Main Responsibilities and Required Skills for a Head of Partnerships
A Head of Partnerships is a professional who holds a pivotal role in fostering strategic alliances and collaborations to drive growth and innovation within an organization. They are responsible for establishing and maintaining key partnerships that can significantly impact the business's success. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Heads of Partnerships.
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Main Responsibilities of a Head of Partnerships
The following list describes the typical responsibilities of a Head of Partnerships:
Address
Address and resolve conflicts or issues within partnerships.
Address challenges and adapt partnership strategies as needed.
Allocate
Allocate resources effectively to partnership projects.
Analyze
Analyze data to measure the effectiveness of partnerships.
Analyze product sales performance.
Build
Build and lead the partnership team.
Build and maintain strong, long-term relationships with partners.
Build and manage strategic relationships with payment industry partners.
Build and running a high performance, happy team.
Build, develop and mentor a world class team.
Build go-to-market strategies for each partner you own.
Build strong connections with our partners.
Build the departmental KPI's and targets.
Close
Close collaboration with Head of Commercial on strategy.
Collaborate with
Collaborate on joint marketing initiatives with partners.
Collaborate with internal teams to ensure partnerships align with company objectives.
Collaborate with our operations team to get our customers successfully live.
Collect
Collect feedback from partners and internal stakeholders for continuous improvement.
Communicate
Communicate efficiently with subcontractors, customers and clients to meet program requirements.
Competent
Competent discussing the technical details of how a payment solution works with customers.
Conduct
Conduct competitive analysis.
Conduct market research to identify trends and opportunities for new partnerships.
Create
Create and execute a comprehensive partnership strategy aligned with the organization's goals.
Create an execution plan that will spearhead acquisition across a broad surface area.
Create financial models to assess the potential ROI of partnerships.
Deliver
Deliver a relationship management strategy that provide impactful strategic engagement.
Develop
Develop and test hypotheses for business and partnership strategies.
Develop an efficient process to share data between Prenda and each partner.
Develop clear metrics for performance to enable accurate projections and timelines.
Develop long-term strategic plans for partnership growth.
Develop, manage, execute and continuously improve our partnership strategy.
Drive
Drive pipeline and new business from the partners you sign.
Drive revenue growth through partnerships.
Ensure
Ensure all partnerships adhere to legal and regulatory requirements.
Ensure partner values align with the organization's brand image.
Ensure seamless integration of partner products or services.
Establish
Establish and track key performance indicators (KPIs) for partnerships.
Evaluate
Evaluate and assess the strategic and economic impact of potential opportunities with your partners.
Evaluate organizational opportunities.
Evaluate the risks and benefits of potential partnerships.
Facilitate
Facilitate meetings with building owners, utility representatives, and sub-contractors.
Focus on
Focus on emerging company strategies and products related to expanding our B2B offerings.
Form
Form strategic alliances with industry leaders.
Help
Help craft and execute thoughtful business and partnership strategies.
Help identify, evaluate and prioritize focus areas for the team to pursue.
Hit
Hit our revenue and customer acquisition targets.
Identify
Identify and prospect new partners and connect with key decision-makers within target organizations.
Identify innovative partnership opportunities that can give a competitive edge.
Identify potential partners, both within and outside the industry, to expand the network.
Implement
Implement caching utilities to reduce API calls, as appropriate.
Implement ETL (Extract, Transform, Load) processes, as necessary.
Keep
Keep an eye on competitors' partnerships and market movements.
Lead
Lead the Partnerships strategy, overseeing all relationships across our enterprise partners.
Manage
Manage a successful partnership sales pipeline from start to finish.
Manage contract compliance and renewals with existing partners.
Manage on-time delivery of technical reports.
Manage public relations related to partnerships and collaborations.
Map
Map sales and profitability of various channels and properties.
Negotiate
Negotiate terms, agreements, and contracts with potential partners.
Oversee
Oversee partnership projects from initiation to completion.
Own
Own driving understanding and awareness of Yapily proposition in the partner firms.
Own revenue targets for this channel.
Own the vision and strategy of the partnerships team.
Prepare
Prepare ad hoc reports, as requested, of key metrics to inform rapid decision-making.
Produce
Produce digital content at industrial scale to maximise efficiencies.
Provide
Provide projections and trends.
Provide regular reports on partnership performance to senior management.
Research
Research, model, evaluate, and plan for new growth opportunities for the business.
Set
Set and own team OKRs around partner relationships and efficiency in processes.
Set partnership goals, including our budget, targets and KPIs.
Support
Support the development of strong relationships within the industry and aligned businesses / brands.
Track
Track and monitor performance to ensure revenue and NC% to ensure targets are secured.
Track record in creating a sustainable partnership ecosystem.
Train
Train the team on effective partnership management.
Understand
Understand our partners' strategic priorities, challenges, and internal roadmaps.
Use
Use partnerships as a means to enter new markets.
Work with
Work closely with the leadership team to define and shape a partnerships vision and strategy.
Work cross-functionally with Product Management, Sales, Legal, Marketing, and Finance teams.
Work with marketing teams to promote partnerships effectively.
Work with the team to test and scale new partnerships value propositions across different channels.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Head of Partnerships:
Negotiation and Contract Management
Market Research and Analysis
Financial Modeling
Data Analysis
Project Management
Risk Assessment
Legal and Regulatory Knowledge
Strategic Planning
Financial Acumen
CRM (Customer Relationship Management) Software
Competitor Analysis
Marketing and Promotion Skills
Product Integration Knowledge
Alliance Marketing Expertise
ROI Evaluation
Public Relations
Business Development
Sales Skills
Communication Skills
Data Analytics Tools
Most In-demand Soft Skills
The following list describes the most required soft skills of a Head of Partnerships:
Relationship Building and Management
Effective Communication
Team Collaboration
Adaptability
Leadership and Team Management
Problem Solving
Innovation
Conflict Resolution
Strategic Thinking
Emotional Intelligence
Conclusion
A Head of Partnerships is a multifaceted role that requires a unique blend of technical and interpersonal skills. By mastering these skills, professionals in this position can drive successful partnerships that lead to growth, innovation, and sustainable success for their organizations.
