Main Responsibilities and Required Skills for Communications Specialist
A Communications Specialist is responsible for creating, socializing, and implementing internal and external communications processes. They develop strong relationships with customers and manage marketing and communications strategy. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Communications Specialists.
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Main Responsibilities of Communications Specialist
The following list describes the typical responsibilities of a Communications Specialist:
Analyze
Analyze data and provide recommendations based on findings.
Anticipate
Anticipate and meet the needs of both internal and external customers.
Assist in
Assist customers with selecting a customized product package.
Assist in the development of content assets for social media.
Assist in the development of plain language communication materials.
Assist in the development of short- and long-term customer data analysis plans.
Assist in the implementation of company marketing plans as needed.
Assist in the optimization efforts of SEO initiatives.
Assist in the planning and execution of high caliber events for a range of high-profile clients.
Assist with change management support for new security requirements globally across the organization.
Assist with sourcing and outreach for partnership opportunities.
Assist with updating and maintaining media distribution lists.
Attend
Attend required meetings.
Attend to payment and invoice system requests.
Attend various corporate events and assist with day-of execution.
Build
Build and drive content, including sourcing, writing, and editing information for internal use.
Build partnerships with key internal stakeholders.
Build productive internal / external working relationships.
Collaborate with
Collaborate with customers and partners on social media content creation.
Collaborate with marketing team in developing and assembling sales aids.
Collate
Collate team reports for each region to share with the medical team.
Communicate
Communicate information to guide or assist people.
Communicate messages and information to Agency.
Communicate the role of both brands in the insurance ecosystem.
Compile
Compile formal internal communications on business process changes and industry regulatory updates.
Complete
Complete all required client / project paperwork.
Complete purchases and build rapport to increase customer retention.
Conduct
Conduct tours and make public education presentations at events when needed.
Contractor
Contractor will take plans and designs from internal communications team members and implement.
Contribute to
Contribute to a mobile-first strategy based on how users read and use information.
Contribute to integrated marketing strategies and plans, including annual forecast.
Contribute to the development of social media and digital plans to support programs and campaigns.
Coordinate
Coordinate approval and dissemination of materials and messaging.
Coordinate communication with other departments.
Coordinate complex events to drive results including overall logistics and on-site execution.
Coordinate graphic design and videography support.
Coordinate internal communications events.
Coordinate intra company communication on sales funnel targets.
Coordinate monthly social media reporting / marketing analytics.
Coordinate product samples and gift cards for influencers and media days.
Create
Create and maintain a content library of current funding priorities.
Create and maintain project and system documentation for training and audit purposes.
Create and maintains an editorial calendar.
Create and manage content calendar in consultation with our marketing leads.
Create and manage web content for events on common website tools (Wordpress).
Create engaging content and monitor product performance to ensure positive end-user experience.
Create flash messages for customer-facing tools / products.
Create, socialize, and implement customer communications processes.
Define
Define scope for vendors and coordinate budget approval with appropriate department heads.
Deliver
Deliver communications elements of marketing campaigns on time and on-brand.
Deliver effective communications projects to drive business performance.
Deploy
Deploy appropriate communications in coordination with senior leadership.
Develop
Develop and oversee creative marketing strategies.
Develop and produce employee-facing content for webinars, internal communication and the intranet.
Develop a strategic approach to speaking and participating in conferences.
Develop communications on behalf of executive leadership and functional leads.
Develop, implement and evaluate communication strategies and programs.
Develop, implement, and evaluate refined strategic communications plans.
Develop powerpoint presentations for both internal and external use.
Develop project briefs and present status reports to the Manager, Corporate Marketing & Projects.
Develop strong relationships with colleagues and with external partners.
Draft
Draft content for social media, newsletters, and website updates.
Drive
Drive to succeed as an individual and as a team member.
Edit
Edit and oversee production of scientific reports and other materials.
Embrace
Embrace the development process while ensuring overall quality and timely delivery are paramount.
Ensure
Ensure all requirements are gathered and approvals are completed for all projects.
Ensure consistent framing of messages.
Ensure key messaging is aligned across all channels.
Ensure presentation of information is professional, relative, timely and accurate.
Ensure programs align with company's brand identity and messaging framework.
Ensure publishing deadlines are met.
Ensure quality, accuracy, consistency and completeness of communications produced by the team.
Ensure workers are engaged in company initiatives.
Establish
Establish a front-end message to control call volume.
Execute
Execute A / B testing of all customer engagement communications – test and adjust.
Facilitate
Facilitate successful social learning experiences in classroom settings (virtual and in-person).
Follow up
Follow up with clients to make sure that results meet or exceed expectations.
Grow
Grow customer acquisition.
Handle
Handle requests for special reports, segmentation, data, and sales tracking.
Help
Help support content strategy for leadership messaging across the organization.
Identify
Identify communication needs by audience.
Identify trends and insights and optimize spend and performance based on the insights.
Identify vendors, obtain quotes and engage services for tasks to be outsourced.
Include
Include advising internal teams on how to create better communications.
Include
Include working with local PR agency to identify opportunities.
Initiate
Initiate front-end billing process for quoted patient accounts going to Golden Hour.
Keep
Keep ahead of changes in the media environment, proactively recommending strategies.
Keep track of all tasks, prioritize, manage time, and be detail-oriented.
Keep your nerve cells healthy with a generous paid holiday schedule.
Lead
Lead monthly content meetings.
Lead social media analysis to inform communications strategy and measurement.
Lead superb internal customer relations, responding to commute transportation questions and feedback.
Leverage
Leverage new technologies to contact customers.
Liaise with
Liaise with and supervise various suppliers.
Liaise with key departments to prepare applications for company awards and designations.
Log
Log / note the information in the system and daily log.
Look up
Look up and verify the information in the system / appraisal report.
Manage
Manage a large volume of calls throughout shifts.
Manage and prioritize multiple projects within given deadlines.
Manage projects and programs to support communications needs for assigned internal customers.
Manage projects following communication plans, schedules, and budgets.
Manage social media campaigns for employees.
Manage the flow of translation requests and assign work to freelance translators.
Manage the team's Marketing and Communications strategy.
Measure
Measure and analyze communication strategy and tactics to optimize effectiveness.
Meet
Meet with mentors, make new friends across the globe and create a thriving personal network.
Oversee
Oversee social media feeds and develop compelling content to expand online awareness.
Own
Own the creation and publishing of relevant, engaging, original, high-quality content.
Participate in
Participate and facilitate reviews of resolved critical issues with the relevant technical staff.
Participate in business development opportunities.
Participate in marketing events such as open house(s) and telemarketing programs.
Prepare
Prepare materials such as presentations and printed collateral to support key announcements.
Process
Process notifications for any equipment failures.
Produce
Produce marketing copy for our website.
Produce regularly scheduled multi-channel news updates on topics of interest within the organization.
Promote
Promote and demonstrate the behaviors consistent with the company's culture and 8 Guiding Principles.
Promote adherence to standards and industry best practices.
Proofread
Proofread entire site for any discrepancies.
Provide
Provide additional marketing communications support as requested by CD.
Provide communications expertise / support for internal communications.
Provide expertise and guidance on issues management processes and best practices.
Provide inspirational leadership to the volunteer Social Media Team.
Provide strategic guidance on social media messaging and dissemination tactics.
Provide strong written and communication engagement support to a range of business leaders in IT.
Report on
Report on product and service problems.
Research
Research and compile data required by the Marketing Team and other key stakeholders.
Respond to
Respond to communication-related issues, both internally and externally, in a timely manner.
Respond to the email accordingly asking for help from proper parties as needed.
Review
Review and edit internal content.
Support
Support content management of intranet.
Support crisis and issue management to protect corporate reputation and branding.
Support implementation and maintenance of assigned communication projects or tasks.
Support internal communications (emails, memos, Social Media content, Hub / intranet content).
Support in the development and delivery of organizations swag and gear.
Support multiple internal communications initiatives.
Support the development and maintenance of library style marketing and sales materials.
Support the development of other internal communications initiatives as required.
Support the Director-General in strategic relationship management.
Take
Take a proactive approach and takes action without being prompted.
Take initiatives and learns new concepts and skills.
Take photographs and video of individuals or school events for publicity or publication purposes.
Take the lead in the creation, ideation and production of strategic country narratives.
Track
Track and report metrics to ensure the usage and effectiveness of communications channels.
Translate
Translate small requests related to programs, messaging or materials, as needed.
Understand
Understand, adhere to, and implement the Company's policies and procedures.
Understand both internal and external communications drivers.
Update
Update content on all digital platforms.
Use
Use of external data to understand and seek competitive edge.
Work
Work closely with subject matter experts to plan communication methods and materials.
Work on assignments of moderate scope and complexity, with limited oversight.
Work with IT and the Contact Center to develop order related emails and other communications.
Work with marketing to publish timely company information, such as memos and company directives.
Work with outside vendors / agencies for design and execution of campaigns.
Work with the creative team to create engaging creative for all channels.
Work with vendors to ensure compliance.
Write
Write advertising content for all social platforms and print publications.
Write and edit content for clarity, readability, and effectiveness.
Write and edit news stories for the Customer Care Communications distributed to all employees.
Write media releases, press kits.
Write pitches for speaking opportunities.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Communications Specialist:
Communications
Social Media
EDIting
Marketing Communications
Corporate Communications
Business
Customer Service
Outlook
Computer
Adobe Creative Suite
Writing
Advertising
Microsoft Office
MS Office
Design
HTML
Wordpress
Facebook
Google Analytics
Most In-demand Soft Skills
The following list describes the most required soft skills of a Communications Specialist:
Written and oral communication skills
Organizational capacity
Attention to detail
Interpersonal skills
Creative
Problem-solving attitude
Time-management
Analytical ability
Collaborative
Team player
Detail-oriented
Organized
Multi-task
Presentation
Self-starter
Flexible
Work independently with little direction
Priority management
Proofreading
Leadership
