Main Responsibilities and Required Skills for Brand Designer
A Brand Designer is a professional who concepts, prototypes and executes brand and marketing experiences in order to help solve design problems and shape the brand aesthetic of companies, services and products.. In this blog post we describe the primary responsibilities and the most in-demand hard and soft skills for Brand Designers.
Get market insights and compare skills for other jobs here.
Main Responsibilities of Brand Designer
The following list describes the typical responsibilities of a Brand Designer:
Advocate
Advocate for a consistent illustration and animation language that speaks to the company brand story.
Advocate for effective best practices to improve multidisciplinary collaboration.
Analyze
Analyze and solve complex problems spanning multiple user personas and workflows.
Assist with
Assist with front-end website work across our marketing site.
Assist with the design and delivery of the graphic / branding aspects of a project.
Assist with the execution of in-house product shoots for brand / retail needs.
Attend
Attend and contribute to project meetings.
Build
Build a library of source files for collaboration within the team.
Champion
Champion for inclusivity and accessibility in everything we ship.
Collaborate with
Collaborate with account executives to obtain knowledge of the clients' requirements.
Collaborate with clients, design teams and other graphic designers across multiple industries.
Collaborate with Director of Brand Marketing to produce and edit corporate videos.
Collaborate with Marketing team to produce and edit professional company headshots.
Collaborate with UX and marketing teams to design and implement UI experiments.
Communicate
Communicate the value of the the company's brand and help maintain it's consistent presentation.
Communicate with the team and support campaigns with design solutions.
Complete
Complete and / or source and track the internal development of required certifications and documents.
Concept
Concept, prototype and execute brand and marketing experiences.
Conduct
Conduct industry and design research.
Conduct research for the organizational, cultural and physical context of a project.
Conduct research for the organizational, cultural, and physical context surrounding a project.
Contribute
Contribute a shared passion for travel, hospitality and lifestyle experiences to inform our work.
Contribute innovative ideas to help solve design problems & further shape the brand aesthetic.
Contribute recommendations for design solutions.
Contribute to brand visual language and create brand assets.
Create
Create artwork and animation for social media (example .).
Create conference presentations.
Create digital and print assets for marketing and campaigns.
Create infographics that speak numbers effectively.
Create responsive designs in HTML and CSS.
Create video contents to promote the company's brand and our products.
Decline
Decline the brand guidelines on all communication supports.
Design
Design amazing logos, icons, and assets for web and mobile use.
Design and implement brand guidelines when creating assets to ensure brand consistency.
Design and iterate advertising campaigns assets.
Design custom print and digital collateral for property events.
Design emails that don't suck.
Develop
Develop Creative Concepts.
Develop marketing collateral like websites, emails, landing pages, and social media images.
Edit
Edit photography used for press releases, corporate or property marketing.
Engage
Engage marketing team in support of specific submission development requirements.
Enrich
Enrich our culture of uniqueness, inclusivity, and empowerment.
Ensure
Ensure consistency of brand and creative across digital customer touch points.
Establish
Establish evolution of marketing design toolkit / Asset library.
Establish long term strategy for improvements and continued brand evolution.
Establish relationships with global stakeholders and improve collaboration processes.
Evolve
Evolve and maintain the Brand guidelines.
Feedback
Feedback from coworkers and partners.
Follow
Follow design trends, with an eye toward experimentation with emerging tools and techniques.
Generate
Generate multiple initial concepts and develop viable, documented design solutions.
Give
Give and receive design critique to help constantly refine our work.
Give form to ideas by being the voice and owner of visual design decisions.
Handle
Handle creative revisions to existing creative as needed.
Help
Help bring Segment's new brand to life.
Help Build Builder portfoilo of creative assets.
Help define Builder's brand strategy with leadership.
Help develop a distinct brand identity that can translate 360 across.
Help make high-level strategic decisions in the evolution of the brand by telling compelling stories.
Help pitch ideas to clients.
Host
Host, participate and contribute in design workshops, demos and internal 'family meetings'.
Implement
Implement quick wins to bring visual cohesion across the brand collateral.
Implement validated creative direction.
Improve
Improve and tighten design consistency across the growing brand ecosystem.
Improve user experience and the general appearance of the site.
Inspire
Inspire and motivate the design and marketing team with creative ideas.
Integrate
Integrate brand messaging, color, imagery, type and composition into deliverables.
Interface
Interface with project consultant team.
Interface with various project teams to support content development timeline.
Keep
Keep up with and understand modern design aesthetics.
Lead
Lead and create on the ideation and output of all brand assets.
Lead brainstorming / creative sessions to generate ideas.
Lead on marketing design system to speed up design delivery.
Maintain
Maintain brand messaging and positioning in design work.
Make
Make edits to the company website and assist with producing other property websites.
Manage
Manage and produce digital design work within internal and external team environments.
Mentor
Mentor junior designers through collaboration and production experience.
Mentor junior team partners.
Mentor new designers that join the design team.
Monitor
Monitor results of team efforts and propose actions for the future.
Own
Own ideation and execution of graphics and animations on the platform.
Own ideation and execution of graphics, illustrations, and animations across the Unmind Platform.
Own the end-to-end design from ideation and research to execution.
Participate in
Participate in creative ideation, strategy, and brainstorming when needed.
Participate in design critiques and make design changes based on feedback from our team.
Participate in the development and design of products.
Present
Present and explain concepts, answer questions, communicate changes to the team.
Present creative concepts and communication rationale to cross-functional teams.
Produce
Produce Key Brand Touchpoints.
Provide
Provide feedback and art direction to external creative agencies and vendors.
Provide hands-on executional work in support of key project initiatives.
Provide management, leadership, inspiration, guidance, support and direction for the brand team.
Raise
Raise the bar for design quality across all assets.
Receive
Receive similar job offers.
Refine
Refine communication touch-points with current users to maintain strong brand loyalty.
Review
Review / edit content from various team participants.
Revise
Revise content and presentations, approve / reject ideas, provide feedback to the team.
Run
Run and direct photoshoots and support video shoots.
Scope
Scope high-impact design initiatives and prioritize projects to ensure we're meeting business goals.
Support
Support marketing initiatives to drive traffic to Studio.
Support the implementation of brand identity guidelines for all KCP brands.
Synthesize
Synthesize business, technology, and user needs and envision smart, holistic design solutions.
Tackle
Tackle specific tasks through to completion in order to support brand design team.
Take
Take initiative, bring ideas to the table, and own their projects.
Take the lead on designing and art-directing highly impactful.
Test
Test and learn - create assets which help drive conversion.
Train
Train and guide subordinates into accomplished professionals.
Translate
Translate complex information into simple and effective digital presentations.
Understand
Understand resolution, dimensions, and various graphic file formats.
Understand the business logic and use cases of systems and design off of those.
Utilize
Utilize existing file structures and update various content libraries and databases as required.
Work with
Work closely with developers to create great interactive design (Culture Manual .).
Work closely with Junior staff via collaboration, critique and mentoring.
Work closely with our Brand Team to create work that pushes the design forward.
Work collaboratively with cross-functional teams.
Work collaboratively with others to ensure delivery at the highest level.
Work to develop design concepts, layouts and artwork that are initiated by others.
Work with creative team members as needed to complete projects.
Work with external vendors and consultants as needed.
Work within agreed processes and procedures and promote consistency in others.
Work with the wider Brand Marketing team to deliver against strategic commercial goals.
Write
Write and design unique and well-crafted copy that meet clients' needs as well as our own.
Most In-demand Hard Skills
The following list describes the most required technical skills of a Brand Designer:
Adobe Creative Suite
HTML
Figma
Graphic Design
CSS
Typography
Illustration
Print
After Effects
Marketing
Web Design
Most In-demand Soft Skills
The following list describes the most required soft skills of a Brand Designer:
Written and oral communication skills
Attention to detail
Organizational capacity
Problem-solving attitude
Creative
Collaborative
Presentation
Detail-oriented
Interpersonal skills
Positive attitude
