Main Responsibilities and Required Skills for a Digital Marketing Coordinator

A Digital Marketing Coordinator is a professional who plays a crucial role in developing and implementing digital marketing strategies for organizations. They are responsible for managing various aspects of online marketing campaigns and ensuring their successful execution. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Digital Marketing Coordinators.

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Main Responsibilities of a Digital Marketing Coordinator

The following list describes the typical responsibilities of a Digital Marketing Coordinator:

Analyze

Analyze and present campaign results.
Analyze and report on channel performance.
Analyze and report on performance metrics and insights.
Analyze digital data to draw key recommendations around website optimization.
Analyze key metrics and tweak strategy as needed.
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Assist in

Assist digital marketing team in back-end creation and integration of website content as needed.
Assist in administrative tracking of projects and approvals as required.
Assist in copyediting, proofreading, and minimally, content creation, as needed.
Assist in managing our Amazon content.
Assist in the creation of ad copy for search- and paid social campaigns.
Assist in the general activities of the Marketing department as required.
Assist in website & content development, build landing pages and marketing pages through CMS.
Assist manager and team with any ad-hoc projects.
Assist the marketing manager and support the marketing team with marketing activities and projects.
Assist the technical team with campaign management (Google Ads, Facebook Ads, Display Ads).
Assist with budget tracking.
Assist with building PPC campaigns, social media marketing and SEO research as needed.
Assist with gathering local bakery assets for Social & Content.
Assist with Gift Card program and contests (signage, holiday contest coordination, etc.).
Assist with the creation of information for promotional literature.
Assist with the production of marketing materials and literature.

Attend

Attend meetings as needed and keeping detailed notes.

Brainstorm

Brainstorm new and creative growth strategies.

Build

Build bridges among cross-functional teams to achieve common goals.

Carry out

Carry out PPC campaigns on Google, social media and industry related digital platforms.

Challenge

Challenge agency's results and optimization methodology.

Collaborate with

Collaborate in strategy and reporting with the Digital Marketing Director.
Collaborate with agencies and other vendor partners.
Collaborate with designers and content creators to develop engaging visual and written content.
Collaborate with external agencies and vendors to support digital marketing initiatives.
Collaborate with Finance Department to provide incentive reporting on monthly basis.
Collaborate with internal teams to create and maintain landing pages and optimize user experience.
Collaborate with our marketing consultants to exceed clients' visions.
Collaborate with sales and marketing teams to align digital marketing strategies with business goals.

Collect

Collect, analyze, and interpret industry research and internal data to support marketing initiatives.

Communicate

Communicate clearly in written and oral forms.

Compile

Compile reports for management showing results (ROI).

Conduct

Conduct A/B testing and optimize marketing campaigns based on results.
Conduct competitor analysis and market research to identify opportunities.
Conduct keyword research and optimize website content for search engines.
Conduct marketing research and generate different leads for sales team.
Conduct online advocacy and open a stream for cross-promotions.

Contribute

Contribute new and innovative ideas for all marketing efforts.

Coordinate

Coordinate and collaborate with cross-functional teams to ensure effective campaign execution.
Coordinate and manage loyalty promotions, communications and marketing campaigns.
Coordinate digital marketing campaigns.
Coordinate promotions on affiliate and discount websites.

Create

Create and manage an email marketing campaign including email copywriting.
Create and manage an online review funnel for building online reviews and reputation.
Create and manage content for websites, blogs, and social media platforms.
Create and optimize online advertising campaigns.
Create and schedule campaign performance reports and ensuring client deliverables are met.
Create client nurturing strategies (welcome campaign).
Create, curate, and manage all published content (images, video, written and audio / podcast).
Create edits that tell stories and encourage audience engagement.
Create FB ads pages for in-store events and promote to fans with targeted posts.
Create Newsletter campaigns to target different segments of customers.
Create NP charts and book consultations for digital leads.

Curate

Curate and provide a daily list of leads to the Sales reps.

Design

Design or rework digital assets for use in Canadian market.

Develop

Develop and execute digital marketing campaigns.
Develop and expand community and / or influencer outreach efforts.
Develop and implement social media marketing strategies.
Develop and maintain effective relationships with clients.
Develop and maintain relationships with influencers and industry partners.
Develop and maintain websites, newsletters, emails, and social media campaigns.
Develop and manage email campaigns.
Develop education initiatives and live events to cultivate brand following.
Develop and manage the onboarding process for new affiliates.
Develop new and innovative ways of driving traffic on the website, increasing the conversion rate.

Drive

Drive marketing account retention by eliminating inefficiencies and problem solving.
Drive revenue generation and affiliate retention strategies.

Ensure

Ensure all creative is built to required specifications for all sizes and variations required.
Ensure the B to B and B to C sales funnel is optimized.
Ensure timely reporting of results from agency and tech partners.

Extract

Extract insight and learnings to inform future COOP-funded campaigns and tactics.

Facilitate

Facilitate invoicing with suppliers.

Generate

Generate creative and engaging photos, videos and digital assets.
Generate reports and presentations to communicate campaign performance to stakeholders.
Generate trust and confidence.

Help

Help monitor daily, weekly and monthly spend, pacing and budgets across brands.

Identify

Identify and create niches.
Identify and implement opportunities for lead generation and customer acquisition.
Identify campaigns for active leads.
Identify opportunities to optimize and leverage the channel.
Identify strategic brand partners & plan co-promotional activities to help improve Benefit's reach.
Identify threats and opportunities in user-generated content surrounding the company.
Identify trends and insights, and optimize spend and performance based on the insights.

Implement

Implement a market research in identifying target groups and clients.
Implement and manage search engine optimization (SEO) strategies.
Implement new tactics individually or with a team of key stakeholders.
Implement tactical application of digital marketing strategies and best practices.

Interact with

Interact with fellow pet lovers.

Interpret

Interpret site analytics into actionable strategies and best practices.

Keep

Keep historical records of creative and campaign performance.

Leverage

Leverage industry memberships and industry publications to maximize digital exposure.

Liaise with

Liaise with business leaders and potentially external vendors to ensure brand consistency.
Liaise with Finance / Accounts to make sure there are no discrepancies with budget allocation.

Love

Love staying on top of digital and social media trends.

Maintain

Maintain a healthy database of high quality and engaged prospects using Eloqua.
Maintain a strong online company voice through social media.
Maintain project schedules, tasks and reminders for the loyalty program.
Maintain security of all proprietary information.

Make

Make a positive difference.
Make sure to include a personal note about yourself.

Manage

Manage and Audit social media account and audience engagement.
Manage and maintain the organization's online presence, including websites and social media profiles.
Manage and optimize landing pages and conversion funnels.
Manage and optimize pay-per-click (PPC) advertising campaigns.
Manage and respond to Customer Service inquiries and support emails related to the loyalty platform.
Manage competing priorities for multiple internal centers.
Manage email marketing campaigns and maintain subscriber lists.
Manage end-to-end digital projects.
Manage Later.com, HopperHQ or similar for up to 50 clients.
Manage MeetAlfred campaigns for LinkedIN.
Manage PR Platform - Cision.
Manage social media and digital activity calendars.
Manage the leads using Lemlist or Reply.io.

Measure

Measure and report performance of all digital marketing campaigns and assesses against goals.

Moderate

Moderate and initiate "engaged” social conversations.

Monitor

Monitor analytics of social campaigns.
Monitor and analyze website and social media analytics to track campaign performance.
Monitor and manage online advertising budgets and expenses.
Monitor and manage online brand reputation and customer reviews.
Monitor and respond to customer inquiries and feedback on social media platforms.
Monitor case acceptance and approval in patient treatments.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
Monitor key online marketing metrics to track success.
Monitor, listen and respond to users in a "Social” way while cultivating leads and sales.
Monitor SEO and web traffic metrics.
Monitor, test and optimize across display campaigns.
Monitor trends in social media tools, applications, channels, design and strategy.
Monitor work progress to ensure completion.

Negotiate

Negotiate, develop, monitor and manage the delivery of booked campaigns on CPA, CPC, and CPM.

Optimize

Optimize existing campaigns and offers to increase acquisition rates and overall revenue.

Perform

Perform all duties in compliance with legal and ethical standards.
Perform all other tasks requested by the Head of Growth Marketing.
Perform research and benchmark starting point.
Perform social media optimization.

Plan

Plan and execute online advertising campaigns across various platforms.
Plan, execute, and measure experiments and conversion tests.

Process

Process all invoices and match against associated loyalty program budgets.

Produce

Produce all the company's French digital assets.

Provide

Provide recommendations for website and user experience improvements.

Recommend

Recommend and implement changes to UX and UI.

Run

Run reports regarding marketing campaigns.

Search

Search engine optimization, increase organic ranking on Google and Bing.

Set

Set specific objectives and report on ROI.

Set-up

Set-up and implement email campaigns.

Share information and solicit input.

Source

Source and coordinate with vendors for video, printing and publication services.
Source Instagram worthy images for our 1,500 real estate clients.

Stay updated with

Stay updated with digital marketing regulations and ensure compliance.
Stay updated with the latest digital marketing trends and industry best practices.
Stay up to date with digital marketing best practices and industry research.

Support

Support the development of marketing automation for campaign management and reporting.
Support with contractual agreements and liaising with talent and / or management.
Support with coordination tasks required for roll-out of Digital Customer Experience Project.
Support with coordination tasks required for roll-out of new COBS Bread loyalty program.

Take

Take pride in ones work - produce work with the highest of standards.

Track

Track and analyze website traffic and user behavior using web analytics tools.
Track KPIs and establish benchmarks to measure impact of marketing activities and ROI of efforts.
Track, measure and report on campaign performance.

Understand

Understand that different strategies are effective for different audiences and why.

Update

Update website events, In the News content.

Upload

Upload marketing material to online libraries, internet groups, and social media sites.

Use

Use data to form ideas, then take action to bring those ideas to life.
Use SEO tactics and make recommendations to content team on how to drive organic / earned media.

Utilize

Utilize data and analytics to identify target audiences and optimize campaign targeting.
Utilize digital strategies to amplify offline activations, events & contests.
Utilize marketing automation tools to streamline campaign processes.

Work with

Work hand-in-hand with agency and technology partners to ensure alignment on budget.
Work to improve the closing ratio from X to Y..
Work to stay within brand guidelines on all marketing.
Work toward automation of repetitive daily / weekly / monthly tasks.
Work with Creative team to manage creative requests and asset trafficking.
Work with external SEO consultants when necessary.
Work with the marketing team to develop and execute digital marketing strategy and promotional plans.
Work with the marketing team to develop new digital marketing strategies and tactics.

Write

Write articles and promotional material for the company.
Write marketing copy, ad copy and content for the blog.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Digital Marketing Coordinator:

Search Engine Optimization (SEO)
Pay-per-click (PPC) advertising
Social media marketing
Content creation and management
Email marketing
Web analytics
Digital advertising platforms (e.g., Google Ads, Facebook Ads)
Marketing automation tools
Copywriting and editing
Data analysis and interpretation
Conversion rate optimization
Web design and development basics
HTML and CSS
Project management
Video editing and production
Google Analytics
Keyword research
Customer relationship management (CRM) software
Graphic design
Mobile marketing

Most In-demand Soft Skills

The following list describes the most required soft skills of a Digital Marketing Coordinator:

Strong communication skills (written and verbal)
Creative thinking and problem-solving abilities
Analytical mindset
Attention to detail
Time management and organizational skills
Adaptability and flexibility
Collaboration and teamwork
Customer-oriented approach
Continuous learning and self-improvement
Result-driven mindset

Conclusion

The role of a Digital Marketing Coordinator encompasses a wide range of responsibilities, from developing and executing digital marketing campaigns to analyzing performance and optimizing strategies. To excel in this role, professionals need to possess a combination of technical skills related to digital marketing tools and platforms,as well as essential soft skills such as communication, creativity, and problem-solving. By mastering these responsibilities and acquiring the necessary skills, Digital Marketing Coordinators can effectively drive online marketing initiatives and contribute to the success of their organizations in the ever-evolving digital landscape.