A Content Marketing Specialist is a professional who plays a crucial role in creating and implementing effective marketing strategies through various forms of content. They are responsible for developing and executing content plans to engage and attract target audiences, drive brand awareness, and generate leads. In this blog post, we describe the primary responsibilities and the most in-demand hard and soft skills for Content Marketing Specialists.

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Main Responsibilities of a Content Marketing Specialist

The following list describes the typical responsibilities of a Content Marketing Specialist:

Analyze

• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

• Analyze data and web analytics to increase reader engagement and retention.

• Analyze the performance of writing outputs against key metrics.

Articulate

Articulate insights, trends, key learning.

Assist in

• Assist in a variety of marketing activities to support the team and company.

• Assist in managing the digital and social platforms.

• Assist in online marketing strategy ensuring content creation is visible through search.

• Assist in other marketing team projects and activities as needed in this start-up environment.

• Assist in the creation of internal communications campaigns.

• Assist the video producer with writing scripts for a variety of video projects.

• Assist with creating content for event landing pages.

Build

Build inbound organic search traffic.

Champion

• Champion growth and impact so that each piece of content can read as many readers as possible.

• Champion the brand voice across the organization to drive brand consistency and evolution.

Collaborate with

• Collaborate and strategize with marketing and other team members to plan campaigns and content.

• Collaborate with co-workers and Community Engagement on communications for the Library Foundation.

• Collaborate with cross-functional teams to ensure content consistency.

• Collaborate with graphic design and marketing channel owners to develop impactful creative.

• Collaborate with sales teams to align content with the buyer's journey.

• Collaborate with the marketing team to coordinate multi-touch marketing funnels.

Communicate

• Communicate requirements for any integrations into written documentation.

• Communicate via telephone.

Conceptualize

Conceptualize, draft, and launch various email marketing campaigns / automations.

Conduct

• Conduct A/B testing to optimize content performance.

• Conduct competitor analysis to identify content gaps and opportunities.

• Conduct customer and competitor insights to understand what content resonates in the market.

• Conduct market research to identify target audience preferences and trends.

• Conduct online marketing, E-commerce and Website promotions.

• Conduct research to develop original content and context for our residential and commercial channels.

• Conduct research to formulate ideas and / or support writing.

• Conduct sales transactions through Internet-based electronic commerce.

Coordinate with

• Coordinate and support mini-site development for local lodges.

• Coordinate with graphic designers and videographers to produce visual content.

• Coordinate with social media specialist to create social posts as required.

Create

• Create and continuously evolve social media and influencer strategy.

• Create and develop compelling graphics, leveraging 3rd party teams to design.

• Create and distribute press releases to generate media coverage.

• Create and edit email templates within our customer engagement platforms.

• Create and lead content committee with the objective of developing well-rounded and engaging content.

• Create and manage an editorial calendar for content production.

• Create and manage content partnerships and collaborations.

• Create and manage marketing campaigns, tailor campaigns for targeted B2B and B2G audiences.

• Create compelling content that takes our thought leadership to the next level.

• Create consistent and engaging content for CRI social channels.

• Create guest blog posts for backlinks, and is a contributor to the Birdeye blog on a regular basis.

• Create handouts and other assets to support webinars.

• Create marketing collateral for sales teams.

• Create monthly performance reports and analysis to support and improve content marketing efforts.

• Create short videos to contribute to content marketing goals, optimized for search and social media.

• Create unique content for specific pages.

Curate

Curate a social media calendar and regularly monitor platforms for engagement.

Design

• Design artwork for new product labels, boxes, and packaging.

• Design content marketing strategies and set short, medium, and long-term goals for content.

• Design digital media campaigns aligned with business goals.

Develop

• Develop a channel strategy that aligns with business goals.

• Develop a clear POV on the on best channels for activation of your content.

• Develop and deliver content marketing presentations and trainings.

• Develop and execute influencer marketing campaigns.

• Develop and implement social media content strategies.

• Develop and manage brand communications calendar for the website, email, and social media.

• Develop and manage content syndication strategies.

• Develop and manage reporting that will show the performance of the content marketing assets produced.

• Develop a strong understanding of the industry and our business' mission.

• Develop company white papers, educational webinars and seminar presentations.

• Develop content reports regularly to share with marketing leadership members.

• Develop content strategies aligned with business goals.

• Develop editorial calendar and ensure deadlines are met.

• Develop, maintain and coordinate website content that is optimized for SEO.

• Develop thought leadership (blogs, case studies, ebooks) for cloud technology space.

Drive

Drive and manage all design processes related to collateral you design.

Engage

Engage regularly with library patrons through library's web presence.

Ensure

• Ensure high quality and compelling content and copy throughout all channels.

• Ensure that SEO strategies are effectively implemented.

• Ensure that we're always compliant with the law (e.g. copyright and data protection).

Execute

• Execute an SEO content strategy focused on creating original and useful resources for homeowners.

• Execute editorial calendar and posting schedule for library managed social media outlets.

• Execute on email communications to customers and prospects.

• Execute on Social Media strategy and programs.

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Find

Find ways to repurpose and engage others with past content initiatives.

Generate

Generate marketing materials, newsletters, advertising, and digital content.

Grow

Grow our social channels by creating content that gets likes, shares and comments.

Help

• Help facilitate company newsletter content.

• Help maintain brand and style guidelines.

• Help us build our brand, and we will help you build yours.

Identify

• Identify and leverage emerging content formats and platforms.

• Identify and manage crawl errors, sitemaps, and any other technical issues that can affect ranking.

• Identify and solicit potential clients.

• Identify gaps in marketing funnel and proactively identify opps for content optimization.

• Identify opportunities for content repurposing and recycling.

• Identify target audiences & conduct market research.

Implement

• Implement best-in-class SEO.

• Implement lead generation strategies through content marketing efforts.

• Implement the on-time delivery of lifecycle and promotional email campaigns.

Increase

Increase your digital technical marketing skills.

Introduce

Introduce new ideas and identify opportunities to improve efficiencies.

Lead

Lead Birdeye's social media management.

Learn

• Learn about content development across different channels.

• Learn the ThreatConnect brand voice.

Maintain

• Maintain a content calendar and ensure campaign deadlines are met.

• Maintain a deep understanding of our product, features and value proposition.

• Maintain and update existing websites with fresh content, design, and images.

• Maintain marketing & sales toolboxes, and branding kit.

• Maintain our social media presence across all digital channels.

• Maintain press lists and reporting on press mentions.

Make

Make recommendations for improving content marketing approach and adopting new tools.

Manage

• Manage all aspects of Fleetio's social media accounts (Facebook, Twitter, Instagram and LinkedIn).

• Manage busy workload, meeting multiple deadlines.

• Manage content budgets and allocate resources effectively.

• Manage content distribution across multiple channels, such as websites, social media, and email campaigns.

• Manage content localization and translation processes.

• Manage end-to-end digital projects.

• Manage several content production projects simultaneously.

Measure

Measure and report on content marketing ROI.

Monitor

• Monitor and address online reputation management issues.

• Monitor and analyze content performance using analytics tools.

• Monitor and maintain brand standards for internal and external communications.

• Monitor and report on content marketing metrics.

• Monitor and respond to user comments and inquiries on various platforms.

• Monitor key performance indicators and adjust.

Nurture

Nurture relationships with industry influencers and thought leaders.

Offer

Offer a competitive compensation plan and annual performance bonus opportunity.

Optimize

• Optimize content for lead nurturing and conversion.

• Optimize delivery and campaign performance.

• Optimize web and YouTube content considering SEO and Google Analytics.

Oversee

• Oversee and manage website Search Engine Optiminization (SEO) and social media outreach.

• Oversee Social Media reporting to key stakeholders.

Own

Own the web and email channels.

Participate in

• Participate in social committee.

• Participate in the multi-channel launch of new products and services.

Perform

Perform other duties as assigned.

Prepare

• Prepare and optimize content for the industry leading Mirakl blog.

• Prepare marketing activity reports and metrics for measuring program success.

Produce

Produce initial first-round edits of Product Marketing blogs and Sales materials.

Provide

Provide an annual health and wellness allowance for things like your gym membership.

Purchase

Purchase media advertisements as needed and directed.

Refine

Refine and manage brand voice and tone to be used across all branded assets.

Represent

Represent the Library at launches, meetings, and press events.

Research

• Research and writing skills on a variety of topics.

• Research, ideate, and create high quality content that aligns with market and customer insights.

• Research independently and collaborate with internal subject matter experts.

• Research new platforms and upcoming developments in social media and web marketing.

• Research target audience and aligns content to meet demographic.

Respond to

Respond to and / or routes questions, comments, and feedback received via the Web.

Schedule

Schedule and monitor photo shoots – including editing photos and digital.

Solidify

Solidify brand voice and editorial guidelines for internal and external uses.

Stay up to date with

• Stay informed about content-related legal and ethical guidelines.

• Stay up to date with digital media trends and developments.

• Stay up-to-date with industry trends and incorporate them into content strategies.

Support

• Support initiatives to establish and refine brand identity.

• Support marketing, sales and CS teams with copywriting for collateral, email templates and scripts.

• Support Product team with messaging for new features releases and customer communications.

• Support SEO research and execution.

• Support team with reporting to help inform marketing planning, strategies and campaigns.

• Support the day-to-day operations of the Marketing department and assist co-workers as needed.

• Support the maintenance and development of digital tools including Highspot.

• Support the mini-departments on ad-hoc content review and deployment.

Take

Take ownership of and manage distinct content marketing processes and programs.

Track

• Track and measure marketing performance and create comprehensive marketing performance reports.

• Track the performance of content created by reviewing content analytics.

Train

Train administrative users in WordPress in a limited fashion to update mini sites.

Travel

Travel and interview customers for potential case studies and / or testimonials.

Understand

• Understand how to adapt to the voice of multiple authors.

• Understand the tools at your disposal and different stakeholders in the company.

Update

Update existing content to ensure accuracy, relevancy, mobile-friendliness, and UX.

Use

• Use data and experience to make appropriate recommendations for improvement to CRI management.

• Use marketing analytics to optimize and scale content initiatives and measure success.

• Use your knowledge of SEO to craft content that will rank.

Utilize

• Utilize Search Engine Optimization (SEO) and industry best practices.

• Utilize SEO techniques to optimize content for search engines.

Verify

Verify final content and information.

Work with

• Work collaboratively with internal business partners and other key stakeholders.

• Work cross-functionally to create content that support go-to-market moments.

• Work directly with the Demand Generation team on email marketing and event promotion content.

• Work for extended period of time on the keyboard and computer monitor.

• Work together with Web Development to further improve our online channels.

• Work with corporate marketing team on downstream systematic impact of these analytics.

• Work with CRI's internal and external resources to maximize project efficiency.

• Work with others, internally and externally, to source content.

• Work with outside vendors through the creation of infographics, videos, and other assets.

• Work with the Content and Creative Managers to ensure all content is on brand.

• Work with the corporate communications team to develop campaigns with the leadership team.

• Work with various internal teams to plan marketing strategies.

Write

• Write ad copy and clear, quantifiable calls to action for prospects.

• Write and edit engaging, informative, and optimized content for various platforms.

• Write at least 4 blogs per months, in collaboration with subject matter experts across the company.

• Write compelling sales focused copy to be used in email marketing, social media, and print.

Most In-demand Hard Skills

The following list describes the most required technical skills of a Content Marketing Specialist:

1. Copywriting and editing

2. Search Engine Optimization (SEO)

3. Content management systems (CMS)

4. Analytics tools (e.g., Google Analytics, SEMrush)

5. Social media management platforms (e.g., Hootsuite, Buffer)

6. Keyword research and analysis

7. Graphic design tools (e.g., Adobe Photoshop, Canva)

8. Video editing software (e.g., Adobe Premiere Pro, iMovie)

9. HTML and basic web development skills

10. Email marketing platforms (e.g., MailChimp, HubSpot)

Most In-demand Soft Skills

The following list describes the most required soft skills of a Content Marketing Specialist:

1. Excellent written and verbal communication skills

2. Creativity and the ability to think outside the box

3. Strong analytical and problem-solving skills

4. Attention to detail and a keen eye for quality

5. Time management and multitasking abilities

6. Collaboration and teamwork skills

7. Adaptability and willingness to learn new technologies

8. Strategic thinking and planning

9. Relationship building and networking skills

10. Results-driven mindset and goal orientation

Conclusion

Being a Content Marketing Specialist requires a diverse skill set, blending both technical and soft skills. This role encompasses a wide range of responsibilities, from content creation and distribution to data analysis and strategic planning.