A Digital Marketing Executive is a professional who implements and manages digital marketing strategies for businesses. Digital Marketing Executives are responsible for overseeing various aspects of digital marketing campaigns, analyzing data, and optimizing strategies to achieve marketing goals. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Digital Marketing Executives.

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Main Responsibilities of a Digital Marketing Executive

The following list describes the typical responsibilities of a Digital Marketing Executive:

Achieve

Achieve conversion targets assigned to digital (e.g. paid advertising) campaign activities.

Acquire

• Acquire insight in online marketing trends and keep strategies up-to-date.

• Acquire insight into online marketing trends and keep strategies up-to-date.

Advise

Advise and help optimize content for websites, blogs, ads and other digital platforms as required.

Analyze

• Analyze and report on performance using Google Analytics & Search Console.

• Analyze online statistics.

Assist in

• Assist in management of third party / supplier / agency relationships as required.

• Assist in the formulation of strategies to build a lasting digital connection with consumers.

• Assist in the management of the digital asset library / repository.

• Assist the Digital Lead in executing on plans involving persona and buyer journey considerations.

• Assist with the management of a wide range of marketing projects.

Assume

Assume ownership of the Digital Analytics platforms.

Brainstorm

Brainstorm new and creative growth strategies.

Build

• Build relationships with social media influencers.

• Build strong working relationships.

Collaborate with

• Collaborate with country and regional teams to enhance digital marketing tools and capabilities.

• Collaborate with designers to improve user experience.

• Collaborate with design teams to create visually appealing digital assets.

• Collaborate with internal teams to create and optimize digital content.

Collate

Collate and distribute reports to help identify improvement.

Conduct

• Conduct competitor analysis and benchmarking.

• Conduct in-depth competitor and industry analysis.

• Conduct keyword research, A / B testing and analyze creative / content performance.

• Conduct market research to identify target audience and trends.

• Conduct site SEO audits across multiple international locales.

Contribute to

Contribute to the ongoing management of our digital asset library / repository.

Control

Control and monitor budget spend for paid ad activity.

Coordinate

• Coordinate monthly calls with client to review account performance and recommendations.

• Coordinate with advertising and media experts to improve marketing results.

• Coordinate with external agencies or vendors for digital marketing projects.

• Coordinate with freelancers and other team members in order to deliver quality work to the client.

Create

• Create and manage link building strategies, content marketing strategies, and social media presences.

• Create and manage online advertising campaigns.

• Create and manage production of content, including graphics and digital versions.

• Create and manage QC landing pages, ensuring that we convert leads.

• Create and manage sales collateral for use on and offline.

• Create and publish content on Instagram, Facebook and Blogging platforms.

Define

Define SEO strategy and roadmap for better search engine experience and visibility.

Design

Design and implement successful marketing campaigns.

Develop

• Develop a comms strategy and schedule and manage activity.

• Develop a global social media marketing strategy across all social media / digital channels.

• Develop and execute digital marketing strategies.

• Develop and execute innovative plans to attract customers and candidates alike.

• Develop and implement content marketing strategies.

• Develop and maintain excellent rapport with our Partner marketing teams.

• Develop and maintain strong relationships with influencers and industry partners.

• Develop and monitor campaign budgets.

• Develop a strategic advertising plan to drive education and consideration of LB.

• Develop effective relationships both internally and with our agency partne.

• Develop goals, budgets and KPI's for all campaigns, tracking and performance.

• Develop knowledge of clients business, competition and latest industry news and trends.

• Develop new and innovative ways of driving traffic on the website, increasing the conversion rate.

• Develop the website and support the growing need for digital marketing.

Devise

Devise strategies to drive online traffic to company website.

Engage

Engage with social our audiences online to drive further engagement.

Ensure

• Ensure accuracy and speed of delivery across multiple projects.

• Ensure all activities adhere to world-wide global regulations and guidelines including GDPR.

• Ensure compliance with data protection and privacy regulations.

• Ensure that the client' deadlines are met.

Evaluate

• Evaluate customer research, market conditions and competitor data.

• Evaluate emerging technologies.

• Evaluate important metrics to improve company sales and marketing efforts.

Execute

• Execute campaigns across multiple markets, sectors and regions.

• Execute influencer marketing campaigns for the clients.

• Execute on plans involving persona and buyer journey considerations.

• Execute split testing campaigns (A / B testing).

Expand

Expand and maintain marketing prospect and customer database.

Explore

Explore and develop partnerships to drive digital channel growth.

Focus

Focus on improving SERPs for brand websites.

Follow-up

Follow-up with enquiries and nurture new leads.

Forecast

Forecast Campaign performance trends.

Format

Format reports and provide top-line insights for on-going reports and post-buy analysis.

Generate

Generate and present reports on digital marketing activities and results.

Help

• Help build, plan and implement the overall digital marketing strategy.

• Help in defining and building new customer segments.

Identify

• Identify key industry awards and ensure ZeroLight's involvement in these.

• Identify new trends and technologies to improve digital marketing efforts.

• Identify the latest trends and technologies affecting our company.

• Identify trends and insights, and optimize spend and performance based on the insights.

Implement

• Implement A/B testing and conversion rate optimization strategies.

• Implement and assist with the overall digital marketing strategy.

• Implement and manage affiliate marketing programs.

• Implement digital marketing activities across a broad range of digital marketing channels.

• Implement email marketing campaigns and analyze their effectiveness.

• Implement lead generation strategies and nurture leads through digital channels.

• Implement SEO recommendation provided by the in-house and agency experts.

• Implement, track and optimise Mo-Sys digital marketing campaigns, product launches and SEO / SEM.

Index

Index and monitor webpage search result performance with Google Search Console.

Inspire

Inspire the team and encourage the sharing of knowledge around our products and services.

Instrument

Instrument conversion points and optimize user funnels.

Keep

• Keep up to date and informed on new social media trends and adapt accordingly.

• Keep up to date with digital marketing trends in order to keep the brand ahead of the market.

• Keep up-to-date with what competitors are doing.

Launch

Launch and optimise various PPC campaigns in alignment with objectives.

Layout

Layout and design skills for online material.

Lead

• Lead daily, weekly, quarterly reporting on customer acquisition activities.

• Lead eCRM strategy, including lead nurture, lifecycle communication and segmentation campaigns.

• Lead Generation & CRM (including overseeing booking of DMs appointments).

• Lead the marketing and creative teams.

• Lead Website Development, Enhancement and Optimization.

Leverage

Leverage CRM and marketing automation tools to drive engagement and retention through EDM campaigns.

Liaise with

Liaise with external suppliers.

Maintain

• Maintain accuracy of all site content.

• Maintain and retain a keen understanding of the industry trends, and changes to inform strategies.

• Maintain keyword repository based on analysis, search counts, geographic regions.

Make

Make marketing plans for the business.

Manage

• Manage agencies and affiliates.

• Manage all digital marketing channels.

• Manage all social media accounts and maintain website.

• Manage Analytics Solutions (Google Analytics) , Extract & translate actionable insights.

• Manage and improve online content, considering SEO and Google Analytics.

• Manage and maintain social media accounts.

• Manage and optimise key acquisition driven campaigns across Affiliate Marketing.

• Manage and optimize paid search campaigns (PPC).

• Manage and reconcile digital marketing budgets in tandem with peer business functions.

• Manage content production.

• Manage digital advertising campaigns (SEM, Display, Social, Programmatic).

• Manage Direct Performance campaigns across PPC / Display / Re-marketing.

• Manage HubSpot and optimise HubSpot usage and reporting.

• Manage online brand and product campaigns to raise brand awareness.

• Manage online communities and engage with followers.

• Manage online reputation and brand presence.

• Manage paid social activity to support acquisition, retention and engagement.

• Manage relationship management with media contacts and team engagement requests.

• Manage social media marketing campaigns.

• Manage the creation of high-quality video content.

• Manage the day-to-day operations of paid search campaigns across our different platforms.

• Manage website and social media strategy and presence to support business objectives.

• Manage websites and social media accounts, ensuring full SEO.

Measure

Measure the impact of work and use data to refine priorities.

Monitor

• Monitor and analyze website and campaign performance using analytics tools.

• Monitor and report on KPI's, using Google Analytics, Ad-words and social insight tools.

• Monitor and respond to customer inquiries and feedback on digital platforms.

• Monitor and respond to online reviews and ratings.

• Monitor budget and adjust bids to gain better ROI on terms.

• Monitor company and brand social media channels.

• Monitor competition and provide suggestions for improvement.

• Monitor performance of Paid Digital activity, optimising to ensure delivery to KPIs.

Optimize

• Optimize campaigns using continuous performance monitoring with tracking and analytics tools.

• Optimize the company website for better ranking.

• Optimize website content and landing pages for search engines.

Oversee

• Oversee all the company's social media accounts.

• Oversee and manage all contests, giveaways, and other digital projects.

• Oversee our email marketing and nurturing programs.

Own

• Own our paid advertisement activity.

• Own the achievement of digital marketing business targets and agreed KPIs.

Participate in

Participate in forming effective paid search strategies.

Perform

• Perform ongoing keyword discovery, expansion, and optimization.

• Perform testing on various mobile devices to make sure the sites meet quality standards.

Plan

• Plan and execute social media advertising campaigns.

• Plan and manage our social media platforms.

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.).

• Plan, execute, and measure experiments and conversion tests.

Prepare

• Prepare accurate reports on our marketing campaigns overall performance.

• Prepare weekly and monthly reports on marketing campaigns and their overall performance.

• Prepare weekly updates and reports to track growth and success rates of campaigns.

Produce

• Produce digital content for brand marketing campaigns.

• Produce valuable and engaging content for both websites, blogs, E-shots & social media etc.

Provide

• Provide creative ideas for content marketing and update website.

• Provide daily, weekly and quarterly analysis to the management.

• Provide expert Facebook, Instagram, SEM campaign management services for client.

• Provide regular updates and insights to management on digital marketing performance.

• Provide thought leadership and perspective for adoption where appropriate.

Push

Push digital content to distributors and harmonise the branding / format of digital assets.

Respond to

Respond to email inquiries from the general public and press.

Review

Review new technologies and keep the company at the forefront of developments in digital marketing.

Run

Run our Twitter, LinkedIn, Instagram and industry profile accounts and grow our social following.

Set-up

• Set-up and manage A / B testing processes.

• Set-up conversion, pixel, and event tracking on the website and across various digital platforms.

• Set-up measurement metrics that allow for test and learn approaches to marketing tactics.

Stay updated with

• Stay informed about legal and ethical guidelines for digital marketing.

• Stay updated with industry developments and emerging digital marketing trends.

• Stay up to date with the latest technology and best practices.

• Stay up to date with the latest trends in Digital and best practices.

Submit

Submit daily / weekly / monthly reports to the agency clients.

Support

Support business development team with research, analysis and reports.

Track

• Track and analyze competitors' digital marketing activities.

• Track and measure campaign activity performance for ongoing optimization.

• Track marketing performance, making incremental channel improvements.

• Track record of lead generation campaign delivery.

Understand

• Understand SEO and implement optimization of website content.

• Understand the importance of results analysis in planning new campaigns.

• Understand the latest social media trends and use them while posting.

• Understand Toppr's journey, its values and mission.

Use

• Use analytics to identify key areas of opportunity for performance improvement.

• Use on-site surveys and heat map tools to conduct research into user behaviour.

Utilize

Utilize SEO techniques to increase website visibility and organic traffic.

Work with

• Work closely with the Content Marketing Manager to distribute content across paid channels.

• Work to reduce cost whilst maintaining quality of leads and advertisements.

• Work with third parties to agree complimentary partnering activity and generate new opportunities.

• Work with your team to brainstorm new and innovative growth strategies.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Digital Marketing Executive:

1. Search Engine Optimization (SEO) techniques and best practices.

2. Pay-Per-Click (PPC) advertising platforms, such as Google Ads and Bing Ads.

3. Social media management and advertising platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

4. Google Analytics or similar web analytics tools.

5. Email marketing platforms and automation tools (e.g., Mailchimp, HubSpot).

6. Content management systems (CMS) like WordPress or Drupal.

7. Data analysis and reporting using tools like Excel or Google Sheets.

8. Keyword research and analysis tools (e.g., SEMrush, Ahrefs).

9. Conversion rate optimization (CRO) techniques and tools.

10. Knowledge of HTML, CSS, and basic web development concepts.

11. Understanding of user experience (UX) and user interface (UI) design principles.

12. Digital advertising platforms (e.g., Google Display Network, programmatic advertising).

13. Marketing automation tools (e.g., Marketo, Pardot).

14. Copywriting and content creation skills.

15. Basic graphic design skills using tools like Adobe Photoshop or Canva.

16. Video marketing and editing skills.

17. Understanding of customer relationship management (CRM) systems.

18. Mobile marketing strategies and platforms.

19. Knowledge of e-commerce platforms (e.g. WooCommerce, Shopify).

20. Familiarity with website analytics and tracking tools (e.g., Google Tag Manager).

Most In-demand Soft Skills

The following list describes the most required soft skills of a Digital Marketing Executive:

1. Strong communication skills, both written and verbal.

2. Excellent analytical and problem-solving abilities.

3. Creativity and the ability to think outside the box.

4. Attention to detail and strong organizational skills.

5. Adaptability and willingness to learn and embrace new technologies.

6. Time management and the ability to work under pressure.

7. Collaboration and teamwork.

8. Customer-centric mindset and the ability to understand consumer behavior.

9. Strong interpersonal skills and the ability to build relationships.

10. A passion for staying updated with industry trends and digital marketing advancements.

Conclusion

A Digital Marketing Executive plays a vital role in designing and implementing effective digital marketing strategies. They are responsible for managing various digital channels, optimizing campaigns, analyzing data, and staying informed about industry trends. To excel in this role, professionals need a combination of technical skills like SEO, PPC, social media management, and analytics, as well as soft skills like communication, creativity, and adaptability. By possessing these skills and fulfilling their main responsibilities, Digital Marketing Executives contribute significantly to the success of businesses in the digital landscape.