Main Responsibilities and Required Skills for Content Marketing Manager
A Content Marketing Manager is responsible for establishing and managing processes and timelines for content development and curation. They research content ideas and trends and review and edit articles and blog content. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Content Marketing Managers.
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Main Responsibilities of Content Marketing Manager
The following list describes the typical responsibilities of a Content Marketing Manager:
Accelerate
Accelerate lead generation efforts and improve lead funnel conversion.
Adapt
Adapt and adopt brand's tone of voice.
Adhere to
Adhere to the internal policies and procedures.
Administer
Administer the collateral depository platform.
Analyze
Analyze and optimize blog performance.
Analyze performance metrics on an ongoing basis and pivot as needed to meet business goals.
Assess
Assess content created by team members to ensure a consistent style and tone across pieces.
Assess new reporting opportunities and roll-out to teams as appropriate.
Assign
Assign and manage freelance writers as appropriate.
Assign blog posts to writers.
Assist with
Assist with product marketing and launches in new markets .
Assist with reporting on KPI's.
Audit
Audit existing content, categorize it and identify content gaps.
Brainstorm
Brainstorm and collaborate with team for new ideas and content strategies.
Brief
Brief and manage the external content writers to ensure brand consistency.
Build
Build and execute a content marketing calendar to ensure consistent distribution across all channels.
Build and implement a content marketing strategy that generates organic traffic & leads (SEO).
Build social media strategy and execute campaigns.
Collaborate with
Collaborate across teams to produce webinar and partner marketing content + collateral.
Collaborate cross-functionally, and produce high quality content.
Collaborate on projects across cross-functional teams.
Collaborate with design to ensure engaging, easy to consume and differentiated content.
Collaborate with marketing and design teams to plan and develop content, style and layout.
Collaborate with product marketing, social media, and customer marketing as key stakeholders.
Collaborate with the UX team to build friendly, intuitive user interfaces.
Communicate
Communicate with other teams to fully leverage marketing assets.
Conceive
Conceive new editorial products based on teacher needs and market insights.
Conduct
Conduct keyword and SEO research to understand customers' needs.
Conduct periodic competitive audits, gather and share competitive research.
Conduct usability tests to gauge content effectiveness.
Continue
Continue keyword research and building content calendar.
Continue to collaborate with design and writing teams to produce high quality content.
Contribute to
Contribute to the editorial calendar, delegate tasks and ensure content deadlines are met.
Coordinate
Coordinate multiple teams and contributors to project manage the execution of the content calendar.
Coordinate with internal technical experts to identify the most compelling stories and topics.
Coordinate with marketing and design teams to illustrate articles.
Create
Create a content strategy for different asset types and channels throughout the entire buyer journey.
Create and maintain the content calendar.
Create and manage partnerships with brand partners to develop campaigns, giveaways, etc..
Create a roadmap for content marketing and prioritize needs.
Create a SEO plan to get our content on the first page of search results for target keyword phrases.
Create compelling content, either yourself or through others on the team, contractors, and agencies.
Create new content across all marketing channels.
Create posts for social media and help manage social platforms.
Create relationships with industry websites and prospect for posting opportunities.
Create reports and ad-hoc analysis to support strategic decisions.
Create systems for measuring and tracking success and relaying those results to decision makers.
Create the content required for our Marketing campaign team to run an effective campaign.
Define
Define, manage, and report key trends and metrics so you're making informed decisions.
Define Syndio's SEO strategy and work with teams to ensure it's implemented across all assets.
Define themes and determine the appropriate mix of top, middle, and bottom of funnel content.
Define, track and report on content KPIs relative to overall marketing goals and KPIs.
Define your measures of success and track core KPIs.
Describe
Describe a time when you improved a newsletter's performance.
Design
Design and implement creative marketing strategies to disseminate content.
Design content marketing strategies and set short-term goals.
Develop
Develop a content calendar and manage a team of freelancers to produce content on a frequent basis.
Develop a global content machine to drive inbound lead generation and customer acquisition.
Develop and maintain content calendar.
Develop and maintain editorial and brand style guidelines across channels and properties.
Develop and oversee an integrated content strategy that aligns with overall marketing objectives.
Develop and test lead gen campaigns with other members of the marketing team.
Develop an editorial calendar, delegate tasks and ensure deadlines are met.
Develop content to support the customer journey and partner marketing efforts.
Develop ideas and prioritize content ideas.
Develop & implement an integrated PR strategy that includes Earned Media and SEO.
Develop rich user experiences for embedding into web sites.
Develop the digital content strategy.
Develop the operational foundation to support our content creation and distribution process.
Develop the operational foundation to support our content creation and distribution process.
Distribute
Distribute the videos through the LeanIX video channels such as YouTube and other platforms.
Document
Document a content strategy that will take our website to the next level.
Drive
Drive top-of-funnel awareness and acquisition among target audiences.
Drive traffic and engagement that translates to sales and brand promotion.
Edit
Edit and proofread content developed by team members, write new content when needed.
Edit, proofread, and improve content.
Edit, proofread and improve content following the brand voice and editorial guidelines.
Embrace
Embrace our agile development culture and the Klipfolio development manifesto.
Ensure
Ensure brand and design consistency across all content produced.
Ensure brand consistency in style, quality, and tone of voice.
Ensure consistency in brand voice, messaging, and style across all assets and Platforms.
Ensure QA and brand compliance on all content.
Ensure unrivalled, high quality production values are adhered to at all times.
Establish
Establish and manage process, meetings and timelines for content development and curation.
Establish, measure and report on success metrics on a monthly basis.
Establish standard methodologies with playbooks to scale content programs with regional partners.
Evaluate
Evaluate and implement HIPAA compliant CRM tool for email marketing campaigns.
Find
Find the heart of the story and motivate action through compelling assets and campaigns.
Follow
Follow style and editorial guidelines to create quality content.
Follow up
Follow up global reporting standards, processes & timeliness.
Help
Help shape and perfect Drop Ship Lifestyle & associated brands content strategies.
Help Tuff clients grow their organic visibility with long-term growth content.
Help us maximize content utility with ideas for repurposing and recycling key assets across channels.
Help with developing and implementing content strategy.
Identify
Identify and enlist new content partners for new content that will appeal to our teacher audience.
Identify and leverage opportunities to further amplify our messaging in new, innovative ways.
Identify the mix of current potential resources needed to execute against that strategy.
Incorporate
Incorporate other channels such as paid search and social.
Interpret
Interpret the results and take action to increase the effectiveness of marketing campaigns.
Lead
Lead all future product launches and feature releases.
Learn
Learn best practices from the industry.
Liaise with
Liaise with the other marketing channels to find ways of amplifying the content.
Maintain
Maintain a positive and self-motivated attitude.
Maintain a working knowledge of principles of SEO including keyword research and Google Analytics.
Maintain excellent writing and language skills.
Maintain Field & Office Process Team Sites.
Maintain Underdog.io's social media presence.
Manage
Manage additional content being created by freelancers.
Manage and oversee Paid Social content marketing campaigns across Facebook / Instagram.
Manage content that meets business goals and audience needs.
Manage external content creators.
Manage internal and external resources, when needed, for content creation and production.
Manage our editorial calendar to ensure timely publication.
Manage partners and affiliates to drive content sharing and referral traffic back to company.
Manage Public Relations relationships.
Manage the distribution and lifecycle of content across all channels.
Manage the publishing of content to the MPB Content Hub CMS.
Measure
Measure the results of marketing activity to inform future marketing campaigns.
Measure the ROI of content marketing efforts.
Meet
Meet weekly with Growth Marketers at Tuff to develop specific strategies for each of your clients.
Model
Model and forecast results.
Monitor
Monitor reports e.g. QlikView and MCM dashboard for accuracy and perform data cleansing as required.
Monitor, track, and document content results.
Optimize
Optimize account performance through analytics, testing and experimentation.
Optimize all content marketing initiatives to improve SEO metrics.
Optimize content considering SEO and Google Analytics.
Optimize copy and landing pages for search engine marketing.
Optimize on-page features for improved conversion rates on target customer personas.
Optimize the content for conversion, SEO, social media platforms, and promotional channels.
Outline
Outline and plan for targeted content needs.
Oversee
Oversee all moving pieces of content from ideation, to production, to distribution.
Oversee content marketing strategies for various brands.
Oversee coordination of contributors (internal and external) to content production.
Oversee research and content creation in the area of the future of work.
Own
Own and execute the editorial and content marketing strategy.
Own and gather customer insights in order to understand what content resonates in the market.
Own and optimize our marketing content plan.
Own an outcome-oriented content marketing plan for Forward.
Own brand narrative on the blog and social channels, including strategy, calendar and publishing.
Own positioning and messaging for the brand.
Own the messaging framework and persona value map.
Own the budget for your content work to execute the campaigns against the plan.
Own the content process from pitch to publication.
Participate
Participate in regular hack days and scratch your itch days and propose new ideas.
Perform
Perform ongoing keyword discovery, expansion and optimization on both web SEO and YouTube SEO.
Pick
Pick 1 - 2 ideas to implement the next quarter.
Plan
Plan content and manage editorial calendar.
Plan, execute and measure experiments and conversion tests.
Present
Present ideas for content formats and channels to help yield better results.
Prioritize
Prioritize and schedule marketing projects and communication initiatives.
Produce
Produce content (or hire & manage a team of writers) for the company blog.
Produce visuals, videos, and copy for blog posts, ads, guides, website pages, and more!
Provide
Provide regular and as needed metrics for campaign and content performance.
Publish
Publish content to blogs, social and email tools.
Receive
Receive customer feedback and generate ideas to increase customer engagement.
Research
Research and analyze market trends and competitors.
Research and implement search engine optimization recommendations.
Research and present new digital content ideas.
Research and recommend content strategy and needed content to support business objectives.
Research content ideas and trends for various industries and clients.
Research, identify and solicit expertise and sources for content (internally and externally).
Review
Review and edit articles and blog content.
Review and update published content as needed.
Set
Set targets and build campaign metrics.
Share
Share content leveraging social media and content syndication.
Stay up to date on
Stay abreast of the teacher and education space.
Stay up to date on best practices in the media, social media, and creative industries.
Support
Support and partner with the Sales team, providing sales enablement.
Support brand identity and awareness building, maintaining consistent brand value and visuals.
Support co-ordination and communication of webinars.
Take
Take over the case study program to improve sales proof points and results for sales.
Take over the copy brief process for all demand generation campaigns.
Take ownership of our agency and freelancer relationships.
Take photographs to be used in print and digital marketing, OCF websites, and social media platforms.
Test
Test, measure, optimize, and report on the content marketing program.
Track
Track Consumer Reactions and Conversations within Social Media.
Track engagement of content across a series of KPIs.
Track and report on program activities and results.
Understand
Understand agency and freelancer mix.
Understand and grow our earned, paid, shared and owned developer content strategy.
Understand company's current content strategy and existing live pages.
Understand how to build a dashboard to track engagement among different audiences.
Understand how to use social media management tools - Hootsuite, Buffer etc..
Understand Thimble's current content strategy and existing live pages.
Understand Thimble's product set and roadmap.
Undertake
Undertake specific communications projects as required by co-Founders.
Update
Update website content as needed.
Use
Use data and metrics to inform and guide content and site experience priorities, focus, and format.
Use data to inform the success of content efforts and adjust plans and strategies accordingly.
Work with
Work closely with digital marketing manager to align with SEO strategy.
Work collaboratively with communications, developers, and product marketing.
Work day will align with EST.
Work with agencies and teammates alike.
Work with Digital team on event live stream & demand program management as needed.
Work with ecosystem partners to create great content for relevant audiences.
Work with external agencies to deliver content programs where appropriate.
Work with Head of Marketing to optimize content for paid media.
Work with leadership team to propose revenue-generating enhancements and products.
Work with owners of content to revise and measure content against marketing goals.
Work with some of the smartest people in the technology industry.
Write
Write clear marketing copy to promote our products / services.
Write entertaining and informative search engine optimized copy.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Content Marketing Manager:
Journalism
EDIting
Communications
Social Media
Hubspot
Twitter
Facebook
Content Management
Linkedin
Digital
Content Creation
Social Media Platforms
Social
Business
SAAS
Writing
Copywriting
Semrush
Digital Marketing
MS Office
Photoshop
B2B
Ebooks
Inbound Marketing
Web Traffic Metrics
Content Strategy
SEO Tools
Short-Form
Storytelling
Agile Mindset
B2B Marketing
CMS
Most In-demand Soft Skills
The following list describes the most required soft skills of a Content Marketing Manager:
Written and oral communication skills
Attention to detail
Interpersonal skills
Collaborative
Creative
Organizational capacity
Analytical ability
Work independently with little direction
Self-starter
Team player
Organized
Detail-oriented
Time-management
Flexible
Proofreading
Self-motivated
Problem-solving attitude
Data-driven
Leadership
Passion for storytelling
Editorial mindset
Highly analytical
Predict audience preferences
Resourceful
Work ethic
