A Digital Content Coordinator is a professional who plays a crucial role in managing and coordinating digital content across various platforms. They are responsible for ensuring that the digital content meets the organization's goals and engages the target audience effectively. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Digital Content Coordinators.

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Main Responsibilities of a Digital Account Manager

The following list describes the typical responsibilities of a Digital Account Manager:

Address

Address client queries effectively and in a timely manner.

Analyze

• Analyze digital campaigns success.

• Analyze opportunities for key accounts and drive strategic optimizations.

Assess

Assess / identify clients' digital, communications and marketing needs.

Assist with

• Assist in the development and implementation of content marketing strategies.

• Assist with building and tracking media test plans and strategies for client accounts.

• Assist with challenging client requests and know when to escalate to the leadership team.

• Assist with challenging client requests, issues or escalations.

• Assist with in-app copy and transactional emails as needed.

• Assist with the creation / management of customer on-boarding and training materials.

Attend

Attend and contribute to client meetings, leading the presentation of creative work.

Back up

Back up your ideas with evidence and be open to other points of view.

Build

• Build and maintain strong, long-lasting client relationships.

• Build strong client relationships.

• Build strong, long-term client relationships and maintain frequent contact.

• Build strong relationships with clients and operate as day to day client contact.

• Build strong relationships with key client stakeholders.

Collaborate with

• Collaborate with creative agencies and other vendor partners.

• Collaborate with creative, design and programming teams to ensure all client requirements are met.

• Collaborate with influencers and industry experts for content partnerships.

• Collaborate with internal teams to gather information and insights for content creation.

• Collaborate with the marketing team to align content with promotional campaigns.

• Collaborate with web developers to ensure content integration and functionality.

Communicate

• Communicate actionable insights to our clients during calls and meetings.

• Communicate and evangelize TransUnion products internally and externally.

• Communicate effectively at all points of contact with internal team members.

Conduct

• Conduct A/B testing to optimize content performance.

• Conduct competitor analysis to identify content gaps and opportunities.

• Conduct market research to identify content trends and audience preferences.

Contribute to

Contribute to forecasting, month-end invoicing and reporting.

Coordinate with

• Coordinate with designers and developers to enhance the visual appeal of digital content.

• Coordinate with Sales on campaign results and renewal strategies based on client / program insights.

• Coordinate with staff members working on the same account to ensure consistent service.

Create

• Create and execute client facing sales presentations in collaboration with Account Executives.

• Create and publish engaging content across multiple digital channels.

• Create and send monthly and final invoices throughout campaign flights.

• Create and execute an effective marketing strategy in collaboration with the SEO and PPC team.

• Create, forecast, maintain and track key project timelines and budget.

• Create process efficiency and automation where possible.

Delegate

Delegate effectively, knowing what tasks should be done by team members and assigning.

Develop

• Develop a deep understanding of our lenders roadmap and identify how we can support.

• Develop a firm understanding of the client's industry, marketing strategy and goals.

• Develop a good knowledge of the Future brands and ad products to enable your success.

• Develop a methodical approach to your thinking.

• Develop and delivers training for clients as needed.

• Develop and document processes to mentor junior staff members.

• Develop and execute digital content strategies.

• Develop and maintain a pipeline to meet monthly and quarterly targets.

• Develop and maintain relationships with external content creators and vendors.

• Develop a solid understanding of clients' business to provide sound digital strategy counsel.

• Develop digital strategies, plans and budgets.

• Develop strategic recommendations in deck format to present to clients.

• Develop strong, trusting relationships with client partners at every tier of their business.

• Develop the social media strategy, as well as specific campaign activations, based on objectives.

• Develop trusted relationships with stakeholders.

Drive

• Drive continued revenue growth from assigned accounts year over year, in-line with company growth.

• Drive innovation across all of the briefs that come into the digital team.

Earn

Earn client trust by meeting deadlines and being.

Edit

Edit and proofread content to maintain high quality and accuracy.

Ensure

• Ensure accessibility compliance for digital content.

• Ensure all client deliverables and projects are within budget, timeframe, and scope.

• Ensure all reports are organized and written at a high standard and adhere to business standards.

• Ensure brand consistency and adherence to style guidelines.

• Ensure client goals are met through proactive management and optimization.

• Ensure project requirements are documented.

• Ensure smooth coordination of campaign deliverables.

• Ensure strategies fit your clients' objectives, brand, and audience.

• Ensure successful execution of campaigns including compiling follow up reports.

• Ensure that customers understand the possibilities of the ClearVoice platform.

• Ensure the timely and successful delivery of projects according to customer needs and objectives.

Establish

• Establish, grow and maintain relationships with prospect accounts.

• Establish trusted relationships with clients and internal team members.

Expand

Expand existing relationships and generate new sales leads through prospecting.

Find

Find and enhance new and existing client relationships for future business opportunities.

Follow

Follow the agency processes to ensure jobs are successfully managed.

Follow-up

• Follow-up with clients and internal team members to ensure project deadlines are met.

• Follow-up with enquiries and nurture new leads.

Forecast

• Forecast and track key account metrics and report on the status of all accounts.

• Forecast and track key account metrics, prepare reporting on client account status.

Formalize

Formalize client requests by writing project briefs and statements of work.

Generate

Generate content for social media.

Grow

Grow revenues from existing client base.

Help

Help identify new opportunities for growth in the lender sector.

Highlight

Highlight improvements with the current communication tools and instigate change.

Host

Host client events as needed to strengthen relations and seek new business opportunities.

Identify

• Identify ideas and drive them to success.

• Identify key industry awards and ensure ZeroLight's involvement in these.

• Identify opportunities for content repurposing and cross-promotion.

Implement

• Implement content distribution strategies to reach the target audience effectively.

• Implement strategies for retaining customers requesting to terminate or downgrade their account.

Initiate

• Initiate and manage ideas for the Account Managers and assist them in selling.

• Initiate and organize conference calls and meetings both internally and externally.

Keep

• Keep detailed notes from client meetings.

• Keep on top of latest digital trends, research, information etc. and assess value to the business.

• Keep Trello boards updated on the status of daily activities and project progress.

• Keep up to date on the status of projects and anticipate potential issues.

Launch

Launch new partnerships.

Lead

• Lead and schedule necessary project-related meetings such as kickoffs, brainstorms, and reviews.

• Lead digital with accountability for quality, performance, deadline and operations.

• Lead production and distribution of all client service-related materials.

• Lead project coordination and client communication.

• Lead QA, checking all materials for accuracy and completeness.

• Lead quality assurance testing for projects and deliverables.

• Lead status calls and reporting.

• Lead the bid process for new opportunities.

Maintain

• Maintain account profitability, while maintaining client satisfaction.

• Maintain a positive user experience by continuously improving content quality and relevance.

• Maintain client satisfaction, ultimately leading to client retention and account growth.

• Maintain relationships with advertisers / agencies.

• Maintain relationships with internal and external stakeholders.

Manage

• Manage accounts and works closely with Sales / Marketing / Tech / Product / Management teams.

• Manage accounts independently.

• Manage and monitor assigned customer accounts, acting as the customer's main point of contact.

• Manage and report bugs and platform issues to the product team.

• Manage and track project costs.

• Manage a team of media buyers, copywriters and video editors, and keep things well-organized.

• Manage client and agency resources and assets in adherence to project schedules and timelines.

• Manage client expectations, requests, and make suggestions to benefit the client experience.

• Manage content archives and ensure proper categorization and organization.

• Manage content calendars and ensure timely publication of content.

• Manage content localization and translation processes.

• Manage project timelines by keeping an up to date work-back schedule for each active project.

• Manage resourcing and timelines, ensuring delivery of key milestones against schedule and budget.

• Manage, retain and accelerate growth of accounts through highly pro-active client engagement.

• Manage social media accounts and engage with the audience.

• Manage the execution and delivery of Digital Advertising Campaigns.

• Manage their own time and spend the day solving bespoke customer problems face to face.

• Manage time effectively, meets deadlines, pays attention to detail.

• Manage website and social media strategy and presence to support business objectives.

Measure

Measure the effectiveness of the campaigns across your assigned client accounts.

Meet

• Meet or exceed quarterly net revenue targets and objectives.

• Meet revenue targets set by sales management.

Mentor

• Mentor Account Managers and assist in new hire onboarding.

• Mentor and contribute to the development of junior accounts team members.

• Mentor other team members and collaborates in finding creative solutions.

Monitor

• Monitor and analyze content performance using analytics tools.

• Monitor and report on content metrics and key performance indicators.

• Monitor and respond to user comments and feedback.

• Monitor campaign performance.

• Monitor customer health and escalate churn risks.

• Monitor team and contractor timesheets compared to project budgets.

Optimize

• Optimize content for search engines and implement SEO strategies.

• Optimize web content to increase traffic and improve SEO.

Oversee

• Oversee 15 - 20+ small to mid-sized accounts.

• Oversee and manage all digital sales for Bell Media properties in Manitoba and Saskatchewan.

• Oversee and monitor the freelance teams working on your accounts.

Own

• Own and lead your own area of the account, managing ad-hoc and monthly campaigns through the agency.

• Own and manage full relationship between agency and select clients.

• Own the client relationship.

Perform

Perform ongoing market research.

Plan

Plan and monitor campaigns across paid, display and social media.

Produce

Produce weekly sales report including actual sales, presell activity and pending sales.

Prospect

Prospect and develop new business opportunities.

Provide

• Provide and execute client service strategy to unlock growth opportunities.

• Provide clients with value-added upsell options to enhance their current marketing plans /.

• Provide complete lifecycle campaign support to clients and the Nexxt sales team.

• Provide marketplace feedback and competitive intelligence to improve and enhance product offerings.

• Provide ongoing support for clients and up-sell additional services / work requests.

• Provide superior customer service and account management support.

• Provide timely responses to client outreach and requests.

• Provide valuable insights to our clients on how to improve the partnership with adQuadrant.

Recommend

Recommend and execute necessary in flight adjustments across multi-media deliveries.

Report

Report on web performance metrics.

Represent

Represent our client's interests internally with a clear understanding of their business objectives.

Resolve

Resolve account issues pro-actively and expediently.

Retain

Retain relationships & tactically grow revenue within vertical-specific account portfolio.

Route

Route all projects through the appropriate departments and approvals.

Secure

Secure good new business revenues.

Sell

• Sell digital advertising opportunities for Rogers Media within an existing territory.

• Sell print, digital, creative solutions and relevant events and awards sponsorship.

Spot

Spot opportunities to grow CX within existing accounts for the agency.

Stay updated with

• Stay informed about copyright and intellectual property laws related to digital content.

• Stay updated on emerging digital platforms and content formats.

• Stay updated with industry trends and best practices in digital content management.

Support

• Support the Account Director in the day-to-day running of the account and delivery for clients.

• Support with campaign builds, creative design projects and CRM strategies.

Take

Take responsibility for managing the content / creative campaign delivery.

Train

• Train and develop any new Account Executives, Managers and team members that join the organization.

• Train and educate team members on content management best practices.

Understand

• Understand each client's business model.

• Understand the account objectives, and map them to social media objectives and KPI.

• Understand the fundamentals of campaign set up, AdOps and data visualisation dashboards.

Update

• Update and maintain all account activity, prepare weekly status reports, and forecast sales activity.

• Update the pipeline to your manager and collaborate with team members to hit group targets.

Upsell

• Upsell additional product and secure renewal contracts / budgets.

• Upsell client services to meet revenue objectives.

Welcome

Welcome constructive criticism for career development.

Work with

• Work closely with Account Directors to identify sales opportunities and propose new ideas to clients.

• Work closely with the team on all client accounts assigned to you.

• Work collaboratively alongside like-minded professionals.

• Work cross-departmentally for issue resolution.

• Work in an integrated manner with all office team members.

• Work towards specific target categories and specific radio & digital goals.

• Work with analyst team on optimizations, strategy, reporting, and performance deliverables.

• Work with clients to complete a specific project brief and coordinate client approvals.

• Work with clients to understand their brand strategy and campaign KPIs.

• Work within multiple deadlines in a calm and efficient manner.

• Work with internal teams to put together proposals that will win client business.

• Work with line manager to address personnel issues.

• Work with members of the CX team to create pitch-winning responses.

• Work with the Account Director to develop integrated campaigns, strategies and plans.

• Work with the Account Director to look for opportunities to grow existing client relationships.

• Work with the Account Leads to identify opportunities to grow existing client relationships.

Write

• Write clear, effective creative briefs for digital execution, as required.

• Write proposals and develop presentation decks.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Digital Account Manager:

1. Proficiency in content management systems (CMS) such as WordPress or Drupal.

2. Excellent writing and editing skills.

3. Knowledge of search engine optimization (SEO) techniques.

4. Understanding of digital analytics tools like Google Analytics.

5. Experience with social media management platforms.

6. Basic HTML and CSS knowledge for content formatting.

7. Familiarity with graphic design software for basic image editing.

8. Ability to work with multimedia content, including images, videos, and audio.

9. Proficiency in email marketing tools and automation platforms.

10. Knowledge of digital advertising platforms, such as Google Ads or Facebook Ads.

Most In-demand Soft Skills

The following list describes the most required soft skills of a Digital Account Manager:

1. Strong communication skills, both written and verbal.

2. Creativity and ability to generate innovative content ideas.

3. Excellent organizational and time management skills.

4. Attention to detail and commitment to delivering high-quality work.

5. Ability to work independently and as part of a team.

6. Problem-solving skills to overcome content-related challenges.

7. Adaptability and flexibility in a fast-paced digital environment.

8. Collaboration and teamwork for effective cross-functional coordination.

9. Analytical thinking to interpret data and derive actionable insights.

10. Continuous learning mindsetto stay updated with evolving digital trends.

Conclusion

In conclusion, a Digital Account Manager is responsible for maintaining strong client relationships, developing digital strategies, managing campaigns, and delivering exceptional results. They require a combination of technical skills, such as proficiency in digital marketing platforms and analytics tools, as well as soft skills, including communication, problem-solving, and organizational abilities. By possessing these skills and fulfilling their responsibilities effectively, Digital Account Managers play a crucial role in driving the success of digital marketing initiatives and fostering client satisfaction.