A Digital Designer is a professional who plays a crucial role in the creation of digital experiences, combining artistic and technical skills to craft visually appealing and functional designs. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Digital Designers.

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Main Responsibilities of a Digital Designer

The following list describes the typical responsibilities of a Digital Designer:

Accept

Accept responsibility for the quality and timeliness of work.

Achieve

Achieve goals through a deep understanding and appreciation for the team and its work.

Adapt

• Adapt designs to be compatible and visually appealing across various devices and screen sizes.

• Adapt quickly and maintain accuracy through frequent updates and promotional changes.

Analyze

Analyze challenges and find creative solutions to design problems.

Apply

Apply search engine optimization (SEO) principles to improve the visibility of digital content.

Assist

Assist the client services team by helping define design and visual content requirements.

Attend

Attend and contribute to tactical planning / brainstorming planning meetings.

Build

• Build and execute the testability of requirements in coordination with the PM and SE.

• Build a shared vision and strategic frame.

• Build interactive prototypes to validate design concepts and gather user feedback.

• Build open & Honest Relationships.

Challenge

Challenge the status quo and strives for excellence.

Collaborate with

• Collaborate and receive feedback from the design team when developing design concepts.

• Collaborate closely with cross-functional teams, including developers, marketers, and project managers.

• Collaborate with cross-border teams at hub offices in Toronto and Charleston.

• Collaborate with marketing team, copywriter, social media manager, and CEO.

• Collaborate with Project Managers, Developers and Strategists.

• Collaborate with stakeholders on copywriting that strengthens the reception of the visual asset.

• Collaborate with team members to launch projects.

• Collaborate with the creative team to develop assets for client campaigns.

Conduct

• Conduct tests to compare design variations and optimize for better performance.

• Conduct usability tests and gather feedback to refine and improve designs.

Consider

Consider the holistic user journey across any brand touchpoints you create.

Contribute to

• Contribute and deliver ideas that are forward thinking and congruent to the marketing strategies.

• Contribute new sources of creative inspiration to cross-functional teams.

• Contribute to an environment of trust, mutual respect and fun.

• Contribute to the evolution of the brand identity of video and digital design production.

Coordinate

Coordinate with internal digital marketing team to launch various A / B tests.

Craft

Craft intuitive and user-friendly interfaces for websites, applications, and other digital platforms.

Create

• Create and maintain Continuous Integration (CI) / Continuous Delivery (CD) pipelines.

• Create and maintain cross-media design templates that unify the brand.

• Create and support the management of marcomms and presentations.

• Create assets for testing and optimizing, based on performance data.

• Create beautiful things for wonderful brands!.

• Create custom icons and icon sets for web and mobile applications.

• Create design templates for ongoing use by other members of the team.

• Create design using both code (e.g. HTML and CSS) , and traditional design and layout.

• Create digital assets for email deployment or the BBB website.

• Create, document and evolve visual brand guidelines relating to digital executions.

• Create engaging and measurable interactivity.

• Create gorgeous yet engaging white papers, reports and event collateral.

• Create impactful animated content, GIFs and motion graphics that elevate campaign storytelling.

• Create impactful animated content that elevates campaign storytelling.

• Create interactive elements and animations to enhance user engagement.

• Create low and high-fidelity wireframes for design of websites, apps, and other digital products.

• Create mobile-first website mockups using Figma.

• Create slick and easy to digest walkthrough videos to build out a big customer support library.

• Create still and animated assets to be shared on our organic and paid social channels.

• Create UI and wireframes for websites and landing pages.

• Create visual concepts and execute designs top promote the Touchacast's platforms and capabilities.

Cultivate

Cultivate trusted relationships with peers and business partners and treat everyone equally.

Design

• Design and code intuitive user experiences and interface designs.

• Design and develop animations for online courses based on learning design briefs.

• Design and develop landing pages and website.

• Design and optimize websites for optimal user experience and performance.

• Design and produce materials in accordance to brand team requests and target deadlines.

• Design assets for use across association digital channels such as website and social channels.

• Design digital assets for various channels including the website, email and social media.

• Design media in a wide variety of styles that correspond to the brands overall communication style.

• Design patient-specific orthodontic appliance per approved prescription by the provider.

• Design social media graphics.

• Design unique illustrations and artwork to complement digital projects.

Develop

• Develop and maintain brand identity through consistent design elements.

• Develop collective performance of the team.

• Develop creative and unique content for SharePoint and websites.

• Develop engaging visual assets, including logos, icons, illustrations, and infographics.

• Develop high fidelity UI designs for the purpose of web implementation by our development teams.

• Develop HTML / CSS-based, responsive emails for marketing campaigns and newsletters.

• Develop player tournament apps with our Live Events team.

• Develop video storyboards and collaborate with internal and external resources on video production.

Discover

• Discover and describe the functional needs and content that drives the right outcomes for our users.

• Discover technical problems and develop viable solutions.

Embody

Embody corporate strategic imperatives and values and fulfill corporate performance initiatives.

Employ

Employ color schemes effectively to evoke desired emotions and convey brand messages.

Enjoy

Enjoy partnering with other teams to use design to solve business problems.

Ensure

• Ensure assigned work meets accuracy, quality and deadline delivery requirements.

• Ensure consistency in designs and content.

• Ensure digital products provide a seamless and satisfying user experience.

• Ensure email design and assets follow industry policies and best practices.

• Ensure that creative is compliant with both internal brand standards and external partner guidelines.

Evolve

Evolve and ensure consistency and integrity behind our company's brand and brand guidelines.

Foster

Foster a climate of trust and constructive confrontation.

Generate

• Generate creative ideas and concepts for digital design projects.

• Generate visual concepts grounded in customer behaviour and psychology.

Give

• Give quantifiable examples of related achievements.

• Give space for initiatives and enables teams to take risks.

Handle

Handle and prioritize multiple projects across multiple brands.

Help

• Help build a design system with style guides, components, patterns etc..

• Help create and evolve the visual language of our client brands thru design.

• Help maintain consistency of content designed for Brand.

Identify

Identify and communicate progress, plans, potential problems, and viable solutions.

Implement

Implement existing brand guidelines on projects.

Inspire

Inspire new ideas, innovation and challenges the status quo.

Integrate

Integrate landing pages using Shopify app.

Interpret

Interpret requests from doctors and modify digital treatment plans accordingly.

Keep

Keep open and ongoing communication with key stakeholders.

Layout

Layout and design of both print and digital materials.

Lead

• Lead both the team and client with a clear and thoughtful design point of view.

• Lead on the look and design elements of every new brief and initiative.

Leverage

• Leverage brand guidelines provided by clients to inform your design concepts across mediums.

• Leverage data to inform the creation of more captivating work.

• Leverage existing brand guidelines to prepare and deliver assets.

Maintain

• Maintain accuracy and attention to detail throughout the creative process.

• Maintain and ensure visual brand consistency across all channels.

• Maintain a strong understanding of color usage and design hierarchy as it pertains to ADA compliance.

Make

Make sure you showcase UX design solutions for digital products.

Manage

• Manage and apply brand guidelines to design mockups.

• Manage assets and produce digital design work, following the digital brand guidelines.

• Manage design projects, including timelines, resources, and deliverables.

• Manage internal / client feedback and revisions on creative concepts and digital design.

Meet

Meet all brand, timing, budget and other project objectives for video and digital design requests.

Mentor

Mentor and nurture Designers and Junior Designers.

Modify

• Modify and optimize images for digital use, ensuring high quality and fast loading times.

• Modify and optimize videos for online platforms and presentations.

Optimize

Optimize internal workflow, and make sure their content looks great across all devices and channels.

Organize

Organize and prioritize content elements to guide users' attention.

Own

Own the development and ongoing maintenance of all digital and brand assets.

Participate in

Participate in initial unit-level verification and subsequent handoff to the verification team.

Prepare

• Prepare detailed design specifications, guidelines, and style guides.

• Prepare test plans, test procedures, and the final test report, as well as ad hoc reports.

Present

• Present and articulate design options and solutions to internal and external clients / stakeholders.

• Present complex data in a visually appealing and understandable manner.

• Present creative concepts / design and communicate rationale to cross-functional teams.

• Present creative material and concepts to internal design team and upper management.

• Present solutions to briefs that support the marketing strategy, both commercially and creatively.

• Present your work internally with enthusiasm and a clear rationale that answers the brief at regular.

Produce

• Produce creative designs for the website and rich content.

• Produce high quality layouts and illustrations for a variety of purposes across the business.

• Produce visually appealing animations and motion graphics.

• Produce wireframes and prototypes to demonstrate the layout and functionality of digital products.

Provide

Provide support for various graphic design needs.

Report

• Report to Team Lead Learning Design.

• Report to the Creative Director and play a key role on the creative team.

Represent

Represent and promote the business externally.

Research

Research and photoshop suitable images.

Resize

Resize and crop digital photography.

Respond to

Respond positively to feedback about your work.

Review

Review creative execution to ensure best work that is consistent with brand direction.

Secure

Secure bike storage with showers and towel service.

Seek

• Seek growth and learning opportunities.

• Seek to optimize systems and processes for assigned tasks.

Select

• Select and apply appropriate fonts to enhance readability and visual appeal.

• Select and determine the most effective way to leverage and design type for clarity and impact.

Share

Share information and expertise about design and digital marketing trends.

Spot

Spot typos, spacing issues, widows, and colour balance irregularities before you pass on your work.

Stay updated with

Stay updated with the latest design trends, tools, and technologies.

Structure

Structure and organize information effectively for intuitive navigation.

Study

Study design briefs and determine requirements.

Support

• Support creation of other visual assets including photography.

• Support internal training and "white papers” to help educate the organization on digital practices.

• Support miscellaneous day-to-day operations as needed.

• Support others, gain trust, be positive and enthusiastic.

• Support refining and evolving the brand guidelines by creating content across a variety of media.

• Support the development of standalone assets in line with company brand guidelines.

• Support the team in the delivery of final artwork files for print and / or digital.

Take

• Take accountability with courage and transparency.

• Take ownership of projects, from concept through to completion.

• Take ownership of their web style guide.

• Take sketches or storyboards and turn into a final product.

Test

Test email design for functionality and rendering using Litmus.

Translate

Translate ideas into visual designs, considering aesthetics, user experience, and technical constraints.

Troubleshoot

Troubleshoot creative and technical problems under tight deadlines.

Understand

• Understand client requirements and effectively communicate design concepts and decisions.

• Understand existing brand design and systems.

• Understand our design and publishing tools.

• Understand the core values of Salesforce and how they inform the way we do business.

• Understand the importance of reach in integrated campaigns.

Use

• Use data and analytics to improve our information architecture and user journeys.

• Use the latest software and applications to design and develop digital solutions.

Work with

• Work across multiple project deadlines.

• Work alongside our Head of Agency Marketing on agency website and other creative requirements.

• Work closely with learning designers to build sophisticated video and animations.

• Work closely with Product Managers and Creative Directors to understand website.

• Work closely with the e-commerce team to ensure correct execution of all graphics for the website.

• Work on the promotion of house publications and events, creating new campaigns and identities.

• Work with a Sense of Urgency.

• Work with both internal and external channel specialists and brand specialists on long term strategy.

• Work with designers, writers, developers, and others to execute campaigns and digital solutions.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Digital Designer:

1. Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Sketch, or Figma.

2. Strong understanding of user-centered design principles and design thinking methodologies.

3. Knowledge of responsive design techniques and frameworks (e.g., Bootstrap, Foundation).

4. Familiarity with front-end web development technologies (HTML, CSS, JavaScript).

5. Experience with prototyping tools like InVision, Marvel, or Axure.

6. Understanding of usability testing methodologies and user research techniques.

7. Ability to create and optimize graphics and multimedia content using software like AfterEffects or Premiere Pro.

8. Proficiency in motion graphics software such as Adobe After Effects or Cinema 4D.

9. Knowledge of web design frameworks and content management systems (e.g., WordPress, Drupal).

10. Understanding of HTML5, CSS3, and JavaScript libraries (e.g., jQuery) for interactive design.

Most In-demand Soft Skills

The following list describes the most required soft skills of a Digital Designer:

1. Creativity: Ability to think outside the box and generate innovative design solutions.

2. Communication: Strong verbal and written communication skills to effectively convey design concepts and collaborate with team members and clients.

3. Attention to Detail: Meticulousness in design execution, ensuring pixel-perfect precision and accuracy.

4. Time Management: Efficiently manage multiple projects and deadlines while maintaining quality.

5. Collaboration: Work effectively in a team environment, actively contributing ideas and receiving feedback.

6. Adaptability: Flexibility to adapt to changing project requirements, design trends, and client feedback.

7. Problem Solving: Analytical mindset to identify design challenges and find practical solutions.

8. User Empathy: Ability to understand user needs and design experiences that cater to them.

9. Organization: Strong organizational skills to maintain files, assets, and project documentation.

10. Continuous Learning: Eagerness to stay updated with industry trends, emerging technologies, and design best practices.

Conclusion

Being a Digital Designer entails a wide range of responsibilities that involve both technical expertise and creative thinking. By possessing a combination of hard skills in design tools, technologies, and methodologies, as well as essential soft skills like communication and collaboration, Digital Designers can create visually stunning and user-centric digital experiences. The dynamic nature of this field calls for continuous learning and adaptation, making it an exciting and rewarding profession for those passionate about design and technology.