ideas for topics.
Manage, in conjunction with our digital vendor, all social advertising campaigns.
Manage, interact with and respond to social media audiences.
Manage media inquiries and interview requests.
Manage multiple geographies for clinical trial sites.
Manage online discussions by listening and responding to users in a timely and on-brand manner.
Manage online social channels by engaging with communities daily to answer and monitor questions.
Manage relationship with current media partners and develop new partnership opportunities.
Manage reporting and key measures of success for Social Media, Content and PR..
Manage response program for crisis management in the event of a reputation risk.
Manage social media accounts to engage and grow our audiences on Instagram, Facebook and LinkedIn.
Manage social media content.
Manage targeted social media campaigns.
Manage the day-to-day activities of social media channels including monitoring online conversations.
Manage the day to day social media platforms content and deployment.
Manage the social media accounts (Facebook, Twitter, Instagram, etc).
Manage TikTok and create community through engagement.
Manage up to 30 accounts daily to ensure successful performance.
Maximize
Maximize followers on social media platforms such as Twitter, LinkedIn, Facebook, and Instagram.
Measure
Measure and generate reports on the results of social media campaigns and promotions.
Measure and optimize online activities.
Measure and report monthly on social media KPI's.
Measure and track the success of every social media posts and campaigns.
Measure the success of social media campaigns.
Moderate
Moderate all user-generated content in line with the moderation policy for each community.
Moderate user-generated content and messages appropriately, based on company and community policies.
Monitor
Monitor, analyze and communicate PR results on a monthly basis.
Monitor and evaluate the company's social media presence and performance regularly.
Monitor and leverage hashtags and trending content relevant to the organization.
Monitor and report on social media campaign performance.
Monitor and report on social media trends on the financial services industry.
Monitor and respond to community feedback to help grow fan bases.
Monitor and respond to customers, shoppers, and other stakeholders across social media channels.
Monitor assigned social media accounts to ensure compliance with UWorld's standards.
Monitor competition and digital innovation.
Monitor emerging social media trends to identify creative and innovative new ideas.
Monitor, measure and report on social media content performance, engagement and benchmarks.
Monitor online sentiment with social listening, and report on any trends or insights.
Monitor SEO and user engagement, in order to find new content opportunities.
Monitor SEO and web traffic metrics.
Monitor the Unacademy brand pages and interact with users.
Monitor trends in social media tools, applications, design, strategy and analytics.
Monitor web and social media for promotable content for all platforms.
Optimise
Optimise the data and advertising tools of FB, Google, YouTube, Instagram and Twitter.
Optimize and update the content already created.
Oversee
Oversee and manage all contests, giveaways, and other digital projects.
Oversee design of branded products.
Oversee execution of contracts for all vendors and obtain proper insurance.
Oversee the most important part of any "social media brand”, our social media.
Oversee the response to, and escalation of, online reviews across all channels.
Own
Own day-to-day content production, scheduling, and reporting for multiple channels.
Participate
Participate in conceptualizing campaign ideas across multiple initiatives / departments.
Participate in other marketing activities, such as PR and events.
Participate in strategy sessions to plan social media initiatives based on client goals.
Perform
Perform all copywriting for social media.
Perform other duties as needed and as directed by management.
Perform other duties as requested.
Perform other relevant duties as assigned.
Perform research on current benchmark trends and audience preferences.
Pitch
Pitch stories to appropriate placements and manage media requests.
Plan
Plan and be accountable for the media experience and secure coverage at the Clio Cloud Conference.
Plan and manage our social media platforms.
Plan, manage and track content creation timelines.
Plan, produce, and publish content for social media channels and webpages.
Post
Post on feed daily and stories 3 times per week.
Prepare
Prepare accurate reports on our marketing campaign's overall performance.
Prepare accurate reports on our social media marketing campaign's overall performance.
Prepare and share weekly or monthly metric reports.
Prepare monthly reports on social media marketing efforts.
Prepare weekly and monthly content calendars.
Present
Present solutions in times of PR crisis.
Produce
Produce copies and other multimedia content for social media, web, and other communication assets.
Produce marketing content initiatives to ensure customer engagement.
Produce media content and coverage for NSG / LH events from videos and gifs to photographs.
Produce original human-interest and impact content - website, video and photo.
Produce short, engaging videos for social media platforms (Instagram, Facebook, etc.).
Produce social media content for multiple clients and tailor to target audiences.
Promote
Promote and support events and new service / location openings.
Promote live events on all relevant platforms.
Promote the generation of user-created content via active community engagement and conversation.
Promote the importance of content within the organization.
Prospect
Prospect and acquire links that are high quality and relevant.
Provide
Provide analysis and insights to translate into concrete actions.
Provide communication support to all departments.
Provide continuing assistance to all departments in need of social media or community engagement.
Provide counsel for strategy and execution in account planning.
Provide feedback to parents after working with student who is on a tour.
Provide input and represent ANZS requirements.
Provide insights and recommendations on how to improve our marketing efforts and strategy.
Provide insights on content consumption and social media engagement, propose campaign enhancements.
Provide links to projects you've worked on Attach a resume.
Provide overall support as needed and assigned for department priorities.
Provide phone or remote support in the non-office hour in case required.
Provide regular reporting to the management team.
Provide support and social media coverage at live events.
Pull
Pull relevant social metrics and report findings to the team.
Purchase
Purchase event supplies as needed.
Recognize
Recognize and escalate high-profile customer issues.
Recommend
Recommend content to generate visibility and social engagement.
Recommend, manage, and execute relevant influencer strategies to support campaign goals.
Re-Launch
Re-Launch consumer reviews on Branded Sites.
Remain up to date on
Remain up to date on the latest trends and technologies in digital marketing.
Report
Report daily to Center Manager with respect to day's activities and productivity in dojo.
Report monthly on community reputation and trends regarding positive and negative consumer feedback.
Report on online reviews and feedback from customers and fans.
Report / shut down fake accounts and spam.
Report weekly to Center Owner and / or Manager on progress.
Research
Research and incorporate latest trends and research on social KPI's and trends.
Research demand for the organization's products and service and evaluate competitors.
Research targeted audience preferences and discover current trends.
Research topics of interest to support the content.
Research valuable industry articles, resources, and content.
Respond
Respond and engage and highlights customers on social channels.
Respond to inquiries for logos and branding guidelines.
Respond to social media comments and direct messages.
Review
Review and submission of vendor invoices.
Review web, mobile and social medial analytics daily, weekly and monthly to optimize platform growth.
Run
Run the day-to-day activities for company and dealership clients' social channels.
Schedule
Schedule flexibility required including weekend and evening availability.
Schedule photos, videos, promos, and editorial content on various social platforms.
Schedule posts using Sprout Social, Asana and other platforms.
Schedule and post to all Zenni social channels.
Secure
Secure backlinks on external websites via manual outreach.
Set
Set and meet weekly and monthly targets.
Set specific objectives and report on ROI.
Set up our Amazon brand stores.
Source
Source and engage with influencers to create excellent content for social media.
Source content and impact stories from IMBA partners and departments.
Standardize
Standardize brand messages across all content to provide a consistent experience.
Stay up to date on
Stay abreast of social media trends.
Stay current with social media trends and best practices.
Stay hungry and act with urgency.
Stay informed on the latest social media tactics, strategies and best practices.
Stay on top of social media tools, insights, best practices, competition, and trends.
Stay up to date on best practices and emerging trends in social media.
Stay up to date on social best practices, and research and implement new ideas.
Stay up to date on the latest trends and technology.
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.
Stay up to date with the latest social media best practices and technologies.
Stay up to date with the latest technology and best practices.
Strategize
Strategize, develop, and oversee production of photo and video content for website and social media.
Structure
Structure and organize the content on our sites to facilitate discoverability.
Submit
Submit monthly reports on social analytics and findings.
Suggest
Suggest and handle award submissions (we win a lot of them).
Suggest and implement new features to develop brand awareness, like promotions and competitions.
Suggest new ways to attract prospective customers, like promotions and competitions.
Suggest new ways to attract prospective supporters through campaigns and incentives.
Supervise
Supervise the production of content produced internally or with other TAKEOFF agencies.
Support
Support and comply with the company's Quality Management System policies and procedures.
Support and elevate regional marketing initiatives through online platforms.
Support and enable team members from other departments on social media best practices.
Support and expand our reach to new audiences.
Support budget tracking and invoice management.
Support community management and monitoring to engage followers and flag any issues / comments.
Support community outreach initiatives.
Support corporate communications during crisis management by providing reports.
Support editorial planning by coordinating activities with other departments.
Support event team with digital.
Support global communications plan including strategy, goals, budget, tactics and other KPIs.
Support ideation for product launches, campaigns, and promotion.
Support paid Social with requirements, asset hand-offs understanding performance etc..
Support responding to media inquiries.
Support scheduling, posting and QA of content to be posted on social channels.
Support social / ugc content management with Merchandising, Product, Paid, PR etc..
Support the Marketing Manager with other marketing-related tasks.
Support the Sales team in organizing roadshows and events across the globe.
Take
Take notes during client calls and make recommendations based on goals and needs.
Take photos and video for use in social media posts.
Take initiative in learning about language and issues relating to equity and diversity.
Take ownership of their accounts and spends clients' budgets optimally.
Test
Test and learn new social channels to keep the brand at the cutting edge of digital communication.
Test and learn using innovative strategies, meaningful content and insightful data.
Test and learn with new social marketing initiatives to increase consumer engagement with our brands.
Track
Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness.
Track and measure social media performance through data analytics and reporting.
Track and monitor social media initiatives to ensure each campaign is successful.
Track and report on media coverage.
Track and report on monthly social media analytics.
Track competitors and stay up to date on best practices and emerging trends as it relates to ORM.
Track, measure, and analyze all initiatives to report on social media ROI.
Track, record and analyze our social media performance.
Track record of building strategic influencer programs to support social campaigns.
Track social media campaign results and metrics, social media monitoring.
Track the activities of the social media rival, produce results and provide sufficient analysis.
Train
Train others on social media, web and mobile operations and best practices.
Understand
Understand brand strategy including brand positioning, architecture and extensions.
Update
Update Facebook, Twitter, and Instagram accounts.
Uphold
Uphold Carmen's Group vision, purpose & values.
Use
Use calendars / scheduling tools to effectively organise social media content.
Use social media platforms to promote Aura Freedom events.
Utilize
Utilize your unique perspective to help plan and execute the most effective social media strategy.
Work with
Work across organizations and drive cross functional teams effectively.
Work closely with Community Partnership Teams to develop and share compelling stories of impact.
Work closely with members of the Division of Communications on influencer engagement.
Work closely with our other creative, production and social team members.
Work closely with the Capital Design team to ensure alignment to brand standards.
Work closely with the Communications Team Lead to help develop our social media presence.
Work closely with the Creative team to stay on top of brand consistency, promotions, events, etc..
Work cohesively with the Marketing & Development team on campaigns and projects as needed.
Work collaboratively with department colleagues.
Work collaboratively with team to request assets, plan launches, and drive revenue.
Work out of home and meet with Rick once a month in person.
Work to integrate campaigns and Zenni strategic stories into Zenni social channels.
Work well under pressure while maintaining high standards.
Work with Business Development team to manage marketing promotional plans of all fundraising events.
Work with children to determine skill sets.
Work with designers, UGC and partners to create content for Zenni social channels.
Work with each of the brands to continuously maintain a list of FAQs and consumer responses.
Work within marketing department to support company initiatives.
Work with local PR agencies to help secure coverage in key print, broadcast and online media.
Work with marketing team to ensure social content follows marketing calendar.
Work with Operations to ensure event set-up.
Work with our paid media, product marketing and customer marketing teams on collaborative campaigns.
Work with social media team to engage audiences across traditional and new media.
Work with the marketing team to look at ways social media can work within wider campaigns.
Work with your team to brainstorm new and innovative growth strategies.
Write
Write and edit content for our websites, particularly our blogs.
Write and edit copy for social media marketing.
Write compelling social copy for our campaigns and announcements.
Write, create and edit content for all platforms.
Write, develop, and strategize online content production and scheduling.
Write, execute, and deploy email marketing campaigns.
Write social media post copy, and work with Director of Marketing for approvals.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Social Media Specialist:
Public Relations
Social Media Marketing
Google Analytics
EDIting
Digital Marketing
Customer Service
Journalism
Business
Pinterest
Project Management
Writing
Photoshop
Social Media Platforms
Hootsuite
Video
Photography
Graphic Design
Sprout Social
Content Marketing
Tiktok
Reporting
SEO
Wordpress
Most In-demand Soft Skills
The following list describes the most required soft skills of a Social Media Specialist:
Written and oral communication skills
Organizational capacity
Analytical ability
Attention to detail
Creative
Team player
Problem-solving attitude
Organized
Interpersonal skills
Collaborative
Time-management
Presentation
Multi-task
Self-starter
Flexible
Detail-oriented
Resourceful
Work independently with little direction
Copywriting
Positive
Proofreading
Self-motivated
Communications
Confident
Handle routine as well as unexpected assignments
Leadership
Proactive
Bilingualism
